Personalized Medicine Market Outlook (2023 to 2033)

The newly released Personalized Medicine Market analysis report by Future Market Insights shows that global sales of the Personalized Medicine Market in 2022 were held at US$ 326.7 Billion. With a CAGR of 7.8% from 2023 to 2033, the market in the country is expected to reach US$ 690.9 Billion. Market through Personalized Nutrition & Wellness is expected to be the highest revenue generating segment, projected to grow at a CAGR of over 6.5% from 2023 to 2033.

Attribute Details
Global Personalized Medicine Market (2023) US$ 326.7 Billion
Global Personalized Medicine Market (2033) US$ 690.9 Billion
Global Personalized Medicine Market CAGR (2023 to 2033) 7.8%
USA Personalized Medicine Market CAGR (2023 to 2033) 6.9%
Key Companies Profiled
  • GE Healthcare
  • Illumina, Inc.
  • ASURAGEN, INC.
  • Abbott
  • Dako A/S
  • Exact Sciences Corporation
  • Cepheid, Inc.
  • Decode Genetics, Inc.
  • QIAGEN
  • Exagen Inc.
  • Precision Biologics
  • Celera Diagnostics LLC
  • Biogen
  • Genelex
  • Genentech, Inc.
  • 23andMe, Inc.

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Revenue of Personalized Medicine Market from 2018 to 2022 Compared to Demand Outlook for 2023 to 2033

As per the Personalized Medicine Market research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2018 to 2022, the market increased at around 6.6% CAGR.

The initiatives of the Precision Medicine Initiative have allowed and encouraged scientists from diverse backgrounds to work collectively. Achieving the objective of precision medicine will require creativity and collaboration among scientists, doctors, software developers, data scientists, patient advocacy groups, and governments, among other interested parties. In online collaborative forums, these groups can collaborate.

AdventHealth, for example, will expand its genomics program in 2022 by adding an initiative designed to better use data from profiles and molecular testing. This dataset will act as a hub for incorporating longitudinal patient data in disease analysis, which will make it possible for AdventHealth to forecast disease and create a more accurate response to treatment.

Starting in April 2023, a Nordic Precision Medicine Forum will be held at which academics and industry professionals in the fields of precision medicine and pharmaceutical manufacturing will discuss ways in which research can become more advanced and better to find elements of high product value capable of translation into the medical industry.

In addition, online forums for particular disciplines such as oncology and neurology will aid the growth of the business in this industry. For example, in May 2023 and in November 2023, online forums will be hosted in New Jersey and Berlin to allow healthcare experts, industry representatives, patients' organizations, researchers, payers, and government to share their knowledge and experiences with a more enhanced cancer treatment in the US.

Customer needs and technological advancements are two other key factors driving market growth. In November 2022, for example, the Cleveland Clinic expanded its cutting-edge genetic testing platform for cancer patients, making it the standard treatment. Whole-exome sequencing, which analyzes all other regions of the genome, has improved the capacity to analyze genomic content in tumor tissue samples. RNA sequencing, which examines how proteins in the tissue are encoded, is a complementary technological development in this field.

The market will generally develop at an encouraging pace throughout the forecast period, mainly due to the developments toward precision medications and diagnostics, along with the innovations such as Next Generation Sequencing and large genomic information. The market's progression will not be held back by the inclination toward preventive care over treatment-based care.

Which Factors are Propelling Personalized Medicine Demand?

In recent years, a significant focus is on how to employ advanced analytics, customized drugs, patient data, and other tools to better identify and treat illnesses. People are becoming more aware of the benefits of personalized treatment, and more genetic databases are being developed. These factors have been driving the global market for personalized medicine.

More patients using personalized medication might help neurology, lung medicine, antiviral medicine, and psychiatry. This would broaden the global market for personalized treatment. The global personalized medicine market is also faltering as a result of increased research and development costs and poor side effects.

Over the forecast period, the personalized medicine market is expected to grow as more people develop chronic illnesses such as diabetes and cancer, more people receive combination pharmacological therapy, the global population ages, and more clinical studies for personalized medicine are conducted in neurology departments.

However, the exorbitant cost of customized drugs is stifling business growth. Due to the favorable government reimbursement criteria and low medical defect and side effect concerns, the market is expected to grow.

The growing number of cancer types and the low cost of personalized medicine therapy in cancer medications are expected to boost the global personalized medicine market. Cancer killed more than 9 million people in 2018, according to the World Health Organization. It kills almost one out of every six people worldwide.

Since it has aided in the discovery of cancerous tissues, personalized medicine is anticipated to grow in popularity in the future years. Other advantages include fewer negative effects and more acceptance in developed countries, which boosts the global market. Customized medicine allows for the development of treatment plans based on the immunophenotype of each patient.

If employed to treat different malignancies, the market for personalized medicine in underdeveloped countries will grow quickly in the coming years. People are becoming more aware of how it may help them and how quickly it has transformed other types of diseases.

Sabyasachi Ghosh
Sabyasachi Ghosh

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Region-wise Analysis

Which Region is projected to Offer the Significant Opportunity for Personalized Medicine Market?

North America was the prominent market for personalized medicines. The development of next-generation sequencing technologies and the implementation of health information technology systems are assisting in the expansion of the personalized medicine industry in North America. These technologies make it simple to get customized pharmacogenomic information in a timely and convenient manner.

Similarly, the market in Asia-Pacific is predicted to develop the most rapidly in the coming years. This is because it is highly inexpensive to conduct clinical trials for novel precision medicines and diagnostics in this area, which draws investment from outside of the region.

Country-wise Analysis

USA Personalized Medicine Market Analysis

The market in the USA is expected to reach a valuation of US$ 256 Billion by 2033, growing at a CAGR of around 7%. The growing expenditure of Americans on healthcare is one of the key factors driving the market in the country. With the surge in the number of personalized medicine providers the market in the country is expected to grow at a significant pace in the forthcoming years.

United Kingdom Personalized Medicine Market Analysis

The market in the United Kingdom is expected to reach a valuation of US$ 50 Billion by 2033. Growing with a CAGR of 8.5% during the forecast period, the market in the country is projected to garner an absolute dollar opportunity of US$ 25 Billion.

Japan Personalized Medicine Market Analysis

In Japan, the market is expected to grow at a CAGR of 7.8% from 2023 to 2033, reaching US$ 49 Billion by 2033. The market in the country is expected to gross an absolute dollar opportunity of US$ 20 Billion during the forecast period.

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Category-wise Insights

Which Type of Personalized Medicine is Expected to Score the Highest Growth in the Coming Years?

Personal nutrition and wellness was the most profitable segment of the market in 2022, accounting for over 60% of the total revenue. As they are offered over the counter, personal nutrition and wellness products are also more convenient for customers to purchase. As a result, they are more accessible to general consumers and are less likely to encounter legal difficulties.

Companies are also introducing new individualized nutrition solutions, which is one of the key factors towards the market growth. For instance, Nestlé introduced nesQino in April 2020, a customized healthy superfood drink produced with natural ingredients that can be customized to meet the needs of each individual. Vegetables, fruits, nuts, microalgae, and seeds are among the elements used in the creation of the novel beverage.

Competitive Analysis

The precision medicine industry is moderately competitive, with several large corporations as well as a slew of smaller businesses vying for clients' attention. Because of technological advancements and product improvements, the introduction of new technologies at low cost is assisting mid-size to small businesses in expanding their market presence. Among the firms with a strong presence in the sector are GE Healthcare, Illumina, Inc., ASURAGEN, INC., Abbott, Dako A/S, Exact Sciences Corporation, Cepheid, Inc., Decode Genetics, Inc., QIAGEN, Exagen Inc., Precision Biologics, Celera Diagnostics LLC, and Biogen.

Some of the recent developments of key Personalized Medicine providers are as follows:

  • In February 2021, Illumina, Inc. entered into a study agreement with the Belgian Society of Medical Oncology to investigate Comprehensive Genomic Profiling in advanced metastatic cancer patients.
  • In January 2019, Metagenics, Inc. announced that it has introduced a clinical research laboratory and patient clinic named Personalized Lifestyle Medicine Center in Washington.
  • In March 2019, Vitamin Packs Inc. launched PERSONA nutrition, its new vitamin supplement for personalized health.

Similarly, recent developments related to the companies in Personalized Medicine Market have been tracked by the team at Future Market Insights, which are available in the full report.

Market Segments Covered in Personalized Medicine Market Analysis

By Type:

  • Personalized Medicine Diagnostics
    • Genetic Testing
    • DTC Diagnostics
    • Esoteric Lab Services
    • Esoteric Lab Tests
  • Personalized Medicine Therapeutics
    • Pharmaceutical
    • Genomic Medicine
    • Medical Devices
  • Personalized Medical Care
    • Telemedicine
    • Health Information Technology
  • Personalized Nutrition & Wellness
    • Retail Nutrition
    • Complementary & Alternative Medicine

By Region:

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA

Frequently Asked Questions

What was the Market Value in 2022?

In 2022, the market was valued at US$ 326.7 billion.

What is the Growth Forecast for the Personalized Medicine Market?

The market is likely to experience a 7.8% CAGR through 2033.

What is the Expected United States Personalized Medicine Market Size by 2033?

The market in the United States is expected to reach a valuation of US$ 256 billion by 2033.

What is the Growth Potential of the United States Market?

The market in the United States is expected to surge at a CAGR of 6.9%.

What is the CAGR of the Personalized Medicine Market in Japan?

The market in Japan is likely to expand at a CAGR of 7.8%.

Table of Content

1. Executive Summary | Personalized Medicine Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Billion) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Billion) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Billion) & Volume (Units) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Billion) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Diagnostics

            5.3.1.1. Genetic Testing

            5.3.1.2. DTC Diagnostics

            5.3.1.3. Esoteric Lab Services

            5.3.1.4. Esoteric Lab Tests

        5.3.2. Therapeutics

            5.3.2.1. Pharmaceutical

            5.3.2.2. Genomic Medicine

            5.3.2.3. Medical Devices

        5.3.3. Personalized Medical Care

            5.3.3.1. Telemedicine

            5.3.3.2. Health Information Technology

        5.3.4. Personalized Nutrition & Wellness

            5.3.4.1. Retail Nutrition

            5.3.4.2. Complementary & Alternative Medicine

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    6.1. Introduction

    6.2. Historical Market Size Value (US$ Billion) & Volume (Units) Analysis By Region, 2018 to 2022

    6.3. Current Market Size Value (US$ Billion) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        6.3.1. North America

        6.3.2. Latin America

        6.3.3. Europe

        6.3.4. Asia Pacific

        6.3.5. MEA

    6.4. Market Attractiveness Analysis By Region

7. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    7.1. Historical Market Size Value (US$ Billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    7.2. Market Size Value (US$ Billion) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        7.2.1. By Country

            7.2.1.1. Value (US$ Billion) & Volume (Units)ed States

            7.2.1.2. Canada

        7.2.2. By Product Type

    7.3. Market Attractiveness Analysis

        7.3.1. By Country

        7.3.2. By Product Type

    7.4. Key Takeaways

8. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Billion) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. Brazil

            8.2.1.2. Mexico

            8.2.1.3. Rest of Latin America

        8.2.2. By Product Type

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

    8.4. Key Takeaways

9. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Billion) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Germany

            9.2.1.2. United Kingdom

            9.2.1.3. France

            9.2.1.4. Spain

            9.2.1.5. Italy

            9.2.1.6. Russia

            9.2.1.7. Rest of Europe

        9.2.2. By Product Type

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

    9.4. Key Takeaways

10. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Billion) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. China

            10.2.1.2. Japan

            10.2.1.3. India

            10.2.1.4. South Korea

            10.2.1.5. Australia

            10.2.1.6. Rest of APAC

        10.2.2. By Product Type

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

    10.4. Key Takeaways

11. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Billion) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. South Africa

            11.2.1.2. Saudi Arabia

            11.2.1.3. UAE

            11.2.1.4. Israel

            11.2.1.5. Rest of MEA

        11.2.2. By Product Type

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

    11.4. Key Takeaways

12. Key Countries Market Analysis

    12.1. Value (US$ Billion) & Volume (Units)ed States

        12.1.1. Pricing Analysis

        12.1.2. Market Share Analysis, 2022

            12.1.2.1. By Product Type

    12.2. Canada

        12.2.1. Pricing Analysis

        12.2.2. Market Share Analysis, 2022

            12.2.2.1. By Product Type

    12.3. Brazil

        12.3.1. Pricing Analysis

        12.3.2. Market Share Analysis, 2022

            12.3.2.1. By Product Type

    12.4. Mexico

        12.4.1. Pricing Analysis

        12.4.2. Market Share Analysis, 2022

            12.4.2.1. By Product Type

    12.5. Germany

        12.5.1. Pricing Analysis

        12.5.2. Market Share Analysis, 2022

            12.5.2.1. By Product Type

    12.6. United Kingdom

        12.6.1. Pricing Analysis

        12.6.2. Market Share Analysis, 2022

            12.6.2.1. By Product Type

    12.7. France

        12.7.1. Pricing Analysis

        12.7.2. Market Share Analysis, 2022

            12.7.2.1. By Product Type

    12.8. Spain

        12.8.1. Pricing Analysis

        12.8.2. Market Share Analysis, 2022

            12.8.2.1. By Product Type

    12.9. Italy

        12.9.1. Pricing Analysis

        12.9.2. Market Share Analysis, 2022

            12.9.2.1. By Product Type

    12.10. Russia

        12.10.1. Pricing Analysis

        12.10.2. Market Share Analysis, 2022

            12.10.2.1. By Product Type

    12.11. China

        12.11.1. Pricing Analysis

        12.11.2. Market Share Analysis, 2022

            12.11.2.1. By Product Type

    12.12. Japan

        12.12.1. Pricing Analysis

        12.12.2. Market Share Analysis, 2022

            12.12.2.1. By Product Type

    12.13. India

        12.13.1. Pricing Analysis

        12.13.2. Market Share Analysis, 2022

            12.13.2.1. By Product Type

    12.14. South Korea

        12.14.1. Pricing Analysis

        12.14.2. Market Share Analysis, 2022

            12.14.2.1. By Product Type

    12.15. Australia

        12.15.1. Pricing Analysis

        12.15.2. Market Share Analysis, 2022

            12.15.2.1. By Product Type

    12.16. South Africa

        12.16.1. Pricing Analysis

        12.16.2. Market Share Analysis, 2022

            12.16.2.1. By Product Type

    12.17. Saudi Arabia

        12.17.1. Pricing Analysis

        12.17.2. Market Share Analysis, 2022

            12.17.2.1. By Product Type

    12.18. UAE

        12.18.1. Pricing Analysis

        12.18.2. Market Share Analysis, 2022

            12.18.2.1. By Product Type

    12.19. Israel

        12.19.1. Pricing Analysis

        12.19.2. Market Share Analysis, 2022

            12.19.2.1. By Product Type

13. Market Structure Analysis

    13.1. Competition Dashboard

    13.2. Competition Benchmarking

    13.3. Market Share Analysis of Top Players

        13.3.1. By Regional

        13.3.2. By Product Type

14. Competition Analysis

    14.1. Competition Deep Dive

        14.1.1. GE Healthcare

            14.1.1.1. Overview

            14.1.1.2. Product Portfolio

            14.1.1.3. Profitability by Market Segments

            14.1.1.4. Sales Footprint

            14.1.1.5. Strategy Overview

                14.1.1.5.1. Marketing Strategy

                14.1.1.5.2. Product Strategy

                14.1.1.5.3. Channel Strategy

        14.1.2. Illumina Inc.

            14.1.2.1. Overview

            14.1.2.2. Product Portfolio

            14.1.2.3. Profitability by Market Segments

            14.1.2.4. Sales Footprint

            14.1.2.5. Strategy Overview

                14.1.2.5.1. Marketing Strategy

                14.1.2.5.2. Product Strategy

                14.1.2.5.3. Channel Strategy

        14.1.3. Asuragen Inc.

            14.1.3.1. Overview

            14.1.3.2. Product Portfolio

            14.1.3.3. Profitability by Market Segments

            14.1.3.4. Sales Footprint

            14.1.3.5. Strategy Overview

                14.1.3.5.1. Marketing Strategy

                14.1.3.5.2. Product Strategy

                14.1.3.5.3. Channel Strategy

        14.1.4. Dako A/S

            14.1.4.1. Overview

            14.1.4.2. Product Portfolio

            14.1.4.3. Profitability by Market Segments

            14.1.4.4. Sales Footprint

            14.1.4.5. Strategy Overview

                14.1.4.5.1. Marketing Strategy

                14.1.4.5.2. Product Strategy

                14.1.4.5.3. Channel Strategy

        14.1.5. Abbott Laboratories

            14.1.5.1. Overview

            14.1.5.2. Product Portfolio

            14.1.5.3. Profitability by Market Segments

            14.1.5.4. Sales Footprint

            14.1.5.5. Strategy Overview

                14.1.5.5.1. Marketing Strategy

                14.1.5.5.2. Product Strategy

                14.1.5.5.3. Channel Strategy

        14.1.6. Exact Sciences Corporation

            14.1.6.1. Overview

            14.1.6.2. Product Portfolio

            14.1.6.3. Profitability by Market Segments

            14.1.6.4. Sales Footprint

            14.1.6.5. Strategy Overview

                14.1.6.5.1. Marketing Strategy

                14.1.6.5.2. Product Strategy

                14.1.6.5.3. Channel Strategy

        14.1.7. Biogen International

            14.1.7.1. Overview

            14.1.7.2. Product Portfolio

            14.1.7.3. Profitability by Market Segments

            14.1.7.4. Sales Footprint

            14.1.7.5. Strategy Overview

                14.1.7.5.1. Marketing Strategy

                14.1.7.5.2. Product Strategy

                14.1.7.5.3. Channel Strategy

        14.1.8. Exagen Inc.

            14.1.8.1. Overview

            14.1.8.2. Product Portfolio

            14.1.8.3. Profitability by Market Segments

            14.1.8.4. Sales Footprint

            14.1.8.5. Strategy Overview

                14.1.8.5.1. Marketing Strategy

                14.1.8.5.2. Product Strategy

                14.1.8.5.3. Channel Strategy

        14.1.9. Genelex Corporation

            14.1.9.1. Overview

            14.1.9.2. Product Portfolio

            14.1.9.3. Profitability by Market Segments

            14.1.9.4. Sales Footprint

            14.1.9.5. Strategy Overview

                14.1.9.5.1. Marketing Strategy

                14.1.9.5.2. Product Strategy

                14.1.9.5.3. Channel Strategy

        14.1.10. Precision Biologics, Inc.

            14.1.10.1. Overview

            14.1.10.2. Product Portfolio

            14.1.10.3. Profitability by Market Segments

            14.1.10.4. Sales Footprint

            14.1.10.5. Strategy Overview

                14.1.10.5.1. Marketing Strategy

                14.1.10.5.2. Product Strategy

                14.1.10.5.3. Channel Strategy

        14.1.11. QIAGEN

            14.1.11.1. Overview

            14.1.11.2. Product Portfolio

            14.1.11.3. Profitability by Market Segments

            14.1.11.4. Sales Footprint

            14.1.11.5. Strategy Overview

                14.1.11.5.1. Marketing Strategy

                14.1.11.5.2. Product Strategy

                14.1.11.5.3. Channel Strategy

        14.1.12. Celera Diagnostics LLC

            14.1.12.1. Overview

            14.1.12.2. Product Portfolio

            14.1.12.3. Profitability by Market Segments

            14.1.12.4. Sales Footprint

            14.1.12.5. Strategy Overview

                14.1.12.5.1. Marketing Strategy

                14.1.12.5.2. Product Strategy

                14.1.12.5.3. Channel Strategy

        14.1.13. Genentech, Inc.

            14.1.13.1. Overview

            14.1.13.2. Product Portfolio

            14.1.13.3. Profitability by Market Segments

            14.1.13.4. Sales Footprint

            14.1.13.5. Strategy Overview

                14.1.13.5.1. Marketing Strategy

                14.1.13.5.2. Product Strategy

                14.1.13.5.3. Channel Strategy

15. Assumptions & Acronyms Used

16. Research Methodology

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