The global Personalized Beauty Devices Market is expected to expand at a healthy CAGR of close to 25.6% over the next decade, and cross a valuation of USD 125.3 million in 2033 as customers are increasingly seeking personalization in their daily activities shifting from one size fits for all products.
The consumers are more inclined towards the trend of using personalized beauty devices and other connected beauty devices. As a result, top manufacturers are aiming to provide artificial intelligence (AI) based personalized beauty devices in the market which is highly adopted among the end users.
Growing development and technological advancement are the major drivers which has propelled the demand for such devices in the market.
The advances in human life structures and genomic science have empowered beauty solutions to be customized to a person's attributes or genotype, making them more compelling with rise in millennial population along with the geriatric population, ascend in prevalence of skin problems are some of the major reasons which is expected to drive the sales for personalized beauty devices in the coming foreseeable future.
In its new study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights about key factors driving demand for personalized beauty devices. The report tracks the global demand for personalized beauty devices in 20+ high-growth markets, along with analyzing the impact COVID-19 has had on the personalized beauty devices market.
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 12.8 million |
| Projected Market Size (2033) | USD 125.3 million |
| CAGR through (2023 to 2033) | 25.6% |
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The idea of personalization in beauty industry is a long way from saturation. A convergence of information on the digital platforms has taught customers on their beauty needs.
They know their skin, hair and body best; they additionally realize that everybody is different and need their individual necessities. As they understand that one-size doesn't fit all, personalization in beauty devices offers a credible solution.
The current hectic lifestyle with the ongoing pandemic situation has encouraged consumers to adopt convenient solutions that would help them to maintain their beauty in no time.
Thus, ascend in the demand for instant beauty solutions at their home with customization as per individual need would accelerate the production of personalized beauty devices in the coming forecast period.
According to FMI’s analysis, personalized beauty devices sales would grow at a 25.8% CAGR between 2023 and 2033.
| Period | Market Size (in USD Million) |
|---|---|
| 2018 | USD 4 million |
| 2022 | USD 7 million |
| 2023 | USD 10 million |
| 2033 | USD 100 million |
The prevalence of skin diseases, such as photo-aging, is increasing globally, due to excessive exposure to pollution and ultraviolet (UV) radiation, which is resulting in sunburn, black patches on faces, reduced skin firmness, and hair loss.
According to the report published by American Academy of Dermatology (AAD), about 85% of Americans suffer from the acne and its scars at some stage in their lives.
It also stated that melasma is a skin problem that causes gray and brown patches on the face. To treat all such skin problems, personalized beauty devices are increasingly being adopted. For example, small, brown spots called freckles on people’s face can be treated with personalized beauty devices.
Therefore, growing cases of skin problems drive the growth of the personalized beauty devices market.
The increasing aging population plays a key role in the growing demand for personalized beauty devices. Anti-ageing devices are used to overcome the skin problems in elderly population.
These devices give them a younger look by tightening and rejuvenating the skin, this would lead to an increase adoption of personalized beauty devices which in turn will boost growth of the market.
Among the common trends being observed in the personalized beauty device market is the people's willingness to look young, healthy and attractive. As a result manufacturers are making AI-based personalized beauty devices along with customized products, based on unique beauty requirements.
Beauty devices are becoming smarter with the incorporation of new digital and advances technologies that are becoming better for the body as well as environment.
Recently, L’Oreal SA introduced a new product called Perso. It is a unique device which can formulate a moisturizer based on the skin type and the environment surrounding us.
It can also make custom lip colors to match an outfit. These products are creating a lot of traction among consumer, creating positive impact on the demand for such products.
Unlocking the Potential: Strategies for Success in the Booming Personalized Beauty Devices Market
The rapid integration of digital and the proliferation of online platforms are making people aware about latest and trending products available in the market. Owing to this factor, shoppers associated with personalized beauty devices market are aware of all the requirements of the customers and global skin trends.
The growing influence of social media, beauty bloggers are accelerating the change in consumer preferences towards personalized beauty devices. Beauty experts are actively publishing blogs to guide consumers related to new beauty trends, skin maintenance and routine hacks, new product launches, and other information.
These efforts on the part of beauty bloggers and experts have raised the level of product awareness thus positively impacting the sales of personalized beauty devices.
As wide range of customers prefer buying products online to save their time, most of the market player’s display and sell their products through online platform to increase their customer base. Rise in internet penetration, tech-savvy consumers, and growth in ecommerce market are the factors that drive the growth of the market.
Unawareness among rural and semi urban consumers about personalized beauty devices, its benefits, and lack of education regarding the products discourage the consumers to purchase these devices. As a result, it hampers the sale of the product.
Numerous consumers in developing as well as in developed countries perceive personalized beauty devices as non-essential product and are apprehensive to incorporate the same in their daily lifestyle.
The growth of the global personalized beauty devices is currently being restrained by its high cost. Personalized beauty devices are expensive as compared to any other beauty devices which is a major factor restraining the demand for the product.
The demand in Germany is expected to accumulate a revenue share of 1.6%, finds FMI. Growth registered in this country is mainly attributed to high appearance consciousness and rising consumer income which lead to higher spending on skin care and devices here.
The increasing awareness about the device’s uses in the treatment of various skin and hair diseases is contributing to the growth of the market in this country. Moreover, skin related issues such as acne and freckles are widespread here, which is further encouraging people to use these personalized beauty devices.
India will account for 28.4% sales in South Asia. In India, the personalized beauty device market is booming over the past few years and is expected to register double-digit growth in the near future. Key factors responsible for driving the growth are the increasing urbanization and escalating geriatric population.
According to the United Nations Department of Economic and Social Affairs (UNDESA), by 2050, the population of individuals aged 60 years or above would reach over 300 million in India. This rising aging population in India would lead to an increasing adoption of various personalized devices, which would further boost the growth of the personalized beauty devices market.
Millennials are among of the critical demographic that has largely influenced industry trends especially in India. Millennial have become more conscious about their overall look, skin, and hair. As a result, they do not hesitate to spend on beauty products and is likely to have a positive impact in the sales of personalized beauty devices in the Indian market.
With growing significance of beauty, the demand for personalized beauty products in the United Kingdom is expected to accumulate a revenue share of 21.1% over the forecast period. Many players or manufacturers in the market have positioned their offerings as premium category of personalized products that guarantee ultimate precision and high end results.
Besides this, the players in the market are also focusing on developing ergonomic designs of beauty tool that are more appealing to beauty enthusiasts. Through constant innovation and developments the players have introduced a range limited edition skin care devices that best match consumers premium needs in the country.
Australia will account for 1.8% sales registered in Oceania. Among countries in the Oceania. Australia is emerging as a competitive market with a massive number of local players and international brands such as L’Oreal SA.
Growth opportunities available in the market are attracting several new players who are focusing on increasing their penetration across the globe. The leading companies are investing vast sum of money in research and development activities to offer new products to its consumers.
In terms of product type, the skin care segment is anticipated to dominate in the forecast period, accumulating a revenue share of 29.6%. Growing trend of fresh, glowing and healthy skin is major factor fuelling the market growth.
Manufacturers are using artificial intelligence to create personalized skincare. AI-integrated personalized beauty devices will provide regarding customers’ skin type, enabling them to personalize products according to the skin type.
In-store service type segment is estimated to account for around over 65% of the market in 2023. Busy lifestyle and growing modernization are some of the primary reasons behind the expansion of this segment.
Growing income and improving standard of living are compelling consumers to opt for such services to reduce stress and rejuvenate their skins.
In terms of sales channel, online retail sales channel are still popular with modern trade, department stores and specialty stores together accounting for a significant share in the personalized beauty device market.
The increasing penetration of internet the sales via online retailers are expected to rise at an impressive pace.
The personalized beauty devices market is highly competitive, with various companies and vendors vying for consumers' attention and loyalty. The market comprises both established and emerging players, each offering its own unique set of products and services.
The prominent players in the market include companies like L'Oréal, Proctor and L'Occitane Groupe SA. They have a strong global presence and are constantly investing in research and development to stay ahead in the race. They offer products like electric toothbrushes, facial cleansing devices, and anti-aging treatments that target specific skin concerns.
The personalized beauty devices market is highly competitive and dynamic, with various players offering innovative and effective products to meet consumers' specific needs and preferences. It will be interesting to see how the market evolves in the coming years and who will emerge as the market leaders in this rapidly growing industry.
Some of the leading companies operating in the market are:
| Company Name | L'Oréal S.A |
|---|---|
| Key Focus Areas | Sustainability, Responsibility, Digital Transformation, Diversity and Inclusion |
| Key Offerings | Skincare Products, Haircare Products And Personalized Beauty Devices. |
| Company Name | L'Occitane Groupe SA |
|---|---|
| Key Focus Areas | Sustainability, Innovation, and International Expansion |
| Key Offerings | Bath and body products, Skin care products and Personalized Beauty Devices |
Strategies for Personalized Beauty Devices Manufacturers to Expand in the Market
Recent Developments in the Personalized Beauty Devices Industry:
| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 12.8 million |
| Market Value in 2033 | USD 125.3 million |
| Growth Rate | CAGR of 25.6% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD million and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Product, Service, Application, Sales Channel, Region |
| Regions Covered | North America; Latin America; Europe; Asia Pacific; Middle East and Africa |
| Key Countries Profiled | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, China, Japan, South Korea, Singapore, Thailand, Indonesia, Australia, New Zealand, GCC, South Africa, Israel |
| Key Companies Profiled | L'Oréal S.A.; Unilever PLC; Kendo Holdings, Inc.; L'Occitane Groupe SA; Preemadonna Inc.; Shiseido Company, Limited; Amorepacific Corporation; Koninklijke Philips N.V.; Foreo AB; Johnson & Johnson |
| Customization & Pricing | Available Upon Request |
The Asia Pacific region generated 35% of the global demand for personalized beauty devices in 2022.
The Asia Pacific market is projected to grow at a CAGR of 10% through 2033.
Plastic is the preferred material for making personalized beauty devices, accounting for 55% of total production.
Skin care devices are in higher demand, accounting for 60% of the global market share.
The personalized beauty devices market has been growing at a CAGR of 7% from 2018 to 2022.
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Personalized Beauty Devices Market
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