The pet snacks and treats market refers to the industry segment focused on manufacturing and distributing edible products designed to provide nutrition and dental care for pets. Pet snacks and treats are used for reward-based training, improving pet health and nutrition, promoting dental hygiene, and enhancing pet-owner bonding experiences.
The industry is projected to grow from USD 14.3 billion in 2025 to USD 23.3 billion by 2035, reflecting a CAGR of 5.1% over the forecast period. This steady expansion is driven by increasing demand, technological advancements, and evolving market trends, positioning the sector for sustained growth and investment opportunities in the coming decade.
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 14.3 billion |
| Industry Value (2035F) | USD 23.3 billion |
| CAGR (2025 to 2035) | 5.1% |
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| 2020 to 2024 | 2025 to 2035 |
|---|---|
| Increased pet ownership, demand for premium treats, growing disposable income | Rising focus on pet health, sustainability, and organic treats, innovation in functional snacks |
| Growth in traditional pet treats, dominance of brick-and-mortar stores | Surge in functional, plant-based treats, rise in e-commerce sales, personalized nutrition |
| Preference for taste and affordability, influence of branding | Shift toward nutritional benefits, sustainability, and customized pet diets |
| Product presence primarily in developed regions (North America, Europe) | Rapid growth in emerging markets (Asia Pacific, Latin America) alongside urbanization |
| Standard pet treats, limited functional benefits | Growth of functional, organic, and hypoallergenic treats with health benefits |
| Traditional retail outlets, supermarkets | Dominance of e-commerce, subscription-based pet treats, and direct-to-consumer brands |
Rising Demand for Healthy Products
The pet snacks and treats market is changing very fast as owners of pets are seeking healthier, higher-quality products. More and more people choose natural and organic treats without artificial ingredients to ensure their pets are safe and healthy. They are also concerned with the environment; therefore, they choose snacks that have eco-friendly packaging and use responsibly sourced ingredients. Personalization is on the rise, as brands offer a treat tailored to a pet's specific diet and taste preferences.
There is an increasing demand for personalization; so, brands are focusing on offering snacks based on diet and preference according to a specific taste of a pet.
Simultaneously, pet owners want treats to do more than just taste good. Many now look for treats that provide extra value-added health benefits such as cleaning the teeth, helping to support the joints, or maintaining digestive health. In addition, high-end gourmet-like treats replicating human food items are increasing in popularity. Online shopping of pet snacks and subscription boxes is also growing in demand for convenience and greater choices.
Eatables have gained immense traction for pet snacks and treats since they are handy, varied, and nutritious. Among these items are biscuits, jerky, soft treats, freeze-dried meats, and functional snacks that are easy to digest and consume. Eatables appeal to a large spectrum of pets’ dietary needs depending on pets' sensitivities. They can also be used for training and positive reinforcement.
| Attributes | Details |
|---|---|
| By Pet Type | Dogs |
| Market Share (2025) | 43% |
Premiumization in the pet space has promoted an explosion of organic, high-protein dog treats, which reflect the evolution into innovative nutrition for pets. Influenced by social media, frequently gifted and a wider selection offered across retail and online channels, cement the idea that dogs are mainly the consumers in the growing market.
| Attributes | Details |
|---|---|
| Leading Segment | Speciality Pet Stores |
| Segment Share | 88% |
From 2025 to 2035, specialty pet stores will remain the market leaders in pet snacks and treats, as consumers will increasingly demand personal attention and a wide range of pet-related products. Pet owners seek such outlets because they can get professional advice and many different varieties.
| Countries | CAGR |
|---|---|
| USA | 4.5% |
| Germany | 3.6% |
| France | 4.6% |
| China | 9.3% |
| India | 6.6% |
The USA is estimated to have a CAGR of 4.5% over the forecast period. E-commerce and direct-to-consumer (DTC) sales have made pet treats more accessible with online platforms that offer a wide variety of specialty products tailored to different pet needs. Social media and influencer marketing have fueled the market as pet owners are constantly exposed to new, innovative treat brands.
Subscription boxes and personalized pet treat services are gaining popularity, giving pet owners a chance to regularly try new products. Moreover, as there are more pet-friendly workplaces and travel options, convenient and portable snacks become a necessity.
Local artisanal and independent pet brands are gaining popularity, which includes small-batch, locally sourced, and preservative-free treats. When summer approaches, hydrating and cooling treats such as frozen yogurt-based snacks are demanded. The increasing adoption of rescue pets and growing pet adoption rates have further driven market growth, as new pet owners invest in high-quality treats to bond with and train their pets.
Moreover, regulatory standards for pet food and treats in Canada place a high importance on safety and transparency, motivating manufacturers to uphold high-quality production, which has a positive impact on consumer confidence and sales.
The pet snacks and treats market is growing in Germany due to high pet humanization, quality demand for ingredients, and high concerns for sustainability. German pet owners are considering pets as members of the family. This will see a rise toward premium, natural, and functional treats with an emphasis on health and wellness.
Growing preference for eco-friendly packaging, locally sourced ingredients, and ethical production methods are major drivers of sustainability. Brands are focusing on gaining significant attention among French pet owners, who believe in quality and exclusivity. Also, the growth of online pet retail and subscription services has made it easier for consumers to access premium and specialty treats.
E-commerce plays a huge role in market growth, as platforms such as Tmall, JD.com, and social commerce apps have made pet treats more accessible. Chinese consumers are highly influenced by social media, pet influencers, and livestream shopping, leading to increased awareness of premium and imported pet snacks.
Furthermore, pet health concerns have driven demand for functional treats that support dental health, digestion, and immunity. With the rising demand for customized, locally produced, and international pet brands, China's pet snacks and treats market is experiencing strong growth.
The market for pet snacks and treats in Japan is witnessing rapid growth, driven by the expansion of the pet industry, where increased pet ownership and spending are driving demand. Japan's aging population has spurred the rise in companion pet adoption, with growing numbers of elderly people and single-person households relying on pets as companions. This has resulted in increased spending on premium pet products, such as senior pet treats, small breed treats, and treats for pets with dietary sensitivities.
Moreover, Japan's culture of high-quality, functional, and aesthetically pleasing products also applies to the pet industry. Pet owners want healthy, organic, and additive-free treats that match their food choices, thus increasing demand for human-grade and locally sourced pet snacks.
Another factor for the increase of portable and gourmet treats is the emerging pet-friendly cafes, hotels, and travel services. With this, pet owners treat their pets as family, and the markets for luxury, customized, and health-focused pet treats continue to thrive, hence making Japan an important player in the global market for pet snacks.
As per FMI analysis, higher disposable income in India propels the growth of the market extremely. Pet owners have started paying more for premium products and higher quality, which helps in driving more growth for the sector. An increase in middle-class affluence and urbanization is making pet parents shift from basic pet food toward specialized snacks and treats that not only enhance the nutrition but also the taste and overall well-being of pets.
Higher disposable income has also led to a surge in demand for organic, grain-free, and functional treats, as Indian pet owners prioritize their pets’ health, similar to their own dietary choices. Additionally, the growing trend of pet humanization has encouraged spending on gourmet, artisanal, and imported pet treats, previously considered a luxury. With more monetary flexibility, the pet owners also look at the subscription-based treat boxes, online specialty brands, and customized pet snack options.
The market is quite concentrated, dominated by a few multinationals through their wider networks of distribution, brand loyalty, and consistency in product innovation. The key companies in this segment use large-scale product lines, sophisticated manufacturing capacities, and very aggressive marketing efforts to ensure an edge.
Industry giants benefit from decades of consumer trust, allowing them to expand premium and functional treats while securing deals with major retailers and e-commerce platforms. This also allows for investment in R&D for health-focused treats like grain-free, high-protein, and dental chews, further strengthening market position.
Despite this concentration, pet snack brands are emerging at the regional and independent levels, particularly in niche segments such as organic, human-grade, and customized pet treats. Small brands are focusing on artisanal production, eco-friendly packaging, and local sourcing of ingredients, which attracts pet owners looking for sustainable and high-quality alternatives to mass-market products.
The fragmentation of the market continues with DTC channels, online specialty stores, and social media-driven pet brands, where newer players get an opportunity to compete with giants. However, scaling up for small companies is still a problem since larger firms dominate mainstream retail and veterinary distribution channels.
The pet snacks and treats market is highly competitive, with global giants like Mars Petcare, Nestlé Purina, and Hill's Pet Nutrition leading the industry through extensive product portfolios, strong retail partnerships, and aggressive marketing strategies. These companies focus on premiumization, functional treats, and health-driven innovations, offering products tailored for dental care, digestion, and high-protein nutrition.
In addition, they further expand market access by utilizing the established global supply chains and strong e-commerce network. Strategic acquisition and brand portfolio expansion also play a key role in staying one step ahead in the game as exemplified through Nestlé Purina's natural and grain-free pet treats targeted to the healthy pet owner.
Smaller independent brands are now taking over much of the marketplace through niching in organic, plant-based, and gourmet lines. Companies such as Blue Buffalo, Zesty Paws, and The Honest Kitchen focus on natural ingredients, sustainable packaging, and direct-to-consumer (DTC) sales to differentiate themselves.
The rise of subscription-based pet treat services and social media-driven pet brands has further intensified competition, allowing smaller players to connect directly with pet owners. With the increasing consumer demand for transparency, ethical sourcing, and customized nutrition, both established companies and emerging brands are investing in clean-label products and personalized pet treats to strengthen their market presence.
Recent Development
General Mills said it is buying Whitebridge Pet Brands' North American premium cat feeding and pet treating business for USD 1.45 billion, a strategic acquisition that is meant to expand the company's pet food portfolio and strengthen its presence in the premium pet food market. The company made the announcement in November 2024.
In terms of product, the market is divided into eatables and chewables.
By pet type, the market is classified into dogs, cats, and others.
With respect to distribution channel, the market is divided into supermarkets and hypermarkets, specialty pet stores, online, and others.
From the regional perspective, the market is divided into North America, Europe, the Middle East & Africa, Asia Pacific, and Latin America.
The market is slated to be valued at USD 14.3 billion in 2025.
The market is predicted to reach a size of USD 23.3 billion by 2035.
Some of the key companies supplying the product include Nestlé, SCHELL & KAMPETER, INC., and others.
The USA is a prominent hub, whereas China and India are likely to create lucrative opportunities.
| Market Value for 2024 | USD 8,350.5 million |
|---|---|
| Market Value for 2034 | USD 14,231 million |
| Value-based CAGR (2024 to 2034) | 5.50% |
| Market Share (2023) | USD 16.41 billion |
|---|---|
| Market Share (2033) | USD 28.83 billion |
| Market Share (2023 to 2033) | 5.8% |
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Pet Snacks and Treats Market
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