The global period cramp supplement market is set to surge at a CAGR of 6.3% from 2024 to 2034. The industry is projected to increase from USD 902.5 million in 2024 to USD 1,658.4 million by 2034.
Increasing awareness about menstrual health, period cramp relief solutions, and hygiene among women is projected to fuel growth. Furthermore, rising spending on healthcare products is set to push growth in the market. Technological developments in pain relief products have also led to the launch of more effective and fast-acting solutions, further boosting demand for period cramp supplements.
Growing millennial and Gen Z populations worldwide are exerting significant pressure on the growth and development of the market. Consumer preference for natural remedies, self-care, digital engagement, and personalized products is set to fuel innovation in the sector.
In June 2023, The Fix founders Julie Moulder and Kate Everitt stated that around 93% of more than 1000 women belonging to the age group of 16 to 50 years in Australia experience mild to extreme period symptoms. Most of these women felt that there was a lack of preventive treatment in the market.
The Fix conducted surveys to come up with a new range of products. The company’s XCramp product includes ginkgo and cramp bark that can reduce menstrual pain. In the next few years, The Fix wants to introduce an innovative line of products targeting symptoms like lack of sleep, energy loss, and reduced iron levels that women suffer from during menstruation.
The emergence of several online platforms is anticipated to enable consumers to choose and buy new products. Online platforms allow consumers to browse, purchase, and receive period cramp supplements from the comfort of homes.
The convenience factor is particularly appealing to individuals experiencing menstrual discomfort. Consumers may prefer to shop discreetly and have products delivered directly to the doorstep.
Online distribution channels provide access to a wide range of period cramp supplements compared to stores. Consumers can easily discover several brands, formulations, and delivery formats, thereby finding products that mainly suit preferences and needs. The abundance of options available online allows for more informed decision-making and personalized choices for consumers all over the globe.
| Attributes | Description |
|---|---|
| Estimated Global Period Cramp Supplement Market Size (2024E) | USD 902.5 million |
| Projected Global Period Cramp Supplement Market Value (2034F) | USD 1,658.4 million |
| Value-based CAGR (2024 to 2034) | 6.3% |
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Emergence of E-commerce and Government-led Awareness Campaigns to Boost Sales
Rising adoption of e-commerce platforms and growing online shopping trends are projected to create ample opportunities for manufacturers in the market. The emergence of organic menstrual-care products and ongoing product launches and developments are also set to propel growth.
The industry is further projected to surge due to rising demand for flavored gummies and herbal teas that are easy to carry and can be used on to go. Effective marketing strategies and collaborations with healthcare professionals are gaining traction in the industry. Increasing health awareness worldwide is also set to enable consumers to buy unique supplements for quick pain relief, fueling demand for period cramp supplements.
Growing e-commerce trends have made period supplements more accessible globally. Direct-to-consumer sales, online marketplaces, and subscription-based services are contributing to growth. Rising emphasis on education and awareness campaigns about menstrual health is projected to boost demand. Government agencies are also striving to make individuals understand the role of supplements in managing period symptoms.
Vitamin E Supplements to Find High Adoption Worldwide
Key companies are constantly conducting research studies to come up with innovative yet effective supplements to provide quick relief from period cramps. A recently published study by researchers at Tabriz University y of Medical Sciences, Iran, states that vitamin E is an effective compound that can help reduce cramps during periods.
Primary dysmenorrhea (PD), commonly known as period cramps, is the main cause of missed work or school, creating a loss of around 600 million hours every year. Vitamin E supplements can help reduce or erase period cramps, enabling individuals to prevent disruptions in daily life.
The supplements have started to become immensely popular owing to the high content of antioxidants. The antioxidants can prevent the arachidonic acid from releasing and converting to prostaglandin, thereby lowering cramps.
Supplements Infused with Cannabidiol to be Increasingly Popular by 2034
Millions of women worldwide suffer from excruciating pain every month due to menstrual cramps. Few suffer from mild pain that can be easily prevented, whereas others might experience severe cramps that can disturb daily lives.
While conventional painkillers can reduce the pain for a short duration, modern consumers are looking for better alternatives that can provide quick relief. One such new innovation is cannabidiol (CBD) supplements.
CBD, with excellent anti-inflammatory properties, can provide relief by reducing inflammation related to period cramps. Several companies have started launching CBD oil specifically meant for cramps, as the product can engage with the body’s endocannabinoid system. CBD oil can also modulate pain signals and lower the intensity of cramps.
In April 2024, for instance, Gurgaon-based Neet, a brand of Hemped Souls International Llp, launched Neet Daily NeuPain Gone and Neet Daily Joint+ in India. Both topical products are infused with cannabinoids and can provide relief from pain.
Global sales of period cramp supplements increased at a CAGR of 4.1% between 2019 and 2023. Herbal remedies, including ginger, turmeric, and chamomile, have been used for centuries to alleviate menstrual pain. From 2019 to 2023, consumer preferences for natural and holistic health led to the surging popularity of natural supplements as alternatives to pharmaceutical pain relievers.
In 2019, there was significant growth in the nutraceutical industry, propelled by increased consumer interest in supplements and functional foods. This led to the introduction of cramp supplements, a range of products targeting menstrual health. As women's health issues became more prominent, specialized products were developed to cater to menstruating individuals' unique needs.
Period cramp supplements have evolved from being primarily available in pharmacies and health food stores to being more accessible through e-commerce and online sales channels. Scientific research has validated certain ingredients and supplements for menstrual pain relief, enhancing consumer confidence in effectiveness and making these more accessible.
By 2034, the industry is set to rise at a considerable CAGR. Increasing trend for personalized healthcare is fueling a shift towards tailored healthcare supplements, propelling growth.
Consumers are increasingly concerned about the quality and safety of health supplements. Companies that prioritize transparency and high-quality ingredients are gaining traction. As environmental consciousness grows, consumers seek products with sustainability and ethical sourcing practices, such as eco-friendly packaging and fair trade initiatives. Growing launch of such products is anticipated to push growth by 2034.
Principal Consultant
The table below showcases CAGRs in terms of the top five leading countries spearheaded by the United States and the United Kingdom. Below mentioned countries are projected to lead the industry through 2034.
In North America, the United States is set to lead the industry at a CAGR of 6.5% through 2034. The country is anticipated to attain a value of USD 429.8 million by 2034. In Europe, the United Kingdom is set to showcase a CAGR of 5% by 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 6.5% |
| United Kingdom | 5% |
| Germany | 4.8% |
| China | 5.5% |
| India | 4% |
By 2034, the United States is set to reach USD 429.8 million. The country is experiencing a surging demand for supplements due to women's busy lifestyles, high-stress levels, and need for quick results for cramp relief. Growing focus on women's wellness and self-care is a key factor contributing to the demand for period cramp supplements in the United States.
With increasing emphasis on proactive healthcare practices, individuals are seeking out products that cater to specific health needs, including menstrual pain relief. This trend is further fueled by the influence of digital health platforms, social media, and online resources, which play a significant role in educating and empowering individuals to discover.
Millennials and Gen Z individuals are known for high preference for natural and holistic approaches to health and wellness. This inclination towards natural remedies aligns well with the growing demand for herbal and nutritional supplements for managing menstrual cramps in the United Kingdom.
As these young generations prioritize clean-label products and seek alternatives to traditional pharmaceuticals, the industry is experiencing a surging demand for period cramp supplements. Furthermore, rising awareness about the importance of mental and physical well-being among these demographic groups is fueling growth.
Consumers are increasingly seeking natural alternatives to manage menstrual symptoms, leading to a surging demand for herbal supplements and plant-based remedies in China. Ingredients such as turmeric, ginger, chasteberry, and magnesium are gaining traction for high effectiveness in reducing cramps among Gen-z.
Leading companies in China are continuously innovating to develop improved formulations targeting menstrual discomfort, including combination supplements that address multiple symptoms. The growth of e-commerce has increased access to a wide variety of period supplements in China.
Rising emphasis on educating consumers about menstrual health and effective cramp management is set to propel demand. Companies are adopting social media, blogs, and influencer partnerships to raise awareness and provide valuable information to consumers in China.
The section below throws light on leading revenue-generation segments and future growth rates. Leading companies can utilize this data to invest in demanding forms and product types to boost sales and stay ahead of the competition.
| Segment | Minerals (Product Type) |
|---|---|
| Value Share (2024) | 21.3% |
Minerals such as magnesium and calcium are gaining traction in the field of period cramp supplements due to robust muscle-relaxing properties. Magnesium regulates muscle contractions, reducing cramp intensity, whereas calcium supports muscle function and alleviates cramps. Furthermore, zinc, manganese, and magnesium support hormone regulation, reducing symptoms like mood swings and pain sensitivity.
Mineral supplements, often infused in period cramp formulations, offer comprehensive nutritional support for menstrual health, addressing deficiencies and promoting optimal physiological functions. Manufacturers are incorporating minerals into period cramp supplements to provide natural, holistic solutions for menstrual health, focusing on alleviating discomfort during menstrual cycles.
| Segment | Capsules (Form) |
|---|---|
| Value Share (2024) | 26.3% |
The industry is shifting towards capsules for more convenient and efficient delivery methods. Capsules offer precise dosage, easy consumption, portability, and a standardized formulation, ensuring consistent effectiveness and thereby fueling growth.
The trend reflects the growing demand for targeted solutions, pushing innovation in wellness products. As companies introduce novel formulations and delivery systems, capsules are likely to remain a popular choice for period cramp relief. By 2034, the capsule form is projected to rise at a CAGR of 4.1%.
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Natracare, Vitamin Bounty, Pink Stork, Zhou Nutrition, HUM Nutrition, MyOva, Women's Best, Moon Juice, and Gaia Herbs are the key period cramp supplement manufacturers listed in the report. Increasing demand for period supplements among consumers has convinced manufacturers to invest heavily in the research and development of innovative and new variations of products.
Apart from supplements, key companies are launching different types of innovative devices to minimize period pain. In March 2024, for instance, Samphire Neuroscience, a United Kingdom-based neuroscience firm, launched Nettle, a novel headband. Nettle is capable of reducing period cramps by administering electrical pulses to those parts of the brain that deal with moods and pain.
Leading companies are concentrating on broadening existing portfolios by launching new products. The focus is on adopting growth strategies such as advertisements, partnerships, acquisitions, agreements, and mergers to stay relevant in the industry.
Industry Updates
The industry includes three key product types, namely, minerals, vitamins, and herbal supplements.
The five key forms are tablets, capsules, powder, gummies, and tea.
Leading distribution channels in the industry include hypermarkets/supermarkets, convenience stores, drug stores and pharmacies, health and wellness stores, other retailers, and online retailing.
Key countries of North America, Latin America, East Asia, South Asia and Pacific, Western Europe, Eastern Europe, and the Middle East and Africa are covered.
The industry is set to reach USD 902.5 million in 2024.
Demand for period cramp supplements is set to rise at a 6.3% CAGR by 2034.
The industry is set to reach USD 1,658.4 million in 2034.
Vitamin Bounty, Pink Stork, and Zhou Nutrition are the key players.
Capsule segment is estimated to lead in 2024.
1. Executive Summary 2. Industry Introduction, Including Taxonomy and Market Definition 3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 6.1. Product Type 6.2. Form 6.3. Distribution Channel 6.4. Region 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product Type 7.1. Minerals 7.2. Vitamins 7.3. Herbal Supplements 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form 8.1. Tablets 8.2. Capsules 8.3. Powder 8.4. Gummies 8.5. Tea 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Distribution Channel 9.1. Hypermarkets/Supermarkets 9.2. Convenience Stores 9.3. Drug Stores and Pharmacies 9.4. Health and Wellness Stores 9.5. Online Retailing 9.6. Other Retailers 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. East Asia 10.5. South Asia and Pacific 10.6. Oceania 10.7. Middle East and Africa 11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 13. Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 14. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. South Asia & Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. Oceania Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 17. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 18. Sales Forecast 2024 to 2034 by Category A, Category B, and Category C for 30 Countries 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 20. Company Profile 20.1. Natracare 20.2. Vitamin Bounty 20.3. Pink Stork 20.4. Zhou Nutrition 20.5. HUM Nutrition 20.6. MyOva 20.7. Women's Best 20.8. Moon Juice 20.9. Gaia Herbs 20.10. Vogel 20.11. Nature’s Way 20.12. NutraBlast 20.13. Herb Pharm 20.14. Olly
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Period Cramp Supplement Market
