The pet food premix market size stands at USD 2,654.3 million in 2024. Forecasts suggest the industry is on track to record a 5.1% CAGR and exceed USD 4,008 million in value by 2034.
The world's pet population is growing, so finding easy and cheap pet feed is crucial. Positive growth in the sales of pet feed premix has been observed in recent years. This is due to the developing consumer demands and product innovations by manufacturers.
Key industry driver for pet feed premix is the increasing awareness about the use of a complex mix of trace elements, vitamins, minerals, and other nutritional additives to incorporate in food to obtain the desired results.
Making the right feed mix for different animals includes vitamins and minerals. Feed premixes are getting more popular because they give a lot of energy and are efficient.
Many fatal diseases are caused due to inadequate intake of vitamins and minerals in pets which results in deterioration of the immune system and results in a large number of deaths due to various diseases. Thus, to ensure the healthy growth of pets, they need to fulfill the proper supply of food that benefits the pet's health by providing vitamins and minerals in their food.
| Attributes | Description |
|---|---|
| Estimated Global Pet Food Premix Market Size (2024E) | USD 2,654.3 million |
| Projected Global Pet Food Premix Market Value (2034F) | USD 4,008 million |
| Value-based CAGR (2024 to 2034) | 5.1% |
The rising costs of feed ingredients have a significant impact on the growth of the overall pet feed premix market. The industry is driven by the increasing demand for pet food products, particularly among dogs, cats, fish, birds, rabbits, and other animal species.
The growth of the pet food premix market is attributed to the increasing awareness of pet owners about the importance of providing high-quality nutrition to their pets, which in turn drives the demand for pet food premixes.
With a trend toward personalized nutrition, pet owners are looking for customizable options to meet their pets' specific dietary needs. This is spurring the growth of premixes tailored for different age groups, breeds, and health conditions.
The pet food industry is constantly innovating with new ingredients and formulations. Plus, stringent regulations regarding pet food safety and quality are driving the use of premixes that comply with regulatory standards.
Companies are making better and safer pet feed premix, keeping costs low. Using feed premixes helps animals grow better and be healthier. Developing countries are seeing bigger growth in food premix production than developed ones.
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Pet Owners are Increasingly Focused on the Health and Well-being of their Pets
Cat, dog, and other pet owners understand the importance of their pets' health, including bone, mental, and physical health. They are ready to buy premium pet food, driving the demand for pet premix. In pet food, premixes have essential vitamins, minerals, and trace elements which are important for pet health.
Pet food manufacturers focus on nutritional products such as vitamin bases, mineral bases, and others to increase the sale of pet premix. The increased focus on pet health is due to the growing awareness of the link between diet and overall well-being.
Pet owners are becoming more educated about the importance of proper nutrition in maintaining their pets' health and are seeking out pet food products that are tailored to their specific needs. This has led to the development of specialized diets for pets with allergies, digestive issues, or other health conditions. It has also resulted in products designed to support specific aspects of health, such as joint health or skin and coat health.
The increased focus on pet health and well-being has had a significant impact on the pet industry. This is leading to the development of a wide range of innovative products and services designed to meet the needs of today's discerning pet owners. As this trend continues to grow, the industry is likely to witness even more exciting developments in the world of pet care in the years to come.
Consumer Demand for Clean Labels Spurs Growth in Pet Food Transparency
Ingredient transparency and quality play a prominent role in driving the pet premix industry. Pet owners are highly focused on understanding the use of ingredients such as vitamins, minerals, trace elements, and other essential components in pet food products.
The trend toward transparency and easy consumption of ingredients aligns with the predominant consumer demand for clean labels. There is a strong desire among pet owners to know what goes into their pets' food.
The emphasis on ingredient quality reflects a growing awareness of the importance of providing high-quality nutrition to pets. Some of these ingredients include upcycled ingredients, grass-fed protein sources, and human-grade proteins.
Manufacturers who prioritize ingredient transparency and quality are likely to attract pet owners who seek premium and reliable products for their pets. This approach influences the growth and success of the pet food premix industry.
Rising Costs of Feed Ingredients Impact Industry Growth
The rising costs of feed ingredients, such as grains, proteins, and fats, pose a significant challenge to industry growth. The increasing costs of these ingredients are primarily driven by factors such as climate change, trade policies, and supply chain disruptions.
These rising costs can lead to increased production costs for pet food manufacturers. This can negatively impact their profit margins and ability to invest in research and development, marketing, and other business activities.
The rising costs also lead to increased prices for pet food products, which can negatively impact consumer demand and the overall growth of the sector. Pet owners may be forced to choose lower-cost alternatives or delay purchases. This negatively impacts the sales of premium pet food products that rely heavily on high-quality ingredients.
Pet food premix sales increased at a CAGR of 7.3% from 2019 to 2023. Projections for the next ten years indicate that expenditure on the pet food premix market is set to rise at a 7.9% CAGR.
Elevated demand for pet food premix is attributed to multiple factors, including rising awareness of pet health and wellness, increasing obesity rates worldwide, and the growing popularity of nutritional pet healthcare practices.
An increase in disposable income, pet ownership, and growing awareness of the importance of pet nutrition helps in industry development and penetration.
The wide range of premixes available in the industry, in different forms such as dry and liquid, and through various sales channels will drive the overall growth of the industry. Some of the popular sales channel include pet food stores, store-based retailing, hypermarkets/supermarkets, online retailers, and other channels.
Pet food manufacturers are adopting various strategies. These include sourcing ingredients from alternative suppliers, investing in research and development to improve efficiency and reduce costs, and focusing on premium products that offer unique nutritional benefits.
The industry is also witnessing an increase in the use of alternative protein sources in premixes. These sources include insects and algae, which can help reduce reliance on traditional feed ingredients and mitigate the impact of rising costs.
Principal Consultant
The global pet food premix market is dominated by many big players, namely ADM, DSM, Wisium, Zinpro, Alltech, and others. These industry leaders hold a significant share of the industry value. They uphold extensive good manufacturing practices and distinguish themselves from competitors with elaborate distribution networks and regional presence.
Their products are widely available at retail stores worldwide. These product portfolios are accompanied by a diverse product portfolio and modern packaging formats. They prioritize meeting regulatory standards to boost consumer trust and foster brand loyalty.
Regional brands have a distinct advantage in catering to the specific needs and preferences of local consumers. While they may lack resources for extensive research and development compared to local brands, regional players compensate with deep understanding of the local market and strong connections with their target consumers.
These brands adapt quickly to changing market conditions and consumer trends due to their agility and proximity to the local market.
The table below highlights pet food premix sales growth in key countries. The United States and Germany are predicted to remain at the top in terms of market size. However, China and India are set to exhibit high consumption of pet food premixes, with projected CAGRs of 6.2% and 7.3%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 4.6% |
| Germany | 3.4% |
| Japan | 5.1% |
| China | 6.2% |
| India | 7.3% |
The sale of pet premixes in the United States is projected to exhibit a CAGR of 4.6% during the assessment period. By 2034, revenue from the sales of pet food premixes in the country is expected to reach USD 690.1 million.
The United States has a growing pet population, with 90 million cats and 90 million dogs in 2022. According to Lemonade, 70% of households in the United States own pets. As the pet population increases and pets are seen as family members, pet owners are willing to invest in premixes.
The combination of a growing pet population, increasing humanization of pets, and the growth of the pet health product industry in the United States is expected to drive the demand for premixes in the coming years.
Pet food premix demand in Germany is expected to rise at a value CAGR of 3.4% during the forecast period. By 2034, Germany’s revenue from the pet food premix market is expected to reach USD 504.3 million.
In recent years, Germany has shifted toward premium and high-quality pet food products. This is reflecting the growing awareness of pet owners toward health and providing specific nutrition to pets such as dogs and cats. This prominent factor contributes to the increased sale of the pet premix industry in Germany.
Pet owners in Germany are increasingly seeking products that align with their values, such as ethical treatment of animals, environmentally friendly practices, and clean labeling. This consumer behavior drives the demand for pet premixes.
Consumption of pet premix in China is expected to increase at a value CAGR of 6.2% over the next ten years. By 2034, the pet food premix market size is forecasted to reach USD 371.6 million.
For pet owners in China, pets are more like their children. In the growing industry in China, availability of raw materials is high in the East Coast area. Post-90s pet owners in China account for nearly 40% of the industry.
The increasing income level of this group promotes buying nutritional food for their pets. The high requirements for quality of life among the post-90s continue to stimulate the expansion of the premix industry.
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Dry pet food premixes are the most preferable form and are projected to register a CAGR of 7.3% from 2024 to 2034. The dry form segment is anticipated to account for 36% of the pet food premix market share in 2024.
The online retailers segment is expected to advance at a 9.5% CAGR during the projection period. As of 2024, online retailers are expected to account for 22.2% of the industry share.
| Segment | Dry (Form) |
|---|---|
| Value Share (2024) | 36% |
Dry forms provide an exact and controlled dosage of premix, ensuring that pets receive the correct amount of essential nutrients without the need for measuring and guesswork. Accuracy in dosing is critical for maintaining optimal health benefits for pets.
Dry forms have a longer shelf life compared to liquid forms, preserving the quality and strength of fatty acids over time. Extended shelf life ensures that the premix remains effective and beneficial for pets even after prolonged storage.
The popularity of dry forms for pet food premixes is driven by their suitability, precise dosing, taste-masking properties, portability, and longer shelf life. All these factors make dry premixes an ideal choice for pet owners looking to provide their pets with high-quality nutrition.
| Segment | Online Retailers (Sale Channel) |
|---|---|
| Value Share (2024) | 22.2% |
The rapidly growing popularity of online retailers is linked to the easy availability of products on these platforms. The rising popularity of pet premixes has led to a surge in demand, with pet owners increasingly prioritizing their pets' health and well-being. Growing awareness about the benefits of premixes for pets has contributed to increased sales through online channels.
Online retailers provide a suitable and accessible platform for pet owners to purchase premixes. Ease of access allows pet owners to explore a wide variety of products and make educated decisions based on their pets' specific dietary needs.
Online retailers regularly provide detailed product information, customer reviews, and educational resources about premixes. Transparency and access to information allow pet owners to make informed choices and select the most suitable premix for their pets.
The pet food premix market comprises several significant big and small players. Though significant, there are no dominant single players. Brands are focusing on enhancing their production capacity and supply chain to cater to a wider audience. The players are establishing collaborations and partnerships among themselves to innovate products as per the customer appeal.
Strategies such as diversifying product range in terms of various formats and being available on multiple sales channels are proving to be leaders.
Industry Updates
Based on pet type, the industry has been categorized into dogs, cats, fish, bird, rabbit, and others.
Ingredient types include vitamins, amino acids, minerals, lipids, and others.
Depending on form, the pet food premix market is bifurcated into dry and liquid.
Different sales channels include store-based retailing, hypermarkets/supermarkets, convenience stores, mom and pop stores, pet food stores, independent grocery retailers, as well as other retail formats and online retailers.
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
The global industry is estimated at a value of USD 2,654.3 million in 2024.
ADM, DSM, Wisium, Zinpro, Alltech, and Trouw Nutrition.
Global revenue is projected to total USD 4,008 million by 2034.
North America is projected to hold a revenue share of 27.5%.
Europe holds a 25.8% share of the global industry.
1. Executive Summary 2. Industry Introduction, Including Taxonomy and Market Definition 3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 6.1. Pet Type 6.2. Pet Ingredient Type 6.3. Form 6.4. Sales Channel 6.5. Region 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Pet Type 7.1. Granulated 7.2. Liquid/ Syrup 7.3. Powdered 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Pet Ingredient Type 8.1. Refined 8.2. Unrefined 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form 9.1. USDA Organics 9.2. EU Organics 9.3. Fair Trade Certified 9.4. Non-GMO Project Verified 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel 10.1. Supermarkets/ Hypermarkets 10.2. Convenience Stores 10.3. Specialty Stores 10.4. Online Retail 10.4.1. Company Website 10.4.2. E-Commerce Platforms 10.5. B2B 10.6. Beverages 10.7. Toppings 10.8. Pharmaceutical 10.9. Cosmetics 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 11.1. North America 11.2. Latin America 11.3. Western Europe 11.4. Eastern Europe 11.5. East Asia 11.6. South Asia and Pacific 11.7. Middle East and Africa 12. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 13. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 14. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 17. South Asia & Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 18. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 19. Sales Forecast 2024 to 2034 by Pet Type, Pet Ingredient Type, Form and Sales Channel for 30 Countries 20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 21. Company Profile 21.1. ADM 21.2. DSM 21.3. Wisium 21.4. Zinpro 21.5. Alltech 21.6. Trouw Nutrition 21.7. MIAVIT 21.8. Koudijs 21.9. Premier Nutrition 21.10. AVITASA 21.11. Nutri-Science 21.12. MG3MIX 21.13. D&D Ingredient 21.14. Cargill Provimi 21.15. Jubilant Ingrevia
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Pet Food Premix Market
