The personal care packaging market is projected to be worth US$ 43.8 billion in 2024. The market is likely to reach US$ 68.0 billion by 2034. The market is further expected to surge at a CAGR of 4.5% during the forecast period 2024 to 2034.
Attributes | Key Insights |
---|---|
Personal Care Packaging Market Estimated Size in 2024 | US$ 43.8 billion |
Projected Market Value in 2034 | US$ 68.0 billion |
Value-based CAGR from 2024 to 2034 | 4.5% |
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The scope for personal care packaging rose at a 2.4% CAGR between 2019 and 2023. The global market for personal care packaging is anticipated to grow at a moderate CAGR of 4.5% over the forecast period 2024 to 2034.
Report Attributes | Details |
---|---|
Market Value in 2019 | US$ 38.3 billion |
Market Value in 2023 | US$ 42.1 billion |
CAGR from 2019 to 2023 | 2.4% |
The personal care packaging market experienced a significant growth during the historical period from 2019 to 2023. The factors that accelerated the growth of the market include increasing awareness of personal hygiene, and rising demand for natural and organic products.
Increasing demand for luxury personal care products, as well as growing popularity of travel sized packaging are other factors that influenced the market growth during the historical period. Other major factors that augmented the demand for personal care packaging are continually rising demand for innovative packaging solutions, growing adoption of smart packaging technologies, and rising demand for personalized packaging designs.
The forecast period from 2024 to 2034 is expected to witness accelerated growth in the market. Packaging solutions incorporating anti counterfeiting features, such as holograms, tamper evident seals, and QR codes for product verification, are becoming more relevant, with the rising concerns about product authenticity.
Consumers often seek convenient and portable packaging for personal care products, especially for on the go use. Packaging designs that offer ease of use and portability can cater to this consumer demand. The push for a circular economy has led to an increased focus on recyclable packaging materials. Companies are exploring ways to design packaging that is not only eco friendly but also easily recyclable or made from recycled materials.
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The below table showcases revenues in terms of the top 5 leading countries, spearheaded by China and the United Kingdom. The countries are expected to lead the market through 2034.
The United States | 3.2% |
---|---|
Germany | 2.4% |
The United Kingdom | 4.3% |
China | 5.8% |
Japan | 3.0% |
The personal care packaging market in the United States expected to expand at a CAGR of 3.2% through 2034. Brands are exploring customization and personalization in packaging to connect with consumers on a more individual level. Packaging that allows for unique designs or personalized messages can create a stronger brand consumer relationship.
The impact of social media on beauty and personal care trends is significant. Packaging that is aesthetically pleasing, can contribute to the popularity and visibility of a product on social media platforms.
The personal care packaging market in Japan is anticipated to expand at a CAGR of 3.0% through 2034. Japan has a highly advanced and innovative beauty and personal care industry. The continuous introduction of new products and formulations in this sector contributes to the demand for innovative and specialized packaging solutions.
Traditional Japanese culture and aesthetics often influence consumer preferences. Packaging designs that incorporate elements of Japanese culture or minimalist and elegant aesthetics may resonate well with consumers.
The personal care packaging market in Germany is poised to expand at a CAGR of 2.4% through 2034. The clean beauty movement is gaining traction in Germany, with consumers seeking products that prioritize natural ingredients and transparency. Packaging that aligns with clean beauty values, such as minimalist designs, may see increased demand.
The male grooming market is expanding in Germany. Packaging solutions that cater to the preferences of male consumers, such as masculine designs and practical features, may experience growth.
Personal care packaging trends in China are taking a turn for the better. A 5.8% CAGR is forecast for the country from 2024 to 2034. The significant growth of e-commerce in China has transformed the packaging landscape. Personal care packaging suitable for online retail, including secure and visually appealing designs, is in demand. Brands are adapting packaging strategies to cater to the preferences of online consumers.
Urbanization and changing lifestyles are leading to a greater emphasis on personal grooming and beauty routines. The trend fuels the demand for a wide variety of personal care products and, consequently, their packaging.
The personal care packaging market in the United Kingdom is anticipated to expand at a CAGR of 4.3% through 2034. Integration of technology into packaging, such as smart packaging features or QR codes for product information, can enhance the consumer experience and meet the expectations of tech savvy consumers.
Packaging that enhances the overall user experience, from ease of opening to dispensing, contributes to consumer satisfaction. User friendly designs, ergonomic features, and intuitive packaging solutions are valued.
The below table highlights how skin care segment is projected to lead the market in terms of application, and is expected to account for a share of 40.2% in 2024.
Based on packaging format, the bottles segment is expected to account for a share of 32.5% in 2024.
Category | Shares in 2024 |
---|---|
Skin Care | 40.2% |
Bottles | 32.5% |
Based on application, the skin care segment is expected to continue dominating the personal care packaging market. The segment is expected to account for a share of 40.2% in 2024.
The skincare industry places a significant emphasis on premium and luxury packaging to convey the quality and exclusivity of the products. Premium materials, unique designs, and high quality finishes are often utilized in skincare packaging to create a sense of sophistication.
Skincare brands often leverage customized packaging to establish a distinct brand identity. Custom shapes, colors, and branding elements on the packaging help products stand out and contribute to brand recognition.
Skincare products often contain active ingredients that require packaging solutions ensuring product safety and integrity. Packaging that protects against contamination, UV light, and air exposure is crucial for maintaining the efficacy of skincare formulations.
In terms of packaging format, the bottles segment is expected to continue dominating the personal care packaging market. The segment is expected to account for a share of 32.5% in 2024.
Bottles are a versatile packaging format suitable for various personal care products such as shampoos, conditioners, lotions, shower gels, and more. The adaptability of bottles to different formulations contributes to their widespread use.
Bottles provide convenience in terms of easy dispensing and controlled usage. Features like pumps, sprays, and flip top caps enhance the user experience, making bottles a preferred choice for products that require precise application.
The cylindrical shape of bottles offers ample surface area for branding and labeling. Personal care brands can utilize the visibility of bottles to communicate their brand identity, product information, and marketing messages effectively.
The key strategies chosen by large companies include several growth strategies such as technology development, expansion as well and mergers and acquisitions to surge market share, reach and revenue.
Attribute | Details |
---|---|
Estimated Market Size in 2024 | US$ 43.8 billion |
Projected Market Valuation in 2034 | US$ 68.0 billion |
Value-based CAGR 2024 to 2034 | 4.5% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Market Analysis | Value in US$ billion |
Key Regions Covered |
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Key Market Segments Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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The market is expected to reach US$ 43.8 billion in 2024.
The market is set to expand by a CAGR of 4.5% by 2034.
The market is forecast to reach US$ 68.0 billion by 2034.
China is to be the top performing market, with a CAGR of 5.8% through 2034.
Bottles segment is preferred, and is expected to account for a share of 32.5% in 2024.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2024 to 2034
5.3.1. Skin Care
5.3.2. Hair Care
5.3.3. Make Up
5.3.4. Nail Care
5.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Packaging Format
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Packaging Format, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Packaging Format, 2024 to 2034
6.3.1. Bottles
6.3.2. Jars
6.3.3. Tubes
6.3.4. Sachet
6.3.5. Stick Packs
6.3.6. Pouches
6.3.7. Other Packaging Format
6.4. Y-o-Y Growth Trend Analysis By Packaging Format, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Packaging Format, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Capacity
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Capacity, 2019 to 2023
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Capacity, 2024 to 2034
7.3.1. Up to 50ml
7.3.2. 51 to 100ml
7.3.3. 101 to 200ml
7.3.4. Above 200ml
7.4. Y-o-Y Growth Trend Analysis By Capacity, 2019 to 2023
7.5. Absolute $ Opportunity Analysis By Capacity, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023
8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. East Asia
8.3.5. South Asia
8.3.6. Oceania
8.3.7. MEA
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Application
9.2.3. By Packaging Format
9.2.4. By Capacity
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Application
9.3.3. By Packaging Format
9.3.4. By Capacity
9.4. Key Takeaways
10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Argentina
10.2.1.4. Rest of Latin America
10.2.2. By Application
10.2.3. By Packaging Format
10.2.4. By Capacity
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Application
10.3.3. By Packaging Format
10.3.4. By Capacity
10.4. Key Takeaways
11. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. Italy
11.2.1.3. France
11.2.1.4. UK
11.2.1.5. Spain
11.2.1.6. Russia
11.2.1.7. BENELUX
11.2.1.8. Rest of Europe
11.2.2. By Application
11.2.3. By Packaging Format
11.2.4. By Capacity
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Application
11.3.3. By Packaging Format
11.3.4. By Capacity
11.4. Key Takeaways
12. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.2. By Application
12.2.3. By Packaging Format
12.2.4. By Capacity
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Application
12.3.3. By Packaging Format
12.3.4. By Capacity
12.4. Key Takeaways
13. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Country
13.2.1.1. India
13.2.1.2. Thailand
13.2.1.3. Malaysia
13.2.1.4. Indonesia
13.2.1.5. Rest of South Asia
13.2.2. By Application
13.2.3. By Packaging Format
13.2.4. By Capacity
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Application
13.3.3. By Packaging Format
13.3.4. By Capacity
13.4. Key Takeaways
14. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Country
14.2.1.1. Australia
14.2.1.2. New Zealand
14.2.2. By Application
14.2.3. By Packaging Format
14.2.4. By Capacity
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Application
14.3.3. By Packaging Format
14.3.4. By Capacity
14.4. Key Takeaways
15. MEA Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
15.2.1. By Country
15.2.1.1. GCC
15.2.1.2. Rest of MEA
15.2.2. By Application
15.2.3. By Packaging Format
15.2.4. By Capacity
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Application
15.3.3. By Packaging Format
15.3.4. By Capacity
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. USA
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2023
16.1.2.1. By Application
16.1.2.2. By Packaging Format
16.1.2.3. By Capacity
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2023
16.2.2.1. By Application
16.2.2.2. By Packaging Format
16.2.2.3. By Capacity
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2023
16.3.2.1. By Application
16.3.2.2. By Packaging Format
16.3.2.3. By Capacity
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2023
16.4.2.1. By Application
16.4.2.2. By Packaging Format
16.4.2.3. By Capacity
16.5. Argentina
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2023
16.5.2.1. By Application
16.5.2.2. By Packaging Format
16.5.2.3. By Capacity
16.6. Germany
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2023
16.6.2.1. By Application
16.6.2.2. By Packaging Format
16.6.2.3. By Capacity
16.7. Italy
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2023
16.7.2.1. By Application
16.7.2.2. By Packaging Format
16.7.2.3. By Capacity
16.8. France
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2023
16.8.2.1. By Application
16.8.2.2. By Packaging Format
16.8.2.3. By Capacity
16.9. UK
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2023
16.9.2.1. By Application
16.9.2.2. By Packaging Format
16.9.2.3. By Capacity
16.10. Spain
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2023
16.10.2.1. By Application
16.10.2.2. By Packaging Format
16.10.2.3. By Capacity
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2023
16.11.2.1. By Application
16.11.2.2. By Packaging Format
16.11.2.3. By Capacity
16.12. BENELUX
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2023
16.12.2.1. By Application
16.12.2.2. By Packaging Format
16.12.2.3. By Capacity
16.13. China
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2023
16.13.2.1. By Application
16.13.2.2. By Packaging Format
16.13.2.3. By Capacity
16.14. Japan
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2023
16.14.2.1. By Application
16.14.2.2. By Packaging Format
16.14.2.3. By Capacity
16.15. South Korea
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2023
16.15.2.1. By Application
16.15.2.2. By Packaging Format
16.15.2.3. By Capacity
16.16. India
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2023
16.16.2.1. By Application
16.16.2.2. By Packaging Format
16.16.2.3. By Capacity
16.17. Thailand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2023
16.17.2.1. By Application
16.17.2.2. By Packaging Format
16.17.2.3. By Capacity
16.18. Malaysia
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2023
16.18.2.1. By Application
16.18.2.2. By Packaging Format
16.18.2.3. By Capacity
16.19. Indonesia
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2023
16.19.2.1. By Application
16.19.2.2. By Packaging Format
16.19.2.3. By Capacity
16.20. Australia
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2023
16.20.2.1. By Application
16.20.2.2. By Packaging Format
16.20.2.3. By Capacity
16.21. New Zealand
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2023
16.21.2.1. By Application
16.21.2.2. By Packaging Format
16.21.2.3. By Capacity
16.22. GCC Countries
16.22.1. Pricing Analysis
16.22.2. Market Share Analysis, 2023
16.22.2.1. By Application
16.22.2.2. By Packaging Format
16.22.2.3. By Capacity
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Application
17.3.3. By Packaging Format
17.3.4. By Capacity
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Amcor Plc
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. WestRock Company
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Mondi Group
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Sonoco Products Company
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. Gerresheimer Ag
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Albea Services S.A.S
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. HCT Packaging Inc
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Ampac Holdings LLC
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Crown Holdings Inc
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. Ball Corporation
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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