The personalized skincare serum market size stands at USD 650.9 million in 2024 and is anticipated to surpass a valuation of USD 2,477.3 million by 2034. The personalized skincare serum market expansion is estimated at a CAGR of 14.3% from 2024 to 2034.
The ability of AI and machine learning to formulate certain products based on skin types is a significant growth driver for personalized skincare serums market. They utilize big data techniques to scan for skin type, condition, lifestyle, and environment and then algorithmically prescribe the right ingredients and products for users.
This involves continually improving AI algorithms by feeding it new data sets, allowing the system to constantly update and optimize product recommendations based on consumers’ shifting skincare needs over time. In addition to increasing the effectiveness of skincare serums, this method also stimulates consumer demand and brand loyalty as users see positive changes in skin conditions.
For example, Cetaphil released an AI skin assessment feature in March 2023. It uses AI skin analysis technology by beauty tech provider, Perfect Corp. In this, users will take a selfie to find out their skin type, concerns, and their risk of developing various skin conditions. These include categories like acne, redness, hydration, hyperpigmentation, and anti-aging. The company also plans to optimize its retail experience by employing AI and other sophisticated technologies to determine consumer skin and product usage.
There’s no hesitation in the fact that the beauty industry is shifting towards more organic and safe ingredients. This trend is spurred by the rising awareness of the possible negative impacts that synthetic compounds might have on human health and their general impacts on the environment. This can be achieved by the inclusion of raw and organic materials that are either non-toxic or considerably low toxicity in the skincare serum industry.
The serums are appropriate for addressing different skin types and concerns. Consumers want to know what they are putting into their bodies and trust that these foods and products are from credible brands. Since there is a growing number of individuals who prioritize their clean beauty and overall health, there is an increased need for personal skincare blends.
| Attributes | Description |
|---|---|
| Previous Valuation in 2023 | USD 573.5 million |
| Current Valuation in 2024 | USD 650.9 million |
| Forecasted Valuation in 2034 | USD 2,477.3 million |
| Value CAGR (2024 to 2034) | 14.3% |
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Epigenetic Skincare is an Emerging Theme in the Industry
Epigenetic skincare is the current trend in the beauty industry. It focuses on using principles of epigenetics, the process by which the expression of a gene can be altered by experience or environment without changing the DNA sequence. Active ingredients in cosmetic products that target skin cell functions and cell longevity.
These often include tailored serums that aim to modulate the skin genes and overall skin function. Such products are typically formulated to include substances naturally capable of mitigating the effects of DNA damage. They stimulate cellular repair and generally increase the skin’s resistance to environmental factors.
Because epigenetic skincare actively influences the skin at the genetic level, its effects should be more enduring. This strategy captures the attention of consumers who want to try new technologies and new solutions for their skin and helps to increase interest and demand for personalized skincare.
Like, in June 2023, skincare brand Lyma launched a new serum and cream starter kit that uses the science of epigenetics. The skincare products feature over 80% actives.
Rise of Subscription Services is a Boon for the Industry
Subscription services for skincare products continue to develop as a trend due to their practicality and the opportunity for constant adjustments. These services usually entail frequent supply of customized products based on ongoing skin evaluation and/or customer response.
The subscription model is a good way to increase customer retention because it guarantees regular attention for all customers and allows people to switch their products with just one click. The consistency of receiving revenue also ensures that brands have financial stability and can maintain investments in innovation. The convenience and personalization of subscription-based skincare products remain a strong driver of this market’s expansion.
Focus on Sustainability is Opportunistic for Players
Brands are constantly becoming more sustainable and ethical for consumers. Personalized skincare serum brands can benefit from this trend by embracing sustainable development principles. This can include the use of recycled packaging, raw materials being sourced from responsible companies, and also intaking a zero waste production policy. Promotional campaigns that emphasize these practices can appeal to environmentally aware customers.
This move can make the brand stand out in a crowded market. Also, the disclosure of ethical production methods and company commitments to sustainability can be beneficial for creating trust and customer loyalty. In this way, brands can help solve environmental problems and also increase their value and popularity. This can eventually lead to commercial expansion.
The personalized skincare serum market growth from 2019 to 2023 was clocked at a 13.3% CAGR. The industry size stood at USD 348 million in 2019 and surpass USD 573.5 million in 2023. Skincare direct-to-consumer brands have rewritten the rules of the beauty business by selling custom formulations over the internet.
These brands use technology and algorithmic approaches to develop personalized skincare products that are tailored to consumer’s specific needs. The ease of use, affordability, and personalization of DTC brands explain why the sales of personalized skincare serums have been booming in recent years.
Influencer marketing and social media have promoted the adoption of personalized skincare serums. Individuals, such as beauty experts, share their routines and recommend specific products to their audience to raise awareness and usage.
The future of this industry looks promising at a 14.3% CAGR estimated till 2034. Companies will expand their product line to cover more skin issues, more target audiences, and aspects of healthy living. Standalone brands in the domain of skincare can focus on creating products that target anti-aging and other medical issues/concerns. It is expected that with increased knowledge regarding custom-formulated skincare and increased disposable incomes in emerging markets, there is a great opportunity for expansion.
Principal Consultant
This section gives insights into the future outlook of the personalized skincare serum industry. Information on regions like North America, Europe, Asia Pacific, and others has been granulated, focusing on the top countries. India is anticipated to be at the forefront with a 19.1% CAGR until 2034.
Singapore follows next, expanding at a 16.8% CAGR till 2034. Japan is also in the list, expanding at a 16.6% CAGR till 2034. This data suggests that Asia Pacific, more importantly, the Southeast Asia region is likely to lead the industry in the coming decade.
| Countries | Value CAGR (2024 to 2034) |
|---|---|
| India | 19.1% |
| Singapore | 16.8% |
| Japan | 16.6% |
The demand for personalized skincare serums in India will amplify at a 19.1% CAGR until 2034. With a growing middle class and urbanization, there’s a high interest in high-end skincare, especially custom-formulated serums. Brands capitalize on cultural well-being trends by using Ayurveda and other traditional products.
The entertainment industry and social media influencers have a critical role in increasing the popularity of these products. The development of e-commerce makes wider accessibility; the education of skincare makes more people strive for personalization. With the trend of sustainability, brands develop innovative strategies, using environment-friendly initiatives, to meet the needs of the Indian market.
The sales of personalized skincare serums in Singapore will augment at a 16.8% CAGR till 2034. In Singapore, demand for personalized skincare is on the rise alongside values of sustainability and ethical sourcing tied to conscious consumerism. Companies counter with sustainability and supply chain accountability. Wellness integration refers to total skin health, which involves embracing lifestyle changes such as stress management and healthy nutrition.
The luxury market sets trends for high-quality products and creates a demand for using unique and high-quality products that brands respond to by providing individual formulas and additional services for loyal customers. This focus on sustainability, wellness, and luxury shapes the Singaporean personalized skincare market and meets the demands of conscious consumers looking for high-quality, ethical, and luxurious products.
The growth of the personalized skincare serum market in Japan is estimated at a 16.6% CAGR until 2034. In Japan, personalized skincare is tech-driven, integrating AI and 3D assessment for optimal products. The way of life practices such as beauty rituals and practices continue to influence innovation and fuelling desire for personalized products. Anti-aging serum targets the aging society by capitalizing on effective ingredients in makeup.
Natural products derived from Japanese spices/foods intensify the orientality and potency of compounded products. ‘J-beauty’ focuses on quality not quantity and that less is more. The industry also thrives due to men’s beauty and androgynous products, corresponding to the change in beauty perceptions.
This section takes a closer look at the market segmentation of personalized skincare serum by product type and formulation. The anti-aging serum product type segment leads with 27.7% of shares captured in 2024. Under formulation, the oil segment leads with 46.3% of shares garnered in 2024.
| Segment | Anti-aging Serum (Product Type) |
|---|---|
| Value Share (2024) | 27.7% |
As the global population ages, demand surges for anti-aging serums targeting wrinkles, fine lines, and firmness loss. Heightened awareness prompts proactive skincare, driving personalized solutions tailored to individual concerns. Technological strides yield potent formulations, utilizing retinoids and peptides for visible results.
Customization allows tailored regimens addressing specific aging signs, fostering demand for personalized options. Preventative skincare gains traction, emphasizing early intervention against environmental stressors. Social media influencers amplify the trend, promoting anti-aging serums as essential components of skincare routines. These factors fuel their dominance in the personalized skincare market.
| Segment | Oil (Formulation) |
|---|---|
| Value Share (2024) | 46.3% |
Oil-based serums offer potent moisturization, catering to diverse skin types with lightweight options like jojoba oil. Their natural, plant-derived ingredients align with consumer preferences for clean beauty. Anti-aging properties of oils like rosehip and argan meet demand for rejuvenating skincare solutions.
Customization allows tailored formulations targeting specific concerns, enhancing the personalized skincare experience. Luxurious textures provide a sensory indulgence, elevating the skincare ritual. As consumers prioritize hydration, nourishment, and sensorial pleasure, oil-based serums remain a popular choice for personalized skincare regimens, reflecting a shift towards holistic skincare experiences.
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The personalized skincare serum market features well-established brands like SkinCeuticals and Clinique iD due to their extensive reach and credibility. New entrants like Curology or Proven Skincare innovate with tech-enabled direct-to-consumer delivery and tailor-made approaches.
Skin Inc. and Atolla are examples of niche brands, Skin Inc. focuses on the mid-to-premium market segment, while Atolla is a luxury brand. Function of Beauty and Y’OUR Skincare are examples of disruptors; both companies offer personalized products and a subscription model.
Recent Developments
The industry is segmented into Anti-Aging Serum, Skin Whitening Serum, Anti-Ace Serum, Glowing Skin Serum, Anti-Blemish Serum, and Others.
The sector is classified into Oil, Gel, Emulsion, and Others.
The industry trifurcates into Dry, Sensitive, and Oily.
The sector is segregated into Supermarkets/Hypermarkets, Department Stores, Beauty Retailers, Specialty Stores, Online Retailers, and Others.
Analysis of the market has been conducted in the countries of North America, Latin America, Europe, East Asia, South Asia & Pacific, Middle East & Africa (MEA).
Industry is set to reach USD 650.9 million by 2024.
The industry is expected to reach USD 2,477.3 million by 2034.
Industry is set to report a CAGR of 14.3% from 2024 to 2034.
Anti-aging serum leads the industry, with a share of 27.7% for 2024.
The market in India is expected to advance at a CAGR of 19.1% through 2034.
1. Executive Summary
2. Industry Introduction, including Taxonomy and Market Definition
3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections
5. Pricing Analysis
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034
6.1. Skin Concern
6.2. Product Type
6.3. Distribution Channel
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Skin Concern
7.1. Anti-Aging
7.2. Skin Brightening
7.3. Hydrating
7.4. Free-radical Fighting
7.5. Acne-prone
7.6. Sensitive
7.7. Reparative
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
8.1. Face Serum
8.2. Body Serum
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel
9.1. Subscription
9.2. Brand to Customer/ Direct Sales
9.3. Modern Trade
9.4. Specialty Stores
9.5. Mono Brand Stores
9.6. E-Commerce
9.7. Other Distribution Channels
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
10.1. North America
10.2. Latin America
10.3. Western Europe
10.4. South Asia
10.5. East Asia
10.6. Eastern Europe
10.7. Middle East & Africa
11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
13. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
14. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
15. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
16. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
17. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
18. Sales Forecast 2024 to 2034 by Skin Concern, Product Type, and Distribution Channel for 30 Countries
19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
20. Company Profile
20.1. IPSY
20.2. Lookfantastic
20.3. Hero Cosmetics
20.4. Dermstore
20.5. Sephora
20.6. Curology
20.7. Liberty London
20.8. Beauty Pie
20.9. The Detox Market
20.10. Fab Bag
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Personalized Skincare Serum Market
