The Pet Oral Care Market is expected to experience steady growth between 2025 and 2035, driven by the rising awareness of pet health and hygiene among pet owners. The market is projected to be valued at USD 13,174.5 million in 2025 and is expected to reach USD 18,583.9 million by 2035, reflecting a compound annual growth rate (CAGR) of 3.5% during the forecast period.
A key driver for market expansion is the growing prevalence of dental diseases in pets and the increasing humanization of pets. Pet owners are becoming more conscious of oral hygiene and preventive healthcare, leading to increased spending on specialized pet oral care products. Veterinary recommendations and pet health campaigns are further influencing consumer adoption of dental care solutions, promoting regular dental check-ups and the use of oral hygiene products for pets.
| Metric | Value |
|---|---|
| Market Size (2025E) | USD 13,174.5 million |
| Market Value (2035F) | USD 18,583.9 million |
| CAGR (2025 to 2035) | 3.5% |
Gums is the bestselling type because they are both an oral care product and a treat for pets. Pet parents love these products because they provide an easy, preventative way to remove plaque and tartar and decrease the need for more invasive dental procedures. Furthermore, animal compliance is easier with dental chews and gums than the traditional brushing. This category is bound to hold its ground in Pet Oral Care Market with continuous development in flavoring, texture, and ingredients.
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Demand for Whoop Ass Dog Toothpaste in North America North America constitutes a key market for To-do PET, given strong consumption of the pet oral care products among a premium segment of the target audience that have enthusiasm for pet health and well-being.
Good dental hygiene has helped raise awareness of periodontal diseases prevention, including a well-established pet care market with low pet ownership rate in the United States and Canada. Veterinary experts and pet care companies both actively promote dental wellness solutions, such as toothbrushes, dental chew, water additive, and oral sprays.
Moreover, the rising premium spending on pet care coupled with the availability of technologically advanced dental procedures is strengthening the growth of the pet oral care products market. Additionally, growing veterinary clinics and availability of dental treatment covered by pet insurance plans will further increase market size in this region.
As the commercial pet oral care market is well established, the companion animal ownership prevalence and stringent pet health regulations is expected to lead Europe as a driving factor for the growth of the pet oral care market. Preventive care for pets in these countries has been the driving force behind the demand for dental care products.
Market growth is also driven by the availability of high-end pet care brands as well as a surge in demand for organic and natural pet oral care products. Organic and enzymatic toothpaste, dental wipes, probiotic-based pet oral treatments are becoming more popular and demand is on the rise, especially in Europe where pet-owners are seeking for simpler solutions FREE of chemical additives. Regional veterinary associations also promote awareness of dental disease prevention for pet owners, which drives even more adoption of these products.
The Asia-Pacific is likely to experience the highest market growth in pet oral care due to the rise in pet ownership and increasing disposable incomes. There's an increase in adoption of pets, spend on healthcare and grooming of pets in developing countries such as China, Japan, India, South Korea.
Growing urban consumers and changing consumer attitudes regarding pet well-being are providing a boost to the market for high-tech pet oral care products. Japan and South Korea also have a strong trend of pet humanization, and there their owners tend to buy more premium and scientifically developed oral care products. However, the market is faced with challenges such as low awareness of pet dental health in developing countries, with pet oral care still not being a widely accepted requirement.
Challenge
Lack of Awareness and Compliance in Routine Pet Dental Care
The routine dental care among pet owners is one of the major pet oral care market restraints due to lack of knowledge and compliance. Many pet owners are unaware of the hazards of inadequate dental attention - gum disease, bad breath and potential systemic infection.
Even pet owners who know brushing your pet's teeth is important have struggled to squeeze it into their pet's day-to-day life because of pet resistance or too little time. As a result, compliance is quite low for regular dental care, hampering the product capabilities from expanding in the market.
Opportunity
Growth of Innovative and Easy-to-Use Dental Care Products
A model expansion opportunity exists due to increasing demand for convenient and easy-to-use pet oral care products. A variety of dental products are available to thoughtful pet owners, from dental chews, water additives, and probiotic dental care products to medicated dental gels that require less effort to use while being incredibly effective in maintaining oral health.
Other exciting technological trends are also on the rise, with the likes of smart pet toothbrushes and oral microbiome treatment. The rise of e-commerce and direct-to-consumer pet companies expands the accessibility of quality pet oral care products that pet owners can easily integrate into their pets' routines.
Between 2020 and 2024, the pet oral care market witnessed significant growth, driven by increased pet ownership, rising awareness of pet dental health, and the humanization of pets. Pet owners became more conscious of the link between oral hygiene and overall pet well-being, leading to higher spending on dental care products and services. Veterinary professionals also emphasized preventive dental care, boosting demand for dental treats, enzymatic toothpaste, water additives, and professional cleaning services.
Between 2025 and 2035, the pet oral care market will experience a transformative shift driven by AI-powered diagnostics, biotechnology-based dental treatments, and sustainability-focused product innovations. The adoption of smart oral care solutions, biodegradable dental products, and microbiome-targeted treatments will redefine pet dental health management.
Market Shifts: A Comparative Analysis 2020 to 2024 vs. 2025 to 2035
| Market Shift | 2020 to 2024 |
|---|---|
| Regulatory Landscape | Stricter FDA, EMA, and VOHC regulations for pet dental products. |
| Technological Advancements | Smart pet toothbrushes, AI-driven oral health apps, and probiotic-infused oral care products. |
| Industry Applications | Household pets, veterinary clinics, pet grooming salons, and pet specialty stores. |
| Adoption of Smart Equipment | Sensor-based pet toothbrushes, real-time dental tracking apps, and enzymatic toothpaste. |
| Sustainability & Cost Efficiency | Chemical-free formulations, biodegradable packaging, and cruelty-free dental products. |
| Data Analytics & Predictive Modeling | AI-powered dental health tracking, remote consultations, and behavior-based compliance analytics. |
| Production & Supply Chain Dynamics | COVID-19-driven e-commerce surge, increased direct-to-consumer sales, and supply chain disruptions. |
| Market Growth Drivers | Increased pet humanization, rising veterinary recommendations, and expanding pet insurance coverage. |
| Market Shift | 2025 to 2035 |
|---|---|
| Regulatory Landscape | AI-powered regulatory compliance tracking, sustainability-driven dental care guidelines, and blockchain -secured product authentication. |
| Technological Advancements | AI-assisted oral health diagnostics, microbiome-targeted dental treatments, and nanotechnology-based plaque prevention. |
| Industry Applications | Expansion into AI-driven pet health monitoring, tele-dentistry services, and precision veterinary dental care. |
| Adoption of Smart Equipment | AI-driven automated oral health monitoring, smart probiotic dispensers, and personalized dental regimens based on genetic profiling. |
| Sustainability & Cost Efficiency | Fully biodegradable dental care solutions, plant-based enzymatic treatments, and eco-friendly packaging innovations. |
| Data Analytics & Predictive Modeling | Quantum-driven oral health diagnostics, blockchain -backed pet dental history tracking, and AI-driven disease prediction models. |
| Production & Supply Chain Dynamics | AI-optimized supply chains, decentralized dental product manufacturing, and blockchain -secured product sourcing transparency. |
| Market Growth Drivers | AI-powered oral health management, biotech-driven plaque removal solutions, and sustainable dental care innovations. |
With the increasing rate of pet adoption, and the growing awareness among the pet owners about the significance of the pet dental care for the pet health, the American pet oral care market is also developing. Pet oral care sales are growing, whether they be toothbrushes, dental chews, or enzymatic toothpaste, as veterinary professionals continue to advocate for preventive oral care.
These trends, namely the humanization of pets and the expansion of premium pet care products, have led customers to spend more on bespoke oral care products. These products are readily available through e-commerce websites and pet specialty shops.
| Country | CAGR (2025 to 2035) |
|---|---|
| USA | 3.3% |
Pet oral care in UK market is witnessing steady growth as pet owners are becoming aware regarding their pets dental health and the impact on their overall health. This is pushing the adoption of preventive dental hygiene habits, as the frequency of dental check-ups and treatment visits to veterinarians.
Increasing consumer demand for chemical-free products for pet products is also supporting the demand for natural and organic pet dental care products, which is expected to support the growth of the market. This grows the demand for professional oral care treatments and in-home dental care products, and a growing trend for pet insurance to cover dental procedures further fuels the demand.
| Country | CAGR (2025 to 2035) |
|---|---|
| UK | 3.2% |
The trend of owning pets has been growing throughout the years, thus increasing the European Union pet oral care market due to an increase in spending on pets as people have become more aware regarding pet dental health.
There is a high demand for sophisticated dental products like water additives, dental wipes and some prescription dental diets in Germany, France and Italy. Veterinary organizations in the EU promote awareness of dental oral hygiene, leading to more preventive care behavior. In addition, the premiumization of the pet care industry is also influencing pet owners to invest in higher quality oral care products. The growth of eCommerce and the availability of innovative pet dental products are also contributing to the expansion of this market.
| Region | CAGR (2025 to 2035) |
|---|---|
| European Union | 3.6% |
The rising elderly pet population and demand for personalized health care commodities is positively influencing Japan's pet dental care market. Due to this concerns, there has been a growing demand for premium dental care products as Japans pet owners are highly aware of their pet’s health and well-being.
Sophisticated veterinary clinics and pet hospitals are abundant in Japan, leading to increased public awareness of periodontal diseases and their potential long-term impact. Moreover, the demand for convenient and innovative dental products, such as dental sprays, and edible dental care chews, is increasing.
| Country | CAGR (2025 to 2035) |
|---|---|
| Japan | 3.4% |
The pet oral care market in South Korea is evolving rapidly, supported by an increase in the pet ownership rate and a growing trend of treating pets like family. Consumers in the country are gradually realizing the need for preventive dental care, leading to increased demand for functional pet treats, oral rinses, and veterinary-recommended dental products.
Also, the influence of social media and online pet communities is boosting the awareness level for pet oral health. Additionally, expansion of retail chain destinations that permit animals and growth of internet-based surfaces also make overseas and high-end pet dental products available for consumers.
| Country | CAGR (2025 to 2035) |
|---|---|
| South Korea | 3.5% |
| By Product Type | Value Share 2025 |
|---|---|
| Dental Chews | 30% |
Dental chews have emerged as one of the fastest growing segments of the pet oral care market, offering a straightforward and effective method of cleaning teeth without requiring brushing. Dental chews are painless and an alternative to traditional oral care to avoid the build-up of tartar and plaque, establishing cleaner breath and healthier gums.
The increasing adoption of oral care products for pets, supported by the rising demand for products suitable for pets, has augmented the dental chews market, as consumers look for hassle-free administering products that benefit pet's overall health.
The increase in functional dental chew products containing enzymatic activity, natural breath fresheners, and veterinarian-recommended products have fostered market demand, ensuring a better oral care experience for pets.
Furthermore, the combination of intelligent pet oral care solutions including AI-based oral health monitoring, block chain-enabled product authentication, smart interactive dental health tracking applications, have also bolstered adoption, ensuring seamless pet management and occupancy.
Biodegradable materials, natural ingredients, and eco-friendly packaging have maximized market growth by allowing a greater level of environmental responsibility and pet safety, preventing new innovations.
Targeted pet nutrition strategies, including dental chews that contain probiotics, vitamins and digestive enzymes, have aided market growth, providing complete oral as well as digestive health benefits.Despite its advantages in user-friendliness, efficacy, and pet compliance, the dental chews category has to face challenges such as regulatory constraints regarding active ingredients, morality concerns associated with synthetic additives, and unpredictable raw material prices which may inhibit cost-effectiveness.
But, advancements in AI-based ingredient formulation, sustainability-driven plant based chew formulation, and block chain based pet health monitoring, are helping to improve the safety, efficacy, and consumer confidence, fueling the continued expansion of pet dental chew manufacturers worldwide.
The adoption of toothbrushes has been strong, particularly amongst pet owners who are invested in aggressive dental care efforts and tailored pet grooming routines. Toothbrushes, unlike chew solutions, provide immediate mechanical action that results in superior plaque and tartar removal.
A commodity market exists for dentist-recommended pet toothbrushes offerings designed with ergonomic handles, antimicrobial bristles and breed-specific formulations are being adopted at the demand of both pet owner and veterinary.
Technological innovations, such as smart pet toothbrush expansion where AI provides brushing guidance, pet training features to interact with your dog, and the real-time tracking of oral health, are enhancing market demand to develop a tech-savvy experience of pet care.
Also raising adoption to enhance alignment with sustainability trends in pet wellness products came the addition of eco-friendly pet oral care offerings, featuring biodegradable handles, plant-derived bristle components and recycling-friendly packaging.
Veterinary-formulated pet toothbrush kits, enzymatic toothpaste, dual-head brush models and breed-based oral care guides have all been introduced to prompt growth trigger factors with relatively higher adoption levels among educated pet owners.
Responsible interaction with pet health products supported by cruelty-free testing of products, transparency in ingredient sourcing, and veterinarian-supported endorsements have expanded market growth in ethical pet oral care practices.
Weathering the category's strengths in routine oral care to pet intervention, veterinary support, and bespoke pet care applications, toothbrush category has faced challenge owing to pet resistance to brushing, owners' time constraints, and variability in pet compliance with brushing based on breed. With more innovations such as AI-powered pet brushing as mentioned, flavored pet-toothpaste and training-based interactive oral care systems, usability, engagement, and pet owner satisfaction are improving, paving the way for future growth for pet toothbrush producers worldwide.
| By Price Range | Value Share 2025 |
|---|---|
| Premium | 50% |
The high-end pet oral care category has sky rocketed as one of the bestselling segments to provide high-quality ingredients, scientifically formulated, and veterinarian-approved products for a healthier dental care. While mass-market oral care offerings tend to be presented as general accessibility solutions, premium options lean more towards optimizing premium coverage, efficacy over time, and many specialty formulations for unique needs.
Surge in demand for premium oral care products for pets, featuring all-natural ingredients, organic labeling, and holistic dental wellness credentials has bolstered the uptake as pet owner desire from their pet the same standard of treatment that they themselves expect.
Accessing the premium oral care market, while advantageous over the mid-range end in terms of quality, science-based efficacy and returns on long-term oral health investment is complicated by barriers such as overall cost of brand lines that fall on the higher end of the price range relative to mass-market categories, affordability shrinks the width of its common ground among finicky shoppers, and hesitancy towards any unproven labels.
However, growing innovations in premium oral health subscription services, analytics algorithms powered by AI for household canines’ dental health, and ingredient authentication enabled by block chain, that is enhancing reach, trust, and market penetration, and premium pet oral care companies are predicted to continue their global escalation.
Mass-range pet oral care has demonstrated good acceptance, especially from pet owners seeking affordable dental care solutions that provide critical oral health benefits. Unlike high-end formulations, mass-range products are cost-effective, readily available, and easy to use, making these highly accessible and appealing to a wide range of consumers.
Demand for cost-effective oral care products, such as everyday dental chews, regular toothbrush kits and mass-market dental treats has driven market adoption, as a growing number of pet owners look to find dental cleaning solutions that are both convenient and affordable.
The mass-range oral care segment faces competition from premium brands, issues relating to the quality of ingredients used, and regulatory pressures associated with mass-market formulations but has advantages with its low-price, mass-availability format that appeals to a broad population base.
However, novel developments including AI-based mass-market product formulation, block chain-secured quality assurance, and hybrid premium-mass range product lines are boosting trust, efficiency, and affordability, ensuring the future growth of affordable pet oral care brands across the world.
The pet oral care market is experiencing steady growth, driven by increasing awareness among pet owners about the importance of maintaining their pets' dental health.Factors such as the rising prevalence of periodontal diseases in pets and the humanization of pets have led to higher spending on pet healthcare products.Companies are focusing on product innovation, strategic partnerships, and expanding their distribution channels to strengthen their market presence.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Colgate-Palmolive Company | 20-25% |
| Dechra Pharmaceuticals plc | 15-20% |
| Virbac | 10-15% |
| AllAccem Inc. | 5-10% |
| Petzlife Products | 5-10% |
| Other Companies (combined) | 25-35% |
| Company Name | Key Offerings/Activities |
|---|---|
| Colgate-Palmolive Company | Launched Hill's Prescription Diet Dental Care Chews for dogs in 2024 , designed to reduce plaque and tartar buildup. |
| Dechra Pharmaceuticals plc | Entered into a partnership with Bioiberica in 2023 to expand companion animal offerings in the United States. |
| Virbac | Introduced C.E.T. IntelliDent Cat Bites in 2024 , aimed at improving feline oral health. |
| AllAccem Inc. | Released SANOS Dental Sealant for cats and dogs in 2023 , providing a barrier against plaque formation. |
| Petzlife Products | Expanded their natural oral care product line with the launch of Oral Care Gel with Wild Salmon Oil in 2024. |
Key Company Insights
Colgate-Palmolive Company (20-25%)
A leading player in the pet oral care market, Colgate-Palmolive has leveraged its expertise in human oral care to develop effective pet dental products. The launch of Hill's Prescription Diet Dental Care Chews in 2024 underscores their commitment to innovation in pet health.
Dechra Pharmaceuticals plc (15-20%)
Specializing in veterinary pharmaceuticals, Dechra's partnership with Bioiberica in 2023 aims to enhance their companion animal product portfolio in the USA, reflecting their strategic focus on growth through collaborations.
Virbac (10-15%)
Virbac continues to expand its pet oral care offerings, with the introduction of C.E.T. IntelliDent Cat Bites in 2024, demonstrating their dedication to addressing specific oral health needs of pets.
AllAccem Inc. (5-10%)
Renowned for its superior dental sealants, AllAccem introduced SANOS Dental Sealant in 2023, boasting a significant enhancement in the prevention of plaque in pets.
Petzlife Products (5-10%)
Focusing on natural oral care solutions, Petzlife expanded its product line with the Oral Care Gel with Wild Salmon Oil in 2024, catering to pet owners seeking holistic health products.
Other Key Players (25-35% Combined)
The pet oral care market also includes several regional and emerging companies contributing to its growth:
The overall market size for pet oral care market was USD 13,174.5 Million in 2025.
The pet oral care market is expected to reach USD 18,583.9 Million in 2035.
The rising awareness of pet health and hygiene among pet owner’s fuels Pet oral care Market during the forecast period.
The top 5 countries which drives the development of Pet oral care Market are USA, UK, Europe Union, Japan and South Korea.
On the basis of product type, dental chews to command significant share over the forecast period.
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Pet Oral Care Market
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