The global pet bathing supplies market is projected to have an average-paced CAGR of 6.0% during the forecast period. The current valuation of the market is US$ 8,565.0 million in 2023. The market value of the pet bathing supplies market is anticipated to reach a high of US$ 15,338.6 million by the year 2033. The analysts of Future Market Insights have recorded a historical CAGR of 3.0% during 2018 to 2022.
Report Attribute | Details |
---|---|
Pet Bathing Supplies Market Value (2023) | US$ 8,565.0 million |
Pet Bathing Supplies Market Anticipated Value (2033) | US$ 15,338.6 million |
Pet Bathing Supplies Projected Growth Rate (2023 to 2033) | 6.0% |
The global pet bathing supplies market is witnessing an unprecedented surge due to the rising concern of pet owners for the maintenance, health, and well-being of the animals. The expert analysts at FMI have analyzed that there is a rise in the concept of pet parenting and advanced pet care. The economy is moving forward with the rising disposable income of pet owners, making allowance for affordable pet care, which is anticipated to fuel the market size of pet bathing supplies.
Furthermore, while analyzing the pet bathing supplies market, it has been revealed by analysts that there is a rising number of pet adoption across the globe, and ownership trends are leading toward humanization.
Additionally, there is a development of organic offerings and innovations made by manufacturers in the pet care market, which is expected to positively impact the global pet bathing supplies market in the coming years. Therefore, the pet bathing supplies market is likely to have significant growth during the forecast period.
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As per the analysis of FMI, there has been a gradual rise in the market size of pet bathing supplies. A substantial rise in CAGR from 3% to 4% is recorded from the base year. This gradual rise can be attributed to the increase in the culture of pet adoption.
Pet bathing supplies are in high demand due to the popularity of primary pet care in families worldwide. Most people consider pets family members and thus are tilted towards grooming them with high-quality pet care products.
There is an escalating number of people who live alone, especially in cities, who tend to have dogs as a pet of choice to give them company. Furthermore, the use of dogs in police and military operations has also increased the need for pet bathing supplies. It is likely further to propel the market's growth in the coming years.
Several aspects have been identified by the analysts at FMI, which are expected to drive the growth of the pet bathing supplies market with the exertion of a positive impact globally.
Besides the influential factors, some elements are also identified to curb the market growth in the coming years. Let’s look at the key fueling and deterring factors prevailing in the pet bathing supplies market.
DRIVERS
Some of the key demand drivers identified are:
Growing pet humanization and rising expenditure owing to high disposable income remain two pivotal aspects driving the market growth for pet bathing supplies.
DETERRENTS
Some of the factors that are likely to hamper the market growth are identified as follows:
Shampoos & Conditioners - By Product Type
The shampoos and conditioner segment of products accounted for the largest and fastest-growing category, accounting for a market share of approximately 60% during the base year.
This segment recorded a moderate-paced CAGR of 5% in recent years. The sales of the shampoos and conditioners segment are forecast to gain traction during the estimated study period, owing to:
E-commerce Platforms - By Sales Channel
In terms of sales channels, the online retail segment is projected to expand steadily over the forecast period. The e-commerce platforms segment accounted for a CAGR of 7% during the year 2022.
The reasons majorly contributing to the growth of this segment are as follows:
Region | North America |
---|---|
Market Statistics | North America is the leading player in the pet bathing supplies market. This region represented an overall market share of 50% during the base year. Leading Country: United States. The United States accounted for a market share of US$ 69.51 billion in 2022, and the estimated number of pet owners in this country accounted US$ 89.7 million, as per the analysis of FMI. |
Responsible Aspects | The market growth in the North American region is due to:
|
Region | Europe |
---|---|
Market Statistics | Europe is anticipated to follow the North American market share and account for an overall share of 22% during the forecast period. Leading Country - United Kingdom.
|
Responsible Aspects | The reasons behind the propelling market size are:
|
Region | Asia Pacific |
---|---|
Market Statistics | The Asia Pacific region is projected to grow substantially over the forecast period. Leading Country: China China has a market valuation of US$ 36.9 billion in the base year and is projected to hold 10.8% of the total market share in 2023. |
Responsible Aspects | The factors contributing to the growth of the forum in the APAC region are:
|
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The pet bathing supplies market start-up companies are anticipated to record the fastest growth in the forum. The start-ups are disrupting the segment with their exclusive offerings and services. They are extending a unique range of services like:
Top 3 Start-ups Jigging Up the Market
This Bengaluru-based digital pet care start-up promises trustworthy veterinary care and a one-stop solution for pet food and supplies. The digital telehealth counselling service is made accessible by a group of experienced in-house veterinarians. The start-up also offers doorstep delivery of pet supplies across the country.
Online subscription-based platform providing natural cleaning products and beauty products. Its catalog includes home, skin care, oral care, hair care, perfumes & deodorants, and pet care products. The company claims that its products are eco-friendly. The users can customize the curated boxes based on their preferences. The company offers mobile applications for Android and iOS platforms.
This start-up offers doorstep convenience pet and services like a vet on call, grooming, training, boarding, and online veterinary and behavioral consultation plans for pets.
Key Market Players Revolutionizing the Pet Bathing Supplies Market
Leading global pet care market companies are investing in research and development to bring organic pet care products to market. It also focuses on promotional strategies to raise product awareness and increase the importance of pet health and care in the promotion.
The manufacturers are extensively innovating the range of pet bathing products and introducing organic grooming shampoos and conditioners for pets. They are frequently involved in mergers, acquisitions, and collaborations with other prominent players to strengthen their footprints in the pet bathing supplies market and curate budget pet care.
Recent Developments
Some of the key companies in the forum are:
In 2023, the market is expected to reach US$ 8,565 million.
The market is projected to grow at US$ 15,338.6 million by 2033.
Shampoos & conditioners is likely to be in high demand.
Pet health concerns and the demand for organic products are growing.
The market is expected to expand at 6% CAGR from 2023 to 2033.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Conditioners & Shampoos
5.3.2. Massage brushes/ Scrubber
5.3.3. Pet bathtub/ swimming pool
5.3.4. Pet towel
5.3.5. Soap
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Pet Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Pet Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Pet Type, 2023 to 2033
6.3.1. Dogs
6.3.2. Cats
6.3.3. Birds
6.3.4. Fish & Reptiles
6.3.5. Small Pets
6.3.6. Horses & Other Livestock
6.4. Y-o-Y Growth Trend Analysis By Pet Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Pet Type, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033
7.3.1. Modern Trade
7.3.2. Convenience Stores
7.3.3. Care Service Centers
7.3.4. Online Retail
7.3.5. Support Care Centers
7.3.6. Pet Specialty Stores
7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Western Europe
8.3.4. Eastern Europe
8.3.5. South Asia and Pacific
8.3.6. East Asia
8.3.7. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. U.S.
9.2.1.2. Canada
9.2.2. By Product Type
9.2.3. By Pet Type
9.2.4. By Sales Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product Type
9.3.3. By Pet Type
9.3.4. By Sales Channel
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Product Type
10.2.3. By Pet Type
10.2.4. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Type
10.3.3. By Pet Type
10.3.4. By Sales Channel
10.4. Key Takeaways
11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. U.K.
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Western Europe
11.2.2. By Product Type
11.2.3. By Pet Type
11.2.4. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Type
11.3.3. By Pet Type
11.3.4. By Sales Channel
11.4. Key Takeaways
12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Poland
12.2.1.2. Russia
12.2.1.3. Czech Republic
12.2.1.4. Romania
12.2.1.5. Rest of Eastern Europe
12.2.2. By Product Type
12.2.3. By Pet Type
12.2.4. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Type
12.3.3. By Pet Type
12.3.4. By Sales Channel
12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. India
13.2.1.2. Bangladesh
13.2.1.3. Australia
13.2.1.4. New Zealand
13.2.1.5. Rest of South Asia and Pacific
13.2.2. By Product Type
13.2.3. By Pet Type
13.2.4. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Type
13.3.3. By Pet Type
13.3.4. By Sales Channel
13.4. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.2. By Product Type
14.2.3. By Pet Type
14.2.4. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Type
14.3.3. By Pet Type
14.3.4. By Sales Channel
14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Product Type
15.2.3. By Pet Type
15.2.4. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Product Type
15.3.3. By Pet Type
15.3.4. By Sales Channel
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. U.S.
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2022
16.1.2.1. By Product Type
16.1.2.2. By Pet Type
16.1.2.3. By Sales Channel
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2022
16.2.2.1. By Product Type
16.2.2.2. By Pet Type
16.2.2.3. By Sales Channel
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2022
16.3.2.1. By Product Type
16.3.2.2. By Pet Type
16.3.2.3. By Sales Channel
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2022
16.4.2.1. By Product Type
16.4.2.2. By Pet Type
16.4.2.3. By Sales Channel
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2022
16.5.2.1. By Product Type
16.5.2.2. By Pet Type
16.5.2.3. By Sales Channel
16.6. U.K.
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2022
16.6.2.1. By Product Type
16.6.2.2. By Pet Type
16.6.2.3. By Sales Channel
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2022
16.7.2.1. By Product Type
16.7.2.2. By Pet Type
16.7.2.3. By Sales Channel
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2022
16.8.2.1. By Product Type
16.8.2.2. By Pet Type
16.8.2.3. By Sales Channel
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2022
16.9.2.1. By Product Type
16.9.2.2. By Pet Type
16.9.2.3. By Sales Channel
16.10. Poland
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2022
16.10.2.1. By Product Type
16.10.2.2. By Pet Type
16.10.2.3. By Sales Channel
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2022
16.11.2.1. By Product Type
16.11.2.2. By Pet Type
16.11.2.3. By Sales Channel
16.12. Czech Republic
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2022
16.12.2.1. By Product Type
16.12.2.2. By Pet Type
16.12.2.3. By Sales Channel
16.13. Romania
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2022
16.13.2.1. By Product Type
16.13.2.2. By Pet Type
16.13.2.3. By Sales Channel
16.14. India
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2022
16.14.2.1. By Product Type
16.14.2.2. By Pet Type
16.14.2.3. By Sales Channel
16.15. Bangladesh
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2022
16.15.2.1. By Product Type
16.15.2.2. By Pet Type
16.15.2.3. By Sales Channel
16.16. Australia
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2022
16.16.2.1. By Product Type
16.16.2.2. By Pet Type
16.16.2.3. By Sales Channel
16.17. New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2022
16.17.2.1. By Product Type
16.17.2.2. By Pet Type
16.17.2.3. By Sales Channel
16.18. China
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2022
16.18.2.1. By Product Type
16.18.2.2. By Pet Type
16.18.2.3. By Sales Channel
16.19. Japan
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2022
16.19.2.1. By Product Type
16.19.2.2. By Pet Type
16.19.2.3. By Sales Channel
16.20. South Korea
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2022
16.20.2.1. By Product Type
16.20.2.2. By Pet Type
16.20.2.3. By Sales Channel
16.21. GCC Countries
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2022
16.21.2.1. By Product Type
16.21.2.2. By Pet Type
16.21.2.3. By Sales Channel
16.22. South Africa
16.22.1. Pricing Analysis
16.22.2. Market Share Analysis, 2022
16.22.2.1. By Product Type
16.22.2.2. By Pet Type
16.22.2.3. By Sales Channel
16.23. Israel
16.23.1. Pricing Analysis
16.23.2. Market Share Analysis, 2022
16.23.2.1. By Product Type
16.23.2.2. By Pet Type
16.23.2.3. By Sales Channel
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Product Type
17.3.3. By Pet Type
17.3.4. By Sales Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Groomer’s Choice
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Rosewood Pet Products
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Resco
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Hagen Inc.
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. Spectrum Brand Holdings
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. PetEdge
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Petco Animal Supplies Inc.
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Gear LLC
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Mungo & Maud, A.B.O.
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. Boss Pet Products Inc.
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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