The global Plant-based Premix market is expected to reach a valuation of USD 345.4 million by the year 2024, accelerating with a CAGR of 8.5% by 2024 to 2034.
Plant based Premixes are mix of ingredients extracted from plants that are an essential organic compound in Food and supplement is driven by fast-paced lifestyle on account of several factors. An increasing life expectancy and an ageing population in developed countries boost the prospects of the micronutrients such as plant based premixes sales.
Greater interest from younger population across the globe, particularly in the consumption of sports nutrition & energy drinks, bakery and confectionery products, and cereals & snacks coupled with a fast-paced lifestyle is expected fuel the demand for plant based premixes.
By adopting attractive as well as sustainable packaging solutions, industry players are implementing innovative product marketing and branding strategy to attract consumer. Increasing number of health-conscious consumers willing to consume dietary supplements in order to stay healthy and fit, is expected to boost the sales of plant based premixes in the forthcoming years.
To create a homogenous blend, parameters like particle-size distribution and stability must be taken into account without introducing variables that could compromise the taste, texture, or appearance of the end-product.
Mitigating these variables is done through technologies ranging from microencapsulation, micronization, trituration and granulation. plant-based ingredients are transformed into tailor-made premix solutions at a scale, big players in this industry sell end-to-end solutions, not the ingredients, customized plant-based solutions is the product that keys players focus on in this category.
| Attribute | Key Insights |
|---|---|
| Plant-based Premix Market Size (2024E) | USD 345.4 million |
| Plant-based Premix Market Projected Size (2034F) | USD 784.5 million |
| Value CAGR (2024 to 2034) | 8.5% |
| Top 3 Countries Market Share | 37.4% |
In Premix, each nutrient component is prescaled and carefully combined, Premix is a commercially manufactured customized combination. Substances like vitamins, minerals, nucleotides, amino acids, and other functional ingredients are included in premixes for food fortification.
Developing premixes is a very precise process involving finding the right balance in the use of metabolically active nutrients and compounds. Formulations are designed based on RDAs or as per requirements.
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| Particular | Value CAGR |
|---|---|
| H1 | 9.5% (2023 to 2033) |
| H2 | 9.3% (2023 to 2033) |
| H1 | 8.9% (2024 to 2034) |
| H2 | 8.8% (2024 to 2034) |
The above table presents the expected CAGR for the global Plant-based Premix food sales over several semi-annual periods spanning from 2024 to 2034. In the first half (H1) of the decade from 2023 to 2033, the business is predicted to surge at a CAGR of 9.5%, followed by a slightly lower growth rate of 9.3% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to decrease slightly to 8.9% in the first half and remain relatively moderate at 8.8% in the second half. In the first half (H1) the industry witnessed a decrease of 60 BPS while in the second half (H2), the industry witnessed an decrease of 50 BPS.
Trend of Premiumization
Premiumization has been bridging the gap between the luxury and mass sales to give all consumers access to unique and innovative products. For food and beverage producers, the benefits of premiumization are clear. Consumers are now willing to pay premium prices on value-added products with real benefits. Customers’ trust in brands is increasing. Manufacturers are focusing on the premiumization of end-use products in terms of the quality of the products.
Consumers Craving Snacks as well as Healthy Lifestyles
Consumers are opting for healthy snacking due to the rising concerns over the increasing rates of obesity caused by higher consumption of unhealthy food. They are opting for food products that provide nutrients, such as healthy dried food substitutes.
The millennial population is the forefront end user of this trend, as this population is curious about healthy diets. Manufacturers promote healthy diets through various social media platforms like Pinterest, Instagram, Twitter, and Facebook, which can be considered one the most critical influential factors.
Growing E-commerce Has Made Plant based Premixes More Accessible to Consumers
Consumers’ hectic lifestyles, especially in developed countries, leave them with little time to visit supermarkets or stores to purchase essential items. Online shopping enables consumers to purchase anything from an online platform without the need to leave home. This phenomenon is also changing the dynamics of the demand for plant-based premixes, as they are now available on big online shopping sites.
Changing Consumer Lifestyles and Increasing Disposable Income
As there is an increase in the per capita income, there is a change in individuals’ spending patterns. Rapidly changing lifestyles have led people to spend more on premium food products. Moreover, owing to busy lifestyles, there is a growing preference for plant based premixes in meat and milk. This is also expected to have a positive impact on the plant-based premixes sales.
Importance of Health Attributes in Consumer Purchasing Decision
Demand for plant-based premixes is growing as consumers learn about the health benefits of ingredients such as bone health, immunity, digestion, energy, heart health, weight management, vision health, brain health & memory, resistance, and others.
Producers and leading manufacturers in the dietary supplements industry are spreading awareness about plant-based premixes in supplements for their possible benefits in treating Alzheimer's disease, Parkinson's disease, strokes, high cholesterol, and liver diseases.
Growing Consumer Interest in Gluten-free Foods
The number of “gluten-avoiders” changing to gluten-free diets, more out of choice than out of need, to attain a healthier lifestyle is increasing. Consumers’ rising awareness about gluten-free food products and food intolerance has led to an increase in the demand for vegan or plant-based products, including various plant-based premixes. The production of various vitamin and mineral premixes to complement gluten-free products is gaining traction.
Principal Consultant
The widespread dietary shift towards Plant-based Premix is driven by a growing body of information highlighting their health benefits, as well as recommendations from global public health authorities encouraging increased consumption of plant-based products. Additionally, the perceived negative impacts of animal-based meals on both health and the environment are further propelling the Plant-based Premix industry.
The issue has never been about whether consumers want to eat more plant-based foods; it has always been about how easily they can incorporate them into their diets. "People demand extreme convenience more than anything else," stated Julian Mellentin, Director of New Nutrition Business, at Food Ingredients Europe 2019.
Recognizing this sales gap, many producers are now focused on providing plant-based food products in more convenient formats, making it easier for consumers to make the switch.
The Plant-based Premix sales experienced significant growth, with sales increasing at a compound annual growth rate (CAGR) of 10.2% between 2019 and 2023. This period saw the entry of numerous new industry players and a wave of product innovations aimed at meeting the rising demand.
Companies introduced a variety of convenient, ready-to-eat plant-based options, from snacks and meal kits to plant-based dairy and meat alternatives. These innovations have not only expanded the industry but also catered to the busy lifestyles of modern consumers, allowing them to enjoy the benefits of plant-based diets without sacrificing convenience.
The Plant-based Premix industry is characterized by its tiered structure, comprising both organized and unorganized players. The organized segment accounts for 40% of the industry sales, dominated by multinational corporations (MNCs) with annual revenues exceeding 5 million USD.
Leading firms like Cargill and ADM are at the forefront, leveraging their extensive production capabilities, sophisticated technological infrastructure, and comprehensive product portfolios to maintain a significant industry presence.
These organized players are adept at meeting stringent regulatory standards and sustaining robust distribution networks, enabling them to capture substantial company share globally. Their advanced research and development facilities further drive innovation, allowing them to introduce a wide array of Plant-based Premix that cater to the evolving preferences of health-conscious and environmentally aware consumers.
On the other hand, the unorganized segment, which constitutes 60% of the industry sales, is composed of local players with annual revenues of less than 5 million USD. These smaller firms, while lacking the global reach of their larger counterparts, play a crucial role in specific regions.
They focus on niche industries, offering specialized products that cater to localized demands and specific dietary needs. This segment's flexibility and agility enable these companies to quickly adapt to key trends and consumer preferences, often leading to unique and innovative product offerings.
The coexistence of both large and small companies within the Plant-based Premix industry ensures a dynamic and competitive market landscape. This diversity fosters continuous advancements and a broad spectrum of product choices, meeting the diverse needs and preferences of consumers globally.
As a result, the Plant-based Premix industry is well-positioned for sustained growth, driven by innovation and the increasing consumer shift towards healthier and more sustainable food options.
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The following table shows the estimated growth rates of the significant five geographies sales. Japan and India are set to exhibit high freeze-dried food consumption, recording CAGRs of 11.2% and 12.5%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 5.3% |
| Germany | 6.9% |
| China | 4.9% |
| India | 9.4% |
| Brazil | 12.5% |
As per the Plant-based Premix sales possibilities, the USA commanded a significant part of the industry in 2024 and is likely to do so throughout the forecast period for plant-based food.
The increase in demand for plant-based food items, owing to rising concerns about animal welfare and lactose intolerance among humans, is driving the growth of the USA Plant-based Premix industry.
Furthermore, the rise in the incidence of diseases caused by artificial chemicals has encouraged individuals to choose plant-based food ingredients, which is another driving factor in the USA.
The surge in the plant-based claims in food products has opened up even more options for ingredient and branded product companies to incorporate plants into established products like bread, dairy, and even meat-based products to improve plant content.
Whether or not customers have allergies, demand for free-from goods has soared. Furthermore, free-from meals are frequently linked to gut health, as specific components are known to cause digestive issues, for example, lactose or dairy. It is, therefore, positively affecting the sales and leading to a rise in the consumption of Plant-based Premix in the country.
The plant-based components protect the body from chronic diseases like diabetes and obesity while also providing a high nutritious value. The product is becoming more popular as a result of its excellent features, such as its sustainability, non-allergic nature, and ease of digestion which is propelling the market forward.
The Plant-based Premix industry will be boosted further by the rising demand for dietary supplements as consumers place a greater emphasis on proteins.
Some of the important drivers driving the growth of the plant-based food ingredients industry are an increase in incidences of sensitivity to animal-based food products, a growing vegan population, and large venture capital investments in plant-based product makers, therefore, promoting the growth of Indian Plant-based Premix market.
The major reason behind the growth in the Brazilian Plant-based Premix sales is the change in eating patterns.
Those consumers who don't want to give up meat may nevertheless be willing to reconsider about eating habits. Even a slight reduction in meat consumption has significant consequences: Brazil has a high population, which means there is a large industry for plant-based alternatives.
The number one reason for vegetarians and reducetarians lowering meat consumption is health, which is compounded by health constraints. Other considerations, such as environmental challenges, family, ethical, religious, and social concerns, also contributed to the change.
| Segment | Premix Type (Mineral Premix) |
|---|---|
| Value Share (2024) | 34.3% |
In 2024, mineral premixes capture a substantial 34.3% value share of the plant-based premix sales. These premixes are crucial in fortifying foods with essential minerals, addressing widespread nutritional deficiencies. Their application spans across various product lines, from dairy alternatives to health supplements, driven by a growing consumer focus on wellness and balanced diets.
| Segment | End Use (Food & Beverage) |
|---|---|
| Value Share (2024) | 37.8% |
The food and beverage sector leads with a 37.8% value share in the plant-based premix sales for 2024. This dominance highlights the increasing incorporation of plant-based premixes in everyday products to boost nutritional profiles. As consumers seek healthier and more sustainable food options, manufacturers are leveraging these premixes to enhance product appeal and meet the rising demand for fortified and functional foods.
Industry leaders such as DSM, ADM, BASF, and Glanbia are some of the multinational players that form the tier 1 group of companies contributing 40-50% of the sales of plant-based premixes.
The multinational players are setting up premix facilities in developing nations and are on an acquisition spree of local businesses. Most of the regional players and local players wholly operate in premix production only, giving them an upper hand in controlled processes and cost efficient production.
Plant-based Premix industry is segmented as Vitamin Premix, Mineral Premix Others (Omega 6, Fatty Acids, and Proteins)
As per end use application, the industry has been categorized Food and beverage, Baby Food, Dietary Supplements, Pharmaceutical and Animal Nutrition
Form further includes Liquid and Powder
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle East & Africa
The Plant-based Premix sales shall reach nearly USD 345.4 million by 2024.
The North American Plant-based Premix Sales has a share of around 27.9% in 2024.
The demand for Plant-based Premix is anticipated to grow at a 7.4% CAGR between 2024 and 2034.
Health and Wellness Focus, Rise of Vegan and Vegetarian Diets, Clean Label and Natural Ingredients, Sustainability and Ethical Consumption, Technological Advancements among the most well known Trends.
1. Executive Summary 2. Industry Introduction, Including Taxonomy and Market Definition 3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 6.1. Premix Type 6.2. End Use 6.3. Form 6.4. Region 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Premix Type 7.1. Vitamin Premix 7.2. Mineral Premix 7.3. Others (Omega 6, Fatty Acids, Proteins) 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by End Use 8.1. Food and Beverage 8.2. Baby Food 8.3. Dietary Supplements 8.4. Pharmaceutical 8.5. Animal Nutrition 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form 9.1. Liquid 9.2. Powder 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. East Asia 10.5. South Asia 10.6. Oceania 10.7. Middle East and Africa 11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 13. Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 14. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. Oceania Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 17. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 18. Sales Forecast 2024 to 2034 by Premix Type, End Use, and Form for 30 Countries 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 20. Company Profile 20.1. Archer Daniel Midland Company 20.2. Barentz International B.V. 20.3. BASF SE 20.4. Roquette Frères S.A. 20.5. DSM 20.6. Fenchem Biotek Ltd. 20.7. SternVitamin GmbH & Co. KG 20.8. The Glanbia plc 20.9. Prinova Group LLC 20.10. Piramal Enterprises Ltd
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Plant-based Premix Market
