Pet Milk Replacers Market Outlook (2023 to 2033)

The pet milk replacers market is anticipated to expand its boundaries at a steady CAGR of 7.9% during the forecast period. The market holds a share of USD 225 Million in 2023 while expecting revenue of USD 480 Million by 2033.

Pet milk replacers market outlook explains that with the increased standard of living, people are becoming more sensitive towards animals. The pet industry's blooming post-pandemic has also fueled the demand for pet milk replacers. Developed nations such as the US and Canada are consuming a large portion of the market. The urbanized setting and modern residential system have also idealized the pet grooming culture. The advanced technology that mixes the nutrients in the right proportion is likely to thrive the trends for the market in the future.

Apart from the higher adoption and advanced milk replacement technology, the orphaned pets that are adopted through NGOs are expected to fuel the demand for pet milk replacers. The growing prevalence of pet humanization trends across the globe is a key factor bolstering consumers' expenditure on high-quality pet milk replacers.

Vendors with unique proportions of protein and other nutrients to boost the overall health of kittens and puppies. Thus, higher demand for pet milk replacers occurs. The rescued animals in their developing stage demand higher nutrients, so vets also prescribe milk replacers to fulfill the nourishment demand.

Attributes Details
Pet Milk replacers Market CAGR (2023 to 2033) 7.9%
Pet Milk replacers Market Size (2023) USD 225.0 million
Pet Milk Replacers Market Size (2033) USD 480 million

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

How is the Future Outlook for Pet milk replacers Market in Comparison to Historical Pattern?

Short-term Growth: Demand for pet milk replacers registered a positive 10.7% CAGR between 2017 and 2022. As the rate of pet ownership increases by the year, commercial milk replacers for puppies and kittens experience high demand, and the trend is anticipated to continue through 2031.

Mid-term Growth: Pet milk replacers are widely being adopted for rearing orphaned baby animals and ill or weak neonates and to supplement diets for dogs and cats in large litters. Nutrients present in cow and goat milk can cause gastrointestinal problems in puppies. This factor is translating into high demand for pet milk replacers in the market.

Sales of pet milk replacers experienced a downturn during the initial months of the COVID-19 pandemic. However, expedited vaccination drives and convenient delivery of pet milk replacers were achieved through online retail.

Long-term Growth: Increasing research and development to innovate nutrient-rich pet milk replacers will continue fueling the market growth. As per FMI's analysis, the US, France, Germany, China, and Brazil will emerge as key producers of pet milk replacers. The market is now anticipated to thrive at a CAGR of 7.9% between 2023 and 2033.

Has Pet Humanization Increased During the Pandemic?

Customers are increasingly willing to pay hefty prices for top-shelf pet foods and specialty items. With this trend, people are giving equal importance to the food and supplements that their pets are consuming. Pet owners are projecting their own eating habits onto their pets, which in turn is fueling demand for premium pet food.

Trends such as glutton-free diets and veganism are influencing consumer preferences. Clean-label ingredient lists are gaining significance, and the same is being applied to pet food items. Pet owners are increasingly seeking sustainable pet food ingredients that have the least impact on the environment, further driving the demand for pet milk replacers in the market.

In recent years, pet humanization has been largely driven by millennials, and the pandemic has further boosted pet adoption rates among home-bound individuals. As per reports presented by Shelter Animal Counts, 26,000 pet adoptions were recorded in 2020, a 15% increase compared to 2019.

With rising pet adoption rates, sales of pet accessories and pet food have risen exponentially. The trend is anticipated to continue throughout the forecast period, further fostering sales of pet milk replacers.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Why are Milk Replacers Better Alternatives to Cow Milk for Puppies?

Milk derived from different animal species is uniquely tailored to the needs of newborns. The nutrients present in cow milk, goat milk, and dog milk are completely different from each other and might fail to suffice the growing animals' needs.

Cow milk is the most commonly consumed form of animal-derived product. However, cow milk lacks an adequate ratio of amino acids for puppies, and its basic composition is insufficient.

In comparison to dog milk, cow milk only contains about half of the fat and one-third of the protein. The sugar content in cow milk is also higher than that of dog milk, which leads to bone disfigurement and hypoallergenic reactions in puppies. Additionally, goat milk and cow milk can lead to severe gastrointestinal problems and ingestion in puppies.

However, dehydrated and powdered forms of milk can be more tolerable during the weaning process. These products are specifically designed to fulfill nutrient requirements, with proportionate amounts of amino acids, calcium, phosphorous, and protein.

Key stakeholders in the pet milk replacers market are investing in research and development to derive products with adequate nutrition for newborn puppies. Additional supplements that are meant to be mixed with milk replacers are also gracing supermarket shelves, which is translating into higher demand for pet milk replacers.

What is the Sales Outlook of Pet Milk Replacers for Cats?

Concerns regarding the safety of milk consumption for cats have led to innovations in the pet milk replacers market. Milk can cause serious ailments in felines, including cramps, severe diarrhea, and indigestion. Most cat breeds are lactose intolerant and become severely dehydrated when they are fed cow milk.

To supplement the nutrient requirements in kittens and cats, pet milk replacers are being adopted by pet owners and animal shelters. Pet milk replacers contain sufficient protein and fat content to mimic the amounts found in cat's milk. Kittens are susceptible to indigestion. Consequently, adequate amounts of probiotics and prebiotics are added to pet milk replacers. These ingredients promote the growth of good bacteria in the kitten's intestine, protecting it from gastrointestinal problems.

Vitamins and minerals, including vitamins A, D3, E, and B12, are found in pet milk replacers, which is a key factor influencing cat parents to incorporate pet milk replacers in feed.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Increasing Cost of Production in Pet Milk Replacers May Stunt Market Growth

The demand for fortified ingredients and nutrients in pet milk replacers is increasing by the day, and market players are constantly pushing to add supplements in pet milk replacers to improve their nutritional profile.

Inclusions of high-quality ingredients and nutrients are translating into higher production costs, which is acting as a bottleneck in the overall market growth.

The surge in demand for plant-based and cleaner ingredients in pet milk replacers has underpinned the value of constant monitoring to avoid contamination. Such processes require complex equipment to achieve superior quality control, thereby increasing the overall production cost of pet milk replacers.

Since pet milk replacers are reasonably priced in the market, garnering sufficient profit margins is a challenge for players in the market.

Pet milk replacers Market Country-wise Insights

Regions Absolute Market Growth
USA 90.7 Million
UK 10.1 Million
China 17.6 Million
Japan 13.0 Million
South Korea 7.6 Million

What makes the USA the Biggest & Fastest Region in the Global Pet Milk Replacers Market?

Advanced Animal Welfare Policies along with the Increased Awareness around Pet Health Fuels the Regional Market.

Region Attributes
USA Market CAGR (2023 to 2033) 7.8%
USA Market Absolute Doller Growth (USD Million/Billion) USD 90.7 million

As per FMI’s regional analysis, the USA is anticipated to lead the North American pet milk replacers market, expecting an anticipated value of USD 172.0 Million by 2033.

Growing pet adoption in the country is accelerating the demand for pet milk replacers. According to the data availed by the Humane Society of the United States, the number of households with pets in the USA reached 84.9 million in 2020.

Active adoption drives and the growing number of animal shelters in the USA are spurring growth opportunities for players in the country.

The presence of robust healthcare infrastructure and increasing disposable incomes are anticipated to boost sales of pet milk replacers in the USA

How does the UK perform in the Global Pet Milk Replacers Market?

The Urban Setting and Higher Adoption of Pets during Pandemic Lead to the sales of Pet Milk Replacers.

Region Attributes
UK Market CAGR (2023 to 2033) 6.9%
UK Market Absolute Doller Growth (USD Million/Billion) 10.1 Million

Citizens of the United Kingdom have adopted a high number of pets during the pandemic. Furthermore, animal welfare organizations have adopted a huge number of orphaned cats and dogs. Many of these animals were kittens and puppies that wanted shelter. Along with this, the commercial pet market thrives at a steady rate in the UK, attributed to factors like higher prosperity, growth, and enhanced lifestyle of residents. The market is expected to cross a value of USD 20.7 Million by 2033.

What drives the Pet Milk Replacers Market in China?

Higher population and the Rising Love for Animals in the Region is likely to Propel the Growth.

Region Attributes
Chinese Market CAGR (2023 to 2033) 6.5%
Chinese Market Absolute Doller Growth (USD Million/Billion) USD 133.5 Million

The Asian pet milk replacers market has remained untapped. However, with growing pet adoption rates, particularly in China, product innovations fulfill the growing demand.

Apart from animal lovers, the need for companionship in Chinese nuclear families is driving pet ownership. The country’s one-child policy has rendered the young population without siblings and old people without companions. These concerns have unfolded into high demand for pets and pet products in the country.

Efforts made by animal activists in China have promoted the development of animal shelters across various districts and provinces. These shelters facilitate animal care, breeding, and adoption and educate new pet parents about pets' dietary requirements.

Taking the aforementioned factors into account, FMI projects a growth outlook of USD 34.7 Million by 2033.

Why is Germany Considered a Lucrative Pet Milk Replacers Market?

Germany is one of the key producers in the pet milk replacers market in Europe. The presence of leading market players in the country, coupled with growing awareness among consumers regarding pet nutrition, are emerging as key growth accelerators in the pet milk replacers market.

Germany is a country that has the most progressive animal welfare laws and regulations, which has propelled the number of animal shelters called 'tierheims' in the country. Tierheim is a private animal shelter that takes care of animals and comprises permanent healthcare staff and veterinarians.

As per the World Animal Rescue Fund, over 10,000 animals are adopted through tierheim in Germany. Stringent animal welfare laws have a huge influence on pet adoption criteria in these shelters, which mandates the fulfillment of criteria such as family composition, working hours, and housing, among others.

These factors are encouraging the adoption of high-quality pet nutrition and increments in per capita expenditure on pet products in Germany, creating growth prospects in the pet milk replacers market.

Category-wise Insights

Segment Top Pet Type
Top Sub-segment Dogs
CAGR (2017 to 2022) 10.6%
CAGR (2023 to 2033) 7.5%
Segment Top Product Type
Top Sub-segment Medicated
CAGR (2017 to 2022) 10.2%
CAGR (2023 to 2033) 7.1%

Dogs are the most adopted Animals Globally while Puppies also require Constant Milk Supply

Based on pet type, the multi-channel Pet milk replacers are expected to register a CAGR of 7.5% over the forecast period from 2023 to 2033. As per FMI’s analysis, increasing pet adoption across the globe, particularly among dogs, is anticipated to bolster sales of pet milk replacers. Growing rates of breeding and grooming of dogs are expected to drive market growth.

Puppies born in the large litter have a high mortality rate. These newborns are susceptible to numerous infections and gastrointestinal problems. These factors have underscored the need for nutrient-rich pet milk replacers, encouraging market players to launch nutrient-specific variants and additional supplements in the pet milk replacers market.

Higher penetration of Automation in the Agriculture Industry has led to the demand for Automated Technology

Based on product type, medicated segment tops with an anticipated CAGR of 7.% between 2023 and 2033. Medicated pet milk replacers are only given to newborns who are born with certain illnesses and deficiencies and need better nutrient support. These products are not given to healthy newborns as the antibiotic composition may cause indigestion, leading to severe gastrointestinal disorders.

Why are Powders the Preferred Form of Pet Milk Replacers?

Powdered milk replacers are easy to transport and convenient to store. Powdered products can be mixed easily with water and are comparatively easy to consume among newborn animals.

Pet owners are increasingly resorting to powdered milk replacers due to busy schedules, which restrict them from investing time in inconvenient food products. Additionally, powdered pet milk replacers come with scoops for measurement, which ensures proper nutrient intake in puppies and kittens.

Owing to these factors, demand for powdered milk replacers is projected to grow at a healthy pace throughout the forecast period.

Competitors Focus on Flavouring & Medicating the Milk Formula

Prominent players in the pet milk replacers market are focusing on research and development to launch high-quality products to fulfill demand. Production facility expansions and revamped product portfolios will remain key growth strategies through 2033. As per FMI's market survey, the top five players in the market account for 15-25% of the total pet milk replacers market share.

Latest Developments:

  • Pet-Ag Inc. launched goat’s milk Esbilac Liquid Milk Replacer through its retail and distribution partners. The new product is formulated with goat's milk to suit puppies' sensitive digestive systems.
  • CHS Inc, a leading agribusiness cooperative, announced its plans to renovate and expand its production facility in Myrtle Grove, LA. The USD 73 Million investment focuses on the storage and handling of grain products for the company's ever-growing product portfolio.

Major Contributors of the Pet Milk Replacers Market are

  • Cargill, Incorporated
  • Archer Daniels Midland Company
  • Glanbia plc
  • CHS Inc.
  • Nutreco N.V.
  • Pet-Ag, Inc.
  • Land O’Lakes
  • Liprovit BV
  • Calva Products, LLC
  • Jordan Agri Limited.

Key Segments

By Pet Type:

  • Dogs
  • Cats
  • Others

By Product Type:

  • Medicated
  • Non-medicated

By Form Type:

  • Liquid
  • Powder

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific (APAC)
  • Middle East & Africa (MEA)

Frequently Asked Questions

How Much is the Pet Milk Replacers Market Worth?

The pet milk replacers market is estimated to be worth USD 225 million in 2023.

What is the Demand Outlook for the Pet Milk Replacers Market?

The pet milk replacers market is expected to have a CAGR of 7.9% by 2033.

At What Rate Does the Pet Milk Replacers Market Grow in the Last Five Years?

The pet milk replacers market expanded at an elevated 10.7% CAGR in the last five years, from 2017 to 2022.

What is the Japan Pet Milk Replacers Market Outlook?

Japan accounted for 6.4% CAGR in the global pet milk replacers market by 2033.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Pet Type
		5.1. Dogs
		5.2. Cats
		5.3. Others
	6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type
		6.1. Medicated
		6.2. Non-medicated
	7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Form Type
		7.1. Liquid
		7.2. Powder
	8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region
		8.1. North America
		8.2. Latin America
		8.3. Eastern Europe
		8.4. Western Europe
		8.5. Asia-Pacific Economic Cooperation
		8.6. China
		8.7. Middle East & Africa (MEA)
	9. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
	10. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
	11. Eastern Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
	12. Western Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
	13. APEC Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
	14. China Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
	15. MEA Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
	16. Key Countries Market Analysis
	17. Market Structure Analysis
	18. Competition Analysis
		18.1. Cargill Incorporated
		18.2. Archer Daniels Midland Company
		18.3. Glanbia plc
		18.4. CHS Inc.
		18.5. Nutreco N.V.
		18.6. Pet-Ag, Inc.
		18.7. Land O’Lakes
		18.8. Liprovit BV
		18.9. Calva Products, LLC
		18.10. Jordan Agri Limited
	19. Assumptions & Acronyms Used
	20. Research Methodology
Recommendations

Food and Beverage

Pet Food Microalgae Market

June 2023

REP-GB-13362

333 pages

Consumer Product

Pet Toys Market

February 2023

REP-GB-12550

321 pages

Explore Food and Beverage Insights

View Reports
Future Market Insights

Pet Milk Replacers Market

Schedule a Call