United States Portable Battery Pack Industry Outlook for 2023 and 2033

The United States portable battery pack business value is estimated to total US$ 3,271.1 million in 2023. Demand for portable battery packs recorded Y-o-Y growth of 5.5% in 2022, with overall revenue totaling US$ 3,097.1 million.

Over the assessment period, sales of portable battery pack solutions in the United States are predicted to rise at a CAGR of 7.1% CAGR. By 2033, the United States portable battery pack revenue is expected to total US$ 6,498.4 million.

Portable battery packs are gaining immense popularity in the United States. This is due to their ability to provide on-the-go charging solutions for a wide range of electronic appliances. These portable energy storage devices are equipped with rechargeable batteries, often lithium-ion or lithium-polymer, which store electrical energy for later use.

The capacity of the battery determines how much power the station can provide. They typically include various output ports, such as AC outlets (for standard household devices), DC outlets (for appliances like car fridges or air compressors), USB ports (for smartphones and tablets), and sometimes even wireless charging options.

Portable battery packs can be charged through multiple methods, including wall outlets, car chargers, and solar panels. Certain models are compatible with solar panels, enabling renewable energy charging.

Some models use pure sine wave inverters, which provide clean and stable power output. This is making them suitable for sensitive electronic devices like laptops. They are designed to be lightweight and easily transportable, making them suitable for outdoor adventures and on-the-go power needs.

Rising need for portable energy storage devices is expected to fuel sales in the United States. Similarly, increasing demand for on-the-go power solutions will likely expand the United States portable battery pack business size.

Industry Outlook

Attributes Key Insights
United States Portable Battery Pack Business Size in 2022 US$ 3,097.1 million
Estimated United States Portable Battery Pack Revenue (2023) US$ 3,271.1 million
Projected United States Portable Battery Pack Sales Value (2033) US$ 6,498.4 million
Value CAGR (2023 to 2033) 7.1%

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Other Drivers Propelling Demand for Portable Battery Packs and Spurring Growth

  • Growing demand for convenient on-the-go charging solutions is projected to fuel portable battery pack sales.
  • The proliferation of smartphones, tablets, laptops, and other portable electronic devices is expected to bolster sales of portable battery packs.
  • Growing importance of portable batteries will likely boost growth of the Untied States portable battery pack business.
  • The increasing awareness of environmental issues, coupled with growing demand for rechargeable and eco-friendly batteries, is anticipated to foster business growth.
  • Rising number of people engaging in travel and outdoor activities is set to create a higher demand for portable power solutions to keep devices charged while away from traditional power sources.
  • Increasing adoption of portable power banks and other battery solutions due to growing work-from-home culture is predicted to drive demand.
  • Surging popularity of wearable devices like fitness trackers and smartwatches is anticipated to create opportunities for portable battery pack manufacturers.

Challenges for Companies/Manufacturers in the Portable Battery Pack Business

  • The business of portable battery packs has become saturated with numerous products and brands, leading to intense competition. This saturation can make it challenging for new entrants to gain a foothold, and existing companies can struggle to differentiate their products.
  • Despite advancements, challenges related to battery technology persist. Issues such as limited energy density, slow charging times, and the overall lifespan of batteries can affect consumer satisfaction and adoption.
  • Portable battery packs can experience a decline in performance over time, leading to a shorter overall product lifespan. Consumers may be reluctant to invest in devices with limited longevity, impacting the sales growth.
Sudip Saha
Sudip Saha

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Opportunities in the Portable Battery Pack Business

  • The shift towards remote work and increased reliance on digital devices will create demand for portable power solutions.
  • Government incentives and policies that support the adoption of clean energy and energy-efficient technologies can stimulate growth in the portable battery pack business.
  • Portable battery packs can find opportunities in the healthcare sector, providing reliable power sources for medical devices and equipment.
  • Surging demand for portable energy storage stations in the United States is expected to create opportunities for portable battery pack manufacturers.
  • Innovation in battery power banks in the United States will foster sales growth.

Latest Trends in the Portable Battery Pack Business

  • Rising interest in portable battery-powered products is likely to foster business growth.
  • The demand for faster charging solutions continues to drive innovation in portable battery packs. Manufacturers are focusing on developing technologies that can deliver rapid charging speeds, providing users with the convenience of quickly powering up their devices.
  • Improvements in battery technology, particularly in energy density, contribute to the development of smaller and more lightweight portable battery packs with higher capacities.
  • Portable battery packs are increasingly incorporating wireless charging capabilities. This allows users to charge their devices without the need for cables, providing added convenience and reducing clutter.
  • Innovations in handheld device battery technology will create new growth prospects for the target business.

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Historical Performance vs Portable Battery Pack Demand Outlook in the United States

Demand for portable battery packs in the United States grew at a CAGR of 4.6% between 2018 and 2022. Total revenue reached about US$ 3,097.1 million in 2022. Over the forecast period, the United States portable battery pack business is poised to exhibit a CAGR of 7.1%.

Historical CAGR (2018 to 2022) 4.6%
Forecast CAGR (2023 to 2033) 7.1%

The proliferation of smartphones, smartwatches, and other portable electronic devices created a high demand for portable battery packs during the historical period. Consumers sought convenient solutions to keep their devices charged while on the go. This increased the demand for portable battery packs.

Future Forecast for United States Portable Battery Pack Business

In the forecast period, the United States portable battery pack business is expected to grow rapidly. This is attributable to growing demand for electronic appliances in the United States, rise of renewable energy sector, and advancements in battery materials and inverter technologies.

With a rising emphasis on renewable energy sources, portable battery packs will play a pivotal role in energy storage and backup solutions. As solar and wind power become more widespread, demand for battery packs for residential and commercial energy storage is expected to increase.

Growing usage of compact battery technology and rising demand for novel mobile charging solutions are anticipated to boost growth of the United States portable battery pack business. Subsequently, development of novel portable energy storage units will bode well for the target business.

Top manufacturers of portable battery packs are constantly launching new products in the United States to boost their sales. For instance, Goal Zero, a prominent player in portable energy, introduced the Yeti PRO 4000 power station and Tank PRO expansion batteries for RVs, homes, and other applications in October 2023.

Semi Annual Update

Particular Value CAGR
H1 7.1% (2022 to 2032)
H2 7.3% (2022 to 2032)
H1 7.5% (2023 to 2033)
H2 7.9% (2023 to 2033)

Category-wise Insights

The below section shows the predicted CAGR of key segments. The residential segment is expected to lead the target business through 2033, exhibiting a CAGR of 6.9%. By sales channel, the channel sales segment is projected to grow at 6.8% CAGR during the assessment period.

Essential Role in Powering Home Electronics Driving Demand in Residential Sector

Growth Outlook by End Use

End Use Value CAGR
Residential 6.9%
Commercial 8.2%
Industrial 5.6%

As per the latest analysis, residential segment is expected to remain the leading end user of portable battery packs across the United States. This is due to rising adoption of a wide range of electronic appliances, including portable battery-powered products, in the residential sector that require power backup solutions.

The residential segment is set to account for a value share of 40.7% by 2033. Over the forecast period, the target segment is predicted to thrive at a robust CAGR of 6.9%, totaling US$ 2,645.1 million by 2033.

Portable battery packs serve as a convenient power backup solution for essential home electronics during power outages. This includes charging mobile phones, tablets, laptops, and other critical devices that homeowners rely on for communication, work, and entertainment.

The growing reliance on electronic devices for work, education, entertainment, and communication within residential settings is expected to drive demand for portable battery packs across the United States. Similarly, growing popularity of home automation and rise in work-from-home culture will boost sales of portable battery packs.

As more people work and study from home, the need for reliable backup power solutions like portable battery packs is set to increase dramatically. This will create lucrative opportunities for portable battery pack manufacturers.

Key companies in the United States are expected to introduce novel portable battery packs with attractive offers, including discounts and extended warranties. This will help them to meet growing demand for the residential sector.

Channel Sales Segment to Contribute Significantly to Overall Sales through 2033

Growth Outlook by Sales Channel

Sales Channel Value CAGR
Direct Sales 6.1%
Channel Sales 7.9%

Based on sales channel, the channel sales segment, consisting of offline and online sales, is expected to lead the United States portable battery pack business. This is due to growing preference of portable battery pack companies towards channel sales due to its advantages like affordable distribution and expanded reach.

The channel sales segment is forecast to thrive at 7.9% CAGR throughout the assessment period. It will likely generate revenue of about US$ 3,779.1 million by 2033, holding a business share of 58.2%.

The channel sales category is gaining wider traction in the United States portable battery pack business. This is due to several benefits channel sales offer to portable battery pack manufacturing companies.

In channel sales, companies sell their products to customers through intermediates like distributors and retailers. These intermediaries help companies reach a wider audience and sell more products in less time.

Another key factor expected to boost the channel sales segment is the growing customer preference for purchasing portable battery packs through online shopping platforms. Amid busy schedules, customers across the United States are inclined to purchase electronic accessories through online modes.

Key portable battery pack manufacturers are expected to move their products to online platforms or form partnerships or alliances with online businesses to walk with changing trends and boost their sales. This will bode well for the target business.

Competitive Landscape

Key manufacturers of portable battery packs across the United States are focusing on launching innovative products to meet evolving end user demand. They are also implementing strategies like partnerships, mergers, acquisition, and collaborations to strengthen their presence across the United States and other regions.

Key Players in the United States Portable Battery Pack Business

  • GenPower
  • Generac
  • Hysolis
  • Jackery
  • Goal Zero
  • Togo Power

Recent Developments in the United States Portable Battery Pack Business:

  • In August 2022, Goal Zero introduced the New Yet 1000X Portable Power Station to give customers the power they need to run different appliances.
  • In May 2022, the TogoPower Advance 1000 portable power station was introduced by TogoPower.
  • In September 2022, new upgraded 4th generation of Sherpa 100AC and 100PD ultimate power banks were introduced by Goal Zero.
  • In June 2021, EnerSys launched highly efficient ion battery as an addition to its portfolio of power solutions. These batteries are equipped with sustainable nickel manganese cobalt (NMC) format prismatic cell chemistry.
  • In November 2021, Tesla acquired SilLion Inc, after filing a patent for a new silicon-based battery anode. This development will help the company address the accelerated demand for portable energy storage devices.
  • In October 2020, EnerSys, stored energy solution provider, introduced the NexSys PURE PACK, a power solution for industrial applications. This system includes the latest NexSys PURE Thin Plate Pure Lead (TPPL) batteries, an integrated Delta-Q on-board charger, and Wi-iQ battery monitoring.

Scope of Report

Attribute Details
Estimated Value (2023) US$ 3,271.1 million
Projected Size (2033) US$ 6,498.4 million
Anticipated Growth Rate (2023 to 2033) 7.1% CAGR
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Country United States
Quantitative Metric Tonnes Revenue in US$ Million and CAGR from 2023 to 2033
Segments Covered Power Output, End Use, Sales Channel
Key Companies Profiled GenPower; Generac; Hysolis; Jackery; Goal Zero; Togo Power

Segmentation of the United States Portable Battery Pack Industry Analysis

By Power Output:

  • 3000 Watts to 3500 Watts
  • 4000 Watts to 4500 Watts
  • 4500 Watts to 5000 Watts
  • More than 5000 Watts

By End Use:

  • Residential
  • Commercial
  • Industrial

By Sales Channel:

  • Direct Sales
  • Channel Sales
    • Offline Sales
    • Online Sales

By Region:

  • North East
  • South East
  • Mid-West
  • South West
  • West

Frequently Asked Questions

How big is the portable battery pack business in the United States?

The United States business is set to total US$ 3,271.1 million in 2023.

What is the demand outlook for portable battery packs in the United States?

Demand in the United States is set to rise at a CAGR of 7.1%.

What is the expected business size in 2033?

The target business is predicted to reach US$ 6,498.4 million by 2033.

Which power output segment will witness higher growth?

The 3500 to 4000 watts segment is estimated to thrive at 7.1% through 2033.

Which end use segment will experience strong growth?

Growing at 8.2% CAGR, commercial segment is expected to witness robust growth.

Who are the top portable battery pack manufacturers and suppliers?

GenPower, Generac, Hysolis, and Jackery RYOBI.

Table of Content

1. Executive Summary

    1.1. Industry Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Analysis and Recommendations

2. Business Overview

    2.1. Business Coverage / Taxonomy

    2.2. Business Definition / Scope / Limitations

3. Key Trends

    3.1. Key Trends Impacting Sales Growth

    3.2. Product Innovation / Development Trends

4. Pricing Analysis

    4.1. Average Pricing Analysis, By Battery Power Output 

    4.2. United States Average Pricing Analysis Benchmark

5. Demand (in Value in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033

    5.1. Historical Business Value (US$ Million) Analysis, 2018 to 2022 

    5.2. Current and Future Business Value (US$ Million) Projections, 2023 to 2033

        5.2.1. Y-o-Y Growth Trend Analysis

        5.2.2. Absolute $ Opportunity Analysis

6. Shipments (‘000 Units) Analysis 2018 to 2022 and Forecast, 2023 to 2033

    6.1. Historical Shipments (‘000 Units) Analysis, 2018 to 2022 

    6.2. Current and Future Shipments (‘000 Units) Projections, 2023 to 2033

        6.2.1. Y-o-Y Growth Trend Analysis

7. Business Background

    7.1. Macro-Economic Factors

    7.2. Forecast Factors - Relevance & Impact

    7.3. COVID-19 Impact Assessment

    7.4. Value Chain Analysis

        7.4.1. Portable Battery Raw Material Suppliers 

        7.4.2. Manufacturers

        7.4.3. Distributors/Resellers

        7.4.4. End-users

    7.5. Key Dynamics

        7.5.1. Drivers

        7.5.2. Restraints

        7.5.3. Opportunities

8. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, by Power Output

    8.1. Introduction / Key Findings

    8.2. Historical Size (US$ Million) and Shipments (‘000 Units) Analysis By Power Output, 2018 to 2022 

    8.3. Current and Future Size (US$ Million) and Shipments (‘000 Units) Analysis and Forecast By Power Output, 2023 to 2033

        8.3.1. 3000 Watts- 3500 Watts

        8.3.2. 4000 Watts- 4500 Watts

        8.3.3. 4500 Watts- 5000 Watts

        8.3.4. More than 5000 Watts 

    8.4. Industry Attractiveness Analysis By Power Output

9. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, by End Use

    9.1. Introduction / Key Findings

    9.2. Historical Industry Size (US$ Million) Analysis By End Use, 2018 to 2022 

    9.3. Current and Future Industry Size (US$ Million) Analysis and Forecast By End Use, 2023 to 2033

        9.3.1. Residential

        9.3.2. Commercial 

        9.3.3. Industrial 

    9.4. Industry Attractiveness Analysis By End Use

10. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel

    10.1. Introduction / Key Findings

    10.2. Historical Industry Size (US$ Million) Analysis By Sales Channel, 2018 to 2022 

    10.3. Current and Future Industry Size (US$ Million) Analysis and Forecast By Sales Channel, 2023 to 2033

        10.3.1. Direct Sales

        10.3.2. Channel Sales

            10.3.2.1. Offline Sales 

            10.3.2.2. Online Sales 

    10.4. Industry Attractiveness Analysis By Sales Channel

11. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region

    11.1. Introduction / Key Findings

    11.2. Historical Industry Size (US$ Million) Analysis By Region, 2018 to 2022 

    11.3. Current and Future Industry Size (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        11.3.1. North East

        11.3.2. South East

        11.3.3. Mid-West

        11.3.4. South West

        11.3.5. West

    11.4. Industry Attractiveness Analysis By Region

12. Northeast Industry Analysis 2018 to 2022 and Forecast 2023 to 2033

    12.1. Introduction

    12.2. Historical Industry Size (US$ Million) Trend Analysis By Business Taxonomy, 2018 to 2022

    12.3. Current and Future Industry Size (US$ Million) Forecast By Business Taxonomy, 2023 to 2033

        12.3.1. By State (% adoption)

            12.3.1.1. New York

            12.3.1.2. New Jersey

            12.3.1.3. Massachusetts

            12.3.1.4. Delaware

            12.3.1.5. Maryland

            12.3.1.6. Pennsylvania

            12.3.1.7. Rest of Northeast

        12.3.2. By Power Output

        12.3.3. By End Use

        12.3.4. By Sales Channel

    12.4. Industry Attractiveness Analysis

        12.4.1. By Power Output

        12.4.2. By End Use

        12.4.3. By Sales Channel

13. Southeast Industry Analysis 2018 to 2022 and Forecast 2023 to 2033

    13.1. Introduction

    13.2. Historical Industry Size (US$ Million) Trend Analysis By Business Taxonomy, 2018 to 2022

    13.3. Current and Future Industry Size (US$ Million) Forecast By Business Taxonomy, 2023 to 2033

        13.3.1. By State (% Adoption)

            13.3.1.1. Florida

            13.3.1.2. North Carolina

            13.3.1.3. South Carolina

            13.3.1.4. Mississippi

            13.3.1.5. Virginia

            13.3.1.6. Rest of Southeast

        13.3.2. By Power Output

        13.3.3. By End Use

        13.3.4. By Sales Channel

    13.4. Industry Attractiveness Analysis

        13.4.1. By Power Output

        13.4.2. By End Use

        13.4.3. By Sales Channel

14. Midwest Industry Analysis 2018 to 2022 and Forecast 2023 to 2033

    14.1. Introduction

    14.2. Historical Industry Size (US$ Million) Trend Analysis By Business Taxonomy, 2018 to 2022

    14.3. Current and Future Industry Size (US$ Million) Forecast By Business Taxonomy, 2023 to 2033

        14.3.1. By State (% Adoption)

            14.3.1.1. Illinois 

            14.3.1.2. Minnesota

            14.3.1.3. Ohio

            14.3.1.4. Michigan

            14.3.1.5. Iowa

            14.3.1.6. Rest of Midwest

        14.3.2. By Power Output

        14.3.3. By End Use

        14.3.4. By Sales Channel

    14.4. Industry Attractiveness Analysis

        14.4.1. By Power Output

        14.4.2. By End Use

        14.4.3. By Sales Channel

15. South West Industry Analysis 2018 to 2022 and Forecast 2023 to 2033

    15.1. Introduction

    15.2. Historical Industry Size (US$ Million) Trend Analysis By Business Taxonomy, 2018 to 2022

    15.3. Current and Future Industry Size (US$ Million) Forecast By Business Taxonomy, 2023 to 2033

        15.3.1. By State (% Adoption)

            15.3.1.1. Arizona

            15.3.1.2. California 

            15.3.1.3. Utah

            15.3.1.4. Colorado

            15.3.1.5. Rest of Southwest

        15.3.2. By Power Output

        15.3.3. By End Use

        15.3.4. By Sales Channel

    15.4. Industry Attractiveness Analysis

        15.4.1. By Power Output

        15.4.2. By End Use

        15.4.3. By Sales Channel

16. West Industry Analysis 2018 to 2022 and Forecast 2023 to 2033

    16.1. Introduction

    16.2. Historical Industry Size (US$ Million) Trend Analysis By Business Taxonomy, 2018 to 2022

    16.3. Current and Future Industry Size (US$ Million) Forecast By Business Taxonomy, 2023 to 2033

        16.3.1. By State (% Adoption)

            16.3.1.1. Alaska

            16.3.1.2. Washington

            16.3.1.3. Oregon 

            16.3.1.4. Rest of West

        16.3.2. By Power Output

        16.3.3. By End Use

        16.3.4. By Sales Channel

    16.4. Industry Attractiveness Analysis

        16.4.1. By Power Output

        16.4.2. By End Use

        16.4.3. By Sales Channel

17. Business Structure Analysis

    17.1. Business Share Analysis, By Key Vendors 

        17.1.1. Major Manufacturers

        17.1.2. Major Resellers/Distributors

    17.2. Business Positioning by Revenue Tier of Vendors (Tier 1/2/3)

18. Competition Analysis

    18.1. Dashboard for Key Vendors

    18.2. Competition Deep Dive (Major Brands) 

        18.2.1. GenPower

            18.2.1.1. Business Overview

            18.2.1.2. Product Offering

            18.2.1.3. Key Financials

            18.2.1.4. Sales Footprint

            18.2.1.5. Channel Partner Ecosystem

            18.2.1.6. Key Strategies & Developments

        18.2.2. Generac

        18.2.3. Hysolis

        18.2.4. Jackery

        18.2.5. EcoFlow

        18.2.6. Champion Power Equipment

        18.2.7. Perun

        18.2.8. Goal Zero

        18.2.9. YOSHINO

        18.2.10. RYOBI

        18.2.11. Zendure

        18.2.12. Togo Power

19. Assumptions and Acronyms Used

20. Research Methodology

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