The global pea milk market size is estimated to account for USD 142.0 million in 2025. It is anticipated to grow at a CAGR of 13.0% during the assessment period and reach a value of USD 289.7 million by 2035.
| Attributes | Description |
|---|---|
| Estimated Global Pea Milk Market Size (2025E) | USD 142.0 million |
| Projected Global Pea Milk Market Value (2035F) | USD 289.7 million |
| Value-based CAGR (2025 to 2035) | 13.0% |
Pea milk is a milk substitute derived from peas and is low in carbs, high in protein, and very nutritious. Manufacturers are introducing a wide range of flavors in the pea milk segment with added vitamins, minerals, and omega-3 fatty acids to cater to consumer preferences. This continuous innovation makes pea milk more appealing to a broader audience, such as those looking for taste variety or functional benefits beyond basic nutrition.
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| Brand | Price per 100ml (USD) |
|---|---|
| Ripple Foods | 0.53 |
| Sproud | 0.55 |
| Silk (Pea-Based) | 0.45 |
| Califia Farms | 0.60 |
Pea milk pricing differs significantly from brand to brand and region to region due to the high costs of production, packaging, and market positioning. Premium brands, including Ripple Foods and Califia Farms, command higher prices for sustainable sourcing and better nutritional values. Sproud presents itself as a premium European brand, contributing to its slightly higher cost per 100 ml as compared to its peers like silk.
| Region | Average Price (USD per 100ml) |
|---|---|
| North America | 0.50 |
| Europe | 0.55 |
| Asia-Pacific | 0.45 |
| Latin America | 0.40 |
From the regional standpoint, price disparities are impacted by factors including logistical costs and availability of raw materials. Europe and North America showcase higher average prices owing to branding efforts, consumer willingness to pay for sustainable products, and cutting-edge processing technologies. On the other hand, Latin America and Asia Pacific take advantage of local sourcing and cost-effective production.
| Year | Exports (Countries & Volume in Metric Tons) |
|---|---|
| 2022 | USA (25,000), Canada (15,000), Sweden (10,000) |
| 2023 | USA (30,000), Canada (18,000), Netherlands (12,000) |
| 2024 | USA (35,000), Canada (20,000), Sweden (15,000) |
Analysis
Nations with robust agricultural sectors and well-developed plant-based food industries dominate the export market, such as Canada, Sweden, and the USA. These nations take advantage of their well-developed infrastructure for producing plant-based products. Additionally, they are immensely serving the rising demand for plant-based substitutes across the globe, especially in North American and European markets.
On the other hand, major importers of the product include Japan, Germany, and the UK, on account of a surging demand for dairy substitutes in these regions. Moreover, nations including Brazil, India, and China are anticipated to import higher quantities of the product owing to move toward plant-based diets and quick urbanization.
Move Toward Vegan and Plant-based Diets to Increase Product Adoption
The demand for plant-based milk alternatives, such as pea milk, is owing to the increasing number of consumers who have embraced vegan and plant-based diets, very much driven by concerns for animal options within these diets. These consumers are increasingly being aware of the benefits of plant-based diets and demanding innovative products that suit their fast-paced lifestyles.
High Production Cost May Hamper Uptake
The major factor limiting market growth is the prohibitive cost of pea milk. The cost of processing peas into a milk-like product, which includes processes such as formulation, fortification, and extraction may add to the overall price of the product. This factor may make it out-of-reach for the middle-class customer base. Moreover, the unique texture and taste of pea milk may not appeal to everyone, which hinders its mass adoption.
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Development of Functional and Flavored Variants
With growing consumer preferences, the market has been witnessing rising functional and flavored offerings of pea milk. Functional variants high in added minerals, probiotics, vitamins, and protein are witnessing popularity among health-conscious consumers.
At the same time, brands are offering a variety of flavors, such as chocolate, vanilla, and coffee among others, making pea milk increasingly appealing to youth and families alike. This trend is in the direction of personalization and catering to diverse tastes and nutritional demands.
Increasing Demand for Sustainability and Ethical Concerns
The pea milk market is dominated by a consumer trend that is flexitarianism, which means the active reduction of animal-based product consumption without eliminating it. This is due to growing awareness of health, environmental sustainability, and ethical concerns that relate to traditional dairy production.
The flexitarian consumer looks for plant-based options such as pea milk as they offer high protein and are nutrient-rich, which aligns with their balanced dietary choices. Its versatility allows pea milk to be used in beverages, cooking, and baking, making it an easy choice for those who want to make the transition to a more plant-centric lifestyle.
High Nutrition Content in Original Flavor to Foster Demand
| Attributes | Details |
|---|---|
| Top Flavor | Original Flavored |
| Market Share in 2025 | 55% |
Based on flavor, the market is divided into original flavored, vanilla flavored, chocolate flavored, and barista flavored. The original flavored segment is expected to account for 55% market share in 2025. Original-flavored pea milk is gaining more demand due to the growing adoption among different customers. This type of milk is usually supplemented with all necessary nutrients, such as calcium, vitamin D, and B12 and mainly appeals to customers who have diet restrictions.
Recyclability of Tetra Packs to Escalate Adoption
| Attributes | Details |
|---|---|
| Top Packaging Material | Tetra Packs |
| Market Share in 2025 | 60% |
Based on packaging material, the pea milk market is divided into tetra packs and PET bottles. The tetra packs segment is expected to account for 60% market share in 2025. Mainly due to their sustainable attribute, tetra packs of pea milk are preferred over PET bottles.
With the rising consumer demand for eco-friendly packaging, these packs are designed to be lightweight, recyclable, and compact. They have generally a smaller carbon footprint at the production and distribution stages as well because most of the raw materials are obtained from renewable resources, including paperboard, for making these bottles.
Increasing Product Demand Among Individuals with Health Concerns to Fuel Adoption
Based on end-user, the market is divided into individual consumers, HoReCa, and gyms & cafes. Individual consumers are the major consumers of pea milk due to the growing shift toward a plant-based diet owing to health and sustainability concerns. The product is useful for those with nut allergies, lactose intolerance, or other health issues. Thus, it is widely being purchased from health food stores, online platforms, and supermarkets.
Convenience Offered by Online Retail Channels to Boost Demand
Based on sales channel, the market is divided into brick & mortar stores and online retail channel. Online retail channels are gaining growing demand with the rise of e-commerce. Consumers have started purchasing plant-based products including pea milk online due to the convenience of home delivery, wider options for brands, and comparison of prices and reviews. Many customers also like to buy in bulk, which is perfect for staple products including plant-based milk.
India is poised to grow at a CAGR of 22.2% from 2025 to 2035. The increasing availability of plant-based milk alternatives in India is helping fuel growth in the pea milk segment. Pea milk is often marketed by international and local brands, which appeals to the rising number of individuals. Moreover, the growing existence of online retail platforms allows wider distribution, facilitating access to urban populations.
China is poised to grow at a CAGR of 19.3% from 2025 to 2035. The main factors for the growth of plant-based products in the country are rapid urbanization and increasing disposable incomes. Since the population in urban regions is increasing in China, so is the demand for innovative, convenient food options.
Urban consumers have better access to plant-based products including pea milk, and rising incomes have encouraged them to opt for healthier, premium food choices. The transition toward a more health-conscious diet is seen as supporting the growth in China’s market.
The high demand for plant-based foods in Canada is expanding the market. The country has a strong agricultural sector, supporting the production of plant-based ingredients, including peas. Companies such as Ripple Foods in Canada are leading the innovation of pea milk, making high-quality products. This, along with growing innovations by leading manufacturers is contributing to market growth.
The government encourages health and nutrition programs that support the increasing demand for plant-based diets. As people become more aware of health problems such as lactose intolerance, obesity, and heart disease, the USDA dietary guidelines recommend plant-based alternatives to dairy products. This has increased the number of government-sponsored nutrition programs, which may include plant-based for schools, public health initiatives, and other institutions.
The USA Food and Drug Administration also regulates the labeling of plant-based products, which ensures that consumers receive accurate and transparent information, further supporting the credibility and growth of the market.
The increasing prevalence of obesity in the UK is driving the adoption of pea milk as more individuals look for healthier alternatives. With obesity now being one of the country’s major public health issues, consumers have turned to plant-based products that can provide a much healthier nutritional profile compared to dairy. Pea milk is lower in saturated fat and often vitamins and minerals are added to it.
In a competitive market, major players are doing their best to attract consumers to the plant-based milk segment. Companies such as Ripple Foods, Nestle, and Sproud have been at the forefront of this development of pea milk products.
Ripple Foods, based in the USA, has taken the lead in this segment by introducing protein-enriched pea milk and improving with other plant-based nutrients, including calcium and vitamin D. The emphasis on sustainability and allergen-free alternatives has been of interest to consumers who are conscious of health and environmentally aware.
Additionally, Nestle has entered the market through its plant-based product lines, scaling its pea milk offerings globally, using its distribution network and brand recognition. Key players in this market focus on product innovation, strategic partnerships, and expansion to gain market share.
For example, Sproud, a Sweden-based firm, focuses more on developing neutral-tasting pea milk, with the capability of blending seamlessly with beverages such as coffee, and more targeting baristas and café culture.
Startups such as Plant Veda and Milkadamia are entering the pea milk arena with distinctiveness. For example, Plant Veda is an innovation hub of functional beverages coming from Canada and is using its pea milk products combined with probiotics and superfoods. The product positioning strategy allows their offerings not only as an alternative to dairy but also wellness-oriented.
Meanwhile, Milkadamia has expanded its line specifically with pea milk, focusing on sustainability and regenerative agriculture. It uses its ethical branding and eco-friendly image to appeal to environmentally conscious consumers. These startups are operating by responding to real consumers' needs, from clean labels to sustainability.
In terms of flavor, the market is segmented into original flavored, vanilla flavored, chocolate flavored, and barista flavored.
In terms of packaging material, the market is segmented into tetra packs and PET bottles.
In terms of end-user, the market is segmented into individual consumers, HoReCa, and gyms & cafés.
In terms of sales channel, the market is segmented into brick & mortar stores and online retail channel.
In terms of region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
The market is predicted to reach a size of USD 142.0 million in 2025.
The market size is poised to reach USD 289.7 million by 2035.
The prominent companies in the market include Sproud, VLY Foods, Nestle SA, and Mighty Pea.
The original-flavored product is leading in the pea milk market.
| Estimated Size (2025E) | USD 15,641 million |
| Projected Value (2035F) | USD 31,765 million |
| Value based CAGR | 7.3% |
| Market Estimated Size in 2023 | USD 1,233.4 million |
|---|---|
| Projected Market Value in 2033 | USD 2,199.4 million |
| Value-based CAGR from 2023 to 2033 | 6.3% |
| Market Size (2023E) | USD 280.2 million |
|---|---|
| Market Size (2033F) | USD 596.6 million |
| Market CAGR (2023 to 2033) | 7.8% |
| Market Size Value in 2022 | USD 23.2 Billion |
|---|---|
| Market Forecast Value in 2032 | USD 32.8 Billion |
| Growth Rate (2022 to 2032) | 3.5% |
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Pea Milk Market
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