The global market for the pilates reformer market is estimated to be worth USD 5,387.5 million in 2021 and is anticipated to reach a value of USD 11,848.3 million by 2031. Sales are projected to rise at a CAGR of 8.2% over the forecast period between 2021 and 2031. The revenue generated by the pilates reformer market in 2020 was USD 5,155.5 million. The industry is anticipated to exhibit a Y-o-Y growth of 4.5% in 2021.
Global Pilates Reformer Market Industry Assessment
| Attributes | Key Insights |
|---|---|
| Historical Size, 2020 (A) | USD 5,155.5 million |
| Estimated Size, 2021 (E) | USD 5,387.5 million |
| Projected Size, 2031 (F) | USD 11,848.3 million |
| Value-based CAGR (2021 to 2031) | 8.2% |
The target market is segmented under product type, application, and distribution channel. The market is further sub-categorized under these segments to provide a granular aspect which will benefit the businesses operating in the market to improve on their products, gain a competitive edge over other players, and grasp a major portion of the market, in parallel.
The market for the Pilates reformer is expanding owing to the improved levels of awareness of the benefits of Pilates exercises that are known to enhance the flexibility of muscles, core strength as well as general fitness. While more individuals focus on their health and healthier workouts, reformers can be observed in-home fitness centres and studios.
With the evolution of technology, manufacturers have been able to produce portable and even foldable reformers for those who live in small spaces. Virtual Pilates classes have emerged and contributed to this demand, as consumers try to mimic studio experiences in their homes. Also, the market has the advantage of the interest in rehabilitation exercises since reformers are often used in physical therapy.
The competitive landscape of the pilates reformer market is characterized by a mix of established players and emerging brands, each vying to capture a share of this growing segment. Key players in the market include CASA Pilates Equipment, Dezhou Kangbei Fitness Equipment Co., Ltd, Sivan Health and Fitness, and SPIN FITNESS, among others. Key companies compete on factors such as design innovation, material quality, and brand reputation.
The industry is set to experience upward growth during the forecast period. It is projected to create an incremental opportunity of USD 6,460.9 million and is predicted to rise approximately 2.2 times the current market value through 2031.
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It is seen that many people around us are suffering from the health problems like diabetes, blood pressure, obesity and other breathing problems. Such increment in health consciousness and rise in prevalence of obesity are some of the major factors that have fueled the pilates equipment’s market growth.
Chronic diseases like asthma, cancer, physical exercise are the best solution to every problem The awareness regarding the same is seen in society. People are taking time from their busy schedule and give it to their health and body. This awareness opens the opportunity for the players to strengthen their presence in the market.
Nowadays, people know the benefits of practising physical exercise which helps them to make healthy and positive choices regarding a variety of factors, such as nutrition, physical activity, sexuality, sleep, the use of alcohol and drugs, self-care, and the appropriate use of health care systems. This encouraging people to buy pilates equipments.
The primary drivers of the market are the increase in population and their per capita income. Also, the growth in the fitness consciousness along with the change in the lifestyle are some factors that provide an opportunity for the players of pilate’s equipment's to gain a comparative advantage in the market. Furthermore, companies are adopting promotional marketing activities as a key strategy to generate more revenue and increase market reach.
Furthermore, Millennials are inspired by sports personalities, artists, and celebrities to practice pilates. It is seen that from cyclists to TV show characters, football players to the cricketer, they are using pilates equipment. And also many players have signed a partnership with top trainers to instruct and train their members. This partnership helps the company to attract more youths to enrol in training centres and has increased the sales of the pilate equipments.
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Pilate centres are bracing for several changes after the corona pandemic crisis ends. Things that encourage people regarding exercise and using ’ pilates equipment are intimate classes, emphasis on breath, attention from trainers, and close-knit communities are the things that make group sessions feel risky amid the threat of the COVID-19.
Exiling and inhaling of breath could spread virus infection during the workout, there may be a chance that infected people can transfer germs to the healthy person while doing the exercise at a centre. This fear regarding health concerns can decline the growth of the pilates equipment’s market.
Apart from this, many health-conscious people regularly doing physical exercise at home during the pandemic with the help of virtual trainees or through online channels. People are purchasing pilates equipment’s through online supply channels during the pandemic that is anticipated to revive the market in near future.
The market in the United States and Canada is prominent with rising in the number of exercise practitioners and the increased sales of pilates equipment through various supply channels.
Women are more concerned about the physical exercise because it is proven that these exercise improves the body shape and also keep the individual activities. Pilates improves the abdominal muscles, hips, buttocks, and lower back. That’s why pilates equipments are more famous among women.
Pilates is the most popular and well-known activity in the United States and Canada. People in these countries are very interested in learning about new cultures and trends.
People in the United States and Canada are drawn to many physical activities and incorporate them into their daily lives and such factors are fueling the demand growth in the region.
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The pilates equipment’s sales are steadily expanding in Europe, as people become more aware of the benefits of physical activity in their daily lives. People of all ages are using these facilities.
Even pilates is a part of the co-curricular activity of the many students in their schools and other educational institutes in Europe. From childhood, they studied the benefits and importance of pilates. They know how pilates equipment improves their posture, strengthen the stomach, improve overall strength etc.
With the trend of work from home and closing of tourism and leisure venues, due to the regulations imposed on outdoor activities. Many players in Europe shifted themselves to online fitness programs such as meditation, yoga, workout, and so many other activities that bring joy, happiness to the house. This plan gained good popularity of online yoga and workout programs in European countries.
Furthermore, with social media platforms, people can showcase their benefits (what they feel by taking pilates equipment’s) and encourage other people to join the gym and other training centres or buy equipment at home. All these factors are fueling the demand for pilate’s equipment in the region.
Some of the leading manufacturers and suppliers of pilates equipment’s include
The global pilates equipment’s market is competitive because of the presence of a large number of globally competitive and regional players. The majority of players adopt different strategies like free consultation and expert instructors to enhance their presence in the market.
Players in competitive markets work on expanding their consumer base.The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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Pilates Reformer Market
