Pet DNA Testing Market Outlook

The pet DNA testing market is likely to strengthen its boundaries at a steady CAGR of 9.1% during the forecast period. The market is anticipated to hold a revenue of US$ 351.52 million in 2023 while it is anticipated to cross a value of US$ 839.84 million by 2033.

The research report on the pet DNA testing market states that the increase in dog owners along with the increased pet humanization is anticipated fuel the market growth. Furthermore, vendor companies are extending their research and development facilities in order to deliver better pet DNA testing modules. The spreading of genetic diseases along with the higher pet adoption is likely to garner the sales of pet DNA testing solutions.

The increased awareness around genetic health risks according to breed identification and disease-causing mutations. These tests also identify the likelihood of any disease beforehand so that the pet parents can put in efforts to prevent its effect. The tests include the monitoring of genetic activities in dogs and cats that help veterinarians decipher possible threats. The surge in dog shelters across the regions with a strong network of pet NGOs is also expected to garner market growth. The newly available dog DNA test kit along with the dog breed test solutions are penetrating the consumer base.

Pet DNA testing market analysis explains that the market is expected to flourish due to increased government initiatives. Pet parents treat their dogs and cats as an integral part of the family. Therefore, taking care of their health with regular check-ups is likely to have a positive impact on the sales of DNA testing kits. Apart from the identification of possible health risks, pet DNA tests also help end-users understand their pet’s genetics well. This allows them to give their dogs and cats the right diet and puts them under a well-planned walking regime.

Attributes Details
Pet DNA Testing Market CAGR (2023 to 2033) 9.1%
Pet DNA Testing Market Size (2023) US$ 351.52 million
Pet DNA Testing Market Size (2033) US$ 839.84 million

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How is the Future Outlook (2023 to 2033) for the Market in Comparison to the Historical Pattern (2018 to 2022)?

  • Short-term Growth (2023 to 2026): Demand for pet DNA testing is expected to flourish during this period as the industry has witnessed a boom during the pandemic. People have started adopting pets due to the lockdowns and rising pet humanization. Hence, the market is expected to hold US$ 351.52 million in 2023 while it is likely to reach US$ 456.48 million by 2026.
  • Mid-term Growth (2026 to 2029): This period is likely to witness steady growth as new DNA testing technology comes coupled with the digitization of veterinarian healthcare. The strong network of pet NGOs is also expected to consume a big chunk of the pet DNA testing market. As these NGOs deliver help to stray animals with genetic diseases. Thus, the market is expected to land at a value of US$ 592.78 million in 2029.
  • Long-term Growth (2029 to 2033): The growth of veterinary clinics and hospitals is likely to transform the market space during this period. As these sectors are employing advanced genetic DNA testing techniques to understand the genetics of pets. The market is expected to witness the reflection of advancements of biotechnological advancements and immunology experiments. Thus, the pet DNA testing market is anticipated to thrive at a steady CAGR of 9.1% between 2023 and 2033.

What Growth Drivers Flourish the Pet DNA Testing Market?

The change in human behavior along with the increasing pet humanization has transformed the human-pet relationship. The rising loneliness among individuals gives birth to a new pet-human friendship. Thus, end-users take care of their pets with the same approach. From their diets to health check-ups, the increased consumer base for different pet disease diagnostic solutions is increasing. It is likely to expand more in the future with the advanced cat and dog DNA test kits coming on the market.

The market also flourishes due to the increasing curiosity of end-users in knowing the ancestral traits of the animals. Additionally, in understanding their diet regime and other specific conditions. The pet DNA tests also help in defining the stable temperament, training abilities, friendliness, versatility & athleticism of the pet. Pet DNA testing has the same scope as human genomics and genetic testing. The leading NGOs and their integration with gene technology are further anticipated to transform the pet DNA market. Government initiatives for the improvement of stray animals are pushing them to adopt pet DNA testing kits such as dog breed tests.

Sabyasachi Ghosh
Sabyasachi Ghosh

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What are the Key Restraints in the Market?

Key restraints for the pet DNA testing market are highly priced tests along with the unavailability of advanced technology. Furthermore, the lack of awareness among pet parents around genetic testing is limiting growth prospects. The restricted research and development activities due to the COVID-19 are limiting the demand for advanced pet DNA tests.

Country-wise Insights

Why is the United States Considered a Lucrative Market for Pet DNA Testing?

Increased Veterinary Budgets along with the Growing Research and Development Facilities are Garnering the Regional Growth

North America dominates the pet DNA testing market in terms of market share as it held a 42% share in 2022. The growth is attributed to the higher pet care budget, and expanded network of pet-care NGOs. Furthermore, the higher adoption of cats and dogs along with pet trends such as knowing the breed information, characteristics, and diet plan of the pet. Also, this information trends among the millennials that adopt pets. The United States being a developed nation has witnessed a high pet adoption rate post-pandemic.

How does the China Pet DNA Testing Market perform?

China with its Higher Pet Population along with increased Pet Humanization is a Lucrative Region

China is another lucrative pet DNA testing market in the Asia Pacific region. Apart from the higher population and increased pet adoption, other factors also affect the market growth. These factors involve different approaches to DNA testing, pet humanization, and advanced testing spaces opening all around the region. Increased disposable income is also helping end users invest in pet grooming and health check-ups. The analyses of possible genetic health risks are also propelling market growth in the region.

What makes the United Kingdom a Significant Market?

Increased Pet Adoption, Advanced DNA Testing, and Government Initiatives are Garnering Regional Growth

The United Kingdom is another significant market as the expanding pet diagnostic industry rises in the region. Furthermore, the increase in genetic diseases and possible DNA-related healthcare threats are transforming the industry players. People treating their pets including dogs and cats as their family members are further fueling the market growth.

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Category-wise Landscape

Category By Test Type
Leading Segment Genetic Diseases
Market Share% (2022) / CAGR (2023 to 2033) 35.0%
Category End User
Leading Segment Breeders
Market Share% (2022) / CAGR (2023 to 2033) 8.9% (2023 to 2033)

High Amount of Information, Potential Health Threats provided by the Genetic Disease Test fuels the Segment’s Growth

Based on the test type, the genetic diseases segment held the leading share of 35.0% in 2022. The growth is attributed to the surge in genetic diseases. Along with the breeder's using health & wellness tests for breed analysis, pet characteristics, and other information. Also, inheritable diseases and lower life expectancy is fueling the demand for test genetic disease testing segment.

Expanding Breeding Businesses along with End Users preferring Foreign Breeds are Boosting the Market Growth

Based on end users, the breeder segment flourishes at a CAGR of 8.9% between 2023 and 2033. The growth is attributed to the people preferring enhanced dog and cat breeds. The breeders cross-sectioning for pure breeds are likely to expand the segment’s size. These properties include colors, eye colors, height, weight, and other traits.

Competition Scenario

The key players focus on producing test kits that are affordable, easy to use, and easily available. Competitors also add new components stating more information about genetics. Companies also merge, collaborate, and acquire to expand their sales and distributional channels.

Market Developments

  • DNA MY DOG introduced its rapid pet DNA testing module that delivers test results in around 2 weeks. The device comes with the testing experience of over 350 breeds of dogs. Some other tests involve essential breed ID tests, premium breed ID tests, and canine allergy tests.
  • Neogen corp launched its breed confidently with parentage testing that verifies the relationships between sires, dams, and offspring.

Key Players

  • DNA MY DOG (Canadian Dog Group Ltd.)
  • Basepaws, Inc. (Zoetis)
  • Neogen Corp.
  • GenSolDiagnostics, LLC
  • FidoCure (OHC)
  • PetDx
  • Wisdom Panel (Mars, Inc.)
  • Orivet Genetic Pet Care Ltd.
  • Embark Veterinary, Inc.
  • Dognomics (Clinomics)

Market Segmentation

Animal Type Outlook:

  • Dogs
  • Cats

Sample Type Outlook:

  • Blood
  • Saliva
  • Semen
  • Others

Test Type Outlook:

  • Breed Profile
  • Genetic Diseases
  • Health & Wellness

End User Outlook:

  • Pet Owners
  • Breeders
  • Veterinarians

Key Regions Covered:

  • North America
    • United States
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Japan
  • Asia Pacific Excluding Japan
    • China
    • India
    • Malaysia
    • Singapore
    • Australia
    • Rest of APEJ
  • The Middle East and Africa
    • GCC Countries
    • Israel
    • South Africa
    • Rest of Middle East and Africa

Frequently Asked Questions

Which is the Top Trend in this Market?

Technological advancement disrupts the current market trends.

What Limits the Growth Potential of the Market?

The high cost of tests is likely to limit the market growth.

What was North America's expected share in 2022?

North America generated 42% revenue in 2022.

What drives sales in this market?

Altered behavior and pet humanization reshape human-pet connections.

Table of Content

1. Executive Summary | Pet DNA Testing Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Animal Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Animal Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Animal Type, 2023 to 2033

        5.3.1. Dogs

        5.3.2. Cats

    5.4. Y-o-Y Growth Trend Analysis By Animal Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Animal Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sample Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Sample Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Sample Type, 2023 to 2033

        6.3.1. Blood

        6.3.2. Saliva

        6.3.3. Semen

        6.3.4. Others

    6.4. Y-o-Y Growth Trend Analysis By Sample Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Sample Type, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Test Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Test Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Test Type, 2023 to 2033

        7.3.1. Breed Profile

        7.3.2. Genetic Diseases

        7.3.3. Health & Wellness

    7.4. Y-o-Y Growth Trend Analysis By Test Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Test Type, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-user

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By End-user, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-user, 2023 to 2033

        8.3.1. Pet Owners

        8.3.2. Breeders

        8.3.3. Veterinarians

    8.4. Y-o-Y Growth Trend Analysis By End-user, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By End-user, 2023 to 2033

9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        9.3.1. North America

        9.3.2. Latin America

        9.3.3. Europe

        9.3.4. South Asia

        9.3.5. East Asia

        9.3.6. Oceania

        9.3.7. MEA

    9.4. Market Attractiveness Analysis By Region

10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. USA

            10.2.1.2. Canada

        10.2.2. By Animal Type

        10.2.3. By Sample Type

        10.2.4. By Test Type

        10.2.5. By End-user

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Animal Type

        10.3.3. By Sample Type

        10.3.4. By Test Type

        10.3.5. By End-user

    10.4. Key Takeaways

11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Brazil

            11.2.1.2. Mexico

            11.2.1.3. Rest of Latin America

        11.2.2. By Animal Type

        11.2.3. By Sample Type

        11.2.4. By Test Type

        11.2.5. By End-user

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Animal Type

        11.3.3. By Sample Type

        11.3.4. By Test Type

        11.3.5. By End-user

    11.4. Key Takeaways

12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Germany

            12.2.1.2. United kingdom

            12.2.1.3. France

            12.2.1.4. Spain

            12.2.1.5. Italy

            12.2.1.6. Rest of Europe

        12.2.2. By Animal Type

        12.2.3. By Sample Type

        12.2.4. By Test Type

        12.2.5. By End-user

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Animal Type

        12.3.3. By Sample Type

        12.3.4. By Test Type

        12.3.5. By End-user

    12.4. Key Takeaways

13. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Malaysia

            13.2.1.3. Singapore

            13.2.1.4. Thailand

            13.2.1.5. Rest of South Asia

        13.2.2. By Animal Type

        13.2.3. By Sample Type

        13.2.4. By Test Type

        13.2.5. By End-user

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Animal Type

        13.3.3. By Sample Type

        13.3.4. By Test Type

        13.3.5. By End-user

    13.4. Key Takeaways

14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Animal Type

        14.2.3. By Sample Type

        14.2.4. By Test Type

        14.2.5. By End-user

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Animal Type

        14.3.3. By Sample Type

        14.3.4. By Test Type

        14.3.5. By End-user

    14.4. Key Takeaways

15. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. Australia

            15.2.1.2. New Zealand

        15.2.2. By Animal Type

        15.2.3. By Sample Type

        15.2.4. By Test Type

        15.2.5. By End-user

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Animal Type

        15.3.3. By Sample Type

        15.3.4. By Test Type

        15.3.5. By End-user

    15.4. Key Takeaways

16. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Country

            16.2.1.1. GCC Countries

            16.2.1.2. South Africa

            16.2.1.3. Israel

            16.2.1.4. Rest of MEA

        16.2.2. By Animal Type

        16.2.3. By Sample Type

        16.2.4. By Test Type

        16.2.5. By End-user

    16.3. Market Attractiveness Analysis

        16.3.1. By Country

        16.3.2. By Animal Type

        16.3.3. By Sample Type

        16.3.4. By Test Type

        16.3.5. By End-user

    16.4. Key Takeaways

17. Key Countries Market Analysis

    17.1. USA

        17.1.1. Pricing Analysis

        17.1.2. Market Share Analysis, 2022

            17.1.2.1. By Animal Type

            17.1.2.2. By Sample Type

            17.1.2.3. By Test Type

            17.1.2.4. By End-user

    17.2. Canada

        17.2.1. Pricing Analysis

        17.2.2. Market Share Analysis, 2022

            17.2.2.1. By Animal Type

            17.2.2.2. By Sample Type

            17.2.2.3. By Test Type

            17.2.2.4. By End-user

    17.3. Brazil

        17.3.1. Pricing Analysis

        17.3.2. Market Share Analysis, 2022

            17.3.2.1. By Animal Type

            17.3.2.2. By Sample Type

            17.3.2.3. By Test Type

            17.3.2.4. By End-user

    17.4. Mexico

        17.4.1. Pricing Analysis

        17.4.2. Market Share Analysis, 2022

            17.4.2.1. By Animal Type

            17.4.2.2. By Sample Type

            17.4.2.3. By Test Type

            17.4.2.4. By End-user

    17.5. Germany

        17.5.1. Pricing Analysis

        17.5.2. Market Share Analysis, 2022

            17.5.2.1. By Animal Type

            17.5.2.2. By Sample Type

            17.5.2.3. By Test Type

            17.5.2.4. By End-user

    17.6. United kingdom

        17.6.1. Pricing Analysis

        17.6.2. Market Share Analysis, 2022

            17.6.2.1. By Animal Type

            17.6.2.2. By Sample Type

            17.6.2.3. By Test Type

            17.6.2.4. By End-user

    17.7. France

        17.7.1. Pricing Analysis

        17.7.2. Market Share Analysis, 2022

            17.7.2.1. By Animal Type

            17.7.2.2. By Sample Type

            17.7.2.3. By Test Type

            17.7.2.4. By End-user

    17.8. Spain

        17.8.1. Pricing Analysis

        17.8.2. Market Share Analysis, 2022

            17.8.2.1. By Animal Type

            17.8.2.2. By Sample Type

            17.8.2.3. By Test Type

            17.8.2.4. By End-user

    17.9. Italy

        17.9.1. Pricing Analysis

        17.9.2. Market Share Analysis, 2022

            17.9.2.1. By Animal Type

            17.9.2.2. By Sample Type

            17.9.2.3. By Test Type

            17.9.2.4. By End-user

    17.10. India

        17.10.1. Pricing Analysis

        17.10.2. Market Share Analysis, 2022

            17.10.2.1. By Animal Type

            17.10.2.2. By Sample Type

            17.10.2.3. By Test Type

            17.10.2.4. By End-user

    17.11. Malaysia

        17.11.1. Pricing Analysis

        17.11.2. Market Share Analysis, 2022

            17.11.2.1. By Animal Type

            17.11.2.2. By Sample Type

            17.11.2.3. By Test Type

            17.11.2.4. By End-user

    17.12. Singapore

        17.12.1. Pricing Analysis

        17.12.2. Market Share Analysis, 2022

            17.12.2.1. By Animal Type

            17.12.2.2. By Sample Type

            17.12.2.3. By Test Type

            17.12.2.4. By End-user

    17.13. Thailand

        17.13.1. Pricing Analysis

        17.13.2. Market Share Analysis, 2022

            17.13.2.1. By Animal Type

            17.13.2.2. By Sample Type

            17.13.2.3. By Test Type

            17.13.2.4. By End-user

    17.14. China

        17.14.1. Pricing Analysis

        17.14.2. Market Share Analysis, 2022

            17.14.2.1. By Animal Type

            17.14.2.2. By Sample Type

            17.14.2.3. By Test Type

            17.14.2.4. By End-user

    17.15. Japan

        17.15.1. Pricing Analysis

        17.15.2. Market Share Analysis, 2022

            17.15.2.1. By Animal Type

            17.15.2.2. By Sample Type

            17.15.2.3. By Test Type

            17.15.2.4. By End-user

    17.16. South Korea

        17.16.1. Pricing Analysis

        17.16.2. Market Share Analysis, 2022

            17.16.2.1. By Animal Type

            17.16.2.2. By Sample Type

            17.16.2.3. By Test Type

            17.16.2.4. By End-user

    17.17. Australia

        17.17.1. Pricing Analysis

        17.17.2. Market Share Analysis, 2022

            17.17.2.1. By Animal Type

            17.17.2.2. By Sample Type

            17.17.2.3. By Test Type

            17.17.2.4. By End-user

    17.18. New Zealand

        17.18.1. Pricing Analysis

        17.18.2. Market Share Analysis, 2022

            17.18.2.1. By Animal Type

            17.18.2.2. By Sample Type

            17.18.2.3. By Test Type

            17.18.2.4. By End-user

    17.19. GCC Countries

        17.19.1. Pricing Analysis

        17.19.2. Market Share Analysis, 2022

            17.19.2.1. By Animal Type

            17.19.2.2. By Sample Type

            17.19.2.3. By Test Type

            17.19.2.4. By End-user

    17.20. South Africa

        17.20.1. Pricing Analysis

        17.20.2. Market Share Analysis, 2022

            17.20.2.1. By Animal Type

            17.20.2.2. By Sample Type

            17.20.2.3. By Test Type

            17.20.2.4. By End-user

    17.21. Israel

        17.21.1. Pricing Analysis

        17.21.2. Market Share Analysis, 2022

            17.21.2.1. By Animal Type

            17.21.2.2. By Sample Type

            17.21.2.3. By Test Type

            17.21.2.4. By End-user

18. Market Structure Analysis

    18.1. Competition Dashboard

    18.2. Competition Benchmarking

    18.3. Market Share Analysis of Top Players

        18.3.1. By Regional

        18.3.2. By Animal Type

        18.3.3. By Sample Type

        18.3.4. By Test Type

        18.3.5. By End-user

19. Competition Analysis

    19.1. Competition Deep Dive

        19.1.1. Wisdom Panel

            19.1.1.1. Overview

            19.1.1.2. Product Portfolio

            19.1.1.3. Profitability by Market Segments

            19.1.1.4. Sales Footprint

            19.1.1.5. Strategy Overview

                19.1.1.5.1. Marketing Strategy

        19.1.2. Orivet Genetic Pet Care Ltd.

            19.1.2.1. Overview

            19.1.2.2. Product Portfolio

            19.1.2.3. Profitability by Market Segments

            19.1.2.4. Sales Footprint

            19.1.2.5. Strategy Overview

                19.1.2.5.1. Marketing Strategy

        19.1.3. Embark Veterinary, Inc.

            19.1.3.1. Overview

            19.1.3.2. Product Portfolio

            19.1.3.3. Profitability by Market Segments

            19.1.3.4. Sales Footprint

            19.1.3.5. Strategy Overview

                19.1.3.5.1. Marketing Strategy

        19.1.4. Dognomics

            19.1.4.1. Overview

            19.1.4.2. Product Portfolio

            19.1.4.3. Profitability by Market Segments

            19.1.4.4. Sales Footprint

            19.1.4.5. Strategy Overview

                19.1.4.5.1. Marketing Strategy

        19.1.5. DNA MY DOG

            19.1.5.1. Overview

            19.1.5.2. Product Portfolio

            19.1.5.3. Profitability by Market Segments

            19.1.5.4. Sales Footprint

            19.1.5.5. Strategy Overview

                19.1.5.5.1. Marketing Strategy

        19.1.6. Basepaws, Inc.

            19.1.6.1. Overview

            19.1.6.2. Product Portfolio

            19.1.6.3. Profitability by Market Segments

            19.1.6.4. Sales Footprint

            19.1.6.5. Strategy Overview

                19.1.6.5.1. Marketing Strategy

        19.1.7. Neogen Corp.

            19.1.7.1. Overview

            19.1.7.2. Product Portfolio

            19.1.7.3. Profitability by Market Segments

            19.1.7.4. Sales Footprint

            19.1.7.5. Strategy Overview

                19.1.7.5.1. Marketing Strategy

        19.1.8. GenSolDiagnostics, LLC

            19.1.8.1. Overview

            19.1.8.2. Product Portfolio

            19.1.8.3. Profitability by Market Segments

            19.1.8.4. Sales Footprint

            19.1.8.5. Strategy Overview

                19.1.8.5.1. Marketing Strategy

        19.1.9. FidoCure

            19.1.9.1. Overview

            19.1.9.2. Product Portfolio

            19.1.9.3. Profitability by Market Segments

            19.1.9.4. Sales Footprint

            19.1.9.5. Strategy Overview

                19.1.9.5.1. Marketing Strategy

        19.1.10. PetDx

            19.1.10.1. Overview

            19.1.10.2. Product Portfolio

            19.1.10.3. Profitability by Market Segments

            19.1.10.4. Sales Footprint

            19.1.10.5. Strategy Overview

                19.1.10.5.1. Marketing Strategy

20. Assumptions & Acronyms Used

21. Research Methodology

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