In 2019, the figures for sales from the pet prebiotics industry globally were valued at USD 185.0 million. It was also determined to have historical growth from 2019 to 2023 with a CAGR of 8.3%, therefore its revenue figures are projected to hit USD 285.3 million by 2024. Within the years to come, it is expected that the global figures will go up by 10.5% CAGR which would amount to USD 774.3 million by the year 2034.
The Global Pet Prebiotics Industry is flourishing due to the rising pet health consciousness. More people want to purchase dietary supplements that are natural and functional so that they are able to improve their pets’ digestive health, strengthen immune functions, and generally enhance overall health.
This is catalyzed by how pets have become humanized, given premium care by their owners and treated as family. The landscape comprises various forms such as chewables, powders and liquids depending on different pet’s needs in the past and updates today.
Research and development is enabling entry of various new prebiotics into the industry as a result of pushing boundaries through innovation. With more people shopping online, it has become easy for pet owners to purchase these products and add prebiotics to the diets of their pets.
It is expected that the growth will continue in the future influenced by the developing countries and the consumers' growing awareness for quality pet supplements that focus on health improvement.
| Attributes | Description |
|---|---|
| Estimated Global Industry Size (2024E) | USD 285.3 Million |
| Projected Global Value (2034F) | USD 774.3 Million |
| Value-based CAGR (2024 to 2034) | 10.5% |
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The table below presents a comparative assessment of the variation in CAGR over six months for the base year (2023) and current year (2024) for the Global Pet Prebiotics industry. This analysis reveals crucial shifts in industry performance and indicates revenue realization patterns, thus providing stakeholders with a better vision of the ecosystem growth trajectory over the year.
The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December.
| Particular | Value CAGR |
|---|---|
| H1 | 11.2% (2023 to 2033) |
| H2 | 10.4% (2023 to 2033) |
| H1 | 10.8% (2024 to 2034) |
| H2 | 10.1% (2024 to 2034) |
The above table presents the expected CAGR for the Global Pet Prebiotics industry over several semi-annual periods spanning from 2024 to 2034. In the first half (H1) of the decade from 2024 to 2034, the business is predicted to surge at a CAGR of 11.2%, followed by a slightly variable growth rate of 10.4% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to change slightly to 10.8% in the first half and remain relatively moderate at 10.1% in the second half.
Prebiotics’ popularity as a gut-health supplement driving pet owners to purchase them
Pet owners' purchase decisions are influenced by increasing usage of prebiotics as a gut health supplement. This trend makes lots of sense, especially as more people learn about gut health and its importance to all aspects of health. Prebiotics act in the gut against the dominance of pathological bacteria by acting as food for the friendly gut micro-organisms.
This leads to better digestion and absorption of nutrients as well as enhancement of immune capacity. This approach is motivated towards addressing recurrent gastrointestinal problems as well as enhancing the life of animals. Therefore, as pets' digestive health is becoming a priority for pet owners, prebiotic supplements are coming in demand.
Availability & convenience leading to increasing sales of pet prebiotics via E-commerce sites
There is an influx of sales growth in the E-commerce segment due to the easiness and easy access of buying pet prebiotics through the internet. While shopping online, pet owners are fortunate in that they do not have to carry heavy bags of items. E-commerce platforms also give pro-consumer information and provide reviews for the specific issue, so that pet owners make the right purchase.
Adding to that, having products delivered, or ordering on a subscription basis helps increase the number of prebiotics owned by pet owners, therefore making it easy for the owners to follow their pets' health routines. Such changes in shopping behaviors are reshaping the pet prebiotics landscape.
Companies highlighting the role of Prebiotics as immune boosters in order to attract pet owners
In a bid to attract pet owners, more companies have begun promoting prebiotics as something that can boost the pet's immune system. Such emphasis on immune system support has given pet owners an opportunity to seek these companies' services to be able to treat their pets in all aspects.
They are also potentially beneficial in such ways as improving the gut microbiota, which is essential for proper immune function and can therefore help command the body's immune response. The promotion of these products is common among the marketing of the products with anti-flu boosting capability which tends to encourage most pet owners who want to prevent their pets from getting any form of diseases and boost their health.
Principal Consultant
Global sales increased at a CAGR of 8.3% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on the industry will rise at 10.5% forecast CAGR.
The Global Pet Prebiotics Industry has experienced tremendous change in growth in the last decade owing to an increase in the knowledge of pet health. In the past, this industry started gaining momentum after it was demonstrated through extensive research that prebiotics offered positive outcomes for pets in regard to digestive health, immunological health and general health.
Most of the people who took this opportunity were from developed countries where the expenditure on premium health products was common among pet owners. After understanding the advantages of prebiotics, the marketplace increased with many companies emerging and more functional products being launched.
The Global Pet Prebiotics Industry, which has grown steadily in recent years is expected to maintain and even increase the growth.. There is a strong likelihood that the industry will remain on its current growth path as the research is ongoing and as new prebiotic products having more benefits are being developed.
The constant rise in the number of pets that have chronic diseases such as gastrointestinal conditions and immune disorders will also increase the industry for more prebiotics. There are great opportunities in untapped regions, especially Asia and Latin America as the rate of pet ownership and purchasing power rises.
Corporations are prioritizing on broadening their geographical reach, engaging in collaborative alliances, and launching green and organic product lines in response to changing consumer demands.
Based on target revenues, the Pet Prebiotics Industry is divided into a tiered market structure comprising of Tier-1, Tier-2, and Tier-3 players who have varied market share and characteristics.
Tier-1 players in this industry are well-known companies that have comprehensive offerings, operate internationally and have a strong orientation to R&D. Industry leaders like Alltech Inc and DSM Nutritional Products AG, along with other Tier-1 players hold almost 50% of the industry of these product lines.
They make use of their great potential to create novel and more lines of products so that all the various consumers' needs are met. Their dominant position in the industry has been aided by their high level of brand awareness and wide distribution channels.
Tier-2 players are companies that are relatively in between Tier-1 players and Tier-3 players in terms of company size and industry strategy. This includes companies such as Vetanco that operate in sub-segments of the pet prebiotics market such as natural and sustainable products.
Approximately 30% market share is occupied by them. Quality and correction of problems for well-educated pet owners are usually the focus of Tier-2 products. They may not have the global presence of the Tier-1 companies but nevertheless rank in the upper half of the competitors in their markets.
Tier-3 players, the smallest components of the supply chain by every standard, comprise of regional players or start-up companies with an innovative but limited reach. Such companies are responsible for approximately 20% of the entire market. They offer creative products and gradually establish a position in the industry. Tier-3 players are quite basic and industry their services through reliance on speed and geographic focus.
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Alltech, Inc markets its products such as Microbuild, a proprietary prebiotic formulation designed to promote the health of pets. The firm provides fermented products containing special fibers that promote the diversity of microorganisms and increase the body's immune response. The growth direction of Alltech is increasing the range of products and using nutrigenomics for creati
on of high-tech nutrition. DSM Nutritional Products AG also has a wide portfolio of pet prebiotic ingredients, gut health and immune-support supplements for pets. The company opts for sustainable, high-grade ingredients such as tailor-made premixes and Algal Omega 3's. DSM's strategy comes from growing its product range and enhancing the product lines using fresh ideas.
The following table shows the estimated growth rates of the top five markets. These countries are set to exhibit high consumption, recording high CAGRs through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| USA | 10.2% |
| UK | 9.3% |
| Germany | 9.7% |
| Japan | 11.3% |
| Australia | 10.6% |
Manufacturers of pet foods and supplements have a fairly good concentration in the United States which contributes quite well to the sales of the pet prebiotics industry. This strong base of manufacturing ensures that there are enough and new products developed to meet the needs of pet owners.
The fierce competition also motivates the constant improvement of research and development in order to launch better prebiotic products in the industry. These manufacturers also have well-established marketing strategies that increase the coverage area and availability of the products in the industry.
Thus, pet owners in the USA have various types of prebiotics available which is increasing pet prebiotic sales and the industry as a whole. The industry for Pet Prebiotics in the United States is projected to exhibit a CAGR of 10.2% during the assessment period and revenue from the sales of Pet Prebiotics in the country is expected to reach USD 241.6 million with a market share of 31.2%.
There has been a paradigm shift in the minds of pet owners towards natural and health-enhancing products for pets in the UK, which is contributing to the sales in the pet prebiotics sector. Pet owners are now looking for products that enhance their pets' well-being and do not contain any added chemicals.
This is because the population has become more educated about the advantages of natural products and wants to pamper pet animals in the best possible way. The companies have geared up by coming up with prebiotics that are natural not only in composition but also in effect and as a result, the consumers' needs are satisfied which is leading to increasing sales of prebiotics within the UK market.
These trends are leading to a projected value of USD 87.5 million by 2034 with Pet Prebiotics demand calculated to rise at a value CAGR of 9.3% during the forecast period (2024 to 2034) with a value share of 11.3%.
In Australia, the well-developed pet industry and attention to pet health are some of the factors fueling the pet prebiotics landscape there. The region has a significant number of pet owners, and majority of these have a passion for the health of their pets. This health consciousness creates a need for supplements that aid in digestive health maintenance, improve immunity, and enhance overall health.
The Australian market is filled with multiple premium pet products backed by sufficient infrastructure of pet shops, veterinary hospitals and online marketing. This full-scale system makes pet prebiotics available for widespread use. These factors are responsible for the robust projected forecast CAGR of 10.6% from 2024 to 2034, with the country achieving a global value share of 8.2% in 2034 with a value of USD 63.5 million.
| Segment | Chewables |
|---|---|
| Main Segment | Form |
| Value Share (2034) | 38% |
Most Pet owners prefer purchasing Prebiotics Pet Supplements that are Chewable since they are more palatable. Such supplements are purposefully created to be tasty and palatable so that pets can easily consume them on a daily basis. They are in a chewable form which is almost like a treat and hence accepted by pets without the stress and strains that come with giving supplements.
This is especially useful for pets that are fussy eaters or have problems swallowing tablets. Because they are easy to give and pets accept prebiotics in this form, many pet owners have come to prefer these prebiotics. This growth has propelled its value to USD 294.2 million in 2034 with a market share of 38% and further projections suggest its growth at a CAGR of 11.7%.
| Segment | Over-the-counter (OTC) |
|---|---|
| Main Segment | Availability |
| Value Share (2034) | 68% |
Accessibility is the driving factor causing the sales of over-the-counter (OTC) pet prebiotics. Antiparasitic over-the-counter (OTC) products are available in various outlets which include pet shops, supermarkets or on the internet which makes them easy to the pet owners. This makes it possible for the pet owners to buy prebiotics for their pets even when there is no prescription, making these health supplements easily accessible.
Over-the-counter prebiotics also eliminate the need for consulting a veterinarian for the pet owner. This aspect of ease in demand is the core reason behind the stay of the increasing acceptance and sale of OTC pet prebiotics. Bolstering from these trends, this segment is set to achieve a market share of 68% with a market value of USD 526.5 million by 2034 due to growth at a forecast CAGR of 9.6%.
The Global Pet Prebiotics Industry is moving towards high growth due to renewed focus with respect to Strategic Merger, acquisition and product launches. Companies actively engage in mergers and acquisitions in order to gain increased footprints and broaden their product offerings.
These strategic moves help them to exploit synergies, optimize their research and development and acquire new markets. However, the major focus is still on product developments and introduction of more advanced prebiotic products. Natural ingredients and enhanced pet nutritional benefits have become the hallmark of these new products because of the high demand for premium pet food.
In order to meet and increase this growth rate, companies have been implementing strategies like increasing the distribution of their products, entering into strategic alliances and marketing their prebiotic products for pets. In addition to this, there is a growing pressure for companies to incorporate ethics and sustainability into the supply chains due to the rising demand for socially responsible and environmentally friendly products.
As per Pet Type, the industry has been categorized into Dog & Cat.
As per Form, the industry has been categorized into Pills / Tablets, Chewables, Powder, Liquid / Syrup, Paste / Gel and Others.
As per Availability, the industry has been categorized into Prescription-based and Over-the-counter (OTC).
As per Sales Channel, the industry has been categorized into Store-based Retailing (Hypermarkets/Supermarkets, Convenience Stores, Pet Stores, Discounters, Independent Grocery Retailers, Drugstores) and Online Retailers (Company Website, E-commerce Platform, Hyperlocal Delivery).
As per Nature, the industry has been categorized into Organic and Conventional.
As per Application, the industry has been categorized into Gastrointestinal Health, Immune System Support, Skin & Coat Health, Stress & Anxiety Reduction, Weight Management, Allergy Management, Dental Health and Joint Health.
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and Middle East & Africa.
The global market is estimated at a value of USD 285.3 million in 2024.
Prominent players in the landscape include Alltech Inc, DSM Nutritional Products AG, Vetanco, Nestlé Purina PetCare, Mars Petcare, Hill’s Pet Nutrition and Blue Buffalo.
The Global Industry grew at a Historical CAGR of 8.3% from 2019 to 2023.
The USA sales are projected to hold a revenue share of 31.2% over the forecast period.
The industry is projected to grow at a forecast CAGR of 10.5% from 2024 to 2034.
1. Executive Summary 2. Industry Introduction, Including Taxonomy and Market Definition 3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 6.1. Pet Type 6.2. Form 6.3. Availability 6.4. Sales Channel 6.5. Nature 6.6. Application 6.7. Region 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Pet Type 7.1. Dog 7.2. Cat 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form 8.1. Pills/Tablets 8.2. Chewables 8.3. Powder 8.4. Liquid/Syrup 8.5. Paste/Gel 8.6. Others 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Availability 9.1. Prescription-based 9.2. Over-the-counter (OTC) 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel 10.1. Store-based Retailing 10.1.1. Hypermarkets/Supermarkets 10.1.2. Convenience Stores 10.1.3. Pet Stores 10.1.4. Discounters 10.1.5. Independent Grocery Retailers 10.1.6. Drugstores 10.2. Online Retailers 10.2.1. Company Website 10.2.2. E-commerce Platform 10.2.3. Hyperlocal Delivery 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Nature 11.1. Organic 11.2. Conventional 12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Application 12.1. Gastrointestinal Health 12.2. Immune System Support 12.3. Skin & Coat Health 12.4. Stress & Anxiety Reduction 12.5. Weight Management 12.6. Allergy Management 12.7. Dental Health 12.8. Joint Health 13. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 13.1. North America 13.2. Latin America 13.3. Western Europe 13.4. Eastern Europe 13.5. Balkans & Baltic 13.6. Russia & Belarus 13.7. Central Asia 13.8. East Asia 13.9. South Asia & Pacific 13.10. Middle East & Africa 14. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 17. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 18. Balkans & Baltic Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 19. Russia & Belarus Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 20. Central Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 21. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 22. South Asia & Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 23. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 24. Sales Forecast 2024 to 2034 by Pet Type, Form, Availability, Sales Channel and Nature for 30 Countries 25. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 26. Company Profile 26.1. Alltech, Inc 26.2. DSM Nutritional Products AG 26.3. Vetanco 26.4. Nestlé Purina PetCare 26.5. Mars Petcare 26.6. Hill’s Pet Nutrition 26.7. Blue Buffalo 26.8. Royal Canin 26.9. Chr. Hansen 26.10. Beneo 26.11. Others
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Pet Prebiotics Market
