Pet Treat Market

Pet Treat Market Outlook from 2024 to 2034

The global Pet Treat Industry is estimated to be worth USD 8,350.5 million in 2024 and is projected to reach a value of USD 14,231 million by 2034, expanding at a CAGR of 5.5% over the assessment period of 2024 to 2034.

Increasing awareness among pet owners about their pet’s health and wellness, driving demand for high-quality and nutritious pet treats.

Attributes	Details
Market Value for 2024	USD 8,350.5 million
Projected Market Value for 2034	USD 14,231 million
Value-based CAGR of Market for 2024 to 2034	5.50%

Pet Treat Market Dynamics

Drivers

The trend of having pets is growing significantly, and pets are becoming more humanized. The pet food manufacturers offer innovative food products for pets including alternative protein sources. These trends are driving the demand for pet food such as snacks and treats. The demand for high-quality pet food, snacks, and treats is increasing because the bond between pet owners and pets is increasing, and owners are seeking high-quality and nutritious food for their pets.

Restraints

In Western countries pet snacks and treats are among the most strictly controlled food categories, posing a barrier to market growth. In Asia Pacific, the fluctuating per capita income and various economic factors are moderating the sales of expensive, premium pet snacks and treats, which impact the market expansion. In developed markets, pet food products undergo thorough inspections at every phase, from the selection of ingredients to the processes of production, distribution, and promotion.

Category-wise Outlook

Pet Food Industry Responds to Growing Dog Treat Market

Dogs are expected to account for 45% of the market share by pet type in 2024. Factors driving the growth of the market are:

• Dogs hold the lion’s share in the market, with more dogs wagging their tails globally compared to any other type of pet, increasing demand and prompting market growth.
• The rising demand for premium dogs and the wide variety of dog breeds encourage pet food industry players to innovate tasty pet snacks, expected to enhance market growth.

Attributes	Details
Pet type	Dog
Market Share (2024)	45%

Specialty Treats for Adult Dogs Spark Surge in Pet Treat Market

The market is expanding rapidly, with adult pet life stages accounting for 45% of the market share in 2024. Factors driving growth include increasing pet owner awareness about pet health.

• The adult life stage segment of pets is the leading market driver, accounting for the majority of sales since they need specialty treats for special care.
• Pet treat manufacturers are responding to the growing demand for high-quality treats for adult dogs by offering premium products made with natural ingredients and no artificial additives.
• The market is constantly evolving, and emerging trends such as functional treats and personalized nutrition are expected to drive growth in the future.

Attributes	Details
Pet life	Adult
Market Share (2024)	39%

Country-wise Analysis

Countries	CAGR (2024 to 2034)
United State	4.8%
India	7.1%
Germany	4.3%
Australia	5.5%
China	6.4%

The United States leading Pet Treat Market Globally

The sector for Pet Treat in the United States is projected to exhibit a CAGR of 4.8% during the assessment period. The market’s expansion trends towards high-quality products, a concentration on dog-related items, and a focus on health and wellness.

Manufacturers are developing products with innovations, using natural components and eco-friendly packaging to fulfill health standards. By investing in the research and development and innovation of products, these manufacturers are maintaining a competitive edge and meeting the demands of pet owners.

Online sales platforms driving the market growth in India

India’s pet market is expected to grow significantly, with a CAGR of 7.1%, influenced by the increasing urbanization, and pet ownership. In the Indian market the growing number of small families, people moving towards city life, and people’s love to own pets are the prominent factors driving the significant demand for pet treats.

People in India prefer high-quality products for their pets, the humanization and the growing number of cat owners, and the popularity of e-commerce platforms are driving the online sales of the pet treats market.

Increasing demand for Cat treats in Germany

Pet treats demand in the German market is estimated to rise at a CAGR of 4.3% during the forecast period (2024 to 2034). Cat treats dominate the pet treats market in Germany. Premium quality cat treats and innovation in dog food are driving sales growth. Manufacturers are investing in development and innovation to deliver a wide variety of pet treat products.

Premium pet foods drive market growth in Australia

Consumption of Pet Treats in Australia is projected to increase at a value CAGR of 5.5% over the next ten years. There is a strong market for premium and high-quality pet food in Australia. Manufacturers offer premium and a wide variety of pet food solutions. Australian pet owners are seeking high-quality and nutritious food with health benefits are the factors that are driving the market growth for the pet treats industry.

Brands in China's Pet Treat Industry Focus on Innovation for Sustained Growth

China's pet snack industry is experiencing steady growth, registering a CAGR of 6.4% in 2024. Brands invest in consumer education, innovation, and pet food dominance to attract investors. Offering diverse ranges and focusing on sustainable growth can attract more investors, while educating consumers about product benefits can increase sales. Pet food dominates the market in China, showcasing the importance of these strategies.

Competitive Landscape

The pet treat market, driven by increasing spending from pet owners, is a competitive sector with steady growth, segmented by treat type and distribution channels such as online, specialty stores, and supermarkets.

The market is dominated by key players like Tyson Foods, Merrick Pet Care, Saturn Petcare Group, Wellness Pet Company, and Natural Treats. These companies offer a diverse range of treats for pets and focus on product innovation, marketing, and distribution to remain competitive in the market. Their presence and diverse offerings cater to the diverse needs of pet owners.

• Tyson Foods, under General Mills Inc., launched a new line of dog treats under the Nudges brand, featuring treats made with high-quality protein and natural ingredients.
• Merrick Pet Care introduced a new line of jerky treats made with limited ingredients, catering to pets with allergies and sensitivities.
• Saturn Petcare Group, owned by Heristo AG, launched a new line of organic dog treats, appealing to pet owners who prefer organic and natural products.

Recent Developments

• In 2024, Aihtsham Rashid introduced a 100% halal-certified pet food company in the United Kingdom, starting with cat food.
• In 2024, Green Boy, a global plant-based food ingredients supplier, launched a new division focusing on providing pet food manufacturers with a wide range of plant-based ingredients, including starches, sweeteners, proteins, and fibers.
• In 2023, Omni, a United Kingdom-based vegan pet food company, introduced its first meat-like vegan dog food product and plans to expand its international presence by launching sales in Western Europe, aiming to secure a major share of vegan pet food sales in these countries.
• In 2023, TasFoods launched Isle & Sky, a premium pet treat brand, in Australia, capitalizing on pet food's USD 3 billion market and a 2.7% CAGR. The company plans to expand its Mainland markets.
• In 2023, National pet food retailer Tarting, introduced a vegan dog food and treats line with Wild Earth, offering Maintenance and Performance formulas in various flavors and superfood treats. The products will be available in Los Angeles and New York City stores and online.

Key Companies

• Purina PetCare (Nestle)
• Pedigree® (Mars, Incorporated)
• Hill's Pet Nutrition, Inc. (Colgate Palmolive Company)
• Diamond Naturals (Schell & Kampeter, Inc.)
• The J.M. Smucker Company
• Tyson Foods (General Mills Inc.)
• Merrick Pet Care
• Saturn Petcare Group (Heristo AG)
• Wellness Pet Company
• Natural Treats (Pet Treats Wholesale Ltd.)
• The Dog Treat Company (Healthful Pets)
• Others

Key Coverage in the Pet Treat Market Report

• Pet Snacks And Treats Market Size
• Pet Treat Market Size
• Functional Pet Treat Market
• Industry Growth Factors for Pet Treats
• Market Share of Pet Treat Manufacturers
• Emerging Opportunities in the Pet Treatment Sector
• Pet Care Industry Analysis
• Animal Nutrition Sector Trends

Market Segmentation of Pet Treats

By Pet Type:

• Dog
• Cat
• Others

By Pet Life-stage:

• Adult
• Kitten/ Puppy
• Others

By Product Type:

• Granules & Flakes
• Chunks & Nuggets
• Sticks & Wafers
• Kibbles & Pellets
• Shredded & Sliced
• Others

By Packaging Type:

• Raw
• Powdered
• Dry & Dehydrated
• Liquid & Gravy
• Canned
• Frozen & Freeze-dried
• Others

By Flavor:

• Unflavoured
• Flavored
  • Bacon & Beef
  • Chicken & Duck
  • Cheese
  • Cod & Fish
  • Egg
  • Fruit & Berries
  • Lamb & Pork
  • Liver
  • Mint
  • Peanut Butter
  • Others

By Sales Channel:

• Hypermarkets /Supermarkets
• Convenience Stores
• Discount Stores
• Online Retail
• Other retail Formats

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa

Frequently Asked Questions

How Big is the Pet Treat Market?

The market is estimated to be USD 8,350.5 million in 2024.

At What Rate is the Pet Treat Market Expected to Grow?

The market is expected to increase at a CAGR of 5.50% over the forecast period.

What is the Scope of Pet Treats in China?

The market is expected to register a CAGR of 6.4% in China from 2024 to 2034.

What is the Future Forecast for the Pet Treat Market?

The market is forecasted to reach a size of USD 14,231 million by 2034.

Who are the Key Companies in the Market?

Purina PetCare (Nestle), Pedigree® (Mars, Incorporated), Hill's Pet Nutrition, Inc. (Colgate Palmolive Company), Diamond Naturals (Schell & Kampeter, Inc.), and Others

What is the Top Pet Type for Pet Treats?

Dog is the leading type of pet in the market.