The global Plant-Based Pet Food market is expected to reach a valuation of USD 26.9 billion by the year 2024, accelerating with a CAGR of 7.8% by 2024 to 2034.
The industry is expanding significantly due to different factors. This growth is supported by the vegan movement, anthropomorphism of pets, and increasing number of vegan pet owners who opt for a vegetarian diet for their pets.
They seek to make sure that they live up to their ethical beliefs in terms of what their pets eat thereby not using any animal based raw materials which might mean that no animals have been injured or maltreated during their production.
People have become more health conscious than ever after the Covid-19 pandemic turning to organic and natural diets because of the health benefits associated with them. Even when it comes to feeding their pets, this trend has taken hold.
The environmental impact brought about by traditional animal-based pet food sector such as high-energy consumption, waste among other ecological disadvantages has heightened consumers’ awareness and concerns on how they feed their dogs and cats. Therefore, many are seeking more sustainable and eco-friendly options for their animals.
| Attributes | Description |
|---|---|
| Plant-Based Pet Food Size (2024E) | USD 26.9 Billion |
| Plant-Based Pet Food Projected Size (2034F) | USD 57.3 Billion |
| Value CAGR (2024 to 2034) | 7.8% |
What’s more, there is an increased demand by customers for transparency in information on food product details. Consequently, individuals owning animals require clearness, correctness as well as helpfulness from these companies manufacturing or selling dog feeds among other pet foods items.
For this reason manufacturers have had no choice but to give detailed truthful information regarding there products at least as per consumers demands for transparency.
For this industry growth drive further research must be done rigorously by manufacturers on how to address nutritional gaps therefore it is very essential that manufacturer concentrate on rigorous research and developments efforts aimed at addressing nutritional gaps through creation of formulations meeting dietary needs of pets which is one main limitation facing this industry.
Additionally informing pet owners about advantages/disadvantages of plant-based diets can help them make informed decisions that concentrate on pets’ health and ethical considerations.
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The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2023) and current year (2024) for global business landscape.
This analysis reveals crucial shifts in sector performance and indicates revenue realization patterns, thus providing stakeholders with a better vision about the growth trajectory over the year. The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December.
| Particular | Value CAGR |
|---|---|
| H1 | 7.3% (2023 to 2033) |
| H2 | 7.6% (2023 to 2033) |
| H1 | 7.5% (2024 to 2034) |
| H2 | 7.9% (2024 to 2034) |
The above table presents the expected CAGR for the global sales over several semi-annual periods spanning from 2024 to 2034. In the first half (H1) of the decade from 2023 to 2033, the business is predicted to surge at a CAGR of 7.3%, followed by a slightly higher growth rate of 7.6% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to decrease slightly to 7.5% in the first half and continue the growth at 7.9% in the second half. In the first half (H1) the industry witnessed an increase of 20 BPS while in the second half (H2), the industry witnessed an increase of 30 BPS.
Meeting Expectations for Pet Owners and Pets is Impacting the Market
What significantly influences the market are pet owners whose concern is to have high quality and nutritional balanced food for their pets. Wheat and soy are a cheap source of vegetable protein; nonetheless, the desire for grain-free alternatives mostly in North America has been a major challenge to products.
Pea proteins are helping to bridge this gap. Due to its versatility as well as compatibility with most processes involved in manufacturing of these foods, peas have become a popular source of plant protein in pet food industry.
Many times, plant-based meat substitutes can necessitate formulation changes that involve new inputs. However, this may be difficult as industry attempts to minimize ingredient label lengths.
An effective way is using kitchen friendly ingredients like vinegar, celery or cheese which could prolong freshness and shelf life while keeping ingredient lists brief. Manufacturers must partner with companies who understand what plant based ingredients are about as well as enhance how they are applied in production processes so that they are optimized for animal feed formulation purposes.
Implications of pet humanization and the recent pandemic on the plant-based pet-food market
The tendency in society to humanize pets has developed even more, and as such, at least 95% of them are considered to be family members by their owners. The trend is supported by the rise in demand for high-end plant-based pet food that includes snacks made from vegetables only as well as vegan dog meals.
By the same token, pet owners would not mind paying extra money for premium products with an aim to boost their physical condition and mental health.
The production claims and labeling are vital constructs in creating brand equity and consumer confidence by providing information about sourcing, processing, functionality, certification respectively. Keeping pet food fresh is important for maintaining animal health hence packaging innovations now have secure closures and direct pouring capabilities. Reusable packaging adds value for consumers and reduces waste.
COVID-19 pandemic has had a positive effect on the market too. There is an increasing inclination to use vegetarianism or veganism as a means to feed pets using plants so as, to improve their health conditions; many people are going vegetarian or vegan today (Dillaway et al., 2023).
Despite numerous global operational challenges and supply chain disruptions, several factories continued to operate during this period supporting continuing growth within this segment.
Principal Consultant
During the period 2019 to 2023, the sales grew at a CAGR of 7.3%, and it is predicted to continue to grow at a CAGR of 7.8% during the forecast period of 2024 to 2034.
People who live with pets have been shown to possess higher levels of empathy towards other animals than those who do not have any at all. As animal lovers, it’s only natural for them to prefer diets that promote the general well-being of their companionship animals.
Nevertheless, this ambition often collides with philosophies promoting zero/low consumption of animal-based products. Often times referred to as “the vegetarian’s dilemma,” such ethical conflicts are common among those who maintain vegetarian diets themselves but have reservations when it comes feeding similar dishes to their own animals.
To address this moral confusion over whether or not one should feed meatless meals made from vegetables only canines, vegetarian and vegan diets have been introduced to the ecosystem for pet food. These options are suitable for vegetarians as well as vegans having carnivorous or omnivorous pets.
At times, it is about social influences such as culture or religion that may determine whether an individual would buy plant-based food for their loved dogs or not. For instance, people who follow religions like Buddhism, Seventh Day Adventists and Hare Krishna are likely to avoid meat and/or other animal products thereby making this decision when purchasing food for their animals.
Health benefits persuade dog parents into choosing plant based dog foods. The increase in demand of organic and high quality constituents has resulted in the popularity of plant-based diets (Dillaway et al., 2013). Such diets can help minimize allergies, skin concerns, improve bad breath, and maintain weight.
Plant Based Pet Food continues growing with more adoptions of pets, which has led to increased number of pet owners. The two most influential groups in this expansion are millennials, single person households and aging population.
The industry is characterized by a two-tier structure, which includes both organized and unorganized players. Leading companies such as Benevo, Wysong, Evanger's Dog & Cat FoodWild Earth, V-Planet and Halo, Purely for Pets and others some players dominate the organized segment that accounts for 40% of sales in the industry.
Multinational corporations (MNCs) that have target segment revenue greater than 5 million USD belong to these groupings and they maintain their arena presence in this way because they have large volumes of production capacities, high-tech infrastructure and various products.
These well-regulated players have strict distribution networks and can be found in every corner of the world thereby; resulting to huge penetration globally. Their modernized research labs on the other hand enhance innovations enabling them to introduce a range of plant-based pet foods with regard to changing trends among health aware consumers who are conscious about their diet.
On the contrary, local participants with target segment revenue below 5 million USD form the unorganized part that contributes up to 60% of total sales within this category. These smaller companies may lack global coverage but are vital for specific areas.
Working in niche community allows them offer particular goods fitted for diverse domestic preferences or specialized dietary needs. In many cases, these entities adjust quickly according to fads in consumer tastes which results into unique and exceptional product mix.
This makes sure that there is dynamism as well as competitiveness within industry due to existence of both big and small firms. This variety brings on board multiple developments along with a wide range of options being made available satisfying different customers across all regions worldwide. This means that the industry has good prospects given its innovative nature coupled with growing trend towards healthier alternatives.
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The following table shows the estimated growth rates of the significant five geographies sales. USA and Germany are set to exhibit high consumption, recording CAGRs of 5.3% and 6.9%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 5.3% |
| Germany | 6.9% |
| China | 4.9% |
| India | 9.4% |
| Brazil | 12.5% |
The United States’ market for vegetarian pet food will rise at a 5.3% CAGR during 2024-2034. This continuous growth comes hand in hand with people becoming increasingly conscious about the advantages, linked to vegetarian diets and pets living on them Additionally, an issue related to environment protection has been forcing owners into preferring vegan meals instead of those made from animals causing some problem.
Furthermore, there exist huge retailers who sell this kind of goods and chains making development easier.
The prediction is that the market will grow by an annual average of 6.9% in Germany over the next ten years. The people in Germany are very health and environmentally conscious, which means they are more likely to put their pets on a vegan diet.
Moreover, the country has strict measures pertaining to quality and safety of pet food which makes sure that plant based substitutes meet the threshold thereby enhancing consumer trust and expanding its market share.
The market for India is expected to grow at a healthy rate of 9.4% through 2024-2034. Therefore, this swift growth is occasioned by changing cultural preferences for vegetarianism, growing city populace as well as increasing disposable incomes among people.
Consequently, more pet owners in cities are seeking healthier and ethical food alternatives for their pets thereby increasing the demand for it. In addition, this trend is supported by the growing popularity of pet nutrition and health benefits.
Brazil is expected to record skyrocketing growth in the market, with an astonishing compound annual growth rate (CAGR) of 12.5%. This has been driven by surge in pet ownership as well as an emerging middle class which is increasingly mindful about their pets’ health and welfare. The country’s rich biodiversity also facilitates the availability of plant-based inputs for the production and development of superior quality goods.
| Segment | Product Type (Kibbles) |
|---|---|
| Value Share (2024) | 25.3% |
Kibbles or dry plant-based pet food holds the maximum share of 25.3% in 2024 and witnesses a CAGR of 7.8% in the forecast period.
Dry plant-based pet food is made by combining dry and wet components into dough. Depending on the product, kibbles come in a variety of sizes and forms. The popularity of dry kibbles in the industry has become widespread due to reasons such as that it is convenient, cheap and can be nutritionally balanced. These types of food are easy to store, carry around and serve because they do not need refrigeration and have a long shelf life.
Besides being affordable compared to wet or fresh alternatives, they also reach a large market segment. Enhancing the diversity as well as nutritional value of their food can be done by combining this with feeding them with raw meals from time to time; thus making the whole thing more enjoyable for the pets themselves.
| Segment | Pet Type (Senior Cats) |
|---|---|
| Value Share (2024) | 75.1% |
Senior cats hold a value share of 75.1% among the cats' segment in the global business in 2024. While adults dogs hold 59.1% value share in 2024 among the dogs' segment as the adult or senior's age holds the maximum tenure of pet life. Significant number of cat owners preferring plant-based products for concerns about animal welfare and sustainability.
They are going for plant-based foods so as not to support the meat industry and lower their pet’s environmental footprint. Furthermore, it is possible to make plant-based diets that meet cats’ nutritional requirements with close planning and supplements to provide all necessary nutrients.
| Segment | Sales Channel (Store Based Channel) |
|---|---|
| Value Share (2024) | 86.4% |
The most common sales channel is store-based retailing, which accounted for more than 86.4% of share in 2024 and is expected to grow at a CAGR of 6.2% over the forecast period. Supermarkets are the most popular place to buy plant-based pet food, accounting for 42.0% of the market in 2024 and 33.4% in 2034.
In order to connect with customers, manufacturers in the global industry are prioritizing enhancements to their online visibility and increasing investments in research and development. Multinational companies within the industry are also concentrating on expanding their manufacturing capabilities and acquiring local firms to broaden their product offerings.
Technological advancements aimed at enhancing product development, coupled with the growing expenditure in emerging countries, are expected to significantly bolster the comers during the projected timeframe. This presents substantial opportunities for manufacturers in the sector, prompting them to expand their operations to capitalize on this growing demand.
For Instance
Plant-Based Pet Food industry is segmented as Kibble/Dry (Extruded, Baked, Coated), Dehydrated Food, Treats and Chews (Pastes, Creames/Cream Snacks, Crunchy Snacks, Chew Sticks, Tablets, Biscuits) Freeze-Dried Raw, Wet Food, Frozen, Powder and Freeze-Dried Food
As per pet type, the industry has been categorized Cat (Kitten, Senior), Dog (Puppy, Adult, Senior), Birds, and Others (Rabbits, Hamsters, etc.)
Sales Channel further includes Store-based Retailing (Hypermarkets/Supermarkets, Convenience Stores, Mom and Pop Stores, Pet Stores, Discounters, Independent Grocery Retailers, Drugstores, Other Retail Formats) and Online Retailers
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle East & Africa
The industry sales shall reach nearly USD 26,983.50 million by 2024.
The North American Plant-Based Pet Food Sales has a share of around 38% in 2024.
The demand is anticipated to grow at a 7.4% CAGR between 2024 and 2034.
The vast alleged benefits of plant-based components, as well as a purposeful move from a meat-based to a vegan diet, have fueled consumer interest in the Plant-Based Pet Food category. There has evolved a diverse range of plant-based substances and products that challenge the conventional.
1. Executive Summary
2. Industry Introduction, Including Taxonomy and Market Definition
3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections
5. Pricing Analysis
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034
6.1. Nature
6.2. Product Type
6.3. Pet Type
6.4. Sales Channel
6.5. Packaging Type
6.6. Region
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Nature
7.1. Organic
7.2. Conventional
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product Type
8.1. Kibble/Dry
8.2. Dehydrated Food
8.3. Treats and Chews
8.4. Freeze-Dried Raw
8.5. Wet Food
8.6. Frozen
8.7. Powder
8.8. Freeze-Dried Food
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Pet Type
9.1. Cat
9.2. Dog
9.3. Birds
9.4. Others (Rabbits, Hamsters, etc.)
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel
10.1. Store based retailing
10.1.1. Store-based Retailing
10.1.2. Hypermarkets/Supermarkets
10.1.3. Convenience Stores
10.1.4. Mom and Pop Stores
10.1.5. Pet Stores
10.1.6. Discounters
10.1.7. Independent Grocery Retailers
10.1.8. Drugstores
10.1.9. Other Retail Formats
10.2. Online Retailors
11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Packaging Type
11.1. Pouches
11.2. Bags
11.3. Folding Cartons
11.4. Tubs & Cups
11.5. Can
11.6. Bottes & Jars
12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region
12.1. North America
12.2. Latin America
12.3. Europe
12.4. East Asia
12.5. South Asia
12.6. Ocenia
12.7. Middle East and Africa
13. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
14. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
15. Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
16. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
17. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
18. Oceania Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
19. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
20. Sales Forecast 2024 to 2034 by Category A, Category B, and Category C for 30 Countries
21. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
22. Company Profile
22.1. Jinx
22.2. Redbarn
22.3. PetDine
22.4. The Missing Link®
22.5. Earthly, Inc
22.6. Greenies
22.7. Luscious Pet Food
22.8. Purina
22.9. Blue Buffalo Company
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Plant-Based Pet Food Market
