The global plant-based yogurt market size stands at a valuation of USD 4,489.87 million in 2023. Forecasts suggest a consistent upward trend as consumers have become informed that plant-based alternatives can deliver the same or even more minerals and protein than dairy products. Therefore, the market is on track to surpass USD 15,398.39 million by 2033, with a projected CAGR of 13.1%.
Spending Analysis in the Plant-based Yogurt Market
| Attribute | Details |
|---|---|
| Plant-based Yogurt Market Size (2022) | USD 4,018.11 million |
| Plant-based Yogurt Market Size (2023) | USD 4,489.87 million |
| Plant-based Yogurt Market Projected Size (2033) | USD 15,398.39 million |
| Plant-based Yogurt Market Forecasted Value CAGR (2023 to 2033) | 13.1% |
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Rising Health Awareness Fuels Growth in Plant-based Dairy Market:
Although dairy products continue to dominate the market, plant-based alternatives have grown in prominence in recent years. Consumers are growing more health-conscious, searching for alternatives to dairy products. The plant-based dairy market developed at a 7.9% CAGR from 2018 to 2022.
There are signs of a sustained trend toward plant-based alternatives: about 45% of consumers who eat plant-based products intend to expand their consumption in the years to come. Rising awareness among consumers of the benefits and applications of vegan yogurt is a significant factor driving future market development.
Veganism and plant-based diets have grown in popularity in the modern period, paving the opportunity for vegan yogurt market players to establish themselves.
Vegan Yogurt Varieties Find Favor in Developed Nations:
The vegan yogurt market is still in its early stages in many countries. However, it is a widely recognized sector in developed nations in North America and Europe. High-protein yogurt varieties such as chocolate, strawberry, and blueberry have become popular in developed nations.
Dairy consumption has been declining for decades, with each generation consuming less milk than before. Millennials have been at the forefront of the vegan revolution since the beginning. For instance, the out-of-home consumption trend is gaining traction among younger consumers in the MEA plant-based yogurt market.
The global increase in the vegan population is expected to be the primary demand driver for vegan yogurt and other plant-based food items in the future. According to a Globe Animal Foundation report, there are projected to be about 88 million vegans globally by 2023-end.
Plant-based Yogurt's Contribution to a Sustainable Diet:
Many people are turning to plant-based diets as they become more conscious of the environmental effects of animal agriculture. Plant-based yogurt is considered a more sustainable alternative because it uses less natural resources to make. Vegan product manufacturers are concentrating on incorporating more sustainability into their production methods.
Moreover, as customers become more aware of the problems that conventional livestock causes, their consumption has decreased in recent years. As a result, environmentally friendly yogurt is becoming increasingly popular.
Wellme, a new China-based startup, produced gut-healthy vegan yogurt under its trademarked name Berrywell. To suit consumers' desire to consume healthful, immunity-boosting meals, the firm makes 100% vegan yogurt products using chickpeas, coconuts, and peas.
Regulatory Support for Plant-Based Revolution Fuels Growth in Yogurt Market:
Governments in many regions are enacting rules and regulations to encourage plant-based alternatives as part of measures to decrease environmental impact and improve public health. The United States Food and Drug Administration (FDA) is investigating the identification requirements established for utilizing dairy names for non-dairy goods.
The regulatory body has circulated a request for information (RFI) to gather information regarding the way consumers use dairy substitutes and how they understand concepts such as milk, yogurt, and cheese. The FDA intends to use the poll to stimulate advancements in manufacturing vegan yogurt and other plant-based goods. This encouragement fosters the expansion of the plant-derived yogurt market.
Innovations in Vegan Probiotics Revolutionize Plant-based Yogurt: Continuous advancements in plant-based food technology have led to significant progress. This progress has resulted in the creation of plant-based probiotic substitutes that closely mimic traditional dairy yogurt's flavor, texture, and nutritional makeup.
This has broadened the market beyond vegans and vegetarians. Vegan yogurts containing live bacteria and cultures give the same digestive advantages as dairy-based yogurts; in certain cases, vegan yogurts deliver nutrients that dairy-based yogurts do not.
For example, flax and hemp yogurt include natural omega-3 fatty acids and fiber. Many other types of vegan yogurt are enriched with vitamins and minerals to make them healthier. Vegan probiotics have helped overcome taste barriers for many consumers.
The global plant based yogurt market size surged by USD 471.76 million from 2022 to 2023. The non-dairy yogurt market segment includes multiple options: almond milk yogurt, coconut milk yogurt, soy milk yogurt, cashew milk yogurt, and oat milk yogurt. Each alternative offers consumers multiple options to satisfy their taste preferences, dietary needs, and nutritional requirements.
Although plant-based consumption is increasing, there are fluctuations within its subcategories. Soy-based yogurt, for example, has lost market share to alternatives such as almond-based yogurt and oat-based yogurt in plant-based yogurt. In addition, despite general expansion in the plant-based sector, there have been recent areas of loss as customers appear to be exiting categories.
Fast forward to 2023, the global plant-based yogurt market is likely to grow 3.4X by 2033, showcasing a 13.1% CAGR. Plant-based food sales (the common alternative protein sources) are likely to increase at a 12.2% CAGR through 2033. As plant-based food sales continue to rise, it is reasonable to expect a positive impact on the vegan yogurt market size. The rising number of lactose-intolerant people and widespread initiatives by celebrities to encourage the adoption of a vegan diet, are expected to stimulate market expansion throughout the projection period.
Another key driver fueling the plant based yogurt whole foods market is the rising customer desire for non-dairy, low-calorie, high-protein, and healthier desserts. Furthermore, busy lives and health and fitness concerns encourage customers to prefer quick plant-based yogurt as a meal alternative. Whether dairy or plant-based, probiotic yogurt has received much attention due to its possible health advantages.
Plant-based probiotic yogurts provide a dairy-free alternative for people with lactose sensitivity or dietary limitations. Greek-style yogurt, known for its rich and creamy texture, has also found its place in the plant-based yogurt market. In addition, given their potential health benefits, fermented yogurt products have gained traction as well.
Recently, there has been a rapid expansion in the vegan yogurt powder market. The increased desire for convenience food items that are simple to prepare and enjoy while on the go is pushing the development in yogurt powder sector.
Consumers report increased pricing for both dairy products and plant-based alternatives, with dairy being the most expensive. For instance, maximum customers noticed higher pricing for dairy milk than oat milk and other plant-based beverages. This price discrepancy is likely to influence consumer choices as individuals seek more affordable alternatives that still meet their dietary needs and preferences. As a result, consumers are likely to explore plant-based options as a cost-effective alternative to traditional dairy yogurt.
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The plant-based yogurt market has witnessed substantial growth in important countries. The United States leads in adoption, driven by health-conscious consumers. Germany follows closely, with a preference for organic and sustainable options. In China, rising awareness of lactose intolerance fuels demand. Australia exhibits a strong trend toward plant-based alternatives, while Japan sees steady growth driven by a surge in veganism and health awareness.
| Countries | 2023 Value Share in Global Market |
|---|---|
| United States | 20.8% |
| Germany | 5.7% |
| China | 5.6% |
| Australia | 5.2% |
| Japan | 3.8% |
The United States continues at the top of plant-based food production as well as consumption. According to the Plant-Based Foods Association, overall plant-based sales in retail stores hit USD 7.4 billion in 2021, and this figure is expected to get higher as plant-based diets become more popular among consumers. The rising frequency of lactose sensitivity in the United States is a promising possibility to boost vegan yogurt shipments in the future. A strong emphasis on health and fitness is encouraging consumers to use functional food products to supplement their nutritional diet. The growing popularity of veganism and a preference for plant-based cuisine are expected to enhance dairy-free yogurt market expansion in the country during the forecast period.
The rising awareness among individuals to lose weight, raising understanding about the need for good food, the health advantages of yogurt, and the availability of different flavors all contribute to the demand for low-fat yogurt. Almond yogurt, cashew yogurt, oat yogurt, nut milk yogurt, and hemp yogurt are among the items expected to be popular in the United States in the next ten years. As a result, producers are focusing on inventing goods with novel tastes and health advantages. AYO business created a fresh plant-based yogurt range in March 2022 by inventing a "plain almond milk yogurt" accessible in multiple flavors. The product is created from -grown almonds, making it suitable for vegan or keto diet adherents. The product can be utilized as well to make smoothies, dips, and desserts.
Plant-based dieters account for 10% of consumers in Germany (including vegetarians and vegans). According to a study of the drivers and constraints of plant-based dairy consumption in six European nations, Germany has the maximum sales and the leading market potential. As a result, Germany has the top proportion of plant-based consumers in Europe.
Regarding animal-based products, consumers here drink plant-based milk the most (28% of the time), followed by plant-based yogurt (21% of the time). The plant-based yogurt dips market has experienced significant growth lately as well. Prominent vegan yogurt companies are concentrating on new product development and portfolio expansion in Germany.
Future projections for yogurt dips indicate a sustained upward trajectory driven by increasing consumer interest in healthier snack options. A plant-based yogurt made specifically for kids called "Silk Kids Almond Milk Yogurt Alternative" was introduced by Danone S.A. in December 2020. The product includes fava bean protein, almond milk, live and active cultures, and organic coconut oil. It is also supplemented with vitamin D and calcium to meet the children's nutritional needs.
The plant based yogurt whole foods market is one of the rapidly growing dairy alternative goods, particularly in China, where this niche is tapping into the prevailing USD 2,643.7 million growth in the yogurt market. When it comes to dairy consumption, China dwarfs the overwhelming bulk of other countries.
Since China's youthful middle-class population is shifting toward a lifestyle that encourages the consumption of plant-based alternatives, it is considered a highly profitable vegan yogurt market. The impact of Western culture on Asian economies is growing quickly, and the increase in veganism is directly proportionate to this.
Furthermore, the government's recommendations to limit animal-derived consumption in the country are opening avenues for plant-based organic yogurt brands. For example, Nongfu Spring introduced China's preliminary vegan yogurt brand made of walnuts, coconut, and almonds in September 2023.
Given the rising overweight and obesity crisis, governments and related groups are emphasizing plant-based diets more. Overweight or obese people account for more than two-thirds of the Australian population, with an estimated USD 11.8 billion spent on health care in Australia alone (Collective for Action on Obesity, 2019).
Excess sugar, fat, and calorie intake leads to a rise in metabolic and cardiovascular disease rates. As a result, the plant-based sugar-free yogurt market is witnessing a notable surge in demand. In September 2023, Vitasoy, an influential Australian plant-based Oat milk company, launched its new line of plant-based items, Oat Yogurts. The new Oat Yogurt collection is made using Australian-produced oats at Vitasoy's advanced plant in Albury-Wodonga. It is offered in three flavors: Blueberry, Vanilla, and Summer Fruits.
Although the natural yogurt market has skyrocketed in Japan, vegetarianism and veganism are still not as widespread there as they are in the West. However, this pattern is shifting as consumers pay more attention to their health and an increase in foreign visitors who follow a vegan or vegetarian diet.
According to the Japan Times, plant-based yogurts now account for 21% of Japan's market for plant-based alternative meals, which has grown steadily over the previous decade. In Japan, the number of customers over 60 has been increasing.
Since these consumers are typically lactose intolerant, milk-based substitutes, such as vegan healthful yogurt, have become more popular as a source of calcium to lower the risk of illnesses like osteoporosis. As a result, Japan boasts significant growth prospects for the non-dairy yogurt market.
As far as the source is concerned, the soy milk segment dominates the global plant-based yogurt market in 2023, accounting for a 39.4% share. Similarly, the B2C segment takes the lead when considering the distribution channel, commanding an impressive 87.5% market share in 2023.
| Segment | Market Share in 2023 |
|---|---|
| Soy Milk Source | 39.4% |
| B2C Distribution Channel | 87.5% |
The large market share of soy milk can be attributed to the easy and widespread availability of raw materials. The constant increase in soy consumption is largely attributable to developing countries' outstripping demand for soy milk and other soy-based products. Given soy's simple growing health benefits, its consumption has always been significant.
Additionally, soy milk tends to be more cost-effective compared to other sources. There is also a significant demand from producers of meat alternatives. Furthermore, it enjoys a higher level of acceptance among consumers. Lastly, soy milk finds applications in various food and beverage sectors, including bakery, dairy alternative, and meat industries.
This has paved the way for the expansion of the soy-based yogurt sector in the vegan yogurt market. Widespread use of soy-based goods, such as soy yogurts, makes it necessary for producers to create clean-label products for new consumers.
The plant-based yogurt market is expected to be dominated by all the B2C distribution channel segments through 2033. The high market share held by this sector is due to multiple causes, such as:
The global plant-based yogurt industry is very concentrated due to the presence of multiple behemoths. Tier 1 corporations control around 70% of the market. Asia Pacific, Europe, and North America are where the maximum businesses are found. Many businesses are modifying their strategies to remain competitive in a changing market.
This could consist of new product creation and purchasing current plant-based alternative manufacturers. Increasing their portfolio and growing their distribution networks are two significant methods used by businesses to become more competitive. The global plant-based yogurt market is growing remarkably as a result of multinational corporations focused on acquiring and establishing production facilities in developing nations.
Recent Developments in the Plant-based Yogurt Market
With an estimated 100+ plant-based yogurt players, following list of brands are commonly preferred brands around the globe in plant-based yogurt category:
North America
Europe
Asia Pacific
The global plant-based yogurt market is valued at USD 4,489.87 million in 2023.
Demand for plant-based yogurt is likely to develop at an impressive 13.1% CAGR through 2033.
The global plant-based yogurt market size is projected to surpass USD 15,398.39 million by 2033.
Popular plant-based yogurt brands include Callifia, Chobani, Forager, Good Plants, and Good Karma.
The trend in the plant-based yogurt market is the expanding variety of innovative flavors and formulations to cater to diverse consumer preferences.
United States, Germany, China, Japan and Australia are driving the demand for plant-based yogurt due to growing vegan and health-conscious populations.
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Plant-based Yogurt Market
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