Pediatrics Supplements Market

Pediatrics Supplements Market Outlook from 2024 to 2034

The global pediatrics supplements industry is estimated to be worth USD 3248.119 million by 2024. It is projected to reach USD 7977.2 million by 2034, reflecting a CAGR of 8% over the assessment period 2024 to 2034.

Supplements are products that claim to contain multivitamins, minerals, iron, probiotics, amino acids, and botanicals. They are usually taken to boost the daily consumption of required key nutrients and are said to provide a wide variety of health benefits. These supplements are available in diverse forms according to the end users' needs.

The use of supplements among children and women has significantly increased globally. According to the National Library of Medicine, over 30% of children in the USA, 22.6% in Australia, and 32.4% in China use pediatric supplements. Pediatric supplements are typically used to stimulate weight and growth gain, reduce the risk of diseases, maintain an adequate intake of nutrients, and provide overall health benefits in growing children.

Attributes	Description
Estimated Global Pediatrics Supplements Industry Size (2024E)	USD 3248.119 million
Projected Global Pediatrics Supplements Industry Value (2034F)	USD 7977.2 million
Value-based CAGR (2024 to 2034)	8%

Key Industry Highlights

Easy-to-consume supplements addressing the overall health needs of younger consumers

The immune system plays a crucial role in defending the human body against disease-causing pathogens, which are majorly responsible for various health issues. Supplements infused with naturally based raw materials such as herbs, oils, mushrooms, and algae are in high demand among consumers as they play a major role in boosting innate and adaptive immunity, thus helping to combat many other issues and improve overall health.

The COVID-19 pandemic and rising malnutrition conditions in major countries have caused significant disruptions worldwide, especially in food and dietary supplement production, with a focus on immunity and health benefits. With no cure for such diseases, parents are turning to foods that can boost their nutritional values.

Scientific studies have shown that many health concerns in the younger age group of the population, such as stunted growth, lower athletic energy, insomnia, and many others, are linked to diets that do not meet nutritional needs.

It is particularly difficult to address the younger age group of consumers who are picky eaters and prefer consuming foods with good taste and textures, making it a more difficult task for the food supplement industry to come up with innovative solutions to cater to their needs.

This has led to a major shift of consumers towards pediatric supplements with clean labels, making betterment of overall health claims, containing vitamins and minerals, and also being colorful and interesting to present to their children.

For instance, companies like Reckitt Benckiser Group Plc and Talbots Inc. have gained popularity as they advertise improved health claims with easy-to-consume and flavorful supplements. Consequently, there has been a significant increase in consumer interest and demand for a variety of healthier products that meet their preferences and nutritional requirements.

Rise in demand for Clean Label Products against rising malnutrition issues

The current global health situation has been significantly impacted by diseases caused by the deficiency of many nutrients. As a result, the scientific community worldwide has been actively researching solutions to mitigate these effects. There has been a focus on studying the food habits of all age groups, particularly picky eaters and underserved communities.

The demand for natural allergen-free ingredients containing nutritional health support compounds has been continuously increasing due to their positive effects and widespread appeal across different age groups. The increased interest in personalized dietary recommendations with overall health-improving properties has led to the development of tailored food products with specific clean labels and detailed information on the process and sources used.

Health-conscious consumers, particularly millennials, are seeking age-appropriate natural diet-based supplements for their children that align with their preferences, such as high-quality ingredients, taste, color, texture, and allergen-free products.

The fast-paced modern lifestyle has also contributed to the demand for convenient, clean-label products. Companies like Bayer AG are meeting this demand by offering customized solutions to consumers and providing detailed information about multivitamins tailored to individual needs.

They also conduct surveys to understand the requirements and raise awareness about the production, testing, and certification processes for their products. Consequently, there is a growing demand for proper labels in the pediatrics supplement industry to cater to these evolving consumer preferences.

2019 to 2023 Global Pediatrics Supplements Sales Analysis Compared to Demand Forecasts for 2024 to 2034

Global sales increased at a CAGR of 9% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on such products will rise at 11% CAGR.

Between 2019 and 2023, there has been a growing concern about sustainability in food production and a lack of knowledge about new synthetic or lab-made nutrients. This has led to increased demand for foods with higher nutritional values. Nestle SA and Bayer AG have taken the lead in producing a wider range of well-researched supplement solutions that are clinically proven to promote better overall health.

Nestle SA's product launches have successfully shown results in enhanced immune health, digestive health, and mental and physical health without compromising on flavor, texture, or sourcing, leading to improved health among younger consumers and increased demand for these products.

There has been a rise in the growing number of health-conscious customers, especially after the pandemic period, who are seeking allergen-free and non-GMO products with proper nutritional supplements, driving the growth of this industry.

From 2024 to 2034, the sector is expected to accelerate due to advancements in precision nutrition and new-age technologies. Precision nutrition approaches will further optimize food nutrition technology for younger consumers, improving overall health and immune response rates against various diseases.

Additionally, the introduction of better micro and macronutrients tailored to technological advancements, coupled with improved stability and versatility of these products, will promote less waste and better health and well-being.

Market Concentration

Tier 1 companies are the major players in the industry, fully established worldwide with the majority of shares in the business ecosystem. These industry leaders are known for their high level of creativity, research, and development, and often set the trends.

Examples of Tier 1 companies include Pfizer, Nestle SA, Abbott, and Reckitt Benckiser Group Plc, which is the leading provider of sustainable nutrition and health solutions due to its innovative ingredient formulations and global industry distribution.

Tier 2 companies are regional players with adequate market coverage, known for offering niche products. They are typically more localized and address specific issues.

An example of a Tier 2 company is NuBest Nutritionals, which performs well in the European territory due to its innovative technology that delivers easy-to-consume supplements including capsules suitable for children. Similarly, ChildLife Essentials offers a range of natural-based multivitamin and mineral supplements with fruity flavors.

Tier 3 companies are smaller players usually limited to local or regional areas. They tend to service localized areas and do not possess the same level of R&D as larger companies but are nonetheless helpful in satisfying local needs. These companies are smaller in size but still strong in their target industries due to their deep-seated innovations and customer service.

Country-wise Insights

The following table shows the estimated growth rates of the top three territories. China and India are set to exhibit high consumption, recording CAGRs of 6.1% and 7.0%, respectively, through 2034.

Countries	CAGR 2024 to 2034
USA	5.1%
India	7.0%
UK	3.9%
China	6.1%

Higher Demand Outlook of easy to consume supplements in China

Chinese consumers are increasingly seeking convenient, nutritious, and diverse supplements. This demand has led to the popularity of processed, packaged, and heat-stable foods with longer shelf lives, requiring high-quality ingredients to provide better nutrition and support overall health. There is also a growing demand for easy-to-consume natural-based product ranges.

As profits from traditional production methods decline, producers are adopting more profitable new technologies. However, this diversification requires specialized techniques to improve the flavor, texture, colors, and packaging of various products for different markets.

Additionally, China's high environmental standards have prompted the adoption of sustainable production techniques. Companies are embracing innovative eco-friendly technologies to minimize negative environmental impact and comply with regulations without overlooking consumer demand.

Core Nutritional’s brand, Crush It Kids, is at the forefront of developing solutions based on traditional and new eco-friendly applications to reduce food and beverage waste and meet the population's demands. All these factors indicate the growing success of pediatric supplement sales in China.

Enhanced Focus on the Production of Nutrient-rich Supplements to Tackle Malnutrition in India

Malnutrition is a major concern worldwide, especially in developing countries like India, which has the largest population in the world. Along with nutrition, health concerns such as improper growth, reduced energy, and untimely death also arise. These issues not only impact the economy of the nation but also result in a loss of faith in healthcare and scientific innovation, which are essential for developing countries.

The increasing trend of health-conscious consumers has raised the demand for high-quality natural and synthetic sources, not only for themselves but also for their children. This has led to the production of foods with high nutritional value to improve overall health. Companies like Piramal Enterprises Ltd, based in India, are providing innovative solutions at affordable prices across many countries worldwide.

They are developing a diverse range of products to enhance the nutritional and medicinal values, directly addressing health concerns in the younger population. This expansion of immunomodulatory-based food production is a significant factor in India's food and beverage industry.

Investors have noted favorable stress-related production conditions with heat and acid stability for commercial manufacturing of these immunomodulators. The increased demand for immune-boosting foods in India is mainly due to the rising emphasis on autoimmune diseases.

Category-Wise Insights

Manufacturers Focus on Product Forms Segment for Higher Sales

Segment	Product Forms
Value Share (2024)	23%

The Millennial and Gen-Z parents mostly prefer pediatric supplements made of organic fruits and herbs with improved formulas and proper clinical certifications. Companies such as Bayer AG have introduced attractive product lines that are free of artificial sweeteners, artificial flavors, synthetic colors, dairy allergens, egg allergens, soy allergens, gluten, aspartame, and GMOs, making them available to a larger group of consumers who prefer supplements for their children.

This demand for modern production techniques has been met through better management of growth, health, and food conversion rates, leading to higher returns on investment. Another important factor is the increasing demand for easily consumable products.

Olly Nutrition, which is acquired by Unilever, is addressing this demand by introducing products with colorful packaging, bright tropical flavors, and easy-to-consume gummies without any synthetic additives or clean labels. The innovative characters and motifs on the packaging and converting the gummies into the shapes of worms make it a popular product among younger users.

These new product initiatives are crucial in meeting the increased demand for pediatric supplements as a key means of filling the nutritional gap and preventing diseases, thereby driving growth in the pediatric supplements sector.

Rising Incidences of Nutritional Gaps Leading to Diseases with Innovative Solutions

Segment	Functionality type
Value Share (2024)	34%

The prevalence of nutritional inequalities, fetal growth, and diseases is steadily increasing in many major countries around the world. Lack of proper nutrition has led to the young population suffering from growth stunting, underweight, obesity, malnutrition, less resistance to infections, and more. As a result, there is a rising demand for pediatric supplement products with better functional activity.

These supplements target all age groups, providing adequate energy and essential nutrients to promote growth and development, strengthen the immune system against infections, and support proper physical, mental, and metabolic growth. To address these malnutrition issues and prevent a significant economic downturn, many countries are implementing precautionary measures.

Many manufacturers have already met the demand for safer products and are launching only clinically proven and certified food items with clear labeling to attract consumers. Companies like Sanofi S.A., Nuvamin LLC, and TruHeight are launching products with properly targeted concerns, making them popular in this industry.

The expansion of this industry is largely driven by the increasing incidence of nutritional diseases and the recognition of the importance of preventive health management measures.

Competition Outlook

The pediatrics supplements market is highly competitive, with major players such as Pfizer, Nestle SA, Reckitt Benckiser Group Plc, and Bayer making significant investments in research and development. These companies are focused on creating innovative and sustainable supplement concepts to address the market demand. They are also committed to efficiently manufacturing foods that improve overall health concerns sustainably.

To expand their sales, manufacturers are implementing various strategies, including vertical and strategic acquisitions. For example, Reckitt Benckiser Group plc acquired Mead Johnson Nutrition Company, and Unilever also increased its market share by acquiring Olly Nutrition and integrating them into its distribution network to ensure the quality and availability of raw materials.

Similarly, Nestle SA strategically targeted both local consumers and local ingredients producers to regionalize their distribution and gain a larger market share. For instance.

• Reckitt Benckiser Group Plc has introduced two new lines of pediatric supplements: Nutramigen and Enfamil. These brands are highly regarded for supporting brain development and boosting the immune health system in children, and they are recommended by pediatricians. The company also provides a personalized formula comparison chart for infant feeding doses. Moreover, they offer a range of products to address various needs, including everyday nutrition, stomach problems, allergies, and specialized dietary formulas for premature babies.
• Another company, Nutritional Growth Solutions, introduced their brand, Healthy Heights, which was specially formulated for picky eaters, usually younger children, to fill in nutritional gaps by providing better choices of vitamins, minerals, and micro and macronutrients. They also included a very peculiar ingredient, whey protein. This brand also claimed to increase the height and weight of short and lean children by 13.8% to 34%.

Leading Brands

• Talbots Inc.
• Pfizer
• Reckitt Benckiser Group Plc
• Nestle SA
• NuBest Nutritionals
• Abbott
• Olly Nutrition (acquired by Unilever)
• Goodbaby International Holdings Limited
• TruHeight
• Ajinomoto Health & Nutrition
• Nutritional Growth Solutions
• ChildLife Essentials
• Else Nutrition Holdings Inc
• Bayer
• Brightchamps Tech Private Limited
• Piramal Enterprises Ltd
• MRO Maryruth, LLC
• Phytoral
• Lifetrients
• Omniactive
• Valeant Pharmaceuticals International
• Captek Softgel International, Inc
• Nuvamin LLC
• Core Nutritionals
• Nature's Craft
• Others

Key Segments of the Report

By Product Forms:

As per product type, the industry has been categorized into Gummies, Chewables, Powders, Syrups, Capsules, Tablets, and Liquid Drops.

By Ingredients Source:

As per ingredient type, the industry has been categorized into Plant-Based (Herbal extracts, Algae, etc.), Animal-Based (Fish oil, Collagen, etc.), Synthetic (Lab-made vitamins/minerals), and Organic/Natural.

By End Users:

This segment is further categorized into Infants (0-2 years), Toddlers (2-4 years), Children (5-12 years), and Adolescents (13-18 years).

By Sales Channel:

As per the sales channel, the industry has been categorized into Pharmacies, Supermarkets/Hypermarkets, Online Retail, Specialty Stores (Health & Wellness), Pediatric Clinics, and Direct Sales (MLM, Subscription services).

By Functionality:

This segment is further categorized into Immune Health, Bone and Teeth Strengthening, Digestive Health, Cognitive Development, Eye Health, Muscle Growth, and Overall Growth & Development.

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.

Frequently Asked Questions

What is the current value of the Pediatrics Supplements industry?

The global industry is estimated at a value of USD 3248.119 million in 2024.

At what rate did the sales of Pediatrics Supplements grow between 2019 and 2023?

Sales increased at 9% CAGR between 2019 and 2023.

Who are the leading manufacturers of Pediatrics Supplements?

Some of the leaders in this industry include Talbots Inc., Pfizer, Reckitt Benckiser Group Plc, Nestle SA, NuBest Nutritionals, Abbott, Olly Nutrition, Goodbaby International Holdings Limited, TruHeight, Ajinomoto Health & Nutrition, Nutritional Growth Solutions, ChildLife Essentials, Else Nutrition Holdings Inc, Bayer, Brightchamps Tech Private Limited, and Piramal Enterprises Ltd.

Which region will garner a significant value share by 2024?

The North America and Europe territory is projected to hold a revenue share of around 46% over the forecast period.

At what CAGR is the global forecast to grow from 2024 to 2034?

The industry is projected to grow at a forecast CAGR of 11% from 2024 to 2034.