The Philippines tourism industry is estimated to stand at US$ 12.30 billion in 2024. The industry is forecasted to exceed a valuation of US$ 34.47 billion by 2034. The industry is projected to experience impressive growth through 2034, recording a CAGR of 10.80%. Sales in the Philippines tourism are primarily driven by promotional efforts by tourism boards, travel agencies, and online platforms.
| Attributes | Details |
|---|---|
| Estimated Philippines Tourism Market Size (2024) | US$ 12.30 billion |
| Forecasted Industry Size (2034) | US$ 34.47 billion |
| Projected Value CAGR (2024 to 2034) | 10.80% |
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The Philippine economy relies a lot on tourism. Many people like to travel to the Philippines to enjoy its peaceful atmosphere and delicious food. Tourists especially love the Philippines because there are many tasty foods and beverages to choose from. Social media is making more people interested in culinary tourism in the Philippines.
In June 2023, the Philippines introduced its new tourism campaign called "Love the Philippines." It changed it from "It's More Fun in the Philippines" to focus more on real and deep experiences after the pandemic.
On Facebook, Twitter, and Instagram, travel influencers are showing off beautiful places and travel services online. Tourism companies are also putting ads there to reach more people. Consequently, there is likely to be around a 2.8X surge in the sales of tourism in the Philippines by 2034.
Hoteliers are using apps more to manage visitor services, giving them better control over the visitor experience. Also, services like digital check-in and contactless cards are getting popular, while facial and fingerprint verification help with payments and record keeping. This is boosting sales in the Philippines' hospitality industry.
In the Philippines, there are lots of different things to do for eco/sustainable tourism. People can join community activities in the Philippines, like fixing houses, planting mangroves, or helping with schools. They can also teach new skills or work on projects like building a visitor center or fixing up a forest.
From 2019 to 2023, the Philippines tourism industry showed promising growth, boasting a 9.80% CAGR. Hotels in Metro Manila are getting better after the pandemic, with 4 million tourists visiting in the first nine months of 2023. That is almost twice as many as in 2022 and close to the year-end target set by the Department of Tourism. Tourists have already added US$ 5.7 billion to the economy.
| Attributes | Quantitative Outlook |
|---|---|
| Philippines Tourism Industry Size (2023) | US$ 11.13 billion |
| Historical CAGR (2019 to 2023) | 9.80% |
Prices are still not as high as before the pandemic, and more places to stay are being made. If the government and cities with lots of future places to stay do well economically, more people might want to stay there, and the places might get fuller. More hotels are being built, with 6,400 new rooms expected by 2026, mostly in Quezon City and Pasay City. This trend is expected to contribute to the positive outlook of the Philippines tourism industry.
Social media is helping the tourism industry in the Philippines grow. Travel influencing is the new buzzword in the market. Travel influencers visit different places to promote tourism, and the Philippines is no exception. They now share the real footage of places and their experience on platforms like Facebook, Twitter, and Instagram, and tourism companies advertise there too. In the Philippines, there are 86.75 million active people using social media.
As social media platforms are proliferating more day by day, it is expected to help the industry develop more during the forecast period.
Principal Consultant
In October 2022, the Department of Tourism (DOT) in the Philippines changed the entry rule for travelers with the e-Arrival Card system. This system is easier because it does not need a mobile app and asks for less information. Also, by the end of 2024, the government plans to start a VAT Refund Program to give back VAT on things tourists take out of the country.
DOT started the "Tourism Champions Challenge" to help cities and towns with tourism, giving them $3.2 million. Overseas Filipino Workers (OFWs) who bring foreign tourists to the country can win prizes in a raffle called "Bisita, Be My Guest." Therefore, the future of the Philippines tourism and hotel market looks bright. Hotels in the Philippines are getting better, with more people coming, owing to promotions and help from the government.
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As far as the tourist type is concerned, the domestic segment is likely to perform better in 2024, holding 58.00% of the Philippines tourism industry share. Similarly, the 26 to 35 years segment is expected to generate significant turnover in terms of age group, possessing a 47.00% revenue share of the tourism industry in the Philippines in 2024.
| Segment | Estimated Industry Share in 2024 |
|---|---|
| Domestic Tourist | 58.00% |
| 26 to 35 Years Age Group | 47.00% |
The domestic traveler segment is likely to become the prime revenue generator within the industry. The main reason Philippine tourism is bouncing back is because more people are traveling within the country. In 2022, most overnight travelers were locals, with around 40 million visitors.
People prefer to visit their own country nowadays because they know about their own culture and interesting places there. Individuals also find domestic traveling cost-effective as it does not necessitate the huge amount of money required for trips abroad or getting visas. These travelers often know people and have friends in the places they visit, so they can do special things that they may not be able to do outside.
The 26 to 35 age group is the top segment in the industry. The main reason this segment is growing is because individuals belonging from this age group have enough money to travel. They are financially stable, so they can go wherever they want, whether it is within their own country or abroad.
People aged 26 to 35 like to travel because they want special and unforgettable experiences in each place they go. They really want to explore different tourist spots and are excited about seeing adventure sites. People in this group also enjoy adventurous activities like scuba diving and exploring different islands, which are easy to find in the Philippines.
Tourism industry players in the Philippines employ miscellaneous strategies to get a competitive edge. Some players give high priority to enhancing infrastructure for smoother travel experiences. At the same time, many prioritize industry to showcase natural beauty and cultural richness. Some adopt sustainable practices to attract tourists who are extremely concerned about the environment. While others collaborate with the government to leverage policies for tourism promotion. Many make substantial investments in digital platforms for convenient traveler services.
Recent Developments
The industry size for tourism in the Philippines is forecasted to be worth US$ 12.30 billion in 2024.
The Philippines tourism market value is projected to surpass US$ 34.47 billion by 2034.
The CAGR of the Philippines tourism industry is estimated to be around 10.80% through 2034.
Ecotourism is a key industry trend where travelers indulge in protection and management of natural resources.
Marsman Drysdale Travel Inc. and Rajah Tours Philippines are Philippines Tourism industry leaders.
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2024 to 2034
5.3.1. Cultural & Heritage
5.3.2. Medical
5.3.3. Eco/Sustainable
5.3.4. Sports
5.3.5. Wellness
5.3.6. Others
5.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034
6. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Booking Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2024 to 2034
6.3.1. Phone Booking
6.3.2. Online Booking
6.3.3. In Person Booking
6.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Booking Channel, 2024 to 2034
7. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourist Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Tourist Type, 2019 to 2023
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourist Type, 2024 to 2034
7.3.1. Domestic Tourist
7.3.2. International Tourist
7.4. Y-o-Y Growth Trend Analysis By Tourist Type, 2019 to 2023
7.5. Absolute $ Opportunity Analysis By Tourist Type, 2024 to 2034
8. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age Group
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2019 to 2023
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2024 to 2034
8.3.1. 15-25 Years
8.3.2. 26-35 Years
8.3.3. 36-45 Years
8.3.4. 46-55 Years
8.3.5. 56-65 Years
8.3.6. 66-75 Years
8.3.7. Above 75 Years
8.4. Y-o-Y Growth Trend Analysis By Age Group, 2019 to 2023
8.5. Absolute $ Opportunity Analysis By Age Group, 2024 to 2034
9. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023
9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034
9.3.1. Southwestern Tagalog Region
9.3.2. Cagayan Valley
9.3.3. Eastern Visayas
9.3.4. Soccsksargen
9.3.5. Rest of Philippines
9.4. Market Attractiveness Analysis By Region
10. Southwestern Tagalog Region Market Analysis 2019 to 2023 and Forecast 2024 to 2034
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
10.2.1. By Type
10.2.2. By Booking Channel
10.2.3. By Tourist Type
10.2.4. By Age Group
10.3. Market Attractiveness Analysis
10.3.1. By Type
10.3.2. By Booking Channel
10.3.3. By Tourist Type
10.3.4. By Age Group
10.4. Key Takeaways
11. Cagayan Valley Market Analysis 2019 to 2023 and Forecast 2024 to 2034
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
11.2.1. By Type
11.2.2. By Booking Channel
11.2.3. By Tourist Type
11.2.4. By Age Group
11.3. Market Attractiveness Analysis
11.3.1. By Type
11.3.2. By Booking Channel
11.3.3. By Tourist Type
11.3.4. By Age Group
11.4. Key Takeaways
12. Eastern Visayas Market Analysis 2019 to 2023 and Forecast 2024 to 2034
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Type
12.2.2. By Booking Channel
12.2.3. By Tourist Type
12.2.4. By Age Group
12.3. Market Attractiveness Analysis
12.3.1. By Type
12.3.2. By Booking Channel
12.3.3. By Tourist Type
12.3.4. By Age Group
12.4. Key Takeaways
13. Soccsksargen Market Analysis 2019 to 2023 and Forecast 2024 to 2034
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Type
13.2.2. By Booking Channel
13.2.3. By Tourist Type
13.2.4. By Age Group
13.3. Market Attractiveness Analysis
13.3.1. By Type
13.3.2. By Booking Channel
13.3.3. By Tourist Type
13.3.4. By Age Group
13.4. Key Takeaways
14. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Region
14.2.2. By Type
14.2.3. By Booking Channel
14.2.4. By Tourist Type
14.2.5. By Age Group
14.3. Market Attractiveness Analysis
14.3.1. By Region
14.3.2. By Type
14.3.3. By Booking Channel
14.3.4. By Tourist Type
14.3.5. By Age Group
14.4. Key Takeaways
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Type
15.3.3. By Booking Channel
15.3.4. By Tourist Type
15.3.5. By Age Group
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. Scorpio Travel and Tours Inc.
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.2. Baron Travel
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.3. Asiaventure Tours & Travel
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.4. Vansol Travel & Tours
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.5. Kapwa Travel
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.6. Marsman Drysdale Travel Inc.
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.7. Rajah Tours
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.8. Atlas Tours and Travel Inc.
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.9. Bridgeway Travel and Tours
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.10. Haranah Tours Corporation
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.11. Travel Related Incentive Programs and Services, Inc.
16.1.11.1. Overview
16.1.11.2. Product Portfolio
16.1.11.3. Profitability by Market Segments
16.1.11.4. Sales Footprint
16.1.11.5. Strategy Overview
16.1.11.5.1. Marketing Strategy
16.1.12. Travbest Travel & Tours
16.1.12.1. Overview
16.1.12.2. Product Portfolio
16.1.12.3. Profitability by Market Segments
16.1.12.4. Sales Footprint
16.1.12.5. Strategy Overview
16.1.12.5.1. Marketing Strategy
16.1.13. Rakso Air Travel & Tours Inc.
16.1.13.1. Overview
16.1.13.2. Product Portfolio
16.1.13.3. Profitability by Market Segments
16.1.13.4. Sales Footprint
16.1.13.5. Strategy Overview
16.1.13.5.1. Marketing Strategy
16.1.14. GoldenSky Travel and Tours
16.1.14.1. Overview
16.1.14.2. Product Portfolio
16.1.14.3. Profitability by Market Segments
16.1.14.4. Sales Footprint
16.1.14.5. Strategy Overview
16.1.14.5.1. Marketing Strategy
16.1.15. GrandHope Travel Tours
16.1.15.1. Overview
16.1.15.2. Product Portfolio
16.1.15.3. Profitability by Market Segments
16.1.15.4. Sales Footprint
16.1.15.5. Strategy Overview
16.1.15.5.1. Marketing Strategy
16.1.16. Kesari Tours Pvt Ltd
16.1.16.1. Overview
16.1.16.2. Product Portfolio
16.1.16.3. Profitability by Market Segments
16.1.16.4. Sales Footprint
16.1.16.5. Strategy Overview
16.1.16.5.1. Marketing Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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Philippines Tourism Industry
