In the recently upgraded market intelligence report, FMI shares that the Personalized Nutrition Market is predicted to be valued at USD 3,435.20 million in 2024. The market growth is led by customized interventions that are not only elevating the quality of life but also gaining widespread attention as an innovative approach to avoid diseases.
As personalized nutrition solutions are transitioning to the mainstream, the market can expect a growth potential of USD 5,122.10 million by 2034, arriving at a CAGR of 4.1%.
| Attributes | Key Insights |
|---|---|
| Personalized Nutrition Market Size (2024E) | USD 3,435.20 million |
| Market Valuation (2034F) | USD 5,122.10 million |
| Value-based CAGR (2024 to 2034) | 4.1% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
This is only the tip of the iceberg, with a focus mainly on developed countries. The market in its entirety holds a lot of potential with many trends and opportunities, apart from this, making it an alluring venture for investors.
Ahead in the report, business opportunities in emerging markets are also weighed by FMI analysts.
| Leading Product Type | Personalized Supplements |
|---|---|
| Value Share (2024) | 54.30% |
Demand for personalized supplements has been increasing against the backdrop of surging chronic diseases. Rampantly increasing diseases like diabetes, obesity, malignant tumors, and cardiovascular disease are contributing to the surging demand for personalized supplements worldwide.
Key players can expect this segment to grow and stand at 54.30% market share by the end of 2024.
| Leading Sales Channel | Wellness and Fitness Center |
|---|---|
| Value Share (2024) | 29.80% |
Manufacturers of personalized nutrition are collaborating with wellness and fitness centers to increase their sales. Their reliance on wellness and fitness centers emerges from the fact that people tend to buy from people they are familiar with. Wellness and fitness centers are prompted to sell custom-made nutrition products as they get a commission on the sales of these products.
Another reason why these centers are a preferred choice among manufacturers is that these centers already attract health-conscious consumers in large crowds. So, it gets easy to promote and sell their nutrition products to their target customers.
The customer base of wellness and fitness centers also includes people dealing with health issues who seek calm, relaxing, and effective exercise to ease their symptoms. By allying with such centers, players also gain access to ailing populations who need highly personalized nutrition.
Principal Consultant
| Countries | Forecast CAGR (2024 to 2034) |
|---|---|
| United States | 3.10% |
| Germany | 4.20% |
| China | 5.00% |
| Japan | 5.60% |
| India | 6.80% |
India’s personalized nutrition market is predicted to accelerate at a CAGR of 6.80% over the next ten years. The market is propelled by the expanding elderly population in the country, who are more susceptible to various health problems that can be addressed by the use of tailored nutrition.
The middle-class population of India is also growing in size and has increased disposable income. Since a large proportion of this income is spent on health and wellness products, including personalized nutrition, India stands a chance to grow bigger in size in a short time.
The flourishing retail sector of India is also raising the distribution and availability of bespoke nutrition products in the Indian economy. This makes them more accessible to the inhabitants.
The government of India is favoring the nutraceutical industry. It has been taking concrete steps to promote adapted nutrition, like offering tax incentives for firms that invest in research and development.
India is expected to emerge as a robust player in the personalized dietary products market. The country is also offering key players opportunities to import and export nutraceutical products to make this market bigger in the future.
China presents itself as a remunerative market for personalized nutrition players. Industry participants can expect a growth potential of 5.00% over the next 10 years.
The surging count of startups and Fast-moving Consumer Goods (FMCG) firms in the customized nutrition market is creating an optimistic competitive landscape, with innovations in line. Additionally, top food companies are investing in the research of customized nutrition, which is another factor pushing market growth.
The growing focus on health and wellness in China is fueling the demand for nutraceutical products in India, like functional foods, dietary supplements, and functional beverages. Further, increasing emphasis on preventative health is encouraging people to look for products to help them ensure their health and avoid the occurrence of diseases. This has pushed the demand for nutraceutical products to help them offer certain health benefits.
Japan’s market is on its way to bud at a CAGR of 5.60% over the upcoming decade. Leading players are watching out for Japan as personalized nutrition has become a hot take in the country with a rapidly increasing aging population and surging consumer awareness of the link between health and diet.
Nestlé had selected Japan as a place to pilot its very first personalized nutrition program. The program included DNA testing and nutrition services to around 1,00,000 Japanese participants. Progressions like these are helping the market to expand further.
Consumers in Japan are showing significant interest in food and beverage products that are tailored to an individual’s nutrition needs. Key motivators that are pushing for the sales of personalized dietary products include healthy aging and improving immunity.
For customized solutions, categories like yogurt, juice, high-protein foods and beverages, and cookies/biscuits are the preferred choices among customers in Japan.
The United States personalized nutrition market is estimated to expand at a 3.10% CAGR over the upcoming decade. Within the country, two main consumer profiles are surfacing, i.e., senior citizens and digital generations like millennials and Gen Z.
These population bases form a substantial consumer base for personalized dietary products products. Additionally, consumers in America are also keen on seeking personalized advice and solutions to improve their health. Thus, creating demand for personalized nutrition.
Early availability of the latest technologies in personalized dietary products is also propelling market growth. In the past few years, various applications providing initialed nutrition services have been introduced in the United States that incorporate features like adapted meals or certain diets and follow-up of health data to adapt nutritional suggestions.
The personalized nutrition market in Germany is growing at a 4.20% CAGR since the start of the forecast period. The country is a torchbearer of innovation in the Europe region. Therefore, the growth in the country is expected to reflect in Europe’s market value in the personalized dietary products space.
The market is driven by the rising availability of user-generated data in health monitoring applications, which is enhancing the use cases of these health apps. Key players are transforming patient-generated data into resourceful inputs with the help of modern digital technology.
The top-performing food and beverage firms are further making inroads into this market. For instance, MyMuesli, which is a food firm, employs lean manufacturing to permit customers to develop personalized cereal mixes.
The company also went so far as to introduce DNA and blood tests that encourage individuals to change muesli mixes to their particular micronutrient and macronutrient requirements. These factors are pushing the demand for personalized nutrition in Germany.
The personalized nutrition market is planning to penetrate the market with various strategies. This includes working with downstream and upstream industries as well as scientific academies to build a name for themselves in the industry, with the end market as the focus of their efforts.
The players are further collaborating with global as well as domestic suppliers of nutrient raw materials to make their recommendations accessible to their customers. Additionally, players are investing their resources in research and development of personalized dietary products for people with different sorts of diseases.
Some companies are taking up the research and development for product innovation and to increase the application areas of tailored nutrition.
Leading players in the market are conducting regular exchanges in market trends and insights for a sound go-to-market tactic to actively promote and raise awareness about customized nutrition.
News Section Bringing Latest Developments by Competing Firms in the Spotlight
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Current projections of the market indicate a valuation of USD 3,435.20 million in 2024.
Looking ahead to 2034, the current forecast projects a CAGR of 4.1% for the industry.
FMI predicts the market to reach USD 5,122.10 million by 2034.
Personalized supplements are predicted to hold a significant market share during the forecast period.
Japan, India, and China are predicted to offer lucrative opportunities for investors and stakeholders.
Nestlé S.A, BASF SE, and DSM are powerful players in this industry.
1. Executive Summary
2. Market Overview
3. Market Background
4. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
5.1. Personalized Supplements
5.2. Personalized Diet Plans
5.3. Personalized Beverages
5.4. Diseases Based
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Measurement Method
6.1. Active Measurement
6.2. Standard Measurement
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
7.1. Direct to Consumer Delivery Services
7.2. Wellness and Fitness Centers
7.3. Hospitals & Clinics
7.4. Pharmacies
7.5. Online
7.6. Retail Stores
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
8.1. North America
8.2. Latin America
8.3. Western Europe
8.4. Eastern Europe
8.5. South Asia and Pacific
8.6. East Asia
8.7. Middle East and Africa
9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
16. Key Countries Market Analysis
17. Market Structure Analysis
18. Competition Analysis
18.1. Nestlé S.A
18.2. BASF SE
18.3. Care/of
18.4. DNAFit
18.5. mymuesli AG
18.6. General Mills, Inc.
18.7. Nutrigenomix Inc.
18.8. Telomere Diagnostics, Inc
18.9. Habit Food Personalized, LLC
19. Assumptions & Acronyms Used
20. Research Methodology
Explore Food and Beverage Insights
View Reports
Personalized Nutrition Market
