The Peer-to-Peer (P2P) dining market is poised for significant growth between 2025 and 2035, fueled by the rising consumer demand for authentic, home-cooked meals, personalized dining experiences, and social dining networks. The market is expected to reach USD 6.48 billion in 2025 and expand to USD 8.30 billion by 2035, reflecting a compound annual growth rate (CAGR) of 2.5% over the forecast period.
The shift in consumer behaviour, driven by the sharing economy, digital platforms, and demand for experiential dining, is transforming how people consume food. Peer-to-peer dining platforms connect home chefs with diners seeking unique and locally inspired meals. Unlike traditional restaurant dining, P2P dining fosters a personalized and community-driven approach, where guests engage directly with chefs in intimate settings.
Millennials and Gen Z consumers are at the forefront of this trend, valuing social interaction, cultural exchanges, and sustainability in their dining choices. With urbanization, digital transformation, and a growing gig economy, peer-to-peer dining platforms continue to gain traction globally.
However, challenges related to food safety regulations, trust-building, and scalability require strategic solutions. As governments implement stricter food safety laws, P2P dining platforms must ensure compliance while maintaining the flexibility and uniqueness that define the experience.
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North America dominates the peer-to-peer dining market, with the United States and Canada leading in platform adoption and consumer participation. The growing demand for home-cooked meals, local food experiences, and social dining networks drives market expansion in the region.
P2P dining platforms such as Eat With, Traveling Spoon, and BonAppetour thrive due to the strong sharing economy and digital connectivity. Consumers actively seek alternative dining options beyond traditional restaurants, favoring home-hosted meals for their authenticity and cultural engagement.
Additionally, the region’s tech-driven food industry supports the growth of AI-powered meal recommendations, seamless payment systems, and personalized user experiences. However, food safety regulations and taxation complexities require platforms to navigate compliance while ensuring operational scalability.
Europe stands as a rapidly growing market, particularly in countries such as France, Italy, Spain, and Germany, where culinary tourism is deeply embedded in the culture. The demand for authentic home dining experiences has surged as travelers seek opportunities to interact with locals and explore traditional cuisines in non-commercial settings.
The rise of digital nomadism, remote work, and slow travel further accelerates the popularity of peer-to-peer dining in Europe. Home chefs offering regional specialties, wine pairings, and immersive dining experiences attract both domestic and international guests.
Governments in Europe enforce strict food safety laws, prompting platforms to implement host verification, hygiene certifications, and liability coverage. Despite these challenges, the emphasis on farm-to-table dining, sustainable food consumption, and organic ingredients aligns well with the peer-to-peer dining movement, making it a key growth driver in the region.
Asia-Pacific represents the fastest-growing region for the peer-to-peer dining industry, fueled by the rising popularity of street food, home-cooked meals, and immersive culinary tourism. Countries like Japan, China, South Korea, Thailand, and India are experiencing strong demand for alternative dining experiences that emphasize local flavours and cultural storytelling.
The region’s thriving mobile-first consumer base enables rapid adoption of app-based P2P dining platforms, where users book home-cooked meals from independent chefs and home cooks. Additionally, food-centric travel experiences drive market growth, with tourists actively seeking hosts who offer authentic family-style dining.
Local governments are introducing regulations to address hygiene, taxation, and food licensing, which can affect the scalability of peer-to-peer dining businesses. However, initiatives promoting community-based tourism, sustainable dining, and digital entrepreneurship encourage further market expansion.
Challenge
Trust Issues and Regulatory Compliance in Peer-to-Peer Dining
The peer-to-peer dining market is subject to immense growth and is always being propelled towards its complete potential. Estate sales within peer-to-peer dining raising food hygiene, preparation and liability concerns peer-to-peer dining platforms connect consumers with home cooks, in contrast with traditional restaurants. Ensuring local health codes and food safety regulations compliance adds complexity, as many home kitchens cannot meet commercial-grade standards.
Moreover, the possibility of fake listings, unreliable hosts, and inconsistent consumer experience also hinders the expansion of the market. To overcome these hurdles, organizations need to incorporate strict verification systems, widely adopted AI-based reputation monitoring, and secure payment systems. Transparency and accountability will be fostered through investments in comprehensive food safety certifications, user review systems, and insurance policies that will further build consumer trust and compliance, leading to wider adoption.
Opportunity
Expansion of Experiential Dining and Cultural Food Exchanges
This growth in interest for customized dining and cultural food opportunities is a great opportunity for the peer-to-peer dining market. Only now are the travel companies, foodies and locals that crave homemade meals starting to give these peer-to-peer dining platforms a go for a unique dining experience. Furthermore, the emergence of digital platforms and app-based meal-sharing services facilitates direct connectivity between home chefs and diners, providing a different revenue avenue for culinary entrepreneurs.
With AI-powered meal recommendations, dynamic pricing algorithms, and even blockchain-based transaction security further enhancing user engagement and transparency. The next phase of innovation in the peer-to-peer dining sector will be driven by companies that focus on localised aspects of food, optimise their digital marketplace for better functionality, and engage in community-building opportunities.
Between 2020 and 2024, driven by rising consumer demand for home-cooked meals, unique dining experiences, and the gig economy. In the third stage, app-based food-sharing marketplaces enabled independent chefs and home cooks to monetize their skills, thus creating a decentralized dining ecosystem.
Nevertheless, regulatory hurdles, disparate food safety standards, and platform trust deficiencies constrained the scalability of peer-to-peer meal services. In response, companies adopted measures like user verification systems, integrated user feedback mechanisms, and added safety protocols to establish credibility.
Looking ahead to 2025 to 2035, transformative developments will usher in a market driven by food-tech innovations, AI-powered dining personalizations, and blockchain-enforced trust mechanisms. Through immersive experiences like VR and AR in food discovery, AI-powered meal matching, and carbon-neutral food sourcing, the future of dining will shift peer-to-peer.
Moreover, the emergent hyper-local dining communities, sustainable food networks, and food delivery partnerships will also act as market drivers. Food safety automation, overseas dining experience, and AI-driven customer engagement businesses that make a difference will thrive in the next decade of peer-to-peer food consumption.
Market Shifts: A Comparative Analysis (2020 to 2024 vs. 2025 to 2035)
| Market Shift | 2020 to 2024 Trends |
|---|---|
| Regulatory Landscape | Challenges in food safety compliance and local licensing |
| Technological Advancements | Growth in app-based food-sharing platforms |
| Industry Adoption | Increased use in urban and tourist-heavy regions |
| Supply Chain and Sourcing | Dependence on individual home chefs for food production |
| Market Competition | Presence of small-scale peer-to-peer food marketplaces |
| Market Growth Drivers | Demand for authentic, home-cooked meals and experiential dining |
| Sustainability and Energy Efficiency | Early-stage adoption of sustainable food sourcing |
| Integration of Smart Monitoring | Limited data tracking for food quality and customer satisfaction |
| Advancements in Dining Personalization | Use of basic user reviews and recommendations |
| Market Shift | 2025 to 2035 Projections |
|---|---|
| Regulatory Landscape | Standardized food safety regulations and blockchain-based dining authentication. |
| Technological Advancements | AI-driven meal matching, AR-enhanced food discovery, and smart contract payments. |
| Industry Adoption | Expansion into rural, international, and cross-border food-sharing experiences. |
| Supply Chain and Sourcing | Integration of local farm partnerships, sustainable ingredient sourcing, and food waste reduction. |
| Market Competition | Rise of AI-driven, hyper-personalized dining experiences and global food-sharing networks. |
| Market Growth Drivers | Increased investment in food sustainability, ethical sourcing, and community-driven dining ecosystems. |
| Sustainability and Energy Efficiency | Full-scale integration of carbon-neutral dining, eco-friendly packaging, and AI-optimized food logistics. |
| Integration of Smart Monitoring | AI-based reputation tracking, real-time food freshness analytics, and predictive demand forecasting. |
| Advancements in Dining Personalization | AI-powered meal curation, personalized chef-to-diner matchmaking, and virtual reality dining previews. |
Demand for peer-to-peer (P2P) dining in the United States is one of the highest globally, fostered by the proliferation of the gig economy, the emergence of digital food platforms, and a growing demand for unusual or unique dining experiences. Consumers are gravitating toward home-based dining experiences, pop-up restaurants and social dining events that are hosted through platforms such as Eat With and Traveling Spoon.
Launched in cities like New York, Los Angeles and San Francisco, the models have shown to be strong with millennials and Gen Z looking for authentic home style, locally-inspired fare in social settings. That, along with the increasing popularity of food influencers, personalized dining experiences and Airbnb-style food services, is driving growth in the market.
| Country | CAGR (2025 to 2035) |
|---|---|
| USA | 2.6% |
London, Manchester and Edinburgh, and others are becoming hot spots for private dining and supper club experiences.
An Eat With chef introduces her signature dish. More than P2P dining platform to uniquely personalized meals. Pop-up supper clubs and food tourism also contribute to market expansion, along with corporate team-building events.
As the trend towards reducing food wasted drives consumers to seek ways to cook with ingredients, businesses that promote sustainable dining and zero-waste cooking will see moderate growth over the next few years, leading to stronger peers like the UK market for peer-to-peer dining services.
| Country | CAGR (2025 to 2035) |
|---|---|
| UK | 2.3% |
P2P dining is especially dominated by food tourism, experiential dining, and cultural meal-sharing experiences prevalent in the European Union (EU). The likes of France, Italy and Spain are big contributors as tourists flock to canvass authentic, homemade style-food from chefs who can cook like the locals do.
Growing presence of digital channels, sustainable eating trends, and alternative dining experiences are driving demand throughout Europe. P2P platforms have become the favourite of many home cooks and experts that use these avenues to create local specialties and authentic recipes, which in turn can drive growth in this market.
| Country | CAGR (2025 to 2035) |
|---|---|
| European Union (EU) | 2.4% |
The demand for cultural exchange, traditional home-cooked meals and private dining experiences is driving the growth of Japan’s peer-to-peer dining market. The Tokyo and Kyoto markets are especially robust as tourists look for authentic Japanese cuisine in cozy settings.
Thanks to an influx of digital food platforms that link amateur cooks and eaters, P2P dining is also catching on in Japan, where upscale meal experiences like kaiseki rankings, sushi making classes and tea ceremonies have become available to the home kitchen.
Given the recent influx of foreign visitors and the desire for personalized meal experiences, Japan’s market for at-home and culture food experiences is predictably set to grow.
| Country | CAGR (2025 to 2035) |
|---|---|
| Japan | 2.5% |
The market for P2P dining in South Korea is on the rise thanks to the effect of K-food culture, social media-oriented dining trends, and experience-based tourism. Now there’s a growing burst of food-sharing businesses including supper clubs, shop-and-dine-and-walk tours and more in Seoul and Busan catering to curious locals and tourists alike.
As home-cooked K-dishes such as bibimbap, bulgogi, and clam and kimchi-based meals gain huge popularity, a new breed of independent chef, purveyor or home cook is emerging to profit from it via P2P platforms, and the chefs at the five brands we spoke to are just a few of the many people earning money from the trend. The market's expansion is anticipated as a result of the social media-fueled dining experience and the global appeal of Korean food.
| Country | CAGR (2025 to 2035) |
|---|---|
| South Korea | 2.6% |
This is as travellers and culinists alike globally look for local, personalized, and culturally immersive dining experiences beyond the traditional restaurant setting, leading to hotel companies and tour operators segment accounting for a significant share in the peer-to-peer dining market. These key direct suppliers are the ones who actually connect diners to local hosts and craft unique experiences tailored to the chef in reunion with the diners, in addition provide ready access to special culinary events, making them key facilitators for P2P dining industry to grow.
Among the notable contributions to the peer-to-peer dining market have been by hotel companies who have struck partnerships with home chefs, private dining hosts, and other local culinary experts to offer travellers vetted and high-quality local dining experiences. In contrast to traditional P2P platforms, hotels offer a trusted ecosystem that allows guests to enjoy multi-sensory dining experiences, while also providing a degree of convenience and safety.
The growing appetite for experiential culinary experiences, such as home-hosted dinners, rooftop private dinners, and chef's tasting menus, has driven the adoption of peer-to-peer dining partnerships within hotel ecosystems, as luxury and boutique hotels look to find new ways to engage guests. According to studies, 60+% of high-end travellers worldwide prefer authentic culinary experiences and local hosts to curate high-end culinary experiences, therefore acquiring this segment can sustain high demand.
Market demand is further reinforced by the rise of sustainable, farm-to-table dining initiatives that encompass eco-friendly food experiences, organic meal preparation services and local farmer partnerships, leading to a deeper integration of peer-to-peer dining into hotel dining portfolios.
The incorporation of AI-enabled personalized dining recommendations such as guest preference tracking, diet customization, and automatic local host matching has also driven further adoption given better engagement and a smoother culinary experience for tourists.
The emergence of hotel-backed peer-to-peer dining events focusing on cultural dinner nights, regional cooking classes and chef-hosted private banquets has helped in catalysing market growth and offering greater availability to travellers in search of unique and interactive dining experiences.
The mobile app-based dining reservations featuring in-room peer-to-peer dining bookings, virtual table selection, and real-time guest feedback integration have hinged on market expansion, promising better convenience and accessibility for the travellers seeking home-hosted, and private dining experiences.
While benefiting from credibility advantages, curated quality, and improved guest services, the hotel company segment is also struggling with regulatory barriers to non-traditional dining, cost implications for premium experiences, and the scalability of expanding local host partnerships. Yet the rise of AI-based guest preference analysis, block chain and cloud kitchen-integrated peer-to-peer main services are all improving efficiency, hospitality and marketplace competitiveness, not only securing the growth of hotel-backed peer-to-peer dining experiences.
Tour operators have become well entrenched, particularly in destination aggregated culinary experiences, guided food tours and intensive cultural dining packages, as travellers begin to spend more on peer-to-peer dining that offers authentic, site-specific food experiences. While dining reservations are often made through traditional means, developing tour operators to create food tours structured around storytelling, regional heritage and food pairing are key to culinary tourism maturation.
In response, specialized tour packages offering wine and dine, street food discoveries, and pockets of rural agricultural centres with cooking sessions at hosts homes is driving the acceptance of peer-to-peer dining partnerships in tour operator services to meet demands of culinary inclined travellers. According to studies, more than 50% of travellers list food experiences as one of the leading reasons that influence their choice of travel destination, ensuring strong demand for this segment.
The growth of global foodie tourism, which includes Michelin-star dining partnerships, interactive cooking sessions with regional cooks, and hyper-local farm-to-table experiences, has improved market demand and has led to more extensive inclusion of peer-to-peer dining offerings in curated travel packages.
Booking convenience is further accelerated by the introduction of real-time booking platforms, that allow AI-based itinerary customization, GPS-based local food discovery, and voice-assisted travel meal recommendations, which enhances engagement and flexibility for culinary tourists.
Exclusive P2P dining ventures such as seasonal gourmet pop-ups, home-chef tastings, and private supper clubs in far-flung locations, have streamlined both market evolution and audience engagement for adventurous eaters seeking intimate, locally-themed culinary accommodations.
Rising demand for digital concierge services, which include tourist-friendly food maps, real-time language translation during interactions with restaurants, and AR (Augmented Reality) meal previews, among a few others, has further consolidated market expansion, catering to the needs of international travellers by ensuring better accessibility and immersion.
While tour operator segment offers structured culinary experiences, facilitated authenticity, and stronger destination attractiveness, it faces challenges like logistical coordination for multiple dining venues, sensitivity to price among travellers, and legal complexities in addressing food-related liabilities. While the obstacles above may seem significant, innovations like AI based itinerary planning, integrations with digital storytelling experiences to add context to dining experiences, and hybrid dining-tourism models are addressing efficiency, personalization and engagement challenges, and setting peer-to-peer dining up for an upward trajectory in culinary tourism.
Among the two major market drivers, online travel agencies (OTAs) and traditional travel agencies reflect rapidly shifting consumer behaviours that integrate digital functionality, holistic findings, and customized itineraries into contemporary travel experiences.
The OTA segment is one of the most powerful peer-to-peer dining discovery and booking platforms in existence and provides on-the-go access to local dining hosts along with event-based dining experiences for travellers complete with integrated payment processing for comfort. Traditional travel agencies are unlike OTAs, which offer a vast amount of peer-to-peer dining experiences with AI-driven search algorithms, dynamic pricing models, and real-time customer reviews.
The increase in demand for app-based dining reservation, one-click booking for multi-modal meals, mobile dining vouchers and tailored local food experience recommendations incentivising adoption of OTAs in a peer-to-peer dining scenario involving tech-savvy travellers seeking convenience and digital accessibility. SCMP have said that more than 75% of the millennial travellers book their food experiences through digital channels, these are very much in high demand segment.
Market demand will strengthen further with the expanding use of smart travel planning technologies, including automated meal pairing with sightseeing tours, AI-powered food preference mapping, and block chain-anchored guest reviews」
While the OTA segment has its benefits including digital convenience and personalized recommendations, along with secure payment processing and smooth integration, it also has its challenges like competitive friction with direct booking platforms, lack of repeat technology standardization to assure peer-to-peer food safety, and numerous regulatory compliance nightmares regarding international dining transactions. Nevertheless its witnessing a next level innovations like AI powered dining chatbots, AR powered menu previews and enticing virtual food experience marketing keeping engagement, trust and digital experience optimization narrating OTAs its eliminate function in peer to peer dining space.
High-end travel agencies have seen a vast amount of market adoption through dining and cultural gastronomy tours with a concierge approach, booking peer-to-peer dining experiences, as upscale travellers shift into gourmet, fine dining and culture-centric travel journeys. When it comes to booking dining experiences, traditional travel agencies are far superior to OTAs, thanks to the curated, high-touch, authentic, local and logistical coordinating services they provide.
While the traditional travel agency segment offers benefits in curated experiences, on-the-ground travel guidance, and exclusive access to dining options, it must grapple with issues around scalability limitations, operational expenses, and the slow pace of evolution toward real-time digital booking trends. Yet latest arrivals in the form of AI-enabled trip personalization, hybrid travel-dining concierge and immersive VR (Virtual Reality) travel experience previews are further facilitating future guests' engagement, increasing service efficiency, and widening the bookable market for time-honoured touristic agencies within the peer-to-peer dining realm.
Demand for homemade authenticity, cultural food experiences, and social connections through dining, providing growth opportunities for the peer-to-peer (P2P) dining market. By showing efforts to innovate, such as AI-powered meal matching, digital payment security, and allowing users to rate one another, companies and platforms are providing enhanced opportunities for customer engagement, trust, and scalability.
The market consists of P2P dining platforms, independent home chefs, social dining networks, and experience-based travel service providers, all of which are helping facilitate technological innovations in personalized dining experiences, blockchain-empowered payment systems, and personalized food recommendations powered by artificial intelligence.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Eat with | 18-22% |
| VizEat (Now part of Eat with) | 12-16% |
| BonAppetour | 10-14% |
| Feastly (Acquired by ChefsFeed) | 8-12% |
| Travelling Spoon | 5-9% |
| Other Platforms & Independent Hosts (combined) | 35-45% |
| Company Name | Key Offerings/Activities |
|---|---|
| Eat with | Operates AI-powered social dining experiences, connecting travelers with local home chefs for authentic meals. |
| VizEat (Eat with Brand) | Specializes in private home dining experiences, culinary workshops, and small-group food tours. |
| BonAppetour | Provides P2P dining experiences, allowing users to book home-cooked meals with verified hosts worldwide. |
| Feastly (Now part of ChefsFeed) | Focuses on exclusive underground dining experiences with curated chef-led events. |
| Travelling Spoon | Offers cultural food experiences through in-home dining, cooking classes, and guided food market tours. |
Key Company Insights
Eat with (18-22%)
Eat with dominates the P2P dining market, providing artificial intelligence-based meal discovery, curated food experiences, and protected digital transactions to facilitate social dining.
VizEat (12-16%)
Offer immersive dining experiences in hosts' homes, including authenticity verification & high-end culinary tourism.
BonAppetour (10-14%)
BonAppetour is a home-cooked experience booking service, using AI-enabled preference tracking to match guests to hosts.
Feastly (8-12%)
Feastly creates underground supper clubs and pop-up dining experiences, layering in exclusive chef-hosted events and high-end gourmet experiences.
Travelling Spoon (5-9%)
Travelling Spoon specializes in cultural meals, guaranteeing that you’ll dine in someone’s home, visit a local market and attend a hands-on culinary class.
Other Key Players (35-45% Combined)
Next-gen dining innovations include P2P dining platforms and independent home chefs, AI-driven dining curation, and sustainable food tourism experiences from several new players. These include:
The overall market size for peer-to-peer dining market was USD 6.48 Billion in 2025.
The peer-to-peer dining market expected to reach USD 8.30 Billion in 2035.
The demand for the peer-to-peer dining market will be driven by growing interest in unique, authentic culinary experiences, social dining trends, the rise of food delivery platforms, increased interest in home-based events, and a desire for personalized, local dining options over traditional restaurant experiences.
The top 5 countries which drives the development of Peer-to-Peer Dining Market are USA, UK, Europe Union, Japan and South Korea.
Hotel companies and tour operators to command significant share over the assessment period.
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