The global pea grits market is estimated to account for USD 951.7 million in 2025. It is anticipated to grow at a CAGR of 5.8% during the assessment period and reach a value of USD 1,613.8 million by 2035. The pea grits market will continue to grow due to increasing consumer awareness of plant-based diets and their increasing demand for more high-protein and gluten-free food options.
The food service industry, which includes restaurants and hotels, will also provide the impetus for expansion further due to increasing demand for pea grits in breakfast and side dishes. For food processing, application opportunities are also growing, such as in snack production and instant meal solutions, which would also help propel market growth.
The market will see significant innovation during this period, including product diversification along with organic and fortified pea grits. Food technology and sustainable agriculture will boost yield and quality, capturing the attention of health-conscious and environmentally conscious consumers.
For instance, the penetration of plant-based diets would see an increase in emerging economies. North America and Europe would retain their position, whereas Asia Pacific would gradually become a high-growth region with changes in dietary patterns and urbanization.
| Attributes | Description |
|---|---|
| Estimated Global Pea Grits Market Size (2025E) | USD 951.7 million |
| Projected Global Pea Grits Market Value (2035F) | USD 1,613.8 million |
| Value-based CAGR (2025 to 2035) | 5.8% |
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| 2020 to 2024 | 2025 to 2035 |
|---|---|
| Increased demand for plant-based and gluten-free products, with pea grits gaining popularity in various food applications. | Anticipated sustained interest in plant-based diets, with consumers seeking nutritious and sustainable food options, further boosting pea grits consumption. |
| North America and Europe dominated the market due to high consumer awareness and demand for sustainable food choices. | Asia Pacific is expected to exhibit significant growth, driven by rising health consciousness and an expanding food processing industry. |
| Faced supply chain disruptions and economic uncertainties, impacting production and distribution. | Potential challenges include maintaining supply chain resilience and adapting to evolving consumer preferences. |
| Adoption of digitalization in processes to enhance resilience and meet consumer demand for "better-for-you" products. | Continued innovation in product development and processing technologies to cater to health-conscious consumers. |
Rise in Plant-Based Diets
Consumers actively seek plant-based alternatives to traditional grains, driving the demand for pea grits. The growing consciousness of sustainability, environmental issues, and health and well-being motivates people to prefer legumes, such as peas, as main food ingredients. Food companies thus include pea grits in snacks, cereals, and baked products to cater to this emerging market.
Demand for High-Protein and Gluten-Free Foods
Health-conscious consumers prefer high-protein, gluten-free products, and pea grits is one of the best options. The more informed consumers become about protein quality and digestive health, the more they look for clean-label products with minimal processing. Pea grits are naturally gluten-free and contain essential nutrients, making them a good fit with the trend toward functional foods that support overall wellness.
Based on product type, the market is divided into green pea grits and yellow pea grits. Pea grits are made from either green or yellow peas. These are a versatile, gluten-free substitute for many food applications. Although both have nutritional value, yellow pea grits are used more than green pea grits for a few reasons.
Yellow peas are milder in flavor and nuttier than green peas, which makes them preferable for vegan protein powders and other food products. Furthermore, yellow peas are also more resistant to diverse climates and therefore yield higher. It is available and utilized more commonly due to this fact. Green as well as yellow peas are nutritious.
However, yellow peas contain a little more energy than the former. These contain high fiber and promote gut health as well as digestion. Pea grits can be used to thicken soups and as a gluten-free alternative in baked goods, making it a valuable ingredient in various recipes.
Based on end-use, the market is divided into food processing, poultry feeds, food services, households, and others. Pea grits are used in food processing, poultry feed, food service, and households, with the food processing segment predicted to garner a significant market share. The phenomenal growth of the food processing and food service sectors has increased the consumption of pea grits in a variety of ways around the world.
Pea grits are also among the major ingredients in bird feeds due to their high protein content. They are consumed in homes and enjoyed as a side dish at hotels and restaurants. Increased health awareness and the need for a nutrient-dense diet increase the demand for pea grits.
Based on flavor, the market is divided into sweet and savory. Pea grits are spread widely since they are used in savory dishes. They can thicken soups, creating deep, savory flavors and creamy textures. In addition to this, pea grits are a good source of protein and fiber, meaning this can easily boost the nutritional content of the meal.
Moreover, vegan proteins, including pea grits, have recently been added to savory dishes because of the growing demand for natural ingredients and vegan proteins.
Based on distribution channel, the market is divided into B2B, B2C, hypermarkets/supermarkets, convenience stores, specialty retail stores, e-commerce, and other retail formats. Hypermarkets and supermarkets are the main destinations for shopping for pea grits because these stores offer numerous products, comfort, and very competitive prices. Retail chains such as these also provide a large number of brands, packaging, and quality levels, which make it easy to compare and pick the right one according to consumers' needs.
Due to the increasing demand for quick, nutritious breakfasts in the USA consumer market, pea grits are expected to be part of every American kitchen. This is a broader trend toward plant-based diets. The food processing industry is another major driver in the use of pea grits in plant-based meat, snacks, bakery products, and breakfast cereals. Consumers looking at fiber-rich, low-carb, and allergen-free foods are increasing their adoption of pea grits, further fueling demand.
Pea-based ingredients in supermarkets and specialty health stores are becoming more readily available to the mainstream consumer. The growth of organic and non-GMO food markets has spurred this increase in pea-based ingredients. Alternative protein products and functional foods continue to innovate, further positioning the USA pea grits market for continued growth.
With more professionals opting for balanced diets to sustain their energy levels and overall well-being, pea grits have come into vogue as a high-fiber, protein-rich, and gluten-free alternative to conventional grains. More people are eating out or bringing food from restaurants due to increased remote work and hybrid office models.
More importantly, food service providers, which include corporate cafeterias and quick-service restaurants, are embracing pea-based products in their offerings, thereby growing the market even further.
The growing disposable income in India is significantly driving the expansion of the pea grits market, as consumers are willing to spend more on healthier, high-protein, and plant-based food options. With increasing income levels, Indian households are shifting from staple diets to nutrient-dense alternatives, and pea grits are gaining popularity as gluten-free, protein-rich, and fiber-packed ingredients suitable for a variety of traditional and modern recipes.
The growth of the pea grits market is primarily driven by the adoption of Western diets in China, where high-protein, plant-based, and gluten-free foods are being increasingly consumed by consumers in their daily meals. With globalization, urbanization, and increased exposure to international cuisines, Chinese consumers-particularly the younger generation-are adopting Western-style breakfast options, baked goods, and protein-enriched snacks, all of which have pea grits as a core ingredient.
The rising trend of home cooking, bakery products, and plant-based food innovations have all contributed to the increasing use of pea grits in breads, protein snacks, soups, and ready-to-eat meals. Due to consumers being increasingly on the lookout for high-fiber, low-carb ingredients, manufacturers and supermarkets alike have increased the range of products based on peas, making it easier for consumers to source them. A new trend of sustainable eating habits is also responsible for the growth in the market because peas require fewer resources and less water to be cultivated, as the UK is increasingly focusing on greener food options.
As per FMI analysis, the pea grits market is witnessing higher concentration due to the fact that major food companies are investing in plant-based alternatives. Companies are increasing their capacities to cater to the rising demand for healthy, protein-rich food. Consolidation allows larger players to command greater distribution channels and reach more consumers.
Regional players are also strengthening their foothold by offering innovative pea grit products that suit local preferences. The Asia Pacific region experiences a significant increase in growth as a result of increased disposable incomes and dietary shifts toward plant-based proteins. In North America and Europe, there is increased competition as well because established brands and startups vie for market share.
E-commerce platforms and supermarket chains are crucial for market concentration and enabling wider distribution. Large retailers prefer established brands so that their niche brands with organic or specialty pea grits are purchased by health-conscious customers, making a competitive yet concentrated market.
Government policies and food industry regulations also affect market concentration by setting quality and labeling standards. Large companies benefit from compliance infrastructure, while smaller producers struggle with regulatory costs. As a result, industry giants dominate, but niche players leverage innovation and direct-to-consumer sales to carve out a market presence.
The competitive landscape of the global pea grits market includes key players such as Archer Daniels Midland Company (ADM), AGT Food and Ingredients, Roquette Frères, Vestkorn Milling AS, and The Scoular Company. These companies operate in a market driven by increasing demand for plant-based diets, sustainability, and clean-label food options. To enhance their market position, companies are focusing on strategies such as mergers and acquisitions, expansion of distribution networks, and product innovation.
Several companies have implemented growth strategies to cater to the evolving market demands. Besides, companies are also strengthening their domestic supply chains, securing raw materials, and adopting sustainable packaging solutions to address environmental concerns.
The market is slated to be valued at USD 951.7 million in 2025.
The market is predicted to reach a size of USD 1,613.8 million by 2035.
Prominent players include Diefenbaker Spice & Pulse, The Scoular Company, Best Cooking Pulses, Inc., AGT Food and Ingredients, and others.
The USA is a prominent hub for pea grits suppliers.
With respect to product type, the market is classified into green pea grits and yellow pea grits.
In terms of flavor, the market is segmented into sweet and savory.
In terms of distribution channel, the market is segmented into B2B, B2C, hypermarkets/supermarkets, convenience stores, specialty retail stores, e-commerce, and other retail formats.
In terms of end-use, the market is divided into food processing, poultry feeds, food services, households, and others.
In terms of region, the market is segmented into North America, Europe, Asia Pacific, and Middle-East and Africa.
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Pea Grits Market
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