Plastic Food Wrap Market

Plastic Food Wrap Market Outlook for 2024 to 2034

The plastic food wrap market is anticipated to be valued at USD 3.50 billion in 2024 and is foreseen to reach USD 5.28 billion by 2034, progressing at a modest CAGR of 4.20%. Plastic food wrapping has gained popularity in the past decade due to its cost-effective, lightweight, functional, and versatile properties, attracting a fresh consumer base.

Attributes	Details
Market Value for 2024	USD 3.50 billion
Market Value for 2034	USD 5.28 billion
Market Forecast CAGR for 2024 to 2034	4.20%

Consumption Analysis of the Plastic Food Wrap Market

• Consumer demand for lightweight, convenient packaging pushes plastic wrap adoption in food markets. Manufacturers introduce new materials, increase recyclability, and use PCR plastic, boosting market development.
• Plastic food film sector is developing due to evolving consumer preferences for convenience, sustainability, and extended shelf life, leading to increased sales and widespread adoption of refined plastic wraps.
• Transparent food packaging wraps, biodegradable wraps, vacuum packaging films, and innovative wraps with advanced barrier properties are touching new heights due to environmental concerns and developed consumer preference for visual inspection.
• Demand for fast and on-the-go food pushes the need for plastic food wraps due to its easy storage, serviceability, and ability to maintain freshness.
• Food packaging's development is envisioned due to its benefits, such as preventing contamination, improving shelf life, and enhancing efficiency, while shrinking household sizes, rising disposable income, and increasing population also influence the elastic food wrap market.
• Food packaging industry is undergoing a significant transition due to changing eating habits and the rapid pace of life. Benefits such as extended shelf-life, high barrier properties, and safety propel the demand for the product.

Historical Performance and Future Growth Projections of the Plastic Food Wrap Market

The demand historically developed at a CAGR of 3.60%. However, sales are predicted at a prompter pace, displaying a CAGR of 4.20% from 2024 to 2034.

Attributes	Details
Market Historical CAGR for 2019 to 2023	3.60%

Plastic wraps, once a popular material for food packaging, are experiencing subpar growth due to strict regulations in North America and Europe and the ban on single-use plastic. However, bioplastic and PCR plastic innovation addresses these challenges, and the trend is shifting to South and East Asian markets.

Acute aspects that are anticipated to influence the demand for plastic food wraps through 2034.

• Market players anticipate displaying a productive opportunity by introducing new sustainable materials for the development of high-density plastic wraps for food packaging.
• With the growth of the food packaging industry, there is an opportunity to promote the demand for flexible food wraps with easy and suitable applications for fast food packaging and delivery.

Key Trends Influencing the Plastic Food Wrap Market

Demand for Reusable Packaging to Widen the Demand for Plastic Food Wraps

• Demand for reusable packaging, especially multiple-use plastic food wrap, is advancing due to the need for eco-friendly alternatives and diminished toxic plastic usage.
• Popularity of reusable food wraps is an influential development in demand for plastic food wraps, influencing the food packaging industry's growth.
• Green plastic food wrapping is developing its consumer base due to its eco-friendliness and cost-effectiveness consequent to restrictions on single-use plastics and the demand for affordable packaging solutions.

Confectionery Industry Caters to the Demand for Plastic Wrapping

• Demand for chocolate confectionery is anticipated to ripen due to the product variety, altering lifestyle, and awareness about its health benefits, such as serotonin and endorphin release. Celebrating inter-faith festivals, such as Halloween, Diwali, and Christmas, is envisioned to encourage demand for plastic chocolate wrapping. Additionally, the expenditure on birthday gifts and celebrations is anticipated to augment the market size.
• Vendors are introducing premium plastic luxury packaging designs, attracting demand for premium confectionery. These unique designs, particularly during festive seasons, attract consumers and boost market development.

Sustainable Plastic Food Packaging Practices Boost the Demand

• Fresh packaging sector is experiencing a surge in the use of sustainable plastic wrapping due to growing environmental concerns and awareness among eco-conscious consumers, particularly in the food & beverage and frozen meals industries.
• Flexible plastic wrapping demand is increasing, but rigid food packaging is preferred due to supplier demands.
• Starch-based bioplastics wrap industry growth is being compelled by elevated demand, the inexpensive nature, and the toughness of the product.
• Popularity of plant-based materials in manufacturing and consumer demand for recyclable food packaging are propelling a surge in the use of biodegradable and sustainable materials for the wraps.

Category-wise Insights

An in-depth segmental analysis of the plastic food wrap market indicates that for the time being polyethylene material is in significant demand. Similarly, the hypermarket and supermarket category develops an emergent demand for plastic food packaging distribution.

Demand for PE Wraps for Food Packaging Packs up Around 60% of Market Share

Attributes	Details
Top Material	Polyethylene (PE)
Market share in 2024	60%

The demand for convenience and flexible packaging in packaged food is rising, with polyethylene wraps projected to hold a 60% market share in 2024.

Polyethylene food wraps, popular in hotel, restaurant, and cafe industries due to their moisture-resistance properties, are experiencing significant demand in the food packaging sector. The increasing population and food consumption necessitate increased crop production and improved raw food quality, leading to a rapid increase in the packaging of food wraps such as polyethylene wraps.

The demand for polyethylene (PE) food wraps is anticipated to experience growth in the food and beverage industry due to their excellent moisture and vapor barrier properties.

The fast-moving packaged foods industry's growth and the demand for flexible, convenient food packaging and sustainable packaging solutions are envisioned to manipulate the PE food wraps industry growth.

Around 40% of Plastic Food Wrap is Distributed via Hypermarket or Supermarket

Attributes	Details
Top Distribution Channel	Hypermarket or Supermarket
Market share in 2024	40%

The prosperity of the retail sector and high packaged food consumption are anticipated to boost the sale of plastic food wraps in hypermarkets or supermarkets, with an expected market share of 40% in 2024.

The increasing demand for lightweight, convenient packaging that extends product shelf life is driving the widespread use of plastic packaging in hypermarkets and supermarkets.

Consumers prefer hypermarkets and supermarkets for easy convenience, which is anticipated to augment the sales of plastic wraps for food packaging.

Country-wise Insights

The following section explains the demand for plastic food wraps in various countries. Chinese and Indian industries are experiencing intermediate growth in the upcoming decade, while Thailand and Japan are also progressing at a moderate rate in the market.

Countries	CAGR from 2024 to 2034
Canada	3.3%
Thailand	4.8%
China	5.2%
India	5.5%
Japan	3.4%

India’s Dairy Product Packaging Sector Augments the Demand for Plastic Wraps

The market in India is predicted to report a CAGR of 5.5% through 2034, attracting prospects for dairy producers to utilize plastic wrapping to boost revenue in India.

The rise in dairy consumption and preference for single-serve options and yogurt drinks is prompting a surge in the sales of specific packaging solutions in India. Market players in India are adapting to evolving consumer preferences, focusing on appealing aesthetics, sustainable materials, and more convenient formats.

China Changes the Confectionery Culture

The surging demand for lightweight, protective, self-appealing, and high-barrier packaging among confectionery manufacturers is anticipated to supplement the sales of confectionery packaging in China.

China is projected to experience a 5.2% CAGR in the demand for the wraps from 2024 to 2034. China’s confectionery manufacturers are enhancing the shelf-life and quality of their products through innovative packaging solutions, augmenting sales across various packaging formats in China.

The plastic confectionery packaging industry in China is fueled by advancing consumer demand for confectionery products, particularly sugar-free options for people with diabetes.

Packaged Food Wrapping Indulgence in Thailand

Thailand's advancing demand for packaged food items has prompted the use of plastic food wrap packaging which is recyclable and allows easy information printing.

Thailand's food and beverage packaging industry is set to utilize PVC shrink wraps due to their robust strength and high tear resistance. Thailand's plastic food wrap industry is projected to register a CAGR of 4.8% from 2024 to 2034 due to demand for packaged food and pharmaceutical products.

Thailand’s demand for the wraps is boosted by the availability of biodegradable plastics and food wraps, which are cost-effective, energy-efficient, and reduce product waste.

Canada’s Fast Food Service Sector Bolsters the Demand for Plastic Wraps

Canada's plastic food wrap industry, projected to extend at 3.3% CAGR from 2024 to 2034, offers unique investment possibilities, making it a prime destination for fast food packaging.

The popularity of fast-food items such as burgers, burritos, and hot dogs due to busy lifestyles is anticipated to boost the demand for food packaging wraps in Canada.

Canada-based fast-food giants such as Arby's, Tim Hortons, and Applebee's dominate the demand, contributing to developing the plastic fast-food wraps sector. Canada’s fast-food vendors are utilizing innovative packaging designs to attract consumers.

Japan’s Food Manufacturers Intensify the Demand for Plastic Food Wrappings

The market in Japan is envisioned to register a CAGR of 3.4% through 2034, propelled by demand for cost-effective packaging for fresh food products.

Japan's food service industry is anticipated to develop due to the hike in the number of operators and the demand for plastic food wraps with extended product shelf-life.

The demand for fresh-food packaging solutions such as pliable food wraps in Japan is predicted to surge due to the demand from health-conscious consumers for fruits, dairy, and vegetables.

Market Players Shaping the Outlook of the Global Plastic Food Wrap Market

The market comprises numerous companies, primarily from North America and Europe, with global distribution networks and manufacturing locations.

Companies are enhancing their market share and revenue by offering extensive product customizations, replacing existing materials with biodegradable alternatives, and integrating across the value chain to reduce production costs through captive consumption of raw materials.

Leading packaging companies have been investing in research and development programs to introduce various packaging technologies in the market, including child-proof, elderly-friendly, retort, modified atmosphere, and temperature-controlled food packaging alternatives.

Key food and beverage packaging companies maintain a competitive edge through constant innovation, strategic alliances, research and development, and mergers and acquisitions.

Recent Developments in the Market

• In February 2024, PAC Machinery developed new flow wrapping machinery for its FiberFlex paper packaging material, offering eco-friendly, high-performance mailers from recycled content. The PAC FW 650SI Flow Wrapper is a finalist in the MHI Innovation Awards' "Best Innovation in Sustainability" category.
• In December 2023, Harpak-ULMA launched the FR 400 TWIN Flow Wrapper in North America, a revolutionary high-volume automated packaging solution.
• In May 2023, Xampla, a British company, developed innovative solutions for plastic pollution and protecting vitamins and nutrients in the food and beverage industry. Xampla, a University of Cambridge spin-out, uses patented technology to structure plant proteins and other sustainable feedstocks into functional materials to enable sustainable nutrition for consumers.
• In January 2023, Flinders University and One Five developed a seaweed-based coating to replace plastics in fast food packaging, reducing environmental pollution.

Key Companies in the Plastic Food Wrap Market

• SC Johnson (S.C. Johnson & Son, Inc.)
• Cling Film (Polyvinyl Films, Inc.)
• Reynolds Consumer Products
• Glad (The Clorox Company)
• Kirkland Signature (Costco Wholesale Corporation)
• ChicWrap (Kitchen Resource LLC)
• Stretch-Tite (Berry Global)
• AEP Industries Inc.
• Wrap Film Systems (Berkshire Hathaway)
• Handi-Foil Corporation
• Wrapmaster (Wrap Film Systems)
• Stretch Wrap (Intertape Polymer Group Inc.)
• FoodSaver (Newell Brands)
• Durable Packaging International
• Rovema GmbH
• Bollore Group
• LINPAC Packaging
• Flexopack SA
• Mitsubishi Chemical Corporation
• Tredegar Corporation

Key Coverage in the Plastic Food Wrap Market Report

• Sales Analysis of Plastic Food Wrap in the United States
• Growth Analysis of the Demand for Sustainable Plastic Food Wraps
• Emerging Trends in Fast Food Packaging Wraps
• Growth Overview of Food Prevention Wrapper Market in the United States
• Development of Food Delivery Using Plastic Food Wrapper in the United States

Key Segments

By Material Type:

• Polyethylene (PE)
• Polypropylene (PP)
• Polyamide (PA)
• Polyvinyl Chloride (PVC)
• Bioplastics (PLA, PHA, etc.)

By Thickness:

• Below 8 Microns
• 8 to 14 Microns
• 14 to 20 Microns
• 20 Microns and Above

By Distribution Channel:

• Hypermarket or Supermarket
• Convenient Stores
• E-retail

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa

Frequently Asked Questions

How Big is the Plastic Food Wrap Market?

The market is expected to be valued at USD 3.50 billion in 2024.

What is the Future Outlook of the Plastic Food Wrap Market?

The market is in line to be valued at USD 5.28 billion by 2034.

Which Country is Forecast to be the Productive for Plastic Food Wrapping Market?

The plastic food wrapper industry in India is estimated to register a CAGR of 5.5% from 2024 to 2034.

What is the Forecast for the Plastic Food Wrap Market?

The market is set to register a CAGR of 4.20% from 2024 to 2034.

Which Material is in Significant Demand for Plastic Food Wrap in 2024?

Polyethylene is anticipated to acquire a 60% market share in 2024.