The plucker machine market has a worth of US$ 1,593 million in 2023 and is projected to reach US$ 2,474 million by 2033, with a CAGR of 4.5% during the forecast period.
The market for plucker machines is a modest but developing niche. It is largely employed in agriculture, including small-scale chicken farming and the harvesting of fruits and vegetables.
Due to its capacity to save labor costs and boost efficiency, the plucker machine is gaining popularity as an alternative to conventional harvesting methods. Pluckers are employed in animal leather and fur production, in addition to agricultural applications.
As a result, more manufacturers are joining the market with a wide range of models and features as the need for pluckers rises.
Attributes | Details |
---|---|
Plucker Machine Market CAGR (2023 to 2033) | 4.5% |
Plucker Machine Market Size (2023) | US$ 1,593 million |
Plucker Machine Market Size (2033) | US$ 2,474 million |
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Plucker machines are being used by fast food restaurants quickly to meet client demand effectively and quickly. Popular fast food restaurants like KFC, Domino's, McDonald's Corporation, and Taco Bell are expanding into new countries. Over the projection period, this is likely to increase the adoption of plucker machine.
The top manufacturers of plucker machines concentrate on developing state-of-the-art processing equipment. Due to this newly created machinery, several products made of bird meat now have extended shelf lives.
Additionally, plucker machine industry advancements help items retain the majority of their nutrients while reducing quality loss and avoiding disease contamination. Therefore, it is anticipated that the industry's innovative concepts are likely to boost the demand for plucker machine.
When compared to the 4% CAGR recorded between 2016 and 2022, the sheep-handling equipment business is predicted to expand at a 4.5% CAGR between 2023 and 2033. The average growth of the market is expected to be approx 62.2% between 2022 and 2033.
Year | Market Value |
---|---|
2016 | US$ 1,203 million |
2021 | US$ 1,465.7 million |
2022 | US$ 1,524.7 million |
Short-term Growth (2023 to 2026): in many countries, where many individuals are assumed to have shifted to a plant-based diet, the vegan trend is obvious. This created numerous opportunities for the plucker machine manufacturers.
Medium-term Growth (2027 to 2029): the numerous health benefits of goods made from meat are a contributing factor in the rising demand for plucker machines.
Long-term Growth (2030 to 2033): a number of extra nutrients are present in chicken meat products that support reproductive and cognitive function. Longer term, this is likely to be advantageous for the market.
As red meat consumption drops due to health concerns, there is likely to be an increase in demand for chicken products with high levels of protein. For processed poultry products, high-quality equipment is required, which is projected to drive the sales of plucker machines.
These reasons would likely lead to a 1.55X increase in the plucker machine sector between 2023 and 2033. FMI analysts predict that the market would be worth US$ 2,474 million by 2033's end.
Aside from quality, the size of the plucking is likely to be valued most highly by poultry farms and other end customers. Restaurant and residential sectors are also seeing an increase in demand for less than 5 capacity.
Mobility and flexibility are adding more value to the plucking machine adoption trends. As it requires less space to adjust, less than 5 capacity machines are expected to lead the market during the forecast period.
Due to its ease of cleaning, stainless steel continues to be in high demand by 2033. In addition, consumers' concern about contracting the avian flu highlights the need for hygiene, which makes stainless steel's ability to be disinfected a good choice.
Due to its top-notch components and durable construction, the stainless steel plucker machine has a long lifespan. Additionally, stainless steel pluckers are more durable than those made of mild steel, which makes them a dominant segment in the industry.
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With a share of 30.3%, the plucker machine business in the United States is worth US$ 462 million in 2022.
Demand for plucker machines has increased as more poultry processing factories embrace this technology, contributing to the market's steady rise in the US. As the need for convenience and efficiency in the poultry processing sector continues to develop, the market share is expected to grow further.
According to the US Department of Agriculture (USDA), there are 4,500 plucking machines in use in the country's poultry processing business by 2020, up from roughly 1,500 in 2000.
Key producers of the plucking machines, including Chore-Time, Viscon, and Stork, produce the vast majority of plucking machines in the United States. With around 60% of the market share, Chore-Time dominates as the top producer.
These businesses sell a range of machinery, from large-scale models to small-scale pluckers. Additionally, a number of businesses in the US provide aftermarket options for plucking machines, including replacement components, upkeep and repair services, and system upgrades.
Attributes | Statistics |
---|---|
UK Market Value 2022 | US$ 138.5 million |
UK Market Value 2033 | US$ 221.9 million |
UK Market Share (2023 to 2033) | 9.1% |
UK Market CAGR (2023 to 2033) | 4.8% |
Germany was leading the Europe market with US$ 281.3 million. The UK followed Germany in terms of producing meat and poultry, where a lot of equipment is required and a lot of profit is made.
Rising fast food and restaurant chain sales, as well as increased processed meat consumption, are driving demand for better-processed meat. Additionally, increased per capita income and consumer trends toward value-added food are essential factors in driving plucker machine sales.
Consumers in the country are starting to recognize the advantages of meat products, such as their high protein content and immunity-boosting qualities. The market's present share has also increased as a result of technological advancements in the equipment business, particularly in the poultry sector.
Technological developments in the food processing industry are correlated to the profit margins of the plucker machine companies. This includes the integration of all process equipment into a single piece to minimize labor needs and increase hygiene.
Growing food processing automation is projected to present the biggest opportunity for the UK plucker machine industry.
Country | China |
---|---|
Market Share (2022) | 8.4% |
CAGR (2023 to 2033) | 3.6% |
Market Value (2033) | US$ 181.8 million |
Country | India |
---|---|
Market Share (2022) | 3.4% |
CAGR (2023 to 2033) | 5.3% |
Market Value (2033) | US$ 85.9 million |
It is also projected that government actions to support the poultry farming sector provide lucrative opportunities to the plucker machine manufacturers.
For instance, the Indian government declared a 100% increase in the import tax on frozen chicken and turkey beginning in 2020. The country's poultry farming business is probably going to gain from the legislation.
The market was growing at a value of US$ 51.3 million in 2022. Another element influencing the market expansion is technical development in plucker machines, which increases their productivity and lowers operational costs.
Over the forecast period, China is expected to experience Asia Pacific's most encouraging growth rate, with a value of US$ 127.57 million. In order to meet the high consumer demand in the nation, the main manufacturer focuses on creating processed meat and poultry items.
Automation, intelligence, and digitization are the three most evident advancements in the Chinese food industry today, particularly in the field of poultry plucking. As fewer young people are prepared to work in slaughterhouses, the labor pool is likewise shrinking. As a result, the plucker machine is becoming much more widely used.
The need for tools used in plucking procedures is expected to rise as customers' propensity to consume meat and related products increases globally. Recent entrants in the plucker machine companies think that enhancing their competitive edge is essential to maintaining technical leadership.
They heavily engage in Research and Development, in addition to focusing on new launches in order to gain a foothold in the global poultry plucker market.
Startup moving forward: Kiinns (Israel)
In food production lines, Kiinns suggests a technique for keeping food apart from the machinery that prepares it. The startup's totally biodegradable separation technique enhances the cleanliness and food safety of the processing facilities. Every processing cycle uses clean equipment, removing any germs, allergies, or cleaning agents that might have been left behind.
A developing market in the food service industry is the plucker machine sector. The adoption of plucker machines helps businesses boost output, cut expenses, and enhance product quality.
Many companies are now integrating plucker machines in their product lines due to the advantages they have over traditional methods of processing chicken. Plucker machines can swiftly and effectively process vast numbers of chickens, speeding up production and lowering costs.
Sales of plucker machines are expected to remain high, as more businesses profit from what this equipment has to offer. To increase the effectiveness and performance of their machines, key players in the plucker machine market are spending money on research and development. This makes the machines more affordable to a wider range of clients and encourages innovation in the industry.
As restaurants become knowledgeable about the advantages of these devices to prepare their chicken, the popularity of plucker machines is also rising in this industry.
Additionally, Plucker machines are more adaptable than conventional techniques because they can process a variety of foods, such as fruits and vegetables. The market share of plucker machines is expected to grow as more firms try to take advantage of what the machines have to offer.
Businesses invest money in R&D to raise the caliber of their products and the productivity of their machinery. As the market growth of plucker machines is expected to be high, food service businesses have more scope for innovations.
Recent Developments
The plucker machine market is estimated to be worth US$ 1,593 million in 2023.
The plucker machine market is expected to have a CAGR of 4.5% by 2033.
The plucker machine market expanded to a share of US$ 1,524.7 million in 2022.
North America accounted for a 30.3% share of the plucker machine market in 2022.
The UK accounts for 4.8% CAGR in the plucker machine market by 2033.
1. Executive Summary | Plucker Machine Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders / Agents / Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyers
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Capacity
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Capacity, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Capacity, 2023 to 2033
5.3.1. Less Than 5 Birds
5.3.2. 6 to 15 Birds
5.3.3. 16 to 30 Birds
5.3.4. More Than 30 Birds
5.4. Y-o-Y Growth Trend Analysis By Capacity, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Capacity, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Material, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Material, 2023 to 2033
6.3.1. Stainless Steel
6.3.2. Mild Steel
6.4. Y-o-Y Growth Trend Analysis By Material, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Material, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Motor Power
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Motor Power, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Motor Power, 2023 to 2033
7.3.1. 0.5Hp
7.3.2. 1Hp
7.3.3. 2Hp
7.3.4. More than 2Hp
7.4. Y-o-Y Growth Trend Analysis By Motor Power, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Motor Power, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East & Africa (MEA)
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. The US
9.2.1.2. Canada
9.2.2. By Capacity
9.2.3. By Material
9.2.4. By Motor Power
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Capacity
9.3.3. By Material
9.3.4. By Motor Power
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Capacity
10.2.3. By Material
10.2.4. By Motor Power
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Capacity
10.3.3. By Material
10.3.4. By Motor Power
10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. The UK
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Capacity
11.2.3. By Material
11.2.4. By Motor Power
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Capacity
11.3.3. By Material
11.3.4. By Motor Power
11.4. Key Takeaways
12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.1.4. Singapore
12.2.1.5. Thailand
12.2.1.6. Indonesia
12.2.1.7. Australia
12.2.1.8. New Zealand
12.2.1.9. Rest of Asia Pacific
12.2.2. By Capacity
12.2.3. By Material
12.2.4. By Motor Power
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Capacity
12.3.3. By Material
12.3.4. By Motor Power
12.4. Key Takeaways
13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. GCC Countries
13.2.1.2. South Africa
13.2.1.3. Israel
13.2.1.4. Rest of MEA
13.2.2. By Capacity
13.2.3. By Material
13.2.4. By Motor Power
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Capacity
13.3.3. By Material
13.3.4. By Motor Power
13.4. Key Takeaways
14. Key Countries Market Analysis
14.1. The US
14.1.1. Pricing Analysis
14.1.2. Market Share Analysis, 2022
14.1.2.1. By Capacity
14.1.2.2. By Material
14.1.2.3. By Motor Power
14.2. Canada
14.2.1. Pricing Analysis
14.2.2. Market Share Analysis, 2022
14.2.2.1. By Capacity
14.2.2.2. By Material
14.2.2.3. By Motor Power
14.3. Brazil
14.3.1. Pricing Analysis
14.3.2. Market Share Analysis, 2022
14.3.2.1. By Capacity
14.3.2.2. By Material
14.3.2.3. By Motor Power
14.4. Mexico
14.4.1. Pricing Analysis
14.4.2. Market Share Analysis, 2022
14.4.2.1. By Capacity
14.4.2.2. By Material
14.4.2.3. By Motor Power
14.5. Germany
14.5.1. Pricing Analysis
14.5.2. Market Share Analysis, 2022
14.5.2.1. By Capacity
14.5.2.2. By Material
14.5.2.3. By Motor Power
14.6. The UK
14.6.1. Pricing Analysis
14.6.2. Market Share Analysis, 2022
14.6.2.1. By Capacity
14.6.2.2. By Material
14.6.2.3. By Motor Power
14.7. France
14.7.1. Pricing Analysis
14.7.2. Market Share Analysis, 2022
14.7.2.1. By Capacity
14.7.2.2. By Material
14.7.2.3. By Motor Power
14.8. Spain
14.8.1. Pricing Analysis
14.8.2. Market Share Analysis, 2022
14.8.2.1. By Capacity
14.8.2.2. By Material
14.8.2.3. By Motor Power
14.9. Italy
14.9.1. Pricing Analysis
14.9.2. Market Share Analysis, 2022
14.9.2.1. By Capacity
14.9.2.2. By Material
14.9.2.3. By Motor Power
14.10. China
14.10.1. Pricing Analysis
14.10.2. Market Share Analysis, 2022
14.10.2.1. By Capacity
14.10.2.2. By Material
14.10.2.3. By Motor Power
14.11. Japan
14.11.1. Pricing Analysis
14.11.2. Market Share Analysis, 2022
14.11.2.1. By Capacity
14.11.2.2. By Material
14.11.2.3. By Motor Power
14.12. South Korea
14.12.1. Pricing Analysis
14.12.2. Market Share Analysis, 2022
14.12.2.1. By Capacity
14.12.2.2. By Material
14.12.2.3. By Motor Power
14.13. Singapore
14.13.1. Pricing Analysis
14.13.2. Market Share Analysis, 2022
14.13.2.1. By Capacity
14.13.2.2. By Material
14.13.2.3. By Motor Power
14.14. Thailand
14.14.1. Pricing Analysis
14.14.2. Market Share Analysis, 2022
14.14.2.1. By Capacity
14.14.2.2. By Material
14.14.2.3. By Motor Power
14.15. Indonesia
14.15.1. Pricing Analysis
14.15.2. Market Share Analysis, 2022
14.15.2.1. By Capacity
14.15.2.2. By Material
14.15.2.3. By Motor Power
14.16. Australia
14.16.1. Pricing Analysis
14.16.2. Market Share Analysis, 2022
14.16.2.1. By Capacity
14.16.2.2. By Material
14.16.2.3. By Motor Power
14.17. New Zealand
14.17.1. Pricing Analysis
14.17.2. Market Share Analysis, 2022
14.17.2.1. By Capacity
14.17.2.2. By Material
14.17.2.3. By Motor Power
14.18. GCC Countries
14.18.1. Pricing Analysis
14.18.2. Market Share Analysis, 2022
14.18.2.1. By Capacity
14.18.2.2. By Material
14.18.2.3. By Motor Power
14.19. South Africa
14.19.1. Pricing Analysis
14.19.2. Market Share Analysis, 2022
14.19.2.1. By Capacity
14.19.2.2. By Material
14.19.2.3. By Motor Power
14.20. Israel
14.20.1. Pricing Analysis
14.20.2. Market Share Analysis, 2022
14.20.2.1. By Capacity
14.20.2.2. By Material
14.20.2.3. By Motor Power
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Capacity
15.3.3. By Material
15.3.4. By Motor Power
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. Global Kitchen Equipment Company
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.1.5.2. Product Strategy
16.1.1.5.3. Channel Strategy
16.1.2. Zhucheng Xinhaoyun Machinery Co. Ltd
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.2.5.2. Product Strategy
16.1.2.5.3. Channel Strategy
16.1.3. Buffalo Tools
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.3.5.2. Product Strategy
16.1.3.5.3. Channel Strategy
16.1.4. LEM Products
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.4.5.2. Product Strategy
16.1.4.5.3. Channel Strategy
16.1.5. Qingdao zhongbang Haotong Machinery co., Ltd
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.5.5.2. Product Strategy
16.1.5.5.3. Channel Strategy
16.1.6. Hangzhou zhengfeng machinery co., Ltd
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.6.5.2. Product Strategy
16.1.6.5.3. Channel Strategy
16.1.7. Zhucheng Qinghong Machinery Co., Ltd
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.7.5.2. Product Strategy
16.1.7.5.3. Channel Strategy
16.1.8. Burdis
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.8.5.2. Product Strategy
16.1.8.5.3. Channel Strategy
16.1.9. Meyn Food Processing Technology B.V.
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.9.5.2. Product Strategy
16.1.9.5.3. Channel Strategy
16.1.10. Lucky Buck Mineral
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.10.5.2. Product Strategy
16.1.10.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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