The global period patch market is estimated to reach a valuation of ~USD 1,323.4 million in 2024, mainly due to factors such as increased menstrual literacy and the growing adoption of period patches among millennials. The market is anticipated to rise at a CAGR of ~7.1% on the back of increasing modernisation and urbanisation during the forecast period of 2024 to 2034. The period patch market is projected to reach ~USD 2,625.7 million by the end of 2034.
Developed as a remedy for menstrual cramps, the period patch is a novel, medicated patch applied to the abdomen. The patch delivers medication for 24 hours, halting uterine contractions, which are frequently the source of cramps.
The development of technology and the accessibility of high-quality education nowadays help women better comprehend bodily functions like the menstrual cycle. Therefore, to avoid the appearance of period cramps, healthcare professionals constantly suggest menstrual care products such as period patches.
Growing health awareness among people, especially across emerging economies like India and China is anticipated to provide a strong thrust to the growth of the global market during the forecast period.
Similarly, the surge in the number of start-ups who are offering these menstrual care products at lower costs and the rising penetration of online shopping platforms will further expand the global market size over the next ten years.
| Attribute | Details |
|---|---|
| Current Period Patch Market Size (2023A) | USD 1,238.1 Million |
| Estimated Period Patch Market Size (2024E) | ~USD 1,323.4 Million |
| Projected Market Valuation (2034F) | ~USD 2,625.7 Million |
| Value-based CAGR (2024 to 2034) | ~7.1% |
| Collective Value Share: Top 5 Countries (2023A) | ~45% to 50% |
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Global demand for period patches grew at a moderate CAGR of 5.4% during the historical period of 2019 and 2023. However, with rising health awareness about the benefits of period patches and a surge in menstrual cramps (dysmenorrhea), the overall demand is slated to grow at a CAGR of ~7.1% between 2024 and 2034.
The increasing incidence of menstrual cramps is a key factor providing impetus to the growth of the period patch market. Menstrual cramps refer to severe cramps experienced by women just before and during their menstrual periods. Prevalence of this condition can cause discomfort and can even interfere with everyday activities for a few days every month.
To treat these cramps and reduce pain, women use different kinds of menstruation care products including period patches. Growing awareness among women about the benefits of these patches, including their higher effectiveness and user-friendly nature will therefore continue to accelerate market growth during the forecast period.
Similarly, the introduction of novel herbal patches by leading companies and the easy availability of these patches through online stores at affordable rates will further boost sales during the next decade.
Growing Adoption of Period Patch among Millennials
The mindset of millennials is completely different from that of older demographics. Due to the large number of millennial consumers and their different purchasing habits, millennials are driving the trend toward healthy and clean products.
A survey conducted in 2023 stated that the sustainable skincare consumer base is predominantly found among millennials. This generation’s demand for clean, sustainable products has thus made large cosmetics companies adapt to this by either reformulating their products or their packaging. For instance, a recent new launch by Unilever’s Dove packs its product with no-use plastic packaging, rather it uses 100% recycled material.
Millennials value true interactions with businesses and the discovery of new items, and they favour goods that align with their values of a healthy lifestyle, ethics, and the environment. Young women, particularly those in the millennial and Generation Z generations, are leading the transition away from conventional disposables and toward period patches.
Digital Marketing & M-commerce Help Target the Right Audience
Players in the market are focusing on increasing awareness about period patches and enhancing their market presence through various digital marketing campaigns by targeting the right audience.
Additionally, aggressive advertising and promotional activities featuring female celebrities as brand ambassadors and endorsers over digital platforms, rising consumer awareness related to the harmful effects of using plastic-based feminine hygiene products, etc. are major factors fueling market growth.
Owing to the presence of various health awareness programs and aggressive product branding, consumer spending on personal hygiene products is increasing.
Development of Herbal Period Patches
The use of menstruation care products to treat cramps is expected to increase throughout the forecast period due to reasons including a greater understanding of advanced menstrual care products and the introduction of herbal products. Female consumers have quickly increased their use of herbal and organic products throughout the years.
Market players are focusing on providing herbal period patches formulated with natural ingredients to capitalize on this trend. For instance, the Hemp Extract, Black Cohosh, and Black Pepper period patches sold by The Good Patch Company help to relieve cramping in women. This will increase the market value for period patches going forward.
High Levels of Awareness among Women Expected to Boost Sales in the Country
The USA is considered a lucrative market for period patches' and is expected to grow at a CAGR of ~4.4% during the forecast period. Leading manufacturers are always creating cutting-edge patches with natural ingredients in response to women's high demand for menstruation care and eco-friendly menstrual care products.
In addition, 84.1% of women reported having menstrual discomfort, with 43.1% saying it happened every month and 41% saying it happened occasionally. These period pains are anticipated to increase the country's period patch sales over the forecast period.
Rise in Demand of Eco-friendly Feminine Care Products is Changing the Market Dynamics
The trend of sustainability is gaining traction in the country. Consumers are demanding eco-friendly and environmentally sustainable products as populations have grown more conscious about the environment after the occurrence of covid-19 pandemic. As a result, players in the market are finding new ways to satisfy this increasing demand.
For instance, Popband has launched menstrual pain-relieving patches that are self-heating. The company is marketing the product as “biodegradable heat patches”, as these patches are produced using cotton as a raw material. This helps the company to attract more and more consumers and increase their popularity in the market.
The UK period patch market is expected to grow with a steady CAGR of ~4.7% during the forecast period.
Brands Creating Awareness About Menstrual Hygiene in the Country Pushing Sales of Period Patches in India
The period patch market in India is expected to grow at a CAGR of ~10.0% during the forecast period of 2024 to 2034. Due to brand promotions of additional new menstruation care products like period patches, the demand for menstrual care products has surged throughout the nation during the last few years and the trend is likely to continue during the assessment period.
For instance, Wondrlab created the campaign #GoWithYourFlow for Nua, India's largest platform-first femtech business. Movie celebrity Deepika Padukone has been chosen by Nua to represent its new menstrual wellness line, which includes items like personalized sanitary pad packs, cramp relief heat patches, intimate wash, and panty liners.
The brand's effort aims to dispel myths about menstruation health and present a truthful picture of a woman's menstrual cycle.
Similarly, various other brands are launching awareness campaigns about menstrual hygiene and its related products. This will continue to push sales in the country.
Heat Patches Are Highly Powered by Consumers across the Market
Heat therapy is considered to be the best way to relieve menstrual pain or get relief from menstrual cramps. On average, heating period patches provide relief for 6 to 12 hours. A large population of women are inclined more towards heating patches than heating pads as they are more discreet and women can even use them while they are outside the homes.
Moreover, the heating patches are also considered to be safe for pregnant women. Heat patch category held the major share of ~73.1% in the global market in 2023 and is expected to increase its dominance during the forecast period.
Period Patches with Longer Warming Comfort to Generate High Sales
The population of working women has increased rapidly in recent times and is expected to rise in the future as well. These working women spend the majority of their time outside their house. Consequently, period patches providing a longer duration of warming comfort are majorly preferred by women all over the world.
Moreover, there are comparatively fewer players in the market that manufacture period patches with shorter spans of warming comfort. As a result, the 11-12 hours’ segment held the largest market share of ~53.2% in 2023.
Online Retailing is expected to Gain Traction during the Forecast Period
Internet consumption has surged throughout the globe in the past decade which has increased the application of ‘online platforms’ in almost every sector of every market. People are increasingly shopping online owing to its convenience.
Additionally, the majority of players operating in the market are established in recent times and are more inclined towards e-commerce which is anticipated to pave the path for online retailing in the coming years. The online retailers’ category is projected to grow at the highest CAGR of ~9.1% throughout the projection period.
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Leading players operating in the market are focusing on expansion, partnership, research and development and new product launches to expand their businesses globally.
For Instance
| Attribute | Details |
|---|---|
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | USD Million/Billion for Value and (‘000 Units) for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; MEA |
| Key Segments Covered | Product Type, Warming Comfort, Sales Channel, Region |
| Key Companies Profiled | Unexo Life Sciences Pvt. Ltd.; Cora Life; The Good Patch; Lilas Wellness; Rael Inc.; Nua Women; Care Me Inc.; Popband Ltd.; BeYou; Be Bodywise; Sirona Hygiene Pvt. Ltd.; Medi Heally Philippines; Sparsha Pharma Pvt. Ltd.; Others |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The global period patch market recorded a market valuation of USD 1,238.1 million in 2023.
The global period patch market is anticipated to grow at a ~7.1% CAGR between 2024 and 2034.
Leading players operating in the global period patch market are Unexo Life Sciences Pvt. Ltd., Cora Life, The Good Patch, Lilas Wellness, Rael Inc., Nua Women, Care Me Inc., Popband Ltd., BeYou, Be Bodywise, Sirona Hygiene Pvt. Ltd., Medi Heally Philippines, and Sparsha Pharma Pvt. Ltd., among others.
The overall sales of period patches across Spain are projected to surge at a ~7.0% CAGR during the forecast period.
| Estimated Market Size (2024) | USD 169.7 million |
|---|---|
| Projected Market Size (2034) | USD 810.0 million |
| Value CAGR (2024 to 2034) | 16.9% |
| Estimated Market Size (2024E) | USD 902.5 million |
|---|---|
| Projected Market Value (2034F) | USD 1,658.4 million |
| Value-based CAGR (2024 to 2034) | 6.3% |
| Market Valuation (2023) | USD 3.7 billion |
|---|---|
| Market Valuation (2033) | USD 5.8 billion |
| Market CAGR (2023 to 2033) | 4.7% |
| Market Estimated Size (2023) | USD 132.0 million |
|---|---|
| Market Projected Size (2033) | USD 631.2 million |
| Market Value-based CAGR (2023 to 2033) | 16.9% |
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