According to research by Future Market Insights, the portable keg system market is anticipated to expand at a CAGR of 4.1% during the forecasted period. According to projections, the market would be worth USD 1,741.4 million by 2033, up from USD 1,165.2 million in 2023.
Beer consumption among young customers is growing, which is a major factor that drives the adoption of portable keg systems. Research revealed that about 70.0% of men between the ages of 18 and 29 chose beer over other alcoholic beverages. This pattern has persisted over time and has been a major market-moving factor.
Craft beer and wine are becoming popular, and sales of portable keg systems are rising due to their ease of use. The demand for portable keg systems is likely to increase as more people seek out premium drinks outside of conventional pubs and eateries.
The packaging sector as a whole has been focused on sustainability, which has led to an increase in the use of recyclable and environmentally friendly materials. Steel portable keg systems are chosen over other product varieties as a result. As industry rules and practices change to address environmental issues, businesses have demonstrated a tendency to invest in recycling systems. Furthermore, a trend that is anticipated to boost the demand for portable keg systems is the growing popularity of flavored alcoholic beverages.
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Consumers are shifting towards the adoption of portable keg system as it aids in preserving the true flavor and quality of alcoholic beverages for extended periods. Since portable keg systems are typically used by multiple breweries to serve draught beer to maintain pressure, on-trade sales account for a bigger portion of the product's demand. Furthermore, the sales are spurred by a changing consumer lifestyle and rising per capita income, together with growing demand for luxury goods like craft and draught varieties.
Portable keg systems have lately entered a new market and are still in the early phases of development but have already demonstrated tremendous promise for future growth. Beer, wine, or other beverage kegs can be transported and stored using the portable keg system. This solution is ideal for people who want to enjoy their favorite beverages while on the road without worrying about lugging along bulky kegs.
The beverage sector is expected to benefit from the usage of portable keg systems as a packaging option in the future. Plastic portable keg systems may be recycled, and returning them is less expensive. The popularity of portable keg systems, on the other hand, has prompted manufacturers to offer portable keg systems for lease, which has led to an increase in keg adoption.
Single-use portable keg systems are a more practical and cost-effective substitute for conventional steel kegs, and it is expected that they will be utilized extensively soon. Due to consumer excitement for craft beers, which has boosted the global portable keg system industry, the microbrew industry is also growing. Legislative restrictions that favor lower package weight limitations are expected to promote the usage of portable keg systems.
| Attribute | Details |
|---|---|
| Portable Keg System Market Size (2023) | USD 1,165.2 million |
| Portable Keg System Market Forecast Value (2033) | USD 1,741.4 million |
| Portable Keg System Market CAGR | 4.1% |
| Share of Germany in the Portable Keg System Market | 23.8% |
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According to Future Market Insights, the Wine crusher was growing at a CAGR of 3.6% to reach USD 1,119.3 million in 2022 from USD 971.7 million in 2018.
The market for portable keg systems has grown as a result of the advantages they have over conventional keg systems. In addition to being substantially simpler to set up and carry, portable keg systems also have several other benefits. However, there is significant disagreement over the market for portable keg systems in the future. In the years to come, some industry analysts predict that the market will expand, while others predict that it will finally stall. The market for portable keg systems is predicted to grow at a CAGR of 4.1% during the expected period, according to research by Future Market Insights.
The USA is expected to be the largest market for portable keg systems due to the growing demand from the beer industry. Europe is expected to be the second largest market due to the presence of a large number of breweries. Asia Pacific is expected to be the fastest-growing market for portable keg systems due to the growing demand from countries such as China and India.
The United States dominates the global portable keg system market due to high demand from breweries and wineries in this region. Europe is expected to be the second-largest market for portable keg systems due to the rising popularity of draught beer in this region.
The portable keg system is a unique product that offers many benefits to consumers. This system is perfect for those who enjoy beer but do not want to deal with the hassle of traditional kegs. A portable keg system is also a great option for those who want to have fresh beer on tap without having to worry about storing or transporting kegs.
There are many reasons why Europe is an attractive market for portable keg systems. One reason is that the system is very easy to use. Consumers simply need to fill the tank with beer and then screw on the top. The system will then keep the beer fresh and carbonated for up to 30 days. This means that consumers can have fresh beer anytime they want without having to worry about buying or storing kegs.
This growth can be attributed to the rising demand for portable keg systems in countries such as China, Japan, and India. The increasing number of bars and restaurants in these countries is one of the major factors driving the growth of the portable keg system market in the Asia Pacific.
The other factor fueling the growth of this market is the growing preference for draught beer among consumers in this region. The portability and easy handling of these systems are some of the factors that attract consumers to them.
Asia Pacific is emerging as an opportunistic market for portable keg systems due to the growing demand for premium beer and cider products. Portable keg systems offer a convenient and cost-effective solution for dispensing these products and are therefore becoming increasingly popular in the region.
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The food and beverage industry is a major contributor to the growth of the portable keg system market. The popularity of portable kegs has grown exponentially in recent years due to their convenience and portability. Many people prefer to use portable kegs over traditional kegs because they are easier to transport and can be used in a variety of settings.
Food and beverage companies have been quick to capitalize on this trend by investing in the development of new and innovative portable keg systems. These companies are constantly striving to improve the quality and performance of their products to meet the demands of their customers.
Portable keg systems offer several benefits over traditional kegs, which makes them an attractive option for both consumers and businesses alike. They are more efficient, easier to transport, and can be used in a variety of settings.
Portable keg systems are popular in the commercial sector and are expected to experience maximum growth in this category. This type of system is ideal for businesses that want to serve fresh, cold beer on tap without the hassle and expense of a traditional keg system. Portable keg systems are also becoming increasingly popular in the home brewing market.
The global portable keg system market is highly competitive, with a large number of players. Some of the key players in this market are Heineken N.V., Anheuser-Busch InBev, Krombacher Brauerei, Asahi Breweries, Carlsberg Group, and Diageo plc. These players have a strong presence in the global market and are well-positioned to capitalize on the growing demand for portable keg systems.
Heineken has introduced a portable keg beer system as part of a £100 million marketing campaign. Heineken declared in February that it would spend an additional £100 million on marketing and repackaging in 2005 to improve the brand's standing in the premium beer market.
The new draught system, called DraughtKeg, has a tiny barrel with 4.75 liters of beer within. A proprietary pressurized gas system, resembling those seen in bars, is utilized for pouring the beer. The manufacturer asserts that the product produces beer of a higher standard. The BeerTender, Heineken's first at-home draught beer system, was introduced in 2004 and was followed by the keg. DraughtKeg was introduced in France, and later it was sold in the USA. According to the company, there is no specific timeline for a United Kingdom debut. The keg, according to Anthony Ruys, chairman of the executive board of Heineken, was created to boost sales and meet shifting consumer demands for beer.
At IBIE in Las Vegas in September 2022, Sonneveld and KeyKeg presented the Easy Go Keg system to the North American professional baking community. For premium bakery items, this ground-breaking method employs a continuous spray pattern of release agents, producing a flawless release at a low cost of use, a longer shelf-life, and fewer rejections.
The system's handy spray gun and programmable pressure settings enable bakers to efficiently apply uniform, concentrated dosages of release agent on baking moulds, tins, trays, and conveyor belts. By lessening fogging, the spray pattern also aids in maintaining the cleanliness and hygiene of the bakery. To guarantee future growth, American Keg and Blefa Kegs announced in January 2020 that Blefa would invest significantly in American Keg in terms of equity and technology.
Loudoun wine and beer Tour Company plans to saturate Greater Washington, according to a publication published by American City Business Journals in August 2022. In September 2021, Newsmatics Inc. published an article titled Kegs have Become More Popular as a Promising, Long-term Packaging Solution and tells that as a packaging option for beverages, kegs are anticipated to have a promising future. It mentioned that increasing consumption of wine and beer affects the demand for kegs for preparation, preservation, and transport.
In an article titled Keg Wine on Tap: A Swiss Sustainable Innovation, published in September 2020 by Hospitality NetTM, it is said that one innovation was keg wine, which perfectly preserves wine quality while also being practical, eco-friendly, and economical.
| Attribute | Details |
|---|---|
| Forecast period | 2023 to 2033 |
| Historical data available for | 2018 to 2022 |
| Market analysis | USD million in value |
| Key regions covered | North America; Eastern Europe; Western Europe; Japan; South America; Asian Pacific; Middle East and Africa (MEA) |
| Key countries covered | USA, Germany, France, Italy, Canada, The United Kingdom, Spain, China, India, Australia |
| Key segments covered | Type, Mode of operation, Equipment Type, Application, Distribution channel, Region |
| Key companies profiled | Heineken N.V; Anheuser-Busch InBev; Krombacher Brauerei; Asahi Breweries; Carlsberg Group; Diageo plc; Cornelius Kegs Ltd; Kegco; Eppelsheimer; Zambelli; Lasotherm Technologies; Alphatech Process Equipments |
| Report Coverage | Market Forecast, Company Share Analysis, Market Dynamics, Challenges, Competitive Landscape, DROT Analysis, Strategic Growth Initiatives |
| Customization and Pricing |
Available upon request |
The portable keg system market size is assessed to be USD 1,729.2 million in 2023.
The portable keg system market is expected to rise at a CAGR of 4.1% during the forecast period.
China's portable keg system market is projected to grow at a CAGR of around 6.1% over the next ten years.
The market share of Germany in the portable keg system market is about 23.8% of the global market.
The global portable keg system market is forecasted to surpass USD 1,741.4 million by 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Equipment Type 5.1. Tap 5.2. Coupler 5.3. Keg 6. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Commercial 6.2. Household 6.3. Industrial 7. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 7.1. Stainless Steel 7.2. Aluminium 7.3. Plastic 8. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Mode of Operation 8.1. Tap Systems 8.2. Self-Serve Systems 9. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. East Asia 9.5. South Asia 9.6. Oceania 9.7. Middle East and Africa (MEA) 10. North America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. South Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Oceania Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. MEA Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Key Countries Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. Heineken N.V 19.2. Anheuser-Busch InBev 19.3. Krombacher Brauerei 19.4. Asahi Breweries 19.5. Carlsberg Group 19.6. Diageo plc 19.7. Cornelius Kegs Ltd 19.8. Kegco 19.9. Eppelsheimer 19.10. Zambelli 19.11. Lasotherm Technologies 19.12. Alphatech Process Equipments 20. Assumptions & Acronyms Used 21. Research Methodology
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Portable Keg System Market
