The global period balm market size is estimated at USD 3.7 billion in 2023 and is projected to reach a valuation of around USD 5.8 billion by 2033, exhibiting a CAGR of 4.7% throughout the forecast period. Currently, the share of the market in its parent market (topical pain relief market) is 30% to 40%.
Women's growing preference to use simple and more convenient products for relieving period pain is a key factor boosting the sales of period balm.
Menstrual cramps have become a serious health issue among women as they can cause discomfort and even interfere with everyday activities for a few days every month. Menstrual cramps refer to severe cramps experienced by women just before and during their menstrual periods.
To treat these cramps and reduce pain, women use different kinds of menstruation care products, such as period patches and balms. However, as the period balm is easy to use, more convenient, and cost-effective, demand for this product has increased during the last few years, and the trend is likely to continue during the forecast period.
The period balm uniquely blends natural ingredients, such as essential oils, to ease period tension and discomfort. It has become one of women's highly commonly used menstrual care products to relieve menstrual cramps.
Growing health awareness among people about the benefits of period palm, including its faster action and ease of use, is anticipated to provide a strong thrust to the growth of the global market during the forecast period.
Similarly, a rise in the number of startups offering these menstrual care products at lower costs, increasing penetration of online platforms, and rising government support is estimated to further boost the global period palm market over the next ten years.
| Attribute | Details |
|---|---|
| Market CAGR (2023 to 2033) | 4.7% |
| Market Valuation (2023) | USD 3.7 billion |
| Market Valuation (2033) | USD 5.8 billion |
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Increasing Menstrual Literacy Rate Boosting Market Growth
The market's rise is anticipated to be substantially supported by rising female labour force participation rates, improving educational levels, and better menstrual care products such as menstrual relief balms used by teenage girls. Such products are anticipated to witness a higher growth rate during the forecast period with increasing awareness about such products in women.
The brands on the market are making various efforts to advertise menstrual products. For instance, the feminine care brand Cora partnered with United Way to donate premium feminine care products to women and girls nationwide across the United States that helps women to maintain better menstrual hygiene and health.
The global demand for period balm is projected to grow at a CAGR of 4.7% between 2023 and 2033, compared to the 4% CAGR registered from 2018 to 2022. The market secured a valuation of USD 3 billion in 2018 and USD 3.5 billion in 2022.
Rising menstrual health concerns, increasing menstrual literacy rate, and growing awareness about period cramp relief products are key factors driving growth in the global market.
Over the years, growing concerns regarding the discomfort caused by menstrual cramps have prompted manufacturers to develop various menstrual care products. One such product is the period balm.
The period balm is a solution comprising a powerful blend of medicinal herbs. It is applied to the lower abdomen to relieve the discomfort caused by menstrual cramps. After receiving a massage or doing a self-massage across the abdomen, the extract of ingredients such as menthol and eucalyptus oil delivers its impact, which can help relax the pelvic muscles and ease cramps.
The development of technology and the accessibility of high-quality education nowadays help women better comprehend bodily functions like the menstrual cycle. Therefore, healthcare professionals constantly suggest menstrual care products such as period balms to reduce the pain of period cramps. Thus, increasing usage of these balms by women to relieve menstrual pain is estimated to continue to trigger the market's growth during the forecast period.
Similarly, growing consumer inclination towards using natural and ayurvedic ingredients over chemical ones is expected to push the demand for period balm products over the ten years.
As the demand for herbal and organic products is higher among female consumers, market participants are concentrating on offering natural cramp-relieving products such as period balm made with natural and ayurvedic ingredients with no side effects.
For instance, a leading manufacturer of period balm Marnie Naturals sells its period cramp relief products which are easy to apply and has an advanced formula that contains beeswax, organic extra virgin olive oil, vitamin E, essential oil of ginger, cypress, geranium, and clary sage to provide relief to women from cramps during the menstrual cycle.
Principal Consultant
Better Convenience of Roller Stick, Making it Top Selling Product Type
As per FMI, the roller stick segment is predicted to have a sizable market share in the product category. Period balm products come in roller stick form and gel form, which are stored in a small box. Roller stick is estimated to secure a maximum share of 77% in the global market by 2033.
Roller stick balm product contains the same ingredient as gel form, and it is easy to use and can be applied near the lower abdomen and the lower back to the general area of discomfort. Consumers can use such a product while travelling also. Thus, the increased convenience of roller stick balm is expected to drive market sales.
Over-the-Counter is Expected to Hold a Major Share in the Global Market
In terms of mode of prescription, the over-the-counter period balm is likely to lead the market over the forecast period with a market share of around 62.6%. Many women tend to avoid visiting the doctor during menstrual cycles. They highlyly prefer home remedies and buy basic medicinal products without prescription.
OTC drugs allow faster and cheaper access to healthcare, which is estimated to further augment the growth of this segment during the forecast period.
Online Retailers to Witness Highest Period Balm Sales
In the developed parts of America and Europe, department stores and pharmacy/drug stores might be reliable stores where users can purchase period balm products easily. These stores are anticipated to account for 46% of total global period balm market sales by the end of 2033.
However, with rising penetration of online pharmacies and growing consumer inclination towards purchasing period balm products from online stores due to the accessibility of numerous brands with a variety of offers and schemes with a single click, FMI predicts the online retailer's segment to witness the fastest growth during the forecast period from 2023 and 2033.
| Countries | Forecast Share Between 2023 to 2033 |
|---|---|
| United States | 31.6% |
| Germany | 6.9% |
| Japan | 5.1% |
| Australia | 2.8% |
| Countries | Forecast CAGR Between 2023 to 2033 |
|---|---|
| China | 7.9% |
| India | 6.4% |
| United Kingdom | 4.1% |
Rising Menstrual Health Concerns Expected to Boost the Sales in the Country
The United States is considered a lucrative market for period balm and is expected to grow at a CAGR of around 4.5% during the forecast period. Factors such as high levels of awareness among women, the presence of leading manufacturers, and the easy availability of numerous menstrual care products are driving growth in the United States market. The United States is estimated to secure a share of 31.1% in the global market during the forecast period.
According to the National Library of Medicine, 84.1% of women reported having menstrual discomfort, with 43.1% saying it happened every month and 41% saying it happened occasionally. Therefore, the surge in these numbers continues to create lucrative opportunities for period balm manufacturers in the country during the forecast period.
Leading manufacturers always create cutting-edge period balm products with natural and ayurvedic ingredients in response to women's high demand for menstruation and eco-friendly menstrual care products.
Brands Creating Awareness About Menstrual Hygiene to Boost the Business Expansion Across India
The period balm market in India is expected to grow at a CAGR of 6.4% during the forecast period. Due to brand promotions of additional new menstruation care products like period balm, demand for menstrual care products has surged throughout the nation over the last few years, and the trend is likely to continue during the forecast period.
For instance, PeeSafe, Redcliffe Hygiene Private Limited's menstrual brand, has collaborated with over 120 organizations, 50+ ambassadors, and 250+ menstruation hygiene drives worldwide to raise awareness about basic menstrual hygiene and its related products. They have reached half a million through campaigns such as #HaqSePeriod, emphasizing women's right to safe and clean products.
Such promotional activities are anticipated to boost the sales of the products like a period balm in the nation.
Players Focused on Promoting Period Care Products in Africa
Poverty is a powerful theme in Sub-Saharan Africa. Many organizations and non-governmental organizations (NGOs) are conducting various efforts to increase awareness around the country.
For instance, 'KITAMBAA' the social entrepreneurship group in Africa, launched the campaign "Menstrual Hygiene Management: From Taboo to Economic Power" on International Women's Day to spread awareness about menstrual hygiene and women's needs. Such campaigns progressively affect menstrual health products such as period balm sales.
Promotional activities and campaigns and help the development of better menstrual hygiene activities, many local communities are getting involved in these campaigns. Alternatively, there is a spread of increased awareness among the regional population for menstrual hygiene products such as period balm, boosting product sales in the region.
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Leading players operating in the global market focus on expansion, partnership, development, and new product launches to expand their business globally. Besides this, they are launching new awareness programs and campaigns to educate people about period palm products and their significance.
For instance:
Cora, Zen Maitri, Tiger Balm, And Wild Rose: Taming Menstrual Cramps with Natural and Organic Ingredients
Period or menstrual balms are gaining popularity due to their simple nature and higher effectiveness in managing pain. Many companies have launched organic and herbal products, which have become popular among women. Companies also include essential oils and flavours to create a soothing environment during those painful times.
Cora, a leading period balm manufacturer, uses plant-based ingredients such as pure lavender, clary sage, and marjoram. The company's reliance on plant-based balms aligns with evolving consumer preference for organic and chemical-free products.
Over the years, the preference for organic and herbal products has increased. This trend is also being felt in the period balm space, where manufacturers are replacing chemical ingredients with natural ones. For example, Cora uses sunflower seed oil, coconut oil, cocoa seed butter, shea butter, and ginger root in its offerings. Its product, "The Period Balm", has become one of the highly popularly adopted menstrual relief solutions among women.
Zen Maitri is also using natural ingredients in its range of period balms. The key ingredients used in the company's menstrual balm products include jojoba, coconut, and castor oil. Zen Maitri's Menstrual Balm provides relief, comfort, and pampering during periods. The company is also opening new outlets and retail centres to expand its reach. For instance, in January 2019, the company announced the opening of a showroom in London, United Kingdom.
Tiger Balm, another leading company in the period balms space, is touting its organic and natural products through influencer marketing and infotainment. Like its competitors, Tiger Balm also goes the natural route and uses camphor, methanol, and eucalyptus oil in its product range.
The company is eyeing lucrative markets in the Asia Pacific, such as India, as many people are trying out organic products instead of chemical ones. For instance, the company announced in 2018 that it would be looking to grow its revenues by 135% by 2022. The company also partnered with Alkem Laboratories in 2018 to do a makeover for its branding exercise and make it more appealing to the younger population.
The strategy of Wild Rose, another leading period balm manufacturer, is to offer its products on leading e-commerce websites. The company aims to reach the last-mile customer and ensure that having a physical presence is sufficient for the company's sales.
Like other leading period balm manufacturers, Wild Rose is also heavily relying on organic ingredients to cater to the preference of consumers. Vegan New Moon menstrual massage balm has become a highly sought-after menstrual pain relief product women use.
In June 2022, Wild Rose announced moving its entire operation to Eugene. To celebrate that, the company offered a discount of 20% up to June 20th. The company also announced that all orders over USD 25 would receive a free Vegan New Moon Massage Balm. All these strategies are aimed at wooing more and more customers.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD billion for Value |
| Key Countries Covered | United States, United Kingdom, Japan, India, China, Australia, Germany |
| Key Segments Covered | Product Type, Mode of Prescription, Sales Channel, Region |
| Key Companies Profiled | Lhamour; Earth Mama Organics; Red Moon Herbs; Moon Mother Hemp Company; LENA; GladRags; Rosebud Woman |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
Through 2033, the market is projected to exhibit a CAGR of 4.7%.
By 2033, the market is to achieve USD 5.8 billion.
In 2023, the market to reach a valuation of USD 3.7 billion.
Between 2018 and 2022, sales surged at a CAGR of 4%.
The United States is expected to account for around 31.6% of the global market share.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Roller Stick 5.2. Gel 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Mode of Prescription 6.1. Over-the-Counter 6.2. Prescription 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 7.1. Direct Sales 7.2. Specialty Stores 7.3. Pharmacy / Drug Stores 7.4. Departmental Stores 7.5. Online Retailers 7.6. Other Sales Channel 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Western Europe 8.4. Eastern Europe 8.5. South Asia and Pacific 8.6. East Asia 8.7. Middle East and Africa 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Cora 18.2. Still Not A Hippie 18.3. JamilahsNaturals 18.4. Herbal Chest 18.5. Wild Rose 18.6. Marnie Naturals 18.7. The Natural Clinic 18.8. Arganshe 18.9. Butter Me Up Organics 18.10. THERApotions 18.11. Zenmaitri 18.12. brume-cosmetic 18.13. Sierra Roots Wellness 18.14. Redcliffe Hygiene Private Limited 19. Assumptions & Acronyms Used 20. Research Methodology
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Period Balm Market
