Pet Food Additives Market

Pet Food Additives Market Outlook (2024 to 2034)

The global market recorded sales of USD 13,116.5 million in 2024. The industry experienced a 5.5% year-on-year growth in 2024 and is anticipated to achieve revenue of USD 21,983.7 million in 2034.

The pet food additives business landscape has become more and more dynamic over the recent past as producers strive to capture the largest share possible. Prominent among these strategies, producers rely on the diversification of production facilities to larger ones. Some of the leading players are therefore committing significant resources for new sophisticated production facilities to drive the growth, within the region and internationally.

These expansions are often accompanied by an increase in research and development for the purpose to launch new ingredients for pets which are important to pet owners at that particular period. For instance, on the concern of its consumer’s health and their pets the demand for manufactured foods has led manufacturers to work towards the healthier and sustainable products.

Concerning awareness on the part of the consumer as well as on health and nutritional needs of pets before the industry has changed for healthier or more nutritious food. The sphere is evolving with customers raising awareness on what they feed their pets forcing companies to take action and produce and sell special and functional ingredients.

This increasing consumer awareness regarding better quality and healthy foods has opened a place for producers to expand not just in terms of variety but also of the type of ingredients used. The type of formulations that target individual needs of pets is on the rise and fuelling the industry.

Manufacturers have shifted their competition not just to products that they have in the industry. There is also a corresponding trend in building a powerful distribution network that can help companies deliver their goods to consumers. As supply chains gain increasing complexity, the distribution of products has become one of the crucial competitive advantages available to brands. As it could be seen in most cases, manufacturers are entering into affiliation with local distributors, and improving their outlook at various places.

Attributes	Description
Estimated Global Industry Size (2024E)	USD 13,116.5 million
Projected Global Industry Value (2034F)	USD 21,983.7 million
Value-based CAGR (2024 to 2034)	5.5%

Also, the use of plant-derived ingredients is slowly gaining popularity. For instance, new sources of nutrients such as algae, seaweed and legumes are being added to animal’s diets as more trends in sustainability and better human health are now trickling down to pets.

The addition of natural ingredients is in line with perceived consumer demands as well as assists manufacturers to distinguish themselves effectively in an extremely competitive market. Both of these effort is driving the industry forward and when the pet owner wants a healthier and more sustainable product for pets, expansion is clear.

Key Industry Highlights

Extensive Ingredients range by key manufacturers for quality nutrition

The rising trend of the manufacturing wise variety ingredients to give the pets a complete balanced diet. Producers are starting to concentrate on the general health of pets and thus incorporating more commodities into the food that not only supports the fundamental nutritional value of the pet’s diet but also supports other health conditions. These ingredients many a time include proteins, vitamins, and mineral feeds that enhance the immunity, digestive tracts and overall energy of pet animals.

Also, the focus has shifted toward the procurement of ingredients that are sustainable and easy to track given the preference by consumers. Manufacturers are also focusing on innovation in terms of ingredients’ role where arguments of product developments are based on meeting particular pet needs such as weight control, joint care, skin and coat care among others.

This diversification extends the nutritional value and pet diets and also gives the companies a chance to come up with superior products which set them apart from their competitors.

Customised and functional premixes and additives are gaining the traction

Over the years, people that own pets have paid considerable attention to the diet of their pets hence creating a place for customized and functional additives. Increasingly, pre-portioned mixes that provide certain targeted nutritional enhancements including immune build-up, digestive health or handling of food allergies are on the rise. These solutions enable end user industry to produce and sell individualized products that resolve particular concerns of certain breeds, life periods, or pathophysiological states.

At the same time, functional ingredients including probiotics and prebiotics, omega-3 fatty acids have gained popularity that go beyond the nutrient needs but retain overall health and wellbeing of an individual including anxiety and energy. This trend of personalization has been witnessed as a general move towards personalisation of human and pet foods, with producers lately directing a large fraction of their financial funding to research in order to satisfy this trend.

Variety of additives with clean labelled freshness and preservation of pet food

In line with the increasing consumer preferences towards clean label products, many producers are keen on providing natural preservatives and other additives that extend shelf life and other desirable characteristics of pet foods without the use of chemicals. These clean-label ingredients range from natural antioxidants, enzymes and plant extracts that assist in extending the product shelf life while enhancing the nutrient value of food.

Besides, the also keep an eye on the freshness due to concerns of lifespan of the products and improved information concerning the health effects of using synthetic preservatives. Applicants are therefore able to come up with natural products without compromising on the quality while at the same time, creating an added marketing appeal for health conscious consumers.

This is also in line with the global trend of increased practice of ‘clean labelling’, where consumers embrace foods from sources that contain familiar and well understood components.

Increasing Pet humanisation driving the demand for nutritional pet food

The continued consumer sentiment about pet companion animals as ‘fur children,’ or members of the household, has been particularly pushing the market in the direction of higher quality animal feeds and food with increased nutritional value. Consumers want pet food as an extension of their own diets and that means organic food, food without grains and more protein content for their pets.

This has called for change in manufacturer’s products by not only concerning themselves with the contents’ nutritional value but also the origin of these contents where they are sourced and if they are environmentally friendly. Since pets are receiving more attention in terms of feeding and other essential needs, producers are taking advantage to feed those expectations. Top-shelf products with better nutritional characteristics are dominating the market and this has resulted into more growth and segmentation.

Robust distribution network and advanced production facilities leveraging the global industry

The distribution factor is very important for manufacturers who want to gain more share of the global sphere. Organizations are developing existing and new production facilities more aggressively and also entering into strategic tie-ups with distributors so that finished products can be delivered to the markets in a timely manner.

As mentioned earlier the distribution network is an essential factor since it enables producers to match producer requirements with consumer pull. Together with innovative production technologies that guarantee standardization and control of the final product quality, these measures are contributing to increased production capacities and companies’ market shares of the global production.

Cost-effective distribution goes hand in hand with increased publicity and thus helps the companies to cater the increasing global demand for better products across all the four regions.

Rising focus on infusion of plant based sources like algae, legume, duckweed, seaweed

Some of the plant-derived sources that are most utilized in pet foods today include algae, beans, seaweed, and/or duckweed, which are also some of the rising trends in animal consumption. These ingredients are not only sustainable but carrying numerous health benefits for pets including omega-3 fatty acids, vitamins, and fiber.

The turn toward plant sources has been spurred primarily by the environmental impacts of our food and the need to incorporate purer and less processed foods into our diets. Companies are taking advantage of this ranging by creating subsequent multiformulate that include such plant-based ingredients so as to give consumers more environment friendly and health conscious products. It is therefore expected that the sustainability and plant-based nutrition will remain key drivers of growth in the global industry.

2019 to 2023 Global Pet Food Additives Sales Analysis Compared to Demand Forecasts for 2024 to 2034

Global Pet Food Additives sales increased at a CAGR of 4.9% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that the value will rise at 5.5% CAGR.

During the forecast period of 2024 to 2034, the market is expected to increase in terms of revenue by 8,867.2 million USD. In the declining period of the COVID-19 pandemic, the sales of target products with added vitamins and minerals have increased rapidly, which has enabled manufacturers to expand their portfolio besides increasing production volume.

Factors affected the industry between 2019 and 2023. Growth was propelled by higher awareness about animal health in general and demand for fortified feed. They broadened applications for additives through technological developments in feed processing that made them more stable and effective.

This was also complemented by regulatory support towards the fortification of nutrients in developing areas. Again, the pandemic enhanced consumer focus on a high-protein diet thereby accelerating demand for the products. These trends together fostered further growth within the industry along with innovation regarding custom nutrition solutions.

Market Concentration

Tier 1 refers to the business leaders who have extensive research and development capabilities required to deliver substantial product portfolios and have significant market share. Such companies are responsible for leading innovations in formulation processes, delivery systems, and sustainability aspects.

Examples include dsm-firmenich, Brenntag, Cargill Incorporated, Adisseo, BASF, Bentoli, AFB International, Alltech and few others. They have a worldwide presence through well-developed distribution channels added with enough resources required for investment in modern technologies. Hence, they enjoy competitive advantages over others because they offer many alternatives depending on the consumer’s need.

Tier 2 covers regional players and specialists who either deal with a given segment of the sector or concentrate on specific categories. These firms are less popular compared to MNCs, but they are excellent in niche categories or regions. Examples include MIAVIT Holding, TER Chemicals GmbH & Co. KG, Gillco Ingredients, Turpaz Group and few others.

Quite often, these organizations have much emphasis on quality aspects and innovations within their respective specializations such as advanced infusion systems. This is why they quickly adapt to changing business ecosystems or emerging trends, thus maintaining business competitiveness confined to their niches.

Tier 3 features local and emerging enterprises that are newcomers or else operate within a limited scale inside the sector. They usually concentrate on serving small regional industries by providing them with cost-effective solutions, which are customized according to the peculiar needs of those.

Although they do not possess vast resources like larger counterparts do, these companies always give personalized attention and flexibility too. Often, they work together with local pet food manufacturers in addressing specific nutritional challenges, thereby contributing to the overall variety as well as dynamism that exists within the industry.

Country wise Insights

The following table shows the estimated growth rates of the top three countries. United States, Germany and the Brazil are set to exhibit high consumption, and CAGRs of 4.3%, 4.7% and 3.8%, respectively, through 2034.

Countries	CAGR 2024 to 2034
United States	4.3%
Germany	4.7%
Brazil	3.8%

Diversified production plants, extensive distribution network and increased spending on pet nutrition boosting the sales in USA

Currently the pet food industry has recorded a growth in its sales in the United States due to; diversification of the production facilities for different pet foods, broader distribution channels, and last but not least the growing awareness and importance paid to feeding pets better food. The strategic message also suggests that manufacturers are increasing production capabilities to address the increasing acceptance of premium and health-consciousness in pets.

The established distribution networks also readily link the products from various manufacturers to several consumers all-round the country. This along with there being an immense growth in how much pet owners are willing to spend on quality products has resulted in exponential sales. Furthermore, increased regard for pets as members of the family increases the demand for healthy and unique products in the US market.

Rising awareness about the nutritional Claims like no sugar, organic, high protein, high in protein, and no artificial flavors changing the consumer preferences in Germany

The first market trend emerging in Germany is improving consumer acceptance due to increasing concerns for nutritional labels like ‘no sugar,’ ‘organic,’ ‘high in protein,’ and ‘no artificial flavours’. Consumers in Germany are gradually becoming conscious of their health and are trying to look for pet food products with a clean label. This trend continuous to force manufacturers to align with these preferences to the extent that varieties of organic and naturally sourced products hit the markets.

Also, specialist foods, especially grain-free and those containing no allergens, are increasingly popular because more people want their pets fed as naturally as possible. The next area of concern is relabelling, with overtones of the transparency in the labelling process having a profound influence on the type of products being offered in the German industry today, where the ethics of sourcing have become an increasingly significant component of where and how consumers do business out of the increasing obsession with quality over cost.

Natural nutrition requirement and rising international trade elevating additive sales in Brazil

In Brazil, the trends towards natural nutrition and the extension of the international business are leading to the growth of sales of pet food. Growing concern among pet owners about natural and organic food has made them look for better quality products as feed for their pets. This trend has made people prefer natural foods over those, which have been produced using additives and preservatives.

On the same note, Brazil enjoys a strategic position in the global markets especially in agriculture, which has seen the country spearhead the production of the pet foods. The use of local resources in the production process together with increased demand in exports presents chances for producers to embrace the growing niche of high-quality products.

Category-wise Insights

Convenience and adaptability of dry additives bolstering the growth of global industry

Segment	Dry (Food type)
Value Share (2024)	47.8%

Given the fact that feeding process of dry pet food is easy and less messy compared to wet food, it has favored the market greatly and has a longer shelf-life. In contrast with wet food, the dry sorts do not present such problems as storing and transporting which makes them quite convenient for the consumers and the stores. Besides, production enables a controllable ratio of proteins, carbohydrates, and fats that provide various pet’s daily and energy needs.

Dry food also assists in the reduction of tartar, which is a known benefit for dental care of pets which are an essential aspect of pet care especially to the health savvy pet owners. This makes them cheaper as they can be purchased by more people, which in return makes them popular.

The tendency towards dry food is strengthened by improvements in ingredients quality as well as addition of functional-encapsulated ingredients that put the focus on the needful nutrition for the pets without compromising on the value-add convenience.

Key health benefits of Nutritional additives meeting the rising nutritional demand

Segment	Nutritional additives (Additive Type)
Value Share (2024)	31.8%

Nutritional additives continue to be incorporated into pet foods because of the positive health effects they offer to the pets including improved shelf life of the foods. They assist in preventing the fats from oxidizing, a process that leads to rancid formation and thereby improves shelf life of the Food Products and food safety. Aside from being preservatives, vitamins C and E contribute to the immunity, cell health, and combating the aging impact in pets.

This is highly attractive because the extension of the product shelf life and the improvement of the human health are both contributed to by the presence of antioxidants. With the growing awareness about the authenticity of natural preservatives along with the overall health consciousness that pet owners are developing, antioxidants are drawn into formulas.

It assists manufacturers to ensure that they deliver quality products to the market to tap the ever growing demand that is placed on natural, healthy boosting substances that are crucial in the development of the right sustainable health of the pets.

Competition Outlook

Several key players and midlevel manufacturers run the competition landscape in the global industry. These players are coming up with new brands and functionalities like pH adjuster palatants, texture, and flavor-improving ingredients to improve the quality of products and gain the attention of manufacturers. Companies are implementing new and advanced production facilities and digital technologies to increase and maintain the palability of the products.

These products are specifically designed by manufacturers to provide key benefits like overall nutrition and taste of the products. These specifically produced ingredients play a crucial role in enhancing the different applications of the products. Furthermore, companies are enhancing their production capacities and launching new products in the global business landscape to meet the rising consumer demand.

Leading Manufacturers

• dsm-firmenich
• Brenntag
• Cargill, Incorporated
• Adisseo
• BASF
• Bentoli
• AFB International
• Alltech
• MIAVIT Holding
• TER Chemicals GmbH & Co. KG
• Gillco Ingredients
• Turpaz Group

Key Segments of the Report

By Pet Type:

Cat and Dog these two pets are included in the exhaustive report.

By Food Type:

Food types like Dry, Moist, Chilled, and Semi-moist pet food are included in the report

By Additive Type:

Additive types like Technological additives, Sensory additives, Nutritional additives, and Zoo technical additives are considered after exhaustive research.

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Europe, Middle East and Africa, East Asia, South Asia, and Oceania

Frequently Asked Questions

What is the value of the industry in 2024?

The value of the industry is estimated to reach 13,116.5 million USD by the end of year 2024.

What is the expected value of the industry by 2034?

By 2034, the sales value is expected to be worth USD 21,983.7 million.

How was the performance of the business landscape over the past half-decade?

The sales increased at a CAGR of around 5.3% over the past half-decade.

What are the key factors affecting the industry growth?

Europe is expected to dominate the global consumption.

Who are the key players in manufacturing?

Some of the key players in manufacturing include dsm-firmenich, Brenntag, Cargill Incorporated, Adisseo, BASF, Bentoli, AFB International, Alltech, MIAVIT Holding, TER Chemicals GmbH & Co. KG, Gillco Ingredients, Turpaz Group and few others.