Portable Battery Pack Market Outlook (2023 to 2033)

The global portable battery pack market size is slated to reach US$ 16.89 billion in 2023. The estimated market CAGR for the years 2023 to 2033, as per FMI predictions, is 12.6% CAGR. By the end of the forecast period, the market is assessed to attain a market valuation of US$ 55.34 billion.

Portable Battery Pack Manufacturers or Businesses are being Impelled by:

  • Proliferating infrastructural or construction activities in developing economies, like India, is augmenting product sales.
  • Governments across the world are extending support to the electric automotive ecosystem, which is contributing to the uptick in product demand.
  • Presently, the increasing adoption of lithium-ion polymer-based batteries to power electronic devices and automobiles is also fueling market expansion.
  • Expanding preference for portable battery packs to be used during situations of emergency. These packs are linked alongside battery management software to form energy storage systems.

Factors Inhibiting the Market Expansion:

  • The emergence of smartphones outfitted with vast or enhanced battery capacity is projected to pose an obstruction to market growth.
  • The continuous piracy-related threat is projected to have adverse consequences on the market’s forecast.
  • Strict guidelines are to be followed during the production of battery, as it contains energy in the form of chemical energy. Mishandling of battery or unfavorable weather conditions can result in fire.
  • Along with fire risk, the high price of raw materials and less conversion rate are also some factors behind the market’s slowed growth in the forecast.
Attributes Details
Portable Battery Pack Market Size (2018) US$ 7.98 billion
Portable Battery Pack Industry Size (2022) US$ 15 billion
Portable Battery Pack Market Size (2023E) US$ 16.89 billion
Portable Battery Pack Market Forecast Size (2033F) US$ 55.34 billion
Portable Battery Pack Market Value-based CAGR (2023 to 2033) 12.6%
Portable Battery Pack Industry Value-based CAGR (2018 to 2022) 17.1%

Opportunities Proliferating the Portable Battery Pack Market:

  • The advent of revolutionary technologies is expected to summon the next-gen Internet of Things devices fueled by portable batteries. A few examples of consumer and medical devices that are powered by portable batteries and enjoy high popularity include fitness bands, diagnostic monitoring patches, and hearing aids.
  • Investments in the expansion of small-scale renewable energy sources are expected to continue rising. This development is anticipated to create demand for effective energy storage systems in houses. Such a trend is projected to catalyze significant opportunities for portable battery pack chargers in the following years.

Recent Trends Expected to Orchestrate More Growth in the Market:

  • Increasing standards for portable batteries due to high consumer expectations is expected to create great growth avenues for businesses. As a result, manufacturers can be seen up-leveling the production of portable battery-powered devices with features like fire resistance, chlorinated plastic, etc.
  • Growing eco-conscious masses has yielded surging demand for electric vehicles. These trends are invigorating the revenue of industrial giants performing in the energy and automobile sector. Especially in developed regions like Europe and North America.

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2018 to 2022 Portable Battery Pack Market Outlook Compared to 2023 to 2033 Forecast

In the historical period, the market gained values of US$ 7.98 billion in 2018 and US$ 15 billion in 2022. The market throughout the historical period enjoyed a CAGR of 17.1%.

In the preceding years, the market has been dictated by the proliferation of mobile phones in the market space. This trend sprang from technological advances aimed at reducing the communication gap and fostering human comfort.

The portable battery pack market mimicked the growing situation spotted by the manufacturers of mobile phones. As a result, the main market is quite fragmented and is observing an elevation of end-product quality that is being purchased by end-user.

The fragmented market has also influenced the product cost, which is available in different price categories.

Over the forecast period, the market is pegged to achieve US$ 55.34 billion by 2033. At present, the market is estimated to stand at US$ 16.89 billion in 2023. From 2023 to 2033, the market is expected to register a CAGR of 12.6%.

Growing discretionary income and resultant expenditures over gadgets are expected to favor market expansion. The adoption of novel technologies is also anticipated to have a positive influence on the overall market in the years to come.

Country-wise Analysis

Consumers in the United States Portraying Preference for Advanced Features

Country The United States
Market Size (US$ billion) by End of Forecast Period (2033) US$ 8.57 billion
CAGR % 2023 to End of Forecast (2033) 11.3%

In the United States, the market is projected to be valued at US$ 8.57 billion by 2033. From 2023 to 2033, the market is expected to experience a CAGR of 11.3%. The market is being backed by the growing focus of multiple power bank manufacturers to equip devices with USB Type-C connectivity. This is expected to be an add-on to the present micro USB connectivity and quick charging facilities in power banks. These new developments are taking place to suit the high utilization of these features in several applications.

Strong Distribution Network in China to Fuel Market Growth

Country China
Market Size (US$ billion) by End of Forecast Period (2033) US$ 14.03 billion
CAGR % 2023 to End of Forecast (2033) 14.1%

The China portable battery pack market is estimated to attain a prominent value share of US$ 14.03 billion by 2033. Throughout the forecast period, the market is expected to expand at a significant CAGR of 14.1%. The following factors support the market in China:

  • Increasing focus on putting up vigorous distribution channels like retailers and multi-brand distributors of mobile accessory products to boost customer satisfaction. As a result, industry players get benefitted from such robust distribution channels.
  • Currently, online shopping has turned out to be a key trend that is influencing sales in China. Taking the cue, manufacturers are taking every initiative to gain the massive demand for portable battery packs.
  • Increasing production of lithium-ion batteries in China to support the global market. These batteries are then used as an energy source for medical devices and portable electronics.

Surging Adoption of Smart Home Appliances in Europe Increasing Product Sales

Country The United Kingdom
Market Size (US$ billion) by End of Forecast Period (2033) US$ 1.44 billion
CAGR % 2023 to End of Forecast (2033) 10.9%

The European region is flourishing, concerning the sales of portable battery packs. For instance, the market value of the United Kingdom is estimated to climb up to US$ 1.44 billion by the end of 2033. During the estimated time frame, the market is assessed to expand at 10.9% CAGR.

The European region is driven by factors like soaring expenditure on connected and smart home appliances. In addition to this, the addition of mobility features is also a key factor that is influencing product sales.

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Category-wise Analysis

Portable Battery Packs for Smartphones Display a High Adoption Rate

Segment Smartphones
CAGR % (2023 to 2033) 12.4%
CAGR % (2018 to 2023) 16.1%

Based on product type, smartphones are expected to be the top leading segment. The segment is expected to observe a growth rate of 12.4% CAGR. The market has witnessed a surge in the demand for smart devices in the past few years, and this trend is only going to become stronger in the future.

Mobile phones are used profusely and by the maximum population. When used during commute or traveling, these devices drain batteries and do not have a readily available charging station. That’s where the portable battery packs come into the picture.

Adding on to the aforementioned illustration, increasing investments in smartphones is also fueling the demand for a portable battery pack for phone or iPhone.

Lithium-ion Battery to Emerge as the Top Leading Technology for Portable Battery Packs

Based on technology, lithium-ion battery is enjoying an extensive share of the market in 2023. Robust innovation and advancement in technology are propelling the use of portable battery packs. In addition to this, supportive government policies are expected to fuel the adoption of electric vehicles in developed as well as developing economies. This is going to have a positive influence on lithium-ion batteries.

Lithium-ion also finds applications in the telecommunication industry. Lithium-ion batteries are lightweight and offer high-energy density power sources for portable gadgets like smartphones, digital cameras, tablets, etc.

How is the Competitive Scenario Shaping Up?

Competitors in the portable battery pack industry are emphasizing business strategies like geographical expansion and mergers and acquisitions. Companies competing in the industry are zeroing in on product innovation and upgradation. Additionally, firms are also focusing on strategic alliances with other businesses to elevate their product portfolio and cater to the extant customer base. Strategic alliances and new product launches are saliant in this market for the market’s overall growth.

Key Developments in the Portable Battery Pack Market:

  • Anker Technology Co. Limited, which is an electronics and accessory manufacturer, launched its novel MagSafe-compatible accessories in October 2021. The new product portfolio consists of a car charger, a battery pack, and three desktop chargers.
  • Xiaomi, a manufacturer, and designer of consumer electronics, in June 2020 unveiled MI power bank 2l with a capacity of 10,000mAh.
  • Blade X Pro 4K monitor was presented in August 2019. It is a portable monitor equipped with a 3,000 mAh battery backup, featuring a 15.6-inch screen. The product is lauded to be a suitable Mac book Pro companion. The product is considered to be Gemini’s successor and is designed to be slimmer than the latter.
  • The portable charger of Zendure SuperTank was reviewed in August 2019. The product has a battery capacity of 27,000 mAh, which makes it ideal for phones and laptops. The device has a type C and is available with a charger. It is also capable of powering four devices at the same time.

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Key Players in the Portable Battery Pack Market

  • BYD Co. Ltd.
  • China Bak Battery Inc.
  • Duracell International Inc
  • Energizer Holdings, Inc.
  • LG Chem Inc.
  • Zagg
  • Panasonic Corporation
  • Samsung Sdi Co. Ltd.
  • Simplo Technology Co., Ltd.
  • Sony Corporation

Scope of the Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ billion for Value and MT for Volume
Key Regions Covered North America; Latin America; Europe; Asia Pacific; and the Middle East and Africa (MEA)
Key Countries Covered The United States, Canada, Mexico, Germany, the United Kingdom, France, Italy, China, Japan, South Korea, Australia, Brazil, the Middle East and Africa
Key Segments Covered Capacity Range, Product Type, Technology, and Region
Key Companies Profiled BYD Co. Ltd.; China Bak Battery Inc.; Duracell International Inc; Energizer Holdings, Inc.; LG Chem Inc.; Zagg; Panasonic Corporation; Samsung Sdi Co. Ltd.; Simplo Technology Co., Ltd.; Sony Corporation
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Portable Battery Pack Market by Category

By Capacity Range:

  • 1,000 MAH to 2,500 MAH
  • 2,510 MAH to 5,000 MAH
  • 5,010 MAH to 7,500 MAH
  • 7,510 MAH to 10,000 MAH
  • Above 10,000 MAH

By Product Type:

  • Smartphones
  • Tablets
  • Portable Media Players
  • Others

By Technology:

  • Lithium-ion Battery
  • Lithium-polymer Battery
  • Nickel Cadmium Battery

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East and Africa

Frequently Asked Questions

How Big is the Portable Battery Pack Market?

The market is valued at US$ 16.89 billion in 2023.

What is the Growth Potential of the Portable Battery Pack Market?

The market is expected to register a growth rate of 12.6% through 2033.

How Big Will the Portable Battery Pack Market by 2033?

The market is estimated to reach US$ 55.34 billion by 2033.

What is the Top Trend Driving the Portable Battery Pack Market?

Rising standard for portable battery may propel market growth.

Who are the Key Portable Battery Pack Market Players?

BYD Co. Ltd., China Bak Battery Inc., and Duracell International Inc. are key market players.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2021

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2022 to 2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Capacity Range

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Capacity Range, 2017 to 2021

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Capacity Range, 2022 to 2032

        5.3.1. 1000 MAH - 2500 MAH

        5.3.2. 2510 MAH - 5000 MAH

        5.3.3. 5010 MAH - 7500 MAH

        5.3.4. 7510 MAH - 10000 MAH

        5.3.5. Above 10000 MAH

    5.4. Y-o-Y Growth Trend Analysis By Capacity Range, 2017 to 2021

    5.5. Absolute $ Opportunity Analysis By Capacity Range, 2022 to 2032

6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2017 to 2021

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2022 to 2032

        6.3.1. Smartphones

        6.3.2. Tablets

        6.3.3. Portable Media Players

        6.3.4. Others

    6.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2021

    6.5. Absolute $ Opportunity Analysis By Product Type, 2022 to 2032

7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Technology

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Technology, 2017 to 2021

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Technology, 2022 to 2032

        7.3.1. Lithiumion Battery

        7.3.2. Lithium-polymer Battery

        7.3.3. Nickel Cadmium Battery

    7.4. Y-o-Y Growth Trend Analysis By Technology, 2017 to 2021

    7.5. Absolute $ Opportunity Analysis By Technology, 2022 to 2032

8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2021

    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2022 to 2032

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. Asia Pacific

        8.3.5. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        9.2.1. By Country

            9.2.1.1. U.S.

            9.2.1.2. Canada

        9.2.2. By Capacity Range

        9.2.3. By Product Type

        9.2.4. By Technology

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Capacity Range

        9.3.3. By Product Type

        9.3.4. By Technology

    9.4. Key Takeaways

10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Capacity Range

        10.2.3. By Product Type

        10.2.4. By Technology

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Capacity Range

        10.3.3. By Product Type

        10.3.4. By Technology

    10.4. Key Takeaways

11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. U.K.

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Capacity Range

        11.2.3. By Product Type

        11.2.4. By Technology

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Capacity Range

        11.3.3. By Product Type

        11.3.4. By Technology

    11.4. Key Takeaways

12. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

            12.2.1.4. Singapore

            12.2.1.5. Thailand

            12.2.1.6. Indonesia

            12.2.1.7. Australia

            12.2.1.8. New Zealand

            12.2.1.9. Rest of Asia Pacific

        12.2.2. By Capacity Range

        12.2.3. By Product Type

        12.2.4. By Technology

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Capacity Range

        12.3.3. By Product Type

        12.3.4. By Technology

    12.4. Key Takeaways

13. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        13.2.1. By Country

            13.2.1.1. GCC Countries

            13.2.1.2. South Africa

            13.2.1.3. Israel

            13.2.1.4. Rest of MEA

        13.2.2. By Capacity Range

        13.2.3. By Product Type

        13.2.4. By Technology

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Capacity Range

        13.3.3. By Product Type

        13.3.4. By Technology

    13.4. Key Takeaways

14. Key Countries Market Analysis

    14.1. U.S.

        14.1.1. Pricing Analysis

        14.1.2. Market Share Analysis, 2021

            14.1.2.1. By Capacity Range

            14.1.2.2. By Product Type

            14.1.2.3. By Technology

    14.2. Canada

        14.2.1. Pricing Analysis

        14.2.2. Market Share Analysis, 2021

            14.2.2.1. By Capacity Range

            14.2.2.2. By Product Type

            14.2.2.3. By Technology

    14.3. Brazil

        14.3.1. Pricing Analysis

        14.3.2. Market Share Analysis, 2021

            14.3.2.1. By Capacity Range

            14.3.2.2. By Product Type

            14.3.2.3. By Technology

    14.4. Mexico

        14.4.1. Pricing Analysis

        14.4.2. Market Share Analysis, 2021

            14.4.2.1. By Capacity Range

            14.4.2.2. By Product Type

            14.4.2.3. By Technology

    14.5. Germany

        14.5.1. Pricing Analysis

        14.5.2. Market Share Analysis, 2021

            14.5.2.1. By Capacity Range

            14.5.2.2. By Product Type

            14.5.2.3. By Technology

    14.6. U.K.

        14.6.1. Pricing Analysis

        14.6.2. Market Share Analysis, 2021

            14.6.2.1. By Capacity Range

            14.6.2.2. By Product Type

            14.6.2.3. By Technology

    14.7. France

        14.7.1. Pricing Analysis

        14.7.2. Market Share Analysis, 2021

            14.7.2.1. By Capacity Range

            14.7.2.2. By Product Type

            14.7.2.3. By Technology

    14.8. Spain

        14.8.1. Pricing Analysis

        14.8.2. Market Share Analysis, 2021

            14.8.2.1. By Capacity Range

            14.8.2.2. By Product Type

            14.8.2.3. By Technology

    14.9. Italy

        14.9.1. Pricing Analysis

        14.9.2. Market Share Analysis, 2021

            14.9.2.1. By Capacity Range

            14.9.2.2. By Product Type

            14.9.2.3. By Technology

    14.10. China

        14.10.1. Pricing Analysis

        14.10.2. Market Share Analysis, 2021

            14.10.2.1. By Capacity Range

            14.10.2.2. By Product Type

            14.10.2.3. By Technology

    14.11. Japan

        14.11.1. Pricing Analysis

        14.11.2. Market Share Analysis, 2021

            14.11.2.1. By Capacity Range

            14.11.2.2. By Product Type

            14.11.2.3. By Technology

    14.12. South Korea

        14.12.1. Pricing Analysis

        14.12.2. Market Share Analysis, 2021

            14.12.2.1. By Capacity Range

            14.12.2.2. By Product Type

            14.12.2.3. By Technology

    14.13. Singapore

        14.13.1. Pricing Analysis

        14.13.2. Market Share Analysis, 2021

            14.13.2.1. By Capacity Range

            14.13.2.2. By Product Type

            14.13.2.3. By Technology

    14.14. Thailand

        14.14.1. Pricing Analysis

        14.14.2. Market Share Analysis, 2021

            14.14.2.1. By Capacity Range

            14.14.2.2. By Product Type

            14.14.2.3. By Technology

    14.15. Indonesia

        14.15.1. Pricing Analysis

        14.15.2. Market Share Analysis, 2021

            14.15.2.1. By Capacity Range

            14.15.2.2. By Product Type

            14.15.2.3. By Technology

    14.16. Australia

        14.16.1. Pricing Analysis

        14.16.2. Market Share Analysis, 2021

            14.16.2.1. By Capacity Range

            14.16.2.2. By Product Type

            14.16.2.3. By Technology

    14.17. New Zealand

        14.17.1. Pricing Analysis

        14.17.2. Market Share Analysis, 2021

            14.17.2.1. By Capacity Range

            14.17.2.2. By Product Type

            14.17.2.3. By Technology

    14.18. GCC Countries

        14.18.1. Pricing Analysis

        14.18.2. Market Share Analysis, 2021

            14.18.2.1. By Capacity Range

            14.18.2.2. By Product Type

            14.18.2.3. By Technology

    14.19. South Africa

        14.19.1. Pricing Analysis

        14.19.2. Market Share Analysis, 2021

            14.19.2.1. By Capacity Range

            14.19.2.2. By Product Type

            14.19.2.3. By Technology

    14.20. Israel

        14.20.1. Pricing Analysis

        14.20.2. Market Share Analysis, 2021

            14.20.2.1. By Capacity Range

            14.20.2.2. By Product Type

            14.20.2.3. By Technology

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Capacity Range

        15.3.3. By Product Type

        15.3.4. By Technology

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. BYD Co. Ltd.

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

                16.1.1.5.2. Product Strategy

                16.1.1.5.3. Channel Strategy

        16.1.2. China Bak Battery Inc.

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

                16.1.2.5.2. Product Strategy

                16.1.2.5.3. Channel Strategy

        16.1.3. Duracell International Inc

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

                16.1.3.5.2. Product Strategy

                16.1.3.5.3. Channel Strategy

        16.1.4. Energizer Holdings, Inc.

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

                16.1.4.5.2. Product Strategy

                16.1.4.5.3. Channel Strategy

        16.1.5. LG Chem Inc.

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

                16.1.5.5.2. Product Strategy

                16.1.5.5.3. Channel Strategy

        16.1.6. Zagg

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

                16.1.6.5.2. Product Strategy

                16.1.6.5.3. Channel Strategy

        16.1.7. Panasonic Corporation

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

                16.1.7.5.2. Product Strategy

                16.1.7.5.3. Channel Strategy

        16.1.8. Samsung Sdi Co. Ltd.

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

                16.1.8.5.2. Product Strategy

                16.1.8.5.3. Channel Strategy

        16.1.9. Simplo Technology Co., Ltd.

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

                16.1.9.5.2. Product Strategy

                16.1.9.5.3. Channel Strategy

        16.1.10. Sony Corporation

            16.1.10.1. Overview

            16.1.10.2. Product Portfolio

            16.1.10.3. Profitability by Market Segments

            16.1.10.4. Sales Footprint

            16.1.10.5. Strategy Overview

                16.1.10.5.1. Marketing Strategy

                16.1.10.5.2. Product Strategy

                16.1.10.5.3. Channel Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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