POS Terminal Market Overview for 2024 to 2034

The POS terminal market is anticipated to be worth US$ 110.69 billion in 2024. The market is expected to grow at a positive rate over the period from 2024 to 2034, with a CAGR of 8.0%. By the end of the forecast period, the market value is predicted to hit US$ 238.97 billion.

Attributes Details
POS Terminal Market Value for 2024 US$ 110.69 billion
Projected Market Value for 2034 US$ 238.97 billion
Value-based CAGR of Market for 2024 to 2034 8.0%

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POS Terminal Market Analysis

  • Consumer fascination with wireless transactions, due to their convenience, is improving the demand in the point-of-sale terminal market.
  • Blooming of various payment modes and the increase of cards in consumers’ wallets is aiding the demand for POS terminals.
  • Increasing number of vendors in the market making e-wallet facilities available to consumers is boosting the market.
  • Tap and pay cards are affording consumers even more convenience, thus increasing the appeal of POS terminals to consumers.
  • Mobile payments becoming the preferred mode of payment for a significant number of consumers is boosting the POS terminal market.

POS Terminal Market Trends

  • Governments in countries like India have taken initiatives to increase the volume of digital payments and thus the market is thriving in these regions.
  • POS terminal demand is being positively affected due to the rising popularity of cashless transactions, owing to their secure nature.
  • POS terminals are helping businesses keep better track of receipts and as the number of retail outlets, hotels, and other stores increase, the market stands to benefit.
  • Rise in the digitization of service spaces, malls, specialty stores, etc. is seeing these stores move towards POS terminals for transactions.
  • Consumer aversion towards carrying around large sums of money in cash form is increasing the use of POS terminals.
  • Making substantial sums of payment with the help of cash is seen as impractical and thus POS systems are being used when the amount involved is considerable.
  • Cloud-based POS terminals are affording more space and working capabilities to end-users. Thus, the rising demand for cloud-based POS terminals is contributing to the uptick in demand for the product.
  • POS terminal demand is multiplying with the increasing inclination towards integrated POS terminals.
  • Consumer concern about the safety of data, fraudulent transactions, and downtime of hardware are hindrances to the growth of the market.
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Category-wise Outlook

Software is the top component in the market. Fixed POS terminals remain in pole position when it comes to the type of POS terminal.

Growing Popularity of Mobile Payments Enhances the Importance of Software in POS Terminals

For 2024, POS software is expected to account for 44.1% of the market share by component. Some of the key drivers for the increasing use of POS software are:

  • With mobile transactions rapidly advancing, the demand for POS software is benefitting. Unlike cards, mobile transactions are able to be executed without the help of hardware and thus POS software adoption is rising.
  • End-user preference for cloud-based POS terminals is seeing the demand for POS software grow.
Attributes Details
Top Component POS Software
Market Share (2024) 44.1%

Fixed POS Terminals Unmoved from the Top

Fixed POS terminals are anticipated to account for 61.5% of the market share by type in 2024. Some of the key drivers for the progress of fixed POS terminals include:

  • Despite the growing popularity of mobile POS terminals, fixed POS terminals continue growing due to their reputation, which increases end-user trust in them.
  • Fixed POS terminals are generally cheaper than mobile POS terminals and thus their demand, especially among smaller businesses, is growing.
Attributes Details
Top Type Fixed POS
Market Share (2024) 61.5%

Country-wise Analysis

The Asia Pacific’s considerable young population is driving the demand in the POS Terminal industry. The burgeoning beauty and personal care sector in the region is also contributing to the market’s acceleration in the Asia Pacific.

The rise of disposable income is making sure people are buying more beauty products in North America. The influence of social media is also felt in the market’s progress in the region.

Countries CAGR
United States 4.9%
China 8.5%
Japan 4.8%
Germany 3.5%
Australia and New Zealand 11.5%

Growing Retail Chains Influence the Market in the United States

The market is set to register a CAGR of 4.9% in the United States for the forecast period. The key drivers for growth are:

  • Retail chains, such as Walmart and Costco, and hypermarket/supermarket growth in the United States is happening rapidly and thus there is more demand for POS terminals in the nation.
  • Demand for advanced payment technologies in the United States is adding to the market’s growth in the country.

Government Encouragement for Digital Economy Conducive to the Market’s Growth in China

The CAGR for POS terminal in China is tipped to be 8.5% over the forecast period. Some of the key factors driving the growth are:

  • Digital economy in China is being bolstered with the help of government encouragement and thus POS terminal demand in the country is increasing.
  • Increasing number of restaurants opening up in China is driving the growth of the market in the country.

Rising Income Levels Helping the Market’s Cause in Japan

The CAGR for POS terminal in Japan is tipped to be 4.8% over the forecast period. Some of the key factors driving the growth are:

  • With income levels in Japan rising, consumers are in possession of an increasing number of debit cards, credit cards, e-wallets, and more. Thus, the use of POS terminals in the country is growing.
  • Rising trend of digitization even among small shops and outlets in Japan is aiding the prospect of POS terminals in the country.

Growing Adoption of POS Terminals in Healthcare Sector Boosting the Market in Germany

The market is expected to register a CAGR of 3.5% in Germany for the forecast period. Some of the key trends include:

  • Healthcare sector end-users of POS terminals in Germany are increasing and thus market demand is accelerating in the country.
  • Increased retail sector adoption of POS terminals, with the expansion of both native and foreign brands in the country, is driving market growth in Germany.

Cards Becoming Primary Method of Transaction Helping the Market’s Cause in Australia and New Zealand

The market is expected to register a CAGR of 11.5% in Australia and New Zealand. Some of the key trends include:

  • It is claimed that three-quarters of all consumer transactions in Australia are made using cards. Thus, POS terminals are popular in the country and are penned in for a bright future.
  • Climbing popularity of mobile payments is making New Zealand a lucrative country for the market.

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Competitive Landscape in the POS Terminal Market

The POS terminal landscape is heavily fragmented, with multiple players vying for dominance. Small-scale companies and startups are looking to establish themselves in the market with the help of innovative payment methods and schemes.

Companies in the POS terminal market are establishing strategic partnerships. Collaborations with payment service providers are also being done by market players.

Recent Developments in the POS Terminal Market

  • In February 2024, Zoho Corporation unveiled its new point-of-sale solution called Zakya. The solution is aimed at easing the payment process for small and medium-scale shops in India.
  • Also in February 2024, Razorpay Software announced the launch of a new POS device called the Enterprise QR Soundbox. The device supports QR-based payments and tap card payments among numerous other functionalities.
  • In August 2023, USA Bank and its subsidiary Elavon introduced its new POS solution, called the Talech Terminal. It is geared towards small businesses in the United States.
  • In May 2022, Lavu established a partnership with Verifone, to provide improved point-of-sale services to restaurants.
  • In March 2022, Ingenico S.A. established a partnership with BharatPe, expanding its reach in India.

Key Companies in the POS Terminal Market

  • Cisco Systems, Inc.
  • Emerge Mobile (Pty) Ltd.
  • Equinox Payments, LLC
  • Hewlett-Packard Development Company L.P.
  • Ingenico S.A.
  • iVeri Payment Technologies (Pty) Ltd.
  • Micros Systems, Inc.
  • Miura Systems Ltd.
  • NCE Corporation
  • NCR Corporation
  • Panasonic Corporation
  • PAX Technology Ltd.
  • Samsung Electronics Co., Ltd.
  • Toshiba Corporation
  • Vectron Systems
  • VeriFone Systems, Inc.
  • Wincor Nixdorf International
  • Yoco Technologies (Pty) Ltd.

 Key Coverage in the POS Terminal Industry Report

  • Wireless POS Terminal Market Analysis
  • NFC POS Terminal Market Outlook
  • Retail Point Of Sale Terminals Market Report
  • Mobile POS Terminals Market Coverage
  • POS terminal market revenue analysis
  • Sales Prospects for POS Terminal Coverage

 Key Segments

By Component:

  • OS Terminal Devices
  • POS Software
    • Cloud-based
    • On-Premises
  • Services
    • Consulting Services
    • Integration & Implementation
    • Support & Maintenance

By Application:

  • Restaurants
  • Hospitality
  • Healthcare
  • Retail
  • Warehouse / Distribution
  • Entertainment
  • Others

By Type:

  • Fixed POS
  • Portable/Mobile POS

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

How Big is the POS Terminal Market?

The POS terminal market size is expected to be worth US$ 110.69 billion in 2024.

How Big Will the POS Terminal Market Be in 2034?

The POS terminal market is estimated to get as big as US$ 238.97 billion in 2034.

How will the POS Terminal Market Progress in the United States?

The CAGR of the POS terminal market during the 2024 to 2034 period in the United States is estimated to be 4.9%.

What are the Segments of the POS Terminal Market?

The POS terminal market can be divided into the following segments: type, application, type, and component.

What is the Scope of the POS Terminal Market?

The POS terminal market is expected to grow at a CAGR of 8.0% over the period of 2024 to 2034.

What are the Trends in the POS Terminal Industry?

Cashless transactions becoming the norm for a significant number of consumers and increasing government nursing of the digital economy are two of the trends in the POS terminal industry.

How is the POS Terminal Market Forecasted to Grow in China?

The POS terminal market is forecasted to grow at a CAGR of 8.5% in China over the period from 2024 to 2034.

Who are the Key Players in the POS Terminal Industry?

Cisco Systems, Inc., Emerge Mobile (Pty) Ltd., Equinox Payments, LLC, and Hewlett-Packard Development Company L.P. are some of the key companies in the POS Terminal industry.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Component
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2019 to 2023
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2024 to 2034
        5.3.1. Devices
        5.3.2. POS Software
            5.3.2.1. Cloud-Based
            5.3.2.2. On-Premises
        5.3.3. Services
            5.3.3.1. Consulting Services
            5.3.3.2. Integration & Implementation
            5.3.3.3. Support & Maintenance
    5.4. Y-o-Y Growth Trend Analysis By Component, 2019 to 2023
    5.5. Absolute $ Opportunity Analysis By Component, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Type, 2019 to 2023
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2024 to 2034
        6.3.1. Fixed POS
        6.3.2. Portable/Mobile POS
    6.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023
    6.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034
        7.3.1. Restaurants
        7.3.2. Hospitality
        7.3.3. Healthcare
        7.3.4. Retail
        7.3.5. Warehouse / Distribution
        7.3.6. Entertainment
        7.3.7. Others
    7.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023
    7.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023
    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Western Europe
        8.3.4. Eastern Europe
        8.3.5. South Asia and Pacific
        8.3.6. East Asia
        8.3.7. Middle East and Africa
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        9.2.1. By Country
            9.2.1.1. USA
            9.2.1.2. Canada
        9.2.2. By Component
        9.2.3. By Type
        9.2.4. By Application
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Component
        9.3.3. By Type
        9.3.4. By Application
    9.4. Key Takeaways
10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Component
        10.2.3. By Type
        10.2.4. By Application
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Component
        10.3.3. By Type
        10.3.4. By Application
    10.4. Key Takeaways
11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. UK
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Western Europe
        11.2.2. By Component
        11.2.3. By Type
        11.2.4. By Application
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Component
        11.3.3. By Type
        11.3.4. By Application
    11.4. Key Takeaways
12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        12.2.1. By Country
            12.2.1.1. Poland
            12.2.1.2. Russia
            12.2.1.3. Czech Republic
            12.2.1.4. Romania
            12.2.1.5. Rest of Eastern Europe
        12.2.2. By Component
        12.2.3. By Type
        12.2.4. By Application
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Component
        12.3.3. By Type
        12.3.4. By Application
    12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        13.2.1. By Country
            13.2.1.1. India
            13.2.1.2. Bangladesh
            13.2.1.3. Australia
            13.2.1.4. New Zealand
            13.2.1.5. Rest of South Asia and Pacific
        13.2.2. By Component
        13.2.3. By Type
        13.2.4. By Application
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Component
        13.3.3. By Type
        13.3.4. By Application
    13.4. Key Takeaways
14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        14.2.1. By Country
            14.2.1.1. China
            14.2.1.2. Japan
            14.2.1.3. South Korea
        14.2.2. By Component
        14.2.3. By Type
        14.2.4. By Application
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Component
        14.3.3. By Type
        14.3.4. By Application
    14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. South Africa
            15.2.1.3. Israel
            15.2.1.4. Rest of MEA
        15.2.2. By Component
        15.2.3. By Type
        15.2.4. By Application
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Component
        15.3.3. By Type
        15.3.4. By Application
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. USA
        16.1.1. Market Share Analysis, 2023
            16.1.1.1. By Component
            16.1.1.2. By Type
            16.1.1.3. By Application
    16.2. Canada
        16.2.1. Market Share Analysis, 2023
            16.2.1.1. By Component
            16.2.1.2. By Type
            16.2.1.3. By Application
    16.3. Brazil
        16.3.1. Market Share Analysis, 2023
            16.3.1.1. By Component
            16.3.1.2. By Type
            16.3.1.3. By Application
    16.4. Mexico
        16.4.1. Market Share Analysis, 2023
            16.4.1.1. By Component
            16.4.1.2. By Type
            16.4.1.3. By Application
    16.5. Germany
        16.5.1. Market Share Analysis, 2023
            16.5.1.1. By Component
            16.5.1.2. By Type
            16.5.1.3. By Application
    16.6. UK
        16.6.1. Market Share Analysis, 2023
            16.6.1.1. By Component
            16.6.1.2. By Type
            16.6.1.3. By Application
    16.7. France
        16.7.1. Market Share Analysis, 2023
            16.7.1.1. By Component
            16.7.1.2. By Type
            16.7.1.3. By Application
    16.8. Spain
        16.8.1. Market Share Analysis, 2023
            16.8.1.1. By Component
            16.8.1.2. By Type
            16.8.1.3. By Application
    16.9. Italy
        16.9.1. Market Share Analysis, 2023
            16.9.1.1. By Component
            16.9.1.2. By Type
            16.9.1.3. By Application
    16.10. Poland
        16.10.1. Market Share Analysis, 2023
            16.10.1.1. By Component
            16.10.1.2. By Type
            16.10.1.3. By Application
    16.11. Russia
        16.11.1. Market Share Analysis, 2023
            16.11.1.1. By Component
            16.11.1.2. By Type
            16.11.1.3. By Application
    16.12. Czech Republic
        16.12.1. Market Share Analysis, 2023
            16.12.1.1. By Component
            16.12.1.2. By Type
            16.12.1.3. By Application
    16.13. Romania
        16.13.1. Market Share Analysis, 2023
            16.13.1.1. By Component
            16.13.1.2. By Type
            16.13.1.3. By Application
    16.14. India
        16.14.1. Market Share Analysis, 2023
            16.14.1.1. By Component
            16.14.1.2. By Type
            16.14.1.3. By Application
    16.15. Bangladesh
        16.15.1. Market Share Analysis, 2023
            16.15.1.1. By Component
            16.15.1.2. By Type
            16.15.1.3. By Application
    16.16. Australia
        16.16.1. Market Share Analysis, 2023
            16.16.1.1. By Component
            16.16.1.2. By Type
            16.16.1.3. By Application
    16.17. New Zealand
        16.17.1. Market Share Analysis, 2023
            16.17.1.1. By Component
            16.17.1.2. By Type
            16.17.1.3. By Application
    16.18. China
        16.18.1. Market Share Analysis, 2023
            16.18.1.1. By Component
            16.18.1.2. By Type
            16.18.1.3. By Application
    16.19. Japan
        16.19.1. Market Share Analysis, 2023
            16.19.1.1. By Component
            16.19.1.2. By Type
            16.19.1.3. By Application
    16.20. South Korea
        16.20.1. Market Share Analysis, 2023
            16.20.1.1. By Component
            16.20.1.2. By Type
            16.20.1.3. By Application
    16.21. GCC Countries
        16.21.1. Market Share Analysis, 2023
            16.21.1.1. By Component
            16.21.1.2. By Type
            16.21.1.3. By Application
    16.22. South Africa
        16.22.1. Market Share Analysis, 2023
            16.22.1.1. By Component
            16.22.1.2. By Type
            16.22.1.3. By Application
    16.23. Israel
        16.23.1. Market Share Analysis, 2023
            16.23.1.1. By Component
            16.23.1.2. By Type
            16.23.1.3. By Application
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Component
        17.3.3. By Type
        17.3.4. By Application
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. Cisco Systems, Inc
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
        18.1.2. Emerge Mobile (Pty) Ltd.
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
        18.1.3. Equinox Payments, LLC
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
        18.1.4. Hewlett-Packard Development Company L.P.
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
        18.1.5. Ingenico S.A.
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
        18.1.6. iVeri Payment Technologies (Pty) Ltd
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
        18.1.7. Micros Systems, Inc.
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
        18.1.8. Miura Systems Ltd.
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
        18.1.9. NCE Corporation
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
        18.1.10. Panasonic Corporation
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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