The Pet DNA Testing Market is valued at USD 419.48 million in 2025. As per FMI's analysis, the Pet DNA Testing Market will grow at a CAGR of 9.1% and reach USD 916.43 million by 2035. The future is bright for the industry beyond 2025 as it rides on the tide of continuous steady growth.
Some of the emerging trends include precision medicine for pets, dietary programs based on specific breeds, and collaborations between clinics and DNA-testing organizations. Moreover, wearable pet health monitors will incorporate preventive care paradigm shift. The high-end testing services are also likely to be affected by pressure on prices, but continued technological improvements will keep pushing industry growth and make DNA tests synonymous with modern pet care.
The developments that were observed in the pet DNA testing Market increased during the year 2024 due to the rising ownership of pets and the growing awareness of consumers about pet genetics and advances in biotechnology. Thus, companies mainly focused on improving test accuracy and increasing breed identification databases to meet the increasing demand for personalized pet healthcare solutions.
Integration of artificial intelligence (AI) in genetic analysis streamlined the tracking of ancestry and the prediction of health predispositions. Furthermore, expansion into DTC testing by important companies has been made possible through various e-commerce channels for improved access.
North America was the industry leader, but the Asia-Pacific region was one of the growth areas experiencing increasing demand through urbanization accompanied by an increase in expenditure on pet care. However, obstacles to some possible regions include regulatory uncertainties and data privacy issues.
| Metric | Value |
|---|---|
| Industry Value (2025E) | USD 419.48 million |
| Industry Value (2035F) | USD 916.43 million |
| CAGR (2025 to 2035) | 9.1% |
Explore FMI!
Book a free demo
As pet humanization rises and demand for personalized healthcare continues to grow along with technological improvements in genetic diagnostics, the pet DNA testing industry will track upward.
Direct-to-consumer testing companies, veterinary partners and research institutions stand to gain, while more traditional pet care providers who are ill-equipped to respond will struggle. As genetic perspectives become a main feature of pet wellness, regulatory specificity and new affordable innovations will dictate the trajectory of the industry in the long term.
As pet owners seek more information about breed ancestry, potential genetic disorders, and personalized healthcare recommendations, dogs will remain the dominant species in the pet DNA testing industry. The increasing trend of dog adoption and demand for premium pet care services will boost the demand for DNA testing among purebred as well as mixed-breed dog owners.
Breed profiling and health screening will be a key tool within canine healthcare practice to help steer diagnosis for hereditary conditions and nutrition plans. You will also see a larger share of the industry going to cats, especially as feline genetic testing expands beyond just the identification of a breed to assess health and wellness.
Growing awareness on part of the cat owners regarding genetic pre-dispositions to diseases such as polycystic kidney disease (PKD) and hypertrophic cardiomyopathy (HCM) will act as a key driver for the adoption rates. While dogs remain the dominant revenue source, an increased focus on feline genetics and advancements in testing methods will significantly contribute to the long-term growth of the overall industry.
In veterinary clinics and breeding facilities, blood samples will continue to be the gold standard when it comes to high-accuracy genetic testing. With blood working their significant insights into hereditary conditions and health hazards, these sorts of tests are essential for breeders and veterinarians with a preventive will to wellbeing.
Given the benefits of minimally invasive, user-friendly kits for at-home testing, saliva-based testing will lead the direct-to-consumer segment. The reason saliva is used the most in consumer-focused DNA testing is that it is the best biological sample for general breed identification and genetic scanning. It told that semen testing will remain a niche segment, only targeted at professional breeders, like racehorses, who wish to continue genetically screened breeding.
As technology continues its rapid advancement, more alternatives are going to develop. Hair and tissue testing will probably gain popularity as well to provide even further comprehensive testing covering common genetic traits. The typical industry drivers will continue to be saliva and blood samples, as the quality and convenience improve over time.
Based on the test type, the genetic diseases segment held the leading share of 35.0% in 2025. Breed profiling will be the most widely adopted DNA test, as pet owners seek to understand their pet’s genetic heritage and unique traits.
This segment will be driven by curiosity-driven consumers and those adopting mixed-breed pets. Genetic disease testing will see increased adoption as owners and veterinarians use DNA insights to detect predispositions to inherited conditions early, enabling proactive health interventions. Health and wellness testing will emerge as a key growth area, offering insights into nutritional needs, exercise compatibility, and metabolic tendencies based on genetic markers.
As personalized pet care gains momentum, demand for all three test types will rise, with companies focusing on integrating multiple test types into comprehensive genetic screening packages. The convergence of breed profiling, genetic disease analysis, and wellness insights will make DNA testing an essential tool for pet healthcare over the forecast period.
Based on end users, the breeder segment flourishes at a CAGR of 8.9% between 2025 and 2035 Pet owners will remain the primary consumers of DNA testing kits, fueling industry growth through direct-to-consumer purchases. Increasing pet humanization and growing concerns about pet longevity will drive higher adoption of genetic screening for health management.
Breeders will continue to rely on DNA testing for selective breeding programs, ensuring the health and genetic purity of pedigree animals. The demand for genetic testing among breeders will remain steady, particularly as breed-specific health concerns become more widely recognized.
Veterinarians will play a crucial role in the expansion of the pet DNA testing industry, integrating genetic diagnostics into routine health assessments and treatment plans. Veterinary clinics will increasingly recommend DNA testing as a preventive healthcare measure, strengthening partnerships with testing service providers. As the ecosystem of pet care evolves, the collaboration between pet owners, breeders, and veterinarians will shape the future of the pet DNA testing industry.
Invest in AI-Driven Genetic Insights
Executives should prioritize R&D in AI-enhanced genetic analysis to improve test accuracy and predictive health modeling. By integrating machine learning with DNA databases, companies can provide more precise ancestry tracking and risk assessments, differentiating their offerings in a competitive industry.
Expand Direct-to-Consumer & Veterinary Partnerships
Aligning with shifting consumer behavior, stakeholders must strengthen their e-commerce presence and forge deeper collaborations with veterinary clinics. This will ensure wider adoption through trusted healthcare providers while capitalizing on the growing trend of pet wellness subscriptions and personalized care plans.
Scale Manufacturing & Strengthen Data Security
Companies should invest in scaling production capacity to meet rising demand while ensuring compliance with evolving data privacy regulations. Securing partnerships with logistics providers and refining supply chain strategies will be critical to maintaining service reliability and protecting sensitive pet-owner data.
| Risk | Probability - Impact |
|---|---|
| Regulatory uncertainty around pet genetic data | Medium - High |
| Consumer skepticism about test accuracy | High - Medium |
| Market saturation leading to price competition | Medium - High |
| Priority | Immediate Action |
|---|---|
| Strengthen AI-powered genetic predictions | Expand partnerships with biotech firms and invest in predictive analytics |
| Improve direct-to-consumer engagement | Launch digital industrying initiatives and loyalty-based subscription models |
| Expand international footprint | Conduct feasibility studies for industry entry into Asia-Pacific and Latin America |
The pet DNA testing industry is shifting from a curiosity-driven niche to an essential tool in preventive pet healthcare. To stay ahead, companies must integrate AI for precision testing, deepen veterinarian partnerships, and enhance data security.
A forward-looking roadmap should include scaling global operations, investing in consumer education, and leveraging subscription-based models for recurring revenue. Executives should act decisively to turn pet genetics into a mainstream, indispensable segment of the broader pet wellness ecosystem.
FMI Survey Results: Pet DNA Testing Market Dynamics Based on Stakeholder Perspectives
Surveyed Q4 2024, n=500 stakeholder participants evenly distributed across manufacturers, distributors, veterinarians, pet breeders, and pet owners in the US, Western Europe, Japan, and South Korea
Regional Variance:
High Variance:
Convergent and Divergent Perspectives on ROI:
Consensus:
Variance:
Shared Challenges:
Regional Differences:
Manufacturers:
Distributors:
End Users (Pet Owners, Breeders, Veterinarians):
Alignment:
Divergence:
High Consensus: Data accuracy, cost pressures, and regulatory uncertainty are critical issues for global stakeholders.
Key Variances:
Strategic Insight:
| Country/Region | Regulatory Impact & Mandatory Certifications |
|---|---|
| United States | The FDA and USDA have started evaluating the need for regulatory oversight of pet genetic testing, particularly for direct-to-consumer (DTC) kits. The Animal and Plant Health Inspection Service (APHIS) requires breeders to comply with genetic health screening for certain conditions. Data privacy laws, such as CCPA (California Consumer Privacy Act), may affect genetic data collection. |
| Western Europe | The General Data Protection Regulation (GDPR) enforces strict guidelines on pet genetic data storage and processing. The European Pet Food Industry Federation (FEDIAF) encourages voluntary compliance with genetic testing standards for breed identification. Veterinary authorities in Germany and France are pushing for mandatory genetic screening of breeding stock to prevent hereditary diseases. |
| United Kingdom | Post-Brexit, the UK has separate regulatory frameworks under the Data Protection Act 2018, which impacts pet genetic data handling. The Kennel Club of the UK has introduced guidelines for breeders to conduct genetic tests before registration. DEFRA (Department for Environment, Food & Rural Affairs) is reviewing potential certification for genetic testing laboratories. |
| Japan | The government does not have strict pet genetic testing regulations, but the Act on the Protection and Management of Animals encourages responsible breeding practices. The Japan Kennel Club (JKC) promotes voluntary genetic health certification for registered breeders. Personal Data Protection Laws may impact how companies collect and store pet genetic information. |
| South Korea | The Korean Animal Protection Act is evolving to include ethical breeding regulations, potentially mandating DNA testing for high-value breeds. The Korean Veterinary Medical Association (KVMA) is working with regulatory bodies to create certification standards for pet genetic laboratories. Genetic data handling must comply with Personal Information Protection Act (PIPA) regulations. |
| China | The China Ministry of Agriculture and Rural Affairs has introduced preliminary guidelines for genetic testing in the livestock sector, but pet DNA testing remains largely unregulated. However, stricter import regulations for genetic testing kits are emerging, affecting foreign companies entering the industry. Data localization laws could require genetic testing companies to store pet genetic data within China. |
| Australia | The Australian Veterinary Association (AVA) is considering standardized DNA testing requirements for registered breeders. The Privacy Act 1988 may impact genetic data storage, particularly for consumer DNA test kits. Some states, like Victoria, have proposed mandatory health screening for dogs used in breeding programs. |
| Company Name | Market Share (%) & Competitive Positioning |
|---|---|
| Embark Veterinary, Inc. | 35.2% - Market leader with a strong direct-to-consumer (DTC) model, advanced genetic research, and key partnerships with breeders and veterinarians. Expanded international presence. |
| Wisdom Panel (Mars, Inc.) | 28.5% - Major competitor with one of the largest breed databases. Strengthened position in Europe and Asia-Pacific through acquisitions and expanded veterinary partnerships. |
| Orivet Genetic Pet Care | 12.1% - Niche player focusing on customized genetic reports and veterinary-endorsed solutions. Gained traction through pet insurance integrations and B2B collaborations. |
| DNA My Dog | 8.3% - Strong in the affordable pet DNA testing segment, leveraging retail partnerships and simplified genetic reports. Growing customer base in North America. |
| Neogen Corporation | 7.6% - Primarily focused on agricultural and livestock genetic testing but gaining traction in companion animal DNA testing. Strong B2B focus. |
| Basepaws (Zoetis-owned) | 5.5% - Leader in feline genetic testing with a focus on preventive pet healthcare. Expanding presence in Asia-Pacific and developing microbiome testing solutions. |
| GenSol Diagnostics | 2.8% - Small but growing player in targeted genetic disease testing for breeders. Leveraging online sales and veterinary partnerships for growth. |
Key Developments in 2024
Embark Veterinary, Inc.
Wisdom Panel (Mars, Inc.)
Orivet Genetic Pet Care
The pet DNA testing industry in the USA is projected to grow at a CAGR of approximately 9.5% from 2025 to 2035, driven by increasing pet humanization and rising interest in genetic health screening. The country has one of the highest pet ownership rates globally, with an expanding population of dog and cat owners seeking DNA testing services.
Major players such as Embark Veterinary and Wisdom Panel dominate the industry, leveraging direct-to-consumer (DTC) sales channels and partnerships with veterinarians. The growing role of genetic testing in preventive pet healthcare is fueling demand, as pet owners become more aware of breed-specific health risks and hereditary diseases.
Additionally, pet insurance companies are increasingly integrating DNA testing into their policies, encouraging early detection of genetic conditions. The regulatory environment in the USA remains relatively open, though potential future concerns around genetic data privacy could influence industry dynamics.
Online retail platforms such as Amazon and Chewy are key sales channels, accounting for a significant portion of revenue. The trend toward at-home testing kits is expected to persist, with advancements in DNA sequencing technology improving test accuracy and affordability. Continued research into pet genetics and personalized wellness solutions will likely drive sustained industry expansion in the coming decade.
The pet DNA testing industry in the UK is expected to register a CAGR of approximately 8.8% from 2025 to 2035, supported by strong animal welfare regulations and a growing focus on responsible breeding practices. The country has a well-established culture of pet care, with pet owners increasingly seeking genetic insights to ensure the long-term health of their animals.
Breed identification and hereditary disease screening are the primary applications driving industry growth, particularly among dog and cat owners. Veterinary clinics and breeders are playing a key role in promoting DNA testing, with many integrating genetic screening into standard health check-ups.
The Kennel Club and other regulatory bodies emphasize ethical breeding, which is increasing the adoption of genetic tests among breeders. Additionally, growing concerns about inbreeding and hereditary disorders in pedigree breeds have heightened demand for comprehensive genetic testing solutions.
E-commerce platforms and pet specialty retailers are expanding their offerings of DNA testing kits, making these services more accessible. The increasing availability of advanced genetic screening, including whole-genome sequencing for pets, is expected to drive further industry adoption. As UK pet owners continue prioritizing their pets' health and longevity, the demand for high-accuracy, user-friendly DNA testing solutions is set to rise.
The pet DNA testing industry in France is projected to grow at a CAGR of approximately 8.5% from 2025 to 2035, driven by rising pet ownership and growing consumer interest in pet health and wellness. France has a strong culture of pet care, with increasing emphasis on preventive healthcare solutions, including genetic testing. Pet owners are becoming more informed about breed-related diseases, which is fueling demand for DNA-based screening services.
Veterinary professionals and pet insurance providers are playing an active role in expanding the industry by recommending DNA tests for early disease detection. French breeders are also adopting genetic testing to ensure healthier breeding practices, particularly for pedigree dogs and cats. However, consumer awareness remains a key challenge, as many pet owners are still unfamiliar with the benefits of DNA testing.
The pet DNA testing industry in Germany is expected to expand at a CAGR of approximately 9.0% from 2025 to 2035, supported by strong consumer awareness, stringent breeding regulations, and technological advancements in genetic testing. Germany has one of the most developed pet care industries in Europe, with a high level of pet ownership and a strong emphasis on animal welfare.
The country's well-established veterinary infrastructure is driving increased adoption of DNA testing, particularly for breed identification and hereditary disease screening. Breeders are actively using genetic tests to minimize the risk of inherited disorders, while pet owners are turning to DNA testing for personalized healthcare insights. Regulatory bodies in Germany promote responsible breeding practices, further fueling demand for genetic testing solutions.
The pet DNA testing industry in Italy is anticipated to grow at a CAGR of approximately 8.3% from 2025 to 2035, driven by increasing pet adoption rates and rising consumer awareness of genetic health testing. Italy has a long-standing tradition of pet care, with an increasing number of pet owners seeking advanced healthcare solutions for their animals.
Breed identification and genetic disease screening are among the primary applications fueling industry demand. Veterinarians are becoming key promoters of genetic testing, encouraging pet owners to use DNA tests for preventive health measures. The rise in pet humanization, where pets are considered family members, has led to increased spending on advanced wellness solutions, including genetic screening.
The pet DNA testing industry in New Zealand is expected to grow at a CAGR of approximately 7.9% from 2025 to 2035, supported by a strong pet ownership culture and increasing demand for pet health insights. New Zealanders have a deep attachment to their pets, leading to a rise in spending on premium pet care services, including DNA testing.
Breeders and veterinarians are adopting genetic testing to ensure responsible breeding practices and early detection of hereditary conditions. Pet owners are increasingly turning to DNA tests to understand their pets' breed history, health risks, and behavioral traits. The industry is still in its early stages compared to North America and Europe, but awareness is growing rapidly.
The pet DNA testing industry in South Korea is projected to expand at a CAGR of approximately 9.2% from 2025 to 2035, driven by a booming pet care industry and rising consumer demand for premium pet healthcare solutions. South Korea has one of the fastest-growing pet ownership rates in Asia, with pet parents increasingly prioritizing their pets' health and well-being.
Veterinary clinics and pet wellness centers are playing a crucial role in expanding genetic testing adoption. Breed identification and health screening tests are gaining popularity among dog and cat owners, particularly in urban areas. The trend toward pet humanization has led to increased spending on high-quality pet products, including DNA testing kits.
The pet DNA testing industry in Japan is projected to grow at a CAGR of approximately 7.6% from 2025 to 2035, supported by the rising pet humanization trend and an aging population that increasingly treats pets as family members. While Japan has a lower pet ownership rate compared to Western industries, the country’s premium pet care segment is expanding, driving demand for advanced healthcare solutions like DNA testing.
Breed identification and hereditary disease screening are key drivers, with small breed dogs being the most common test subjects. Japanese consumers are highly meticulous about their pets' health, and the demand for customized pet nutrition based on genetic insights is growing. However, industry penetration remains lower than in the USA and Europe due to relatively limited awareness of genetic testing benefits.
The pet DNA testing industry in China is anticipated to expand at a CAGR of approximately 10.1% from 2025 to 2035, making it one of the fastest-growing industries globally. The rapid rise in pet ownership, particularly among urban millennials and Gen Z, is a key driver of industry growth. Increasing disposable incomes and a growing willingness to invest in pet healthcare are fueling demand for genetic testing services.
China's industry is dominated by local brands and emerging startups, many of which offer DNA testing as part of broader pet wellness services. The demand for breed verification is particularly high due to concerns over mixed-breed pets being sold as purebred. Additionally, rising awareness of hereditary diseases and customized pet nutrition is further boosting the industry.
The pet DNA testing industry in Australia is expected to grow at a CAGR of approximately 8.7% from 2025 to 2035, driven by high pet ownership rates and strong consumer interest in pet health and well-being. Australia has one of the highest pet ownership rates in the world, with nearly two-thirds of households owning a pet, making it a lucrative industry for DNA testing services.
Breed identification and hereditary disease screening are key market drivers, with veterinarians actively promoting DNA testing as part of routine pet healthcare. Ethical breeding practices are also a major focus, with breeders increasingly using genetic tests to ensure responsible breeding. The Australian government has strict regulations on pet imports, increasing the demand for genetic verification services.
The increasing awareness among pet owners about genetic health risks, rising demand for personalized pet care, and advancements in DNA testing technology are major factors contributing to the expansion of pet DNA testing services.
Veterinarians use DNA tests to diagnose genetic diseases early, allowing for proactive health management, while breeders rely on them to ensure responsible breeding practices and prevent hereditary disorders.
The most popular tests include breed identification, genetic disease screening, and health & wellness assessments, all of which provide insights into a pet’s ancestry and potential health risks.
Yes, North America and Europe have the highest adoption rates due to advanced veterinary infrastructure and high pet ownership rates, while Asia-Pacific is emerging as a fast-growing region due to increasing pet humanization trends.
Accuracy of results, affordability, ease of sample collection, and the depth of genetic information provided are among the top considerations for pet owners when choosing a DNA test for their pets.
Eyelid Scrub Market Analysis & Forecast by Product, Application and Region 2025 to 2035
Protein Diagnostics Market Share, Size and Forecast 2025 to 2035
CGRP Inhibitors Market Trends - Growth, Demand & Forecast 2025 to 2035
Indolent Systemic Mastocytosis treatment Market Insights: Size, Trends & Forecast 2025 to 2035
Intraoperative Fluorescence Imaging Market Report - Demand, Trends & Industry Forecast 2025 to 2035
Lung Cancer PCR Panel Market Trends, Growth, Demand & Forecast 2025 to 2035
Pet DNA Testing Market
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
