Market Share Breakdown of Pea Flakes Manufacturers

Pea Flakes Market Share Analysis Outlook from 2025 to 2035

The Pea Flakes market has gained popularity due to increasing consumer interest in high-protein plant-based products and the recent emphasis on sustainable agricultural practices. The Pea Flakes market, valued at USD 210.7 million in 2025, is projected to grow at a CAGR of 8.2%, reaching USD 463.4 million by 2035.

The major factors that led this growth include the usage of clean-label products, incorporation of functional food properties, expansion of pet nutrition consumption and the increase of plant-based diets globally.

Attributes	Values
Estimated Industry Size 2025	USD 210.7 million
Projected Industry Size 2035	USD 463.4 million
Value-based CAGR (2025 to 2035)	8.2%

Market Overview

The Pea Flakes market is growing segment in the plant-based ingredient industry that is gaining attraction from the consumers due to their interest in the sustainable and health-conscious food options. The distribution of the Pea Flakes market is as follows: Global Brand Leaders, Regional Brand Houses, Emerging D2C Players, and Private Label Manufacturers.

• Global Brand Leaders: Nestlé and Kellogg’s which are well-known multinational companies include pea flakes among other items in their global portfolios and target mass-market consumers. It is expected that these companies will lead the market by 2025 with 40% of the total share by using both their good distribution systems and brand recognition. Their strong marketing and product development programme also contribute to the overall company success.
• Regional Brand Houses: Companies like Bonduelle put an emphasis on strong local presence and distribution of pea flakes which is preferred by the local consumer in the regional market. They are expected to have a 30% share in the market by 2025. This will be facilitated by local production and market-specific strategies. Their emphasis on diverse and traditional foods makes them more appealing to consumers.
• Emerging D2C Players: Direct-to-consumer agencies such as Nature's Path that mainly distribute organic pea flakes on their sites and through subscription plans are targeting health-conscious consumers or the ones with specific dietary needs. They are estimated to cover 20% of the market share, these companies putting the main effort on convenience and personalized purchasing experience to the customer. The online store operation enables them to establish a direct connection with customers and to get their insights for the improvement of the store.
• Private Label Manufacturers: Companies providing pea flakes under the brands owned by retailers, including the ones from Aldi’s Simply Nature line, ensure low price and broad distribution in supermarkets and hypermarkets. It is expected that this category will take 10% of the market by 2025, via a cost-effective way and accessibility is mainly their focus. Their connections with popular retailers create super-markets and consumer trust.

These categories show only a couple of different strategies that the companies use to represent the diversity of their products and thus satisfy the various consumer needs and preferences in the Pea Flakes market.

Key Growth Drivers

• Clean-Label Appeal: The trend among consumers of preferring minimal processing and natural products cuts across nearly all members of the population who are health-conscious and those who care much about environmental protection, putting pea flakes as a clean-label ingredient of high nutritional value. This is seen widely among those who are concerned about health and environmental issues, where the main focus is transparency in sourcing and production.
• Functional Food Properties: Pea flakes have almost always been a staple in food products aiming to be functional for the added protein they have, the low glycemic index, and the prebiotic and digestive health benefits. Their ability to be adapted to the various dietary requirements of different groups and diseases they add to the consumer appeal to this product line also.
• Sustainability Factors: Pea flakes are a part of the global change to more sustainable agricultural practices as they are the main reason for this change, growth with low water intake, and also giving back to the soil by fixing nitrogen. These characteristics not only add to their popularity among green-consumer segments but also align with the goals set by the corporations to be more environmentally responsible.
• Diverse Applications: The utilization of pea flakes is not only in the human food sector but also in the pet food and feed formulations sectors where they are used as a raw material. The potential use of pea flakes in the development of new snack foods and the application of bean flour in added blends all add to their functionality in the food sector.

Company Performance

Category	Market Share, 2025
Traditional Wellness Giants	40%
Clean Label Specialists	30%
Scientific Innovation Brands	20%
Natural/Organic Players	10%

Market Concentration

Market Concentration, 2025	Assessment
More than 60% share of Top 10 Players	Medium
40 to 60% share of Top 10 Players	High
Less than 40% share of Top 10 Players	Low

Segmented Analysis

The Pea Flakes market can be segmented by End Use Applications and Product Categories.

End Use Application

The human food segment is responsible for 60% of the total consumption of pea flakes, the main drivers of the market being snacks, and cereals... and plant-based protein blends. The fast-growing share of ready-to-eat meals and nutritional snacks has had a multiplier effect on this. Another segment is pet nutrition, which has a 30% share and it reflects an owner’s interest in healthy high-protein or low-allergen diets for their pets.

Premium brands use joint health and weight loss as reasons for the inclusion of pea flakes in these types of specialized products. The remaining 10% is shared by feed formulations where the main reason for using pea flakes is a sustainable and nutrient-rich feed component for livestock, which in turn improves their growth rates and animal welfare.

Nature

Conventional pea flakes leads with a 70% share of the market with the best solutions for mass-market applications because of their affordability. These are generally found in bulk food production and in affordable snacks. Organic and specialty pea flakes gather 30% of the market which is meant for the premium segment.

They are constantly promoting the ideas of sustainability and clean-label as attractive features. Their use in top-notch snacks, organic cereals, and fortified blends is a contributing factor to them being a market differentiator. Bonduelle and Nature's Path together are the leaders in organic products addressing the gap of niche consumers who seek environmentally friendly and minimally processed products.

Who Shaped the Year

The Pea Flakes market has been shaped by innovations in product offerings and strategic expansions.

Nestlé (Switzerland)

Included breakfast cereals and plant snacks along with pea flakes in its extended product line. This move is in line with the trend of introducing sustainable products in everyday life and furthers Nestlé's leadership position globally.

Bonduelle (France)

Trained to make regional pea flake formulations that local consumers will appreciate. This strategy has been backed up by their positive environmental impact initiative through local sourcing.

Nature’s Path (Canada)

Introduced a new line of organic pea flakes aimed at elevating the breakfast of health-focused denizens and those looking for a quick to prepare and high-protein breakfast. The clean-label and green product features of the brand are emphasized in this project that is expected to have very little environmental impact.

Aldi (Germany)

Launched its Simply Nature line of private label that has affordable options of pea flakes for cereals and snacks. The company, by stressing cost-effectiveness while ensuring the same high-quality product, has overcome the problem of accessibility and thus making plant-based diet choices easier for the budget-conscious population.

Tate & Lyle (UK)

Focused on creating a fortified pea flake product with added functional properties such as prebiotics through R&D. The company is targeting the growing functional food market through these R&D investments and thus showing its commitment to addressing the community's needs for nutritional diversity.

Key Highlights from the Forecast

• Plant-Based Momentum: Pea flakes should be used more in human food applications, as the need for them will be pushed by the increase in the number of people following a plant-based diet.
• Pet Nutrition Growth: The increasing number of pets which are being fed on environmental and allergenic safe diets will be the potential consumers of pea flakes in premium pet food.
• Organic Product Demand: The demand for staple food made from organic and clean-label products will boom the growth of special types of pea flakes.
• Innovative Applications: Fortified and prebiotic-enhanced pea flakes will increase their popularity as functional food ingredients.
• Sustainability Focus: Pea flakes' ecological advantages will align them with global sustainability objectives and attract more market interest.

Tier-wise Company Classification (2025)

Tier	Tier 1
Market Share (%)	45%
Key Companies	(Citromax S.A.C.I., Lionel Hitchen (Essential Oils) Ltd., McCormick & Company, Inc.)

Tier	Tier 2
Market Share (%)	35%
Key Companies	Döhler GmbH, Southern Flavoring Company, Inc. and others)

Tier	Tier 3
Market Share (%)	20%
Key Companies	Regional and Local Players

Key Company Initiatives

• Nestlé: Pegged to plant-based cereals, the core ingredient of which is pea flakes, emphasizing sustainability.
• Kellogg’s: Ventured into pea-based snacks which are targeted at flexitarian consumers and fitness.
• Bonduelle: Developed organic and regional pea flake products according to the tastes of the local consumers and also to achieve better traceability.
• Nature’s Path: Showcased minimally processed, organic pea flakes for breakfast focusing on clean-label transparency.
• Aldi: Uplifted its private label offerings with affordable pea flake products to reach people with tight budgets.
• Tate & Lyle: Steered fortified pea flake development towards functional food applications, adding on prebiotics.
• Simply Gum: Brought out label snacks featuring pea flakes for degrowth, consciousness consumers.
• Danone: Froze pea flakes in plant-based yogurt and smoothies to diversify the vegan category.
• CP Kelco: Sustainable sourcing is their main focus which is to ensure their supply chain for pea-based products and consequently enhance reliability.
• General Mills: R&D funding was channelled to new purposes for pea flakes in health foods and convenience food.

Recommendations for Brands

• Leverage Plant-Based Trends: Capturing the mainstream and niche markets by aligning your product portfolios with the growing trend of plant-based diets.
• Focus on Sustainability: Increase customer awareness about environmental issues and the benefits of pea flakes that could help draw eco-consumers to the brand.
• Expand Functional Offerings: Allocate resources to the development of fortified pea flakes that will have beneficial effects on health, for example, the addition of probiotics or increase in protein levels.
• Enhance Accessibility: Utilize a wider network of distribution outlets in order to provide affordable and readily available products to many different retailers in various channels.
• Promote Clean-Label Attributes: Emphasize the natural sourcing and minimal processing of these products by branding and thus building consumer confidence.

Future Roadmap

The Pea Flakes market is on its way to substantial growth due to the breakthrough in sustainability, benefits in functional properties, and the large-scale adoption of pea flakes in the human and pet food sectors. Manufacturers are expected to concentrate on clean-label production and diversification in order to stay in the competition.

The launch of fortified and organic pea flakes and the extension of distribution networks will lead to widened opportunities in upcoming areas. The Pea Flakes market is expected to grow as an important part of the plant-based ingredients industry because of rising global sustainability objectives and rise of health-conscious consumers.

Table of Content

1. Executive Summary
2. Market Overview
3. Key Growth Drivers
4. Company Performance
5. Market Concentration
6. Segmented Analysis
7. Who Shaped the Year
8. Key Highlights from the Forecast
9. Tier-Wise Company Classification
10. Key Company Initiatives
11. Recommendations for Brands
12. Future Roadmap