The global pet treats and chews market is poised for steady growth, driven by rising pet ownership, growing humanization of pets, and increasing consumer awareness of pet health and nutrition. Pet treats and chews, often positioned as rewards or supplementary snacks, are increasingly crafted with functional benefits such as dental care, joint support, and enhanced nutrition.
In 2025, the global pet treats and chews market is estimated to be valued at approximately USD 10,438.4 Million. By 2035, it is projected to grow to around USD 15,917.9 Million, reflecting a compound annual growth rate (CAGR) of 4.8%.
Key Market Metrics
| Metric | Value |
|---|---|
| Market Size in 2025 | USD 10,438.4 Million |
| Projected Market Size in 2035 | USD 15,917.9 Million |
| CAGR (2025 to 2035) | 4.8% |
The growing demand for natural, grain-free, and clean-label pet treats, as well as the emergence of premium and organic product lines, is further shaping the market. As manufacturers continue to innovate with novel ingredients, unique flavors, and tailored formulations for specific pet breeds and sizes, the pet treats and chews market is set to expand consistently through 2035.
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North America continues to be a dominant market for pet treats and chews, underpinned by high pet ownership rates and rising disposable incomes and robust consumer demand for premium and natural pet products. Product categories like dental chews, grain-free treats and functional snacks continue to thrive in the United States and Canada.
Europe is another important market that features a focus on pet health and wellness, increasing interest in organic and vegan pet treats, and well-developed distribution channels. Germany, the United Kingdom and France are pioneers in high-end treats that are frequently marketed as a holistic solution for pets.
The market for pet treats and chews is growing fastest in the Asia-Pacific region, fueled by urbanization, a growing middle-class population and more spending on pet care products. In the Asia-Pacific part of the world, the pet treats and chews market is growing the fastest.
Increased demand for functional and premium treats is set to drive growth for countries like China, Japan and India, as pet owners become more conscious of their pets’ nutritional needs. The rapid growth of the market is also supported by the rapidly growing e-commerce platforms in the region and increasing penetration of international pet care brands.
Challenges
Ingredient Transparency, Price Sensitivity, and Regulatory Fragmentation
The pet treats and chews market experience a number of ongoing challenges owing to ingredient quality concerns and growing foreign destructiveness seeking transparency among pet supervisors. Consumers are increasingly fact-checking labels for artificial additives, preservatives, fillers or allergens, particularly in products aimed at dogs with dietary restrictions or cats with sensitive digestion.
Price sensitivity is another major issue, especially in new and developing economies where premium pet products are still out of reach for the average consumer. Also, regulations vary from one region to another, with some having stricter animal feed safety standards, labeling standards, import/export laws, and this is a significant challenge for the product to scale globally or for cross-border trading of pet consumables.
Opportunities
Humanization of Pets, Functional Nutrition, and Premium Natural Formulations
Despite these challenges, the pet treats and chews market is booming pet humanization, in which pet owners consider their animals as family members, willing to spend more on the health and happiness of their pets. This trend is bolstering demand for natural, grain-free, single-protein and organic treats, as well functional chews that aid with dental health, joint support, digestion, and anxiety.
New value-added segments have also been created, such as limited-ingredient and breed-specific treats, and AI-powered customized pet diets and digital health tracking apps. Increasing online pet retail penetration and the rise of D2C brands are also facilitating faster delivery, better customization, and subscription-based repurchases.
| Market Shift | 2020 to 2024 Trends |
|---|---|
| Regulatory Landscape | Compliance with AAFCO (USA), FEDIAF (Europe), and CFIA (Canada) standards. |
| Consumer Trends | Demand for grain-free, organic, and meat-first treats. |
| Industry Adoption | High product turnover in brick-and-mortar pet stores and specialty pet retail. |
| Supply Chain and Sourcing | Heavy reliance on meat and poultry byproducts, starches, and preservatives. |
| Market Competition | Led by Nestlé Purina, Mars Petcare, Spectrum Brands, and Blue Buffalo. |
| Market Growth Drivers | Boosted by pet adoption, premiumization, and health-oriented consumer habits. |
| Sustainability and Environmental Impact | Early adoption of eco-friendly packaging and natural preservatives. |
| Integration of Smart Technologies | Limited to online sales analytics and basic nutritional transparency. |
| Advancements in Product Innovation | Popularity of jerky, biscuits, rawhide alternatives, and freeze-dried treats. |
| Market Shift | 2025 to 2035 Projections |
|---|---|
| Regulatory Landscape | Unified global regulatory frameworks for ingredient sourcing, labeling, and pet health claims. |
| Consumer Trends | Shift toward functional chews (CBD, collagen, probiotics), clean-label, and veterinarian-formulated products. |
| Industry Adoption | Expansion into personalized treat subscriptions, AI-formulated nutrition, and breed-specific snacks. |
| Supply Chain and Sourcing | Transition to insect protein, plant-based alternatives, upcycled ingredients, and local sourcing. |
| Market Competition | Entry of clean-label startups, sustainable pet food brands, and tech-enabled pet wellness platforms. |
| Market Growth Drivers | Accelerated by digital pet health monitoring, AI-powered nutrition plans, and premium treat innovations. |
| Sustainability and Environmental Impact | Shift toward carbon-neutral manufacturing, plastic-free wrappers, and regenerative ingredient sourcing. |
| Integration of Smart Technologies | Growth in AI-driven treat personalization, QR-coded pet nutrition data, and wearable-linked diet recommendations. |
| Advancements in Product Innovation | Expansion into hybrid chews with dual benefits (dental + immune), CBD-infused snacks, and flavor-rotation lines. |
In USA, pet treats and chews market is on growth tide with premiumization levels in the Pet nutrition, an increase in Pet ownership and humanization of pets. Consumers want functional treats, including those with dental, joint and digestive health benefits, along with natural and grain free chews.
Everything From E-commerce to DTC Brands seen growth within the e-commerce and DTC (Direct-to-Consumer) pet treat brands, which are increasing accessibility to custom and subscription-based pet treats.
| Country | CAGR (2025 to 2035) |
|---|---|
| USA | 4.9% |
There is increasing demand for organic, hypoallergenic and ethically sourced pet treats, particularly among millennial pet owners making the UK market increasingly lucrative. Veterinary-formulated and breed-specific chews are on the upswing, and clean-label ingredient transparency is at the top of retailers' minds.
| Country | CAGR (2025 to 2035) |
|---|---|
| UK | 4.7% |
The pet treats and chews market in the European Union is bolstered by strict pet food quality standards, growing preference for functional and meat alternative treats, and rising investments in sustainable pet product ranges. The rise of vegan and flexitarian pet diets is also driving innovations in plant-based chews and insect protein treats.
| Region | CAGR (2025 to 2035) |
|---|---|
| European Union (EU) | 4.8% |
Japan's market, on the other hand, is showing moderate growth and pet owners are focusing on longevity, oral health, and breed-specific care. Soft chews, formulations for aging pets, and premium imported brands are seeing increased demand Moreover, the market is supported by the cultural focus on small-breed dogs and indoor cats that affects treat formats and portion sizes.
| Country | CAGR (2025 to 2035) |
|---|---|
| Japan | 4.7% |
In South Korea, the market is quickly growing, as a result of increased pet parenting culture, demand for aesthetic and nutritionally rich pet treats, and increasing number of pet cafés and boutique pet shops. Freeze-dried meat chews, vitamin-enriched biscuits and collagen-based treats.
| Country | CAGR (2025 to 2035) |
|---|---|
| South Korea | 4.4% |
Dental Care Treats and Dog Segment Lead Market Growth as Pet Wellness and Functional Snacking Trends Rise Globally The pet treats and chews market is showing significant growth opportunity primarily due to rising trend of growing animal as family members, the growing need of the oral health of pets, and increasing societal tradition of providing functional and indulgent snacks to pets.
Pet parents are making their pets part of the family, prompting them to spend money on treats that assist behavioral training, comfort and health benefits specifically for dental hygiene, digestion and anxiety relief. The market is evolving with innovation groundwork on flavor profiles, organic ingredients, and breed-specific sustenance. The market is divided into Product Type (Dental Care, Aromatic Treats, Comfort Treats, Training Treats) and Pet Type (Dogs, Cats).
| Product Type | Market Share (2025) |
|---|---|
| Dental Care | 36.9% |
Pet treats and chews by Type, the dental care treat is expected to dominate (36.9%, 2025) pet treats and chews market. These tasty treats help prevent plaque buildup, freshen breath and aid in gum health, while also giving your pup health benefits and chew-time satisfaction. Since ensuring proper oral hygiene has always been a concern, especially for senior dogs and cats, dental treats now have widespread recommendations from both veterinarians and pet care brands alike.
Available as chew sticks, dental bones or textured bites, these healthy treats fits with prevention health trends, minimizing the need for more expensive dental procedures. As pet parents learn of the benefits of veterinary oral care and as premium pet products continue to flourish, dental care treats are likely to be a staple item in pet pantries around the world.
| Pet Type | Market Share (2025) |
|---|---|
| Dogs | 68.4% |
dogs are leading the pet type segment as it is projected to account for 68.4% of market share in 2025. Not only are dogs the most popular pets in the world, but they have a more active lifestyle and require treatment for chewing, training, and rewards than other pets. Dog owners are also more likely than those without dogs to vary spend among functional, indulgent and breed-specific treat types, contributing to increased treat per capita spending.
Dogs require larger sizes of general treats, various textures, and extended chewing time, making them the greatest target for innovation within the segment of pet treats. With the dog market being dominated by premium, organic, and vet-formulated offerings, brands continue to develop and market heavily to these consumers.
Demand for functional as well as clean label ingredients, increasing humanization of pets, and a growing trend of premiumization in the pet care industry are driving sustained growth in the pet treats and chews market. Innovators in the category are developing grain-free, plant-based, single-protein and dental-health focused chews as well as utilizing pet health data driven by AI, recyclable packaging, and DTC distribution models.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Nestlé Purina PetCare | 20-24% |
| Mars Petcare (Pedigree, Greenies) | 18-22% |
| Hill's Pet Nutrition (Colgate-Palmolive) | 10-14% |
| Spectrum Brands (Tetra, Nature’s Miracle) | 6-9% |
| The J.M. Smucker Company (Milk-Bone) | 5-8% |
| Other Companies (combined) | 25-30% |
| Company Name | Key Offerings/Activities |
|---|---|
| Nestlé Purina PetCare | In 2024, launched a new line of freeze-dried raw treats under the Beyond Nature’s Protein sub-brand. In 2025, expanded AI-personalized treat subscription services through veterinary channel partnerships. |
| Mars Petcare | In 2024, introduced plant-based and dental health-enhancing chews under the Greenies brand. In 2025, scaled up low-fat functional snacks aligned with pet obesity prevention campaigns. |
| Hill's Pet Nutrition | In 2024, developed therapeutic treats for pets with kidney and joint conditions. In 2025, added vet-recommended dental chews to its Prescription Diet and Science Diet lines. |
| Spectrum Brands | In 2024, launched natural jerky-style chews under its Nature’s Miracle brand. In 2025, invested in sustainably sourced protein formulations and recyclable treat pouches. |
| J.M. Smucker Company | In 2024, expanded its Milk-Bone line with grain-free, soft-baked treats. In 2025, introduced probiotic-infused chews for digestive health through grocery and e-commerce channels. |
Key Company Insights
Nestlé Purina PetCare (20-24%)
Purina leads with a broad portfolio across natural, functional, and prescription-based treats. The company continues to push innovation in raw freeze-dried formats, sustainable ingredients, and customized health offerings.
Mars Petcare (18-22%)
Mars drives volume globally through strong brands like Greenies and Pedigree. It focuses on vet-recommended, dental-health chews and plant-forward snack options tailored to wellness and lifestyle trends.
Hill’s Pet Nutrition (10-14%)
Hill’s excels in the clinical and veterinary segment, offering therapeutic chews that support specific health outcomes, especially for senior and medically-sensitive pets.
Spectrum Brands (6-9%)
Spectrum focuses on value-added functional treats, combining natural flavoring and performance ingredients in accessible formats, especially through big-box retail and pet specialty channels.
J.M. Smucker Company (5-8%)
With Milk-Bone, Smucker continues to serve mainstream markets with innovations in flavor, texture, and nutrient fortification, along with new functional health lines.
Other Key Players (25-30% Combined)
The overall market size for the pet treats and chews market was USD 10,438.4 Million in 2025.
The pet treats and chews market is expected to reach USD 15,917.9 Million in 2035.
Growth is driven by the rising trend of pet humanization, increasing focus on pet health and wellness, growing demand for functional treats (dental, training, digestive health), and expanding availability through e-commerce and specialty pet stores.
The top 5 countries driving the development of the pet treats and chews market are the USA, China, Germany, the UK, and Canada.
Natural and Functional Pet Treats are expected to command a significant share over the assessment period.
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Pet Treats and Chews Market
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