The personal care wipes market is expected to register a CAGR of 5.5% over the forecast period. The market is projected to reach US$ 21.82 Billion in 2022 and is anticipated to be valued at US$ 37.27 Billion by 2032 according to the FMI report. The growth factors influencing the market are:
Additionally, the market for personal care wipes is being driven by the widely increasing demand for use-and-throw wipes, which are a practical and necessary alternative to cloth.
The market share for personal care wipes is growing as paper towels, and liquid washes become more popular. Additionally, the market for eco-friendly and chemical-resistant personal care wipes has expanded in recent years. The end user's demand for sustainable products is rising as more personal care wipes are made with natural or plant-based substances. On the other hand, the market for personal care wipes is rising at a large rate due to the popularity of facial wipes, personal care wet wipes, and cosmetic wipes. The market for personal care wipes is experiencing exponential expansion due to the increasing newborn population, rising disposable income, and rapid urbanization.
Apart from some significant developments, the personal care wipes market has limitations too. As per FMI analysis, the restriction factors in the market during the forecast period are as follows.
The rising cost of personal care wipes and the use of chemical molecular personal care wipes are limiting the personal care wipes market growth. Moreover, growing pimples and pigmentation due to the use of low-quality personal care wipes are declining the personal care wipes market growth.
Due to an increase in infant skin rashes and irritation during the course of the forecast period, there will likely be an increase in demand for baby personal care wipes. In recent years, the demand for baby personal care wipes has also increased due to a growing alternative to soap and cloth for kids or adults. Due to growing consumer knowledge of the importance of genital skin care, intimate personal care wipes are being used more frequently, which is driving market expansion. Limit of water during traveling is likely to boost the demand for personal care wet wipes and personal care antibacterial wet wipes for maintaining hygiene during the forecast period.
In April 2022, Walgreens Boots Alliances stated that they planned to switch to plant- or wood-based wipes in the near future to replace their plastic-contained wipes. Personal care wipes market trends have recently advanced due to expanding e-commerce websites and online products and brand promotions. Increasing sales of personal care wipe as a result of the recent expansion of scented wet wipe options.
| Report Attribute | Details |
|---|---|
| Personal Care Wipes Market Value (2022) | US$ 21.82 Billion |
| Personal Care Wipes Market Anticipated Value (2032) | US$ 37.27 Billion |
| Personal Care Wipes Market Projected Growth Rate (2022 to 2032) | 5.5% |
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Based on product segment, the global personal care wipes market is categorized into facial & cosmetic, flushable wipes, baby wipes, and hand & body wipe. Among all, baby wipes dominate the global personal care wipes market size during the forecast period. Baby wipes are expected to gain a significant share of more than 50% during the forecast period. Due to growing concerns about the skin of infants, chemical resistance and taking precautions towards sensitive skin are fueling the demand for baby wipes during the forecast period. These wipes are probably more popular among parents, and several reputable brands are competing to gain market share in the upcoming years.
On the other hand, flushable wipes are expected to be the fastest-growing wipes during the forecast period. The market for flushable wipes is expected to increase in recent years due to skin-protective antibacterial and deodorizing wipes. Additionally, due to their improved cleaning and refreshing quality, the usage of these wipes is likely to expand the adoption of flushable wipes in recent years. It replaces outdated toilet paper, which is anticipated to boost market expansion.
Based on the distribution channel segment, the global personal care wipes market is categorized into supermarkets, hypermarkets, and e-commerce, among others. The supermarkets are likely to dominate the market by securing nearly 33% of the share during the forecast period. The supermarket business has been expanding in recent years due to the availability of numerous products at reasonable prices in an easily structured manner for consumers. Moreover, receiving huge discounts on products will attract more consumers, who, on the other hand, are likely to fuel the market growth over the forecast period.
The North American personal care wipes market is leading the global market due to capturing the maximum share during the forecast period. The USA is the leading country in the region that secured a significant share due to growing consumer awareness, hygiene, and health consciousness during the forecast period. Additionally, the availability of a wide range of personal care products is supporting the growth of the USA personal care wipes market over the course of the forecast period.
The European market is capturing a significant share during the forecast period. The United Kingdom's personal care wipes market is led by a growing population and developing economies during the forecast period. Moreover, the number of key players innovating several products for infant babies is growing the demand for baby personal care wipes in the United Kingdom personal care wipes market size.
The Asia Pacific market is one of the fastest-growing regions in the global market during the forecast period.
Due to rising skin diseases and infections, Korea is one of the main countries in the region that contributes a sizable share of the global market for personal care wipes. During the forecasted period. The market for Korean personal care wipes will rise due to rising purchasing power, expanding urbanization, and improved industrial infrastructure.
Japan's personal care wipes market is another leader in the region that recorded the maximum share during the forecast period. The rising disposable income of females and rising skincare awareness by consumers are accelerating the demand for personal care wipes during the forecast period. Several key players are growing the market size by adopting various marketing tactics in recent years.
Principal Consultant
How are the Start-up Companies Innovating Products that Add Value in the Global Market for Personal Care Wipes?
Personal care wipes start-up companies are popping up in the market during the forecast period. Several key market manufacturers are making innovations with these start-ups to launch new products in the market. They are developing advanced technology and unique trends that attract consumers' requirements. Some of the start-ups in the market are as follows:
Carell is a start-up company that provides skin-friendly and gentle personal care wipes to improve hygiene among consumers. They offer distinctive moisturizers that support glowing skin. Additionally, in recent years, the market has seen great success with wipes created by them. Moreover, they make products that are free of alcohol and have been dermatologist-tested. To combat dryness and dehydrate the skin. However, they also added vitamin E and aloe vera gel extracts.
Some start-up companies are making pH-level personal care wipes for genital skin care, which has increased the demand for personal care wipes in recent years. These start-ups are making customized, soft, and premium quality wipes as per consumers' requirements. Moreover, they offer these products to different skin types all around the globe during the forecast period. The use of personal care wipes has increased recently due to innovations, including the addition of honey, aloe vera, and rose water extracts for refreshing effects and skin hydration.
The market is fragmented by the number of key players present in the global market during the forecast period. These key players are adopting several marketing tactics to acquire the lion’s share of the market. Some of the marketing methodologies are mergers, partnerships, acquisitions, collaborations, product launches, and global expansion, among others.
These market players are developing products by making lots of effort as per customers' needs. From developing premium quality products to convenient packaging, these players are playing a vital role in the market during the foreseen time. In addition, growing fragrance wipes innovations are growing the sales of personal care wipes in recent years. Some of the recent developments in the market are:
Recent Developments in the Market for Personal Care Wipes
Some of the prominent key players in the market are
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The growth outlook for the personal care wipes market is predicted to advance at a CAGR of 5.5% from 2022 to 2032.
North America is anticipated to lead the personal care wipes market during the forecast period.
The personal care wipes market is likely to hold a valuation of US$ 37.27 Billion by 2032.
1. Executive Summary | Personal Care Wipes Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Size Value (US$ Million) Analysis, 2017 to 2021
4.2. Current and Future Market Size Value (US$ Million) Projections, 2022 to 2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Product, 2017 to 2021
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product, 2022 to 2032
5.3.1. Baby Wipes
5.3.2. Facial & Cosmetic Wipes
5.3.3. Hand & Body Wipes
5.3.4. Flushable Wipes
5.3.5. Others
5.4. Y-o-Y Growth Trend Analysis By Product, 2017 to 2021
5.5. Absolute $ Opportunity Analysis By Product, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Distribution Channel, 2017 to 2021
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Distribution Channel, 2022 to 2032
6.3.1. Supermarkets & Hypermarkets
6.3.2. Pharmacies & Drugstores
6.3.3. E-commerce
6.3.4. Others
6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2017 to 2021
6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2017 to 2021
7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2022 to 2032
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. South Asia
7.3.5. East Asia
7.3.6. Oceania
7.3.7. Middle East and Africa(MEA)
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
8.2.1. By Country
8.2.1.1. USA
8.2.1.2. Canada
8.2.2. By Product
8.2.3. By Distribution Channel
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Product
8.3.3. By Distribution Channel
8.4. Key Takeaways
9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Product
9.2.3. By Distribution Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product
9.3.3. By Distribution Channel
9.4. Key Takeaways
10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. United Kingdom
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Europe
10.2.2. By Product
10.2.3. By Distribution Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product
10.3.3. By Distribution Channel
10.4. Key Takeaways
11. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
11.2.1. By Country
11.2.1.1. India
11.2.1.2. Malaysia
11.2.1.3. Singapore
11.2.1.4. Thailand
11.2.1.5. Rest of South Asia
11.2.2. By Product
11.2.3. By Distribution Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product
11.3.3. By Distribution Channel
11.4. Key Takeaways
12. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.2. By Product
12.2.3. By Distribution Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product
12.3.3. By Distribution Channel
12.4. Key Takeaways
13. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
13.2.1. By Country
13.2.1.1. Australia
13.2.1.2. New Zealand
13.2.2. By Product
13.2.3. By Distribution Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product
13.3.3. By Distribution Channel
13.4. Key Takeaways
14. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Israel
14.2.1.4. Rest of Middle East and Africa(MEA)
14.2.2. By Product
14.2.3. By Distribution Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product
14.3.3. By Distribution Channel
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. USA
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2021
15.1.2.1. By Product
15.1.2.2. By Distribution Channel
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2021
15.2.2.1. By Product
15.2.2.2. By Distribution Channel
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2021
15.3.2.1. By Product
15.3.2.2. By Distribution Channel
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2021
15.4.2.1. By Product
15.4.2.2. By Distribution Channel
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2021
15.5.2.1. By Product
15.5.2.2. By Distribution Channel
15.6. United Kingdom
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2021
15.6.2.1. By Product
15.6.2.2. By Distribution Channel
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2021
15.7.2.1. By Product
15.7.2.2. By Distribution Channel
15.8. Spain
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2021
15.8.2.1. By Product
15.8.2.2. By Distribution Channel
15.9. Italy
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2021
15.9.2.1. By Product
15.9.2.2. By Distribution Channel
15.10. India
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2021
15.10.2.1. By Product
15.10.2.2. By Distribution Channel
15.11. Malaysia
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2021
15.11.2.1. By Product
15.11.2.2. By Distribution Channel
15.12. Singapore
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2021
15.12.2.1. By Product
15.12.2.2. By Distribution Channel
15.13. Thailand
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2021
15.13.2.1. By Product
15.13.2.2. By Distribution Channel
15.14. China
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2021
15.14.2.1. By Product
15.14.2.2. By Distribution Channel
15.15. Japan
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2021
15.15.2.1. By Product
15.15.2.2. By Distribution Channel
15.16. South Korea
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2021
15.16.2.1. By Product
15.16.2.2. By Distribution Channel
15.17. Australia
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2021
15.17.2.1. By Product
15.17.2.2. By Distribution Channel
15.18. New Zealand
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2021
15.18.2.1. By Product
15.18.2.2. By Distribution Channel
15.19. GCC Countries
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2021
15.19.2.1. By Product
15.19.2.2. By Distribution Channel
15.20. South Africa
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2021
15.20.2.1. By Product
15.20.2.2. By Distribution Channel
15.21. Israel
15.21.1. Pricing Analysis
15.21.2. Market Share Analysis, 2021
15.21.2.1. By Product
15.21.2.2. By Distribution Channel
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Product
16.3.3. By Distribution Channel
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Edana
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.2. Diamond Wipes International Inc.
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.3. Medline Industries
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.4. The Honest Company, Inc.
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.5. Procter and Gamble Co.
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.6. Edgewell Personal Care Co.
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.7. Johnson & Johnson Services, Inc.
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.8. Pluswipes
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.9. Rockline Industries
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.10. KCWW
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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Personal Care Wipes Market
