Pediatric Nutrition Sales Outlook from 2024 to 2034

The global Pediatric Nutrition Market is estimated to be worth USD 3.9 billion in 2024 and is projected to reach a value of USD 5.3 billion by 2034, expanding at a CAGR of 6.1% over the assessment period of 2024 to 2034

The Pediatric nutrition Industry is expected to experience significant growth from 2024 to 2034, driven by increasing awareness of child health and nutrition, rising birth rates in developing regions, and advancements in nutritional products. Companies are focusing on innovative formulations and convenient packaging to cater to the needs of busy parents.

Parents seek natural and organic ingredients that have been sustainably procured. Nutrition that is free from synthetic additives and preservatives has been gaining widespread popularity across regions.

Increasing health awareness among parents is a significant driver, as more parents seek to provide optimal nutrition to support their children's development. Additionally, rising birth rates in developing regions are expanding the consumer base for nutrition products. Companies respond to this demand with innovative products offering enhanced nutritional value and convenient packaging solutions.

Attributes Description
Estimated Global Industry Size (2024E) USD 3.9 billion
Projected Global Industry Value (2034F) USD 5.3 billion
Value-based CAGR (2024 to 2034) 6.1%

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Key Industry Highlights

Parents' Awareness and Demand for Kids Nutrition

Parents actively seek information about kids’ nutrition by attending workshops, reading articles, and consulting with healthcare professionals to stay informed. Parents’ increasing awareness of the critical role nutrition plays in children’s growth and development has led to a surge in demand for healthy and convenient food options.

Parent seek nutritious alternatives that align with their busy lifestyles. With more working parents, there’s a growing need for ready-to-eat kids’ food and beverage products. These convenient options ensure children receive essential nutrients even during hectic schedules.

Health Concerns and Specialized Products as per Children’s Need

Manufacturers offer specialized products as per the needs of babies. They have specialized formulas for Cow’s milk Protein Allergy, Metabolic, Mild Digestive Issues, Premature, Routine, Toddler, and Special needs, and Nutritional Supplements like Infant Vitamins and Supplements, and Maternal Vitamins and Supplements.

Also, they are continuously investing in Research and Development in Pediatric Nutrition. Manufacturers offer DHA-ARA-based formulas that help with eye development, brain function, and the immune system. Mead Johnson, Danone, Abbott, and Nestle are the top manufacturers providing specialized products as per the Babies' needs.

Flavored Products Are Preferred by Parents

Manufacturers offer Flavored Products with their Formulas and Nutritions, such as Butterscotch, Chocolate, and fruit flavors. The key manufacturers like Mead Johnsons and Danone are offering flavored products. Because of its test, it’s easy to feed Nutrition to a child with flavors like Chocolate, Butterscotch, and Vanilla.

Manufacturers offer their nutrition drinks and powders in kid-friendly flavors to improve taste and increase compliance. The delicious flavors help overcome fussy eating habits and encourage children to consume the supplements regularly.

However, flavors must be balanced with the right nutrients, as some nutrition products may be high in sugar. Appealing flavors are essential for making Children’s nutrition products palatable and encouraging kids to consume the supplements they need for growth and development. Chocolate, vanilla, and fruit flavors are popular choices for improving taste and compliance.

Parents demand for Plant-based Formulas

Companies like Mead Johnsons and Else Nutrition are offering Plant-based Nutrition and Formulas such as Infamil-ProSobee and Else Plant-Based Shakes. Also, these formulas are available in delicious flavors. Else Nutrition provides plant-based formulas for infants, toddlers, and kids.

The companies offer these formulas in the form of liquid (shakes) and powder with flavored products like Chocolate, Vanilla, Butterscotch, and fruit flavors. Companies are launching plant-based, organic, and allergy-friendly kids’ nutrition products. These cater to dietary preferences, allergies, and intolerances, appealing to health-conscious parents.

Popularity of DHA and ARA-Based Formulas

Docosahexaenoic acid (DHA) and Arachidonic acid (ARA) are essential fatty acids that belong to the omega-3 and omega-6 families. DHA supports eye development, brain function, and the immune system, while ARA is crucial for the proper functioning of cells, including muscles, the nervous system, and the immune system.

Both omega-3 and omega-6 fatty acids are important for respiratory health, helping to maintain the integrity and function of the developing lungs and airways. These nutrients are vital components of pediatric nutrition, contributing to the overall well-being and thriving of children through their diverse and essential roles in growth and development.

2019 to 2023 Global Pediatric Nutrition Sales Analysis Compared to Demand Forecast for 2024 to 2034

Global Pediatric Nutrition sales increased at a CAGR of 3.8% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on Industry will rise at 6.1% CAGR

Rapid demand growth for Pediatric Nutrition can be attributed to several factors, including rising awareness of Kids' health and wellness, allergy to Cow’s milk, Parents' busy schedules, Ready products, and a growing population. Key industry players continue focusing on developing innovative products with the perfect combination of micro and macronutrients to support Pediatric health.

Danone launched the product AptaGrow, AptaGrow addresses the nutrition requirement of children in the age group of 3-6 years and it is available in tasty Vanilla and Chocolate flavors. AptaGrow is a scientifically designed health drink for children with nutrients that includes a unique blend of prebiotics & DHA for the physical and cognitive development of children.

Digital health platforms, personalized nutrition solutions, and telephonic health services are expected to increase the sales of target products. This nutrition is different for different kids’ depending on their needs, and allergies.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Market Concentration

For Kids Nutrition, Manufacturers like Nestle Health Science, Danone, Mead Johnson, Abbott Nutrition, Nutricia, etc. dominate the industry with a significant share of around 40-45% at the global level. This comprises the tier 1 of the industry structure.

This domination is because of multiple production facilities with a widespread supply chain, advanced research and development team, infrastructure, and advanced cutting-edge technology. There are all products are patented for the formulation, and packaging and have strong brand recognition.

Tier 2 covers mid-scale companies that functions for a explicit regions of the globe and have revenue that can be expanded in the coming time. These tier 2 companies hold around 25-30% of the global industry share. Companies like My Lunchbuddy, Perrigo Company plc, Yamo AG, Else Nutrition, Nurtibud Foods, and others come under a tier 2 industry structure.

Tier 3 structure of the target industry comprises the majority of small-scale and local companies with limited local geographical presence and revenue. These companies are capable of serving only local demand.

Country Wise Insights

The United States, the United Kingdom, and Japan stand as mature Marketplaces with high awareness and well-established healthcare infrastructure, driving steady demand for Children’s nutrition products. However, China is expected to witness the highest growth due to its huge residents, rising expandable incomes, and improving healthcare access.

As a result, China is poised to experience substantial Field expansion. In India, increasing urbanization, growing metro cities, increasing birth rates, and healthcare investments are also boosting Industry growth.

The table below provides insights into the pediatric nutrition Industry across key countries, highlighting significant statistics and trends.

Countries CAGR 2024 to 2034
United States 4.6%
United Kingdom 5.7%
India 7.8%
China 8.6%
Japan 6.1%

United States to Retain Dominance in Pediatric Nutrition Sales

The sector for pediatric nutrition in the United States is projected to exhibit a CAGR of 4.6% during the assessment period. By 2034, revenue from the sales of Pediatric Nutrition in the country is expected to account for a market share of USD 18.9% in the global market.

The demand for Kids' nutrition in the United States is rapidly increasing due to parents becoming more aware of the crucial role that nutrition plays in their children's growth and development, creating a greater need for convenient and healthy food options.

The trend of parents working outside the home has elevated the need for ready-to-eat kids' food and beverage products. Companies are offering specialized products tailored to the specific needs of babies, including flavored and plant-based options. Additionally, kids' nutrition products containing essential fatty acids such as DHA and ARA are on the rise.

The demand for kid’s nutrition products in the United Kingdom is on the rise

kid’s nutrition demand in the United Kingdom is estimated to rise at a CAGR of 5.7% during the forecast period (2024 to 2034). By 2034, the United Kingdom is expected to account for a market share of 12.7% in the global market.

The demand in the United Kingdom is on the rise due to several factors. There is an increasing awareness among parents regarding the importance of nutrition in the growth and development of children. This awareness has led to a growing need for healthy, convenient food options that align with busy lifestyles.

Additionally, with more parents working outside the home, there is a greater demand for ready-to-eat kids' food and beverage products.

The growing demand for Pediatric nutrition in India

Consumption in India is projected to increase at a value CAGR of 7.8% over the next ten years. By 2034, the market size is forecasted to reach USD 320 million, with India expected to account for a market share of 6% in the global market.

The demand for pediatric nutrition in India is growing due to increasing awareness among parents about the importance of nutrition for children's growth and development, leading to a need for convenient and healthy food options.

Additionally, specialized products and flavored options are becoming more popular, along with the availability of plant-based formulas and kid’s nutrition products containing essential fatty acids such as DHA and ARA.

The Indian pediatric nutrition Industry is experiencing robust growth driven by rising health consciousness, changing consumer preferences, and new product innovations. Leading brands are focusing on building brand trust through educational initiatives.

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Category Wise Insights

The Importance of Formula-based Pediatric Nutrition

Segment Formula (Product Category)
Value Share (2024) 54%

Sales of Pediatric Nutrition Formulas are projected to significant growth from 2024 to 2034. Formula-based products are designed to mimic the composition of breast milk, making them a popular choice for infants who are not breastfed. Additionally, formula-based products are often recommended for infants with specific health conditions or dietary requirements, such as cow's milk allergy or digestive issues.

This specialized nature of formula-based products makes them essential for many parents and caregivers.

The formula-based kids’ nutrition is available in many options, including ready-to-use liquid formulas, powdered formulas, and specialized formulas for different age groups and health needs. This variety provides parents with flexibility and choice in selecting the most suitable product for their child.

Powder Form Lead Pediatric Nutrition Sales

Segment Powder (Product Form)
Value Share (2024) 43%

Powder-form products generally have a longer shelf life compared to liquid forms, making them more convenient for parents to store and use over time. This longer shelf life can reduce waste and make the products more cost-effective for consumers. Powder from pediatric nutrition products is more versatile in terms of preparation.

Parents can easily mix the powder with water or other liquids to create a customized consistency for their child, providing more flexibility in feeding options.

Powder-form products are lightweight and easy to transport, making them convenient for on-the-go parents. This convenience factor contributes to their popularity, especially for families with active lifestyles or those who travel frequently.

It is often available in a wider variety of options, including specialized formulas for different age groups and health conditions. This variety allows parents to select products that specifically meet their child's nutritional needs.

Competition Outlook

The pediatric nutrition sector encompasses a diverse and dynamic competitive landscape. Leading nutrition manufacturers are focusing on research and development, sustainable sourcing, and new formulations. They are also emphasizing environment-friendly practices and product certifications to satisfy the increasing demand for natural and sustainable ingredients.

Companies are also Providing amino acid-based hypoallergenic Formulas, it is a type of Infant milk formula made from individual amino acids. It is hypoallergenic and intended for infants suffering from a severe allergy to milk and various gastrointestinal conditions, such as food protein-induced enterocolitis syndrome and malabsorption syndromes.

Neocate LCP, and PurAmino, are some products offered by top companies like Mead Johnson and Danone.

For instance

  • Mead Johnson has released a new product: Enfagrow PREMIUM Gentlease Toddler. It is designed for Toddlers, enriched with DHA, an omega-3 fatty acid.

Leading Pediatric Nutrition Brands

  • Danone
  • Abbott
  • Nestle
  • Mead Johnson
  • Baxter International Inc.
  • Nutricia
  • Fresenius Kabi
  • Reckitt
  • Friesland Campina
  • Else Nutrition
  • Others

Key Segments of Market Report

By Mode of Delivery:

Enteral Formula (Tubes Feeding Formula, ONS, Oral Nutritional Supplements, Sip Feeds), Parenteral Formula.

By Form:

This segment is further categorized into Soft Gels, Capsules, Tablets, liquids, powders, Granules, and Other ONS Formats (Shakes, Juices, Puddings, Shots Others).

By Age Group:

As per age group Infants, Toddler and children.

By Sales Channel:

Sales channels include Prescription-based (Dietician/Nutritionists, Hospitals and Clinics), Over-the-counter (Modern Trade, Hospital Pharmacies, Retail Pharmacies, Drug Stores, and Online Pharmacies).

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.

Frequently Asked Questions

How big is the Pediatric Nutrition sector?

In 2024, the Industry is expected to reach USD 3.9 billion.

What is the projected growth rate of the kid's nutrition Industry from 2024 to 2034?

The market is expected to grow at a CAGR of 6.1% during this period.

Which Country Leads the sector?

The United States leads the sector with 18.9% market share.

Which regions are expected to see the highest growth in the Industry?

The Asia-Pacific region is anticipated to witness the highest growth due to rising disposable incomes and improving healthcare access.

What are the key drivers of the pediatric nutrition Industry?

Increasing health awareness among parents, rising birth rates in developing regions, and advancements in nutritional products are the primary drivers.

Table of Content
1. Executive Summary
2. Industry Introduction, Including Taxonomy and Market Definition
3. Market Trends and Success Factors, Including Macro-Economic Factors, Market Dynamics, and Recent Industry Developments
4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections
5. Pricing Analysis
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034
    6.1. Sales Channel
    6.2. Form
    6.3. Mode of Delivery
    6.4. Micronutrients
    6.5. Sales Channel
    6.6. Age Group
    6.7. Region
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Mode of Delivery
    7.1. Enteral Formula
        7.1.1. Tubes Feeding Formula
            7.1.1.1. ONS
            7.1.1.2. Oral Nutritional Supplement
        7.1.2. Sip Feeds
    7.2. Parental Formula
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel
    8.1. Prescription-based
        8.1.1. Dietician/Nutritionists
        8.1.2. Hospitals and Clinics
    8.2. Over-the-counter
        8.2.1. Modern Trade
        8.2.2. Hospital Pharmacies
        8.2.3. Retail Pharmacies
        8.2.4. Drug Stores
        8.2.5. Online Pharmacies
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form
    9.1. Soft Gels
    9.2. Capsules
    9.3. Tablets
    9.4. Liquids
    9.5. Powders
    9.6. Granules
    9.7. Other ONS Formats
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Age Group
    10.1. Infants
    10.2. Toddler
    10.3. Children
11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region
    11.1. North America
    11.2. Latin America
    11.3. Western Europe
    11.4. Eastern Europe
    11.5. East Asia
    11.6. South Asia and Pacific
    11.7. Middle East and Africa
12. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
13. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
14. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
15. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
16. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
17. South Asia & Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
18. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
19. Sales Forecast 2024 to 2034 by Sale Channel, Mode of Delivery, and Form for 30 Countries
20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
21. Company Profile
    21.1. Friesland campina ingredients
    21.2. Arla Foods Ltd, Fonterra Co-operative Group
    21.3. FrieslandCampina
    21.4. Guangming Dairy Co., Ltd.
    21.5. China Modern Dairy Holdings Ltd.
    21.6. The Kraft Heinz Company
    21.7. Dean Foods
    21.8. Gujarat Cooperative Milk Marketing Federation Ltd.
    21.9. Nestle S.A.
    21.10. SanCor Cooperatives United Limited
    21.11. Danone
    21.12. General Mills

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