The global PE resins market size is estimated to value at US$ 1,43,622.2 million in 2023 and is expected to reach US$ 1,98,712.3 million by 2033. The market is assumed to register a CAGR of 3.3% from 2023 to 2033.
The increasing role of packaging for material handling, shelf-life improvement, and safety is influencing the demand for plastic in the global market. Around 40% of the plastic demand across the globe is generated from the packaging sector. PE polymers such as LDPE, LLDPE, and HDPE are extensively used for the packaging of food and beverages.
Technological advancement in the packaging industry has increased the manufacturer's preference for plastic. Due to its capability for increasing the shelf life of the product and reducing losses.
Attribute | Details |
---|---|
PE Resins Market Size 2022 | US$ 1,38,765.4 million |
PE Resins Market Size 2023 | US$ 1,43,622.2 million |
PE Resins Market Size 2033 | US$ 1,98,712.3 million |
PE Resins Market Value CAGR (2018 to 2022) | 2.8% |
PE Resins Market Value CAGR (2023 to 2033) | 3.3% |
The PE resins market is anticipated to be supported by the Asia Pacific, which is projected to capture a significant market share in 2023.
FMI also estimates that in the forecast period, the Indian PE resins industry is expected to register a CAGR of 4.3%.
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The high concentration of resin manufacturers in the Asia Pacific has made the market more competitive. It is another factor boosting the expansion of polyethylene resin market in the region. Against the backdrop of physical properties such as high moisture, and abrasion resistance the demand for different grades of PE polymer is expected to increase over the forecast period.
According to reliable sources, the Asia Pacific is home to 60% of the world’s youth and this region is one of the key contributors to the growth of the global consumer electronics industry. As millennial generation is more inclined to purchase new gadgets and remain up-to-date with trends.
This can also be attributed to the growing middle class in the region. Several countries in the Asia Pacific region have experienced high growth GDP rates in the last decade despite the COVID-19 impact. Resulting in increased annual disposable income. Increased digital awareness has resulted in more people exploring new products, such as smartphones, and tablets, among other household electronic gadgets.
PE resins are widely used in the production of surface protection films for flat displays on these gadgets. The Asia Pacific PE resins industry is expected to enjoy healthy growth over the forecast period, on the backdrop of increased consumer electronics sales in the region. However, consumers have shown more inclination toward portable consumer electronics. This means sales of specialty films such as surface protection films for smartphones, laptops, and tablets are projected to outdo that for products such as televisions.
PE resins industry is expected to showcase a remarkable 3.3% CAGR between the forecast years, contrary to the 2.8% CAGR witnessed during historical years. This exponential rise in growth is accounted for due to an increase in demand from packaging and consumer end-use.
To fulfilling the escalating demand for PE polymers, local and multinational resin manufacturers are strengthening their supply chain capabilities. About 41% market share of global PE resin demand is from the Asia Pacific.
Strong demand for consumer goods and the homecare industry in India, ASEAN countries, and China is positively impacting the PE resin market across the Asia Pacific region.
Some other distinctive advantages of the use of plastic are the reduced carbon footprint of manufacturers by limiting the consumption of energy during the production process. Additionally, the ability to protect goods & food, thereby reducing breakage and waste.
Apart from the application and physical properties of plastic, plastic also has a strong influence on the global economy. It has the potential to create a multiplier effect in the regional economy thus boosting the demand for the PE resins industry.
The market has a very large and complex supply chain network and to ensure the safety and surety of goods, plastic packaging is playing a key role. For securing and palletizing goods during transport manufacturers are relying on LLDPE shrink and stretch films for over-wrapping and stacking of goods.
Huge trade in the region is generating the demand for LLDPE film and thus boosting the growth in the plastic resin market. Apart from exports, the use of plastic films for packaging fresh and processed food is also positively impacting the demand for PE resins.
PE resins of film grade are now more in demand due to the rapidly increasing traction of flexible packaging in the North American market. North America accounts for 1/4th of the world's flexible packaging market, thus, creating immense opportunity for the PE resins industry.
Attribute | Details |
---|---|
Region | The United States |
Market Share % 2023 | 16.4% |
Market Size (US$ million) by 2023 | US$ 23,554.04 million |
Market Size (US$ million) by End of Forecast Period (2033) | US$ 32,588.81 million |
The PE resins market in the United States is expected to attain a market value of US$ 23,554.04 million by the end of 2023. The United States is expected to capture the single-leading market share for the PE resins industry globally. According to the United States Department of Agriculture, food industries in 2020, account for almost US$ 1.7 trillion. Packaging and consumer goods are projected to witness subsequent growth in the region and lead the United States end-use segment by 2033.
Country | CAGR % (2023 to 2033) |
---|---|
India | 4.3% |
In the Asia Pacific, the Indian PE resins industry is anticipated to expand at a CAGR of 4.3% during the period 2023 to 2033. The FMCG sector in India is continuously increasing because of the rise in demand for high-end quality products, along with increasing per capita income in the country as India is an economy which is driven by the consumer.
As per FMI, India’s fast-moving consumer goods market is expected to increase exponentially and reach a value of US$ 71 billion in the year 2025. The consistent growth of the FMCG industry in India is expected to create notable demand for PE resin solutions during the forecast years.
The HDPE segment is expected to observe healthy growth over the forecast period. This can be attributed to the heightened demand for the product from the food and beverages sector. Following this, the segment growth is also fueled by the restrictions imposed on the use of single-use plastics.
The ongoing surge in the demand for packaging raw materials is further boosting the HDPE segment growth. Various benefits of HDPE resins include UV resistance, high quality, affordable, chemical resistance, and varied temperature tolerance. This is expected to make HDPE resins ideal solutions for substantial end-use such as packaging, consumer goods, automotive & transport, textiles, building & construction among others. This is projected to bolster the demand for HDPE resins in the forecast period.
Segment | Market Share (2023) |
---|---|
Packaging | 35.5% |
Packaging and consumer goods are leading segments in end-use for the PE resins industry. These segments are projected to anticipate to collectively offer an incremental opportunity of US$ 19.4 billion during the future years and are expected to hold 63% market share. Pre-packed consumer goods have seen an increase in demand because of the convenience factor which the millennial generation is deeply inclined toward.
The automotive & transport and building & construction are expected to hold 11% & 12% market shares respectively and expand at a 1.2 times expansion rate each. Developing countries are investing more in infrastructure to construct hospitals, industries, and many buildings. To improve their citizen’s standard of living and decrease the mortality rate.
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Leading PE resin manufacturers are committed to the research and development of the product. Moreover, they are consistently offering innovative PE resin solutions targeted towards specific end-use. Companies operating in the PE resins industry are aiming at product launches and expansions with other manufacturers.
Attribute | Details |
---|---|
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | US$ million for Value and ‘000 Tonnes for Volume |
Key Regions Covered | North America; the Asia Pacific; Western Europe; Eastern Europe; Latin America; the Middle East & Africa |
Key Countries Covered | The United States, Canada, Brazil, Mexico, Germany, Italy, France, the United Kingdom, Spain, Russia, GCC Countries, China, India, and Australia & New Zealand |
Key Segments Covered | Resin Type, End Use, Region |
Key Companies Profiled | Exxon Mobil Corp.; E.I. du Pont de Nemours & Co.; Lyondell Basell Industries NV; LG Chem Ltd.; Formosa Plastics Corporation; The Dow Chemical Company; Saudi Arabia Basic Industries Corporation; Ineos Group Limited; Chevron Phillips Chemical Co. LLC; Saudi International Petrochemical Company - Sipchem; LANXESS Corporation; Braskem S.A.; Borouge; Versalis S.p.A.; NOVA Chemicals Corporation; BASF SE |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Customization & Pricing | Available upon Request |
The market is estimated to secure a valuation of US$ 1,43,622.2 million in 2023.
The global market size is expected to reach US$ 1,98,712.3 million by 2033.
Demand from packaging industry due to prolonged shelf life and safety provided by PE resins is stirring product sales.
Boom in consumer electronics industry is positively impacting the market.
Execution of new practices to invigorate supply chain capabilities is creating new opportunities for market players.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Resin Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis By Resin Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Analysis and Forecast By Resin Type, 2023 to 2033
5.3.1. HDPE
5.3.2. LDPE
5.3.3. LLDPE
5.4. Y-o-Y Growth Trend Analysis By Resin Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Resin Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-Use
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis By End-Use, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Analysis and Forecast By End-Use, 2023 to 2033
6.3.1. Packaging
6.3.1.1. Flexible Packaging
6.3.1.2. Rigid Packaging
6.3.2. Consumer Goods
6.3.3. Automotive & Transport
6.3.4. Building & Construction
6.3.5. Textiles
6.3.6. Agriculture & Horticulture
6.3.7. Electricals & Electronics
6.4. Y-o-Y Growth Trend Analysis By End-Use, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By End-Use, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis By Region, 2018 to 2022
7.3. Current Market Size Value (US$ Million) & Volume (Tonnes) Analysis and Forecast By Region, 2023 to 2033
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. MEA
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022
8.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033
8.2.1. By Country
8.2.1.1. The USA
8.2.1.2. Canada
8.2.2. By Resin Type
8.2.3. By End-Use
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Resin Type
8.3.3. By End-Use
8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Resin Type
9.2.3. By End-Use
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Resin Type
9.3.3. By End-Use
9.4. Key Takeaways
10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. United Kingdom
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Europe
10.2.2. By Resin Type
10.2.3. By End-Use
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Resin Type
10.3.3. By End-Use
10.4. Key Takeaways
11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. China
11.2.1.2. Japan
11.2.1.3. South Korea
11.2.1.4. Singapore
11.2.1.5. Thailand
11.2.1.6. Indonesia
11.2.1.7. Australia
11.2.1.8. New Zealand
11.2.1.9. Rest of Asia Pacific
11.2.2. By Resin Type
11.2.3. By End-Use
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Resin Type
11.3.3. By End-Use
11.4. Key Takeaways
12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. GCC Countries
12.2.1.2. South Africa
12.2.1.3. Israel
12.2.1.4. Rest of MEA
12.2.2. By Resin Type
12.2.3. By End-Use
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Resin Type
12.3.3. By End-Use
12.4. Key Takeaways
13. Key Countries Market Analysis
13.1. USA
13.1.1. Pricing Analysis
13.1.2. Market Share Analysis, 2022
13.1.2.1. By Resin Type
13.1.2.2. By End-Use
13.2. Canada
13.2.1. Pricing Analysis
13.2.2. Market Share Analysis, 2022
13.2.2.1. By Resin Type
13.2.2.2. By End-Use
13.3. Brazil
13.3.1. Pricing Analysis
13.3.2. Market Share Analysis, 2022
13.3.2.1. By Resin Type
13.3.2.2. By End-Use
13.4. Mexico
13.4.1. Pricing Analysis
13.4.2. Market Share Analysis, 2022
13.4.2.1. By Resin Type
13.4.2.2. By End-Use
13.5. Germany
13.5.1. Pricing Analysis
13.5.2. Market Share Analysis, 2022
13.5.2.1. By Resin Type
13.5.2.2. By End-Use
13.6. United Kingdom
13.6.1. Pricing Analysis
13.6.2. Market Share Analysis, 2022
13.6.2.1. By Resin Type
13.6.2.2. By End-Use
13.7. France
13.7.1. Pricing Analysis
13.7.2. Market Share Analysis, 2022
13.7.2.1. By Resin Type
13.7.2.2. By End-Use
13.8. Spain
13.8.1. Pricing Analysis
13.8.2. Market Share Analysis, 2022
13.8.2.1. By Resin Type
13.8.2.2. By End-Use
13.9. Italy
13.9.1. Pricing Analysis
13.9.2. Market Share Analysis, 2022
13.9.2.1. By Resin Type
13.9.2.2. By End-Use
13.10. China
13.10.1. Pricing Analysis
13.10.2. Market Share Analysis, 2022
13.10.2.1. By Resin Type
13.10.2.2. By End-Use
13.11. Japan
13.11.1. Pricing Analysis
13.11.2. Market Share Analysis, 2022
13.11.2.1. By Resin Type
13.11.2.2. By End-Use
13.12. South Korea
13.12.1. Pricing Analysis
13.12.2. Market Share Analysis, 2022
13.12.2.1. By Resin Type
13.12.2.2. By End-Use
13.13. Singapore
13.13.1. Pricing Analysis
13.13.2. Market Share Analysis, 2022
13.13.2.1. By Resin Type
13.13.2.2. By End-Use
13.14. Thailand
13.14.1. Pricing Analysis
13.14.2. Market Share Analysis, 2022
13.14.2.1. By Resin Type
13.14.2.2. By End-Use
13.15. Indonesia
13.15.1. Pricing Analysis
13.15.2. Market Share Analysis, 2022
13.15.2.1. By Resin Type
13.15.2.2. By End-Use
13.16. Australia
13.16.1. Pricing Analysis
13.16.2. Market Share Analysis, 2022
13.16.2.1. By Resin Type
13.16.2.2. By End-Use
13.17. New Zealand
13.17.1. Pricing Analysis
13.17.2. Market Share Analysis, 2022
13.17.2.1. By Resin Type
13.17.2.2. By End-Use
13.18. GCC Countries
13.18.1. Pricing Analysis
13.18.2. Market Share Analysis, 2022
13.18.2.1. By Resin Type
13.18.2.2. By End-Use
13.19. South Africa
13.19.1. Pricing Analysis
13.19.2. Market Share Analysis, 2022
13.19.2.1. By Resin Type
13.19.2.2. By End-Use
13.20. Israel
13.20.1. Pricing Analysis
13.20.2. Market Share Analysis, 2022
13.20.2.1. By Resin Type
13.20.2.2. By End-Use
14. Market Structure Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Market Share Analysis of Top Players
14.3.1. By Regional
14.3.2. By Resin Type
14.3.3. By End-Use
15. Competition Analysis
15.1. Competition Deep Dive
15.1.1. Exxon Mobil Corp.
15.1.1.1. Overview
15.1.1.2. Product Portfolio
15.1.1.3. Profitability by Market Segments
15.1.1.4. Sales Footprint
15.1.1.5. Strategy Overview
15.1.1.5.1. Marketing Strategy
15.1.1.5.2. Product Strategy
15.1.1.5.3. Channel Strategy
15.1.2. E.I. du Pont de Nemours & Co.
15.1.2.1. Overview
15.1.2.2. Product Portfolio
15.1.2.3. Profitability by Market Segments
15.1.2.4. Sales Footprint
15.1.2.5. Strategy Overview
15.1.2.5.1. Marketing Strategy
15.1.2.5.2. Product Strategy
15.1.2.5.3. Channel Strategy
15.1.3. Lyondell Basell Industries NV
15.1.3.1. Overview
15.1.3.2. Product Portfolio
15.1.3.3. Profitability by Market Segments
15.1.3.4. Sales Footprint
15.1.3.5. Strategy Overview
15.1.3.5.1. Marketing Strategy
15.1.3.5.2. Product Strategy
15.1.3.5.3. Channel Strategy
15.1.4. LG Chem Ltd.
15.1.4.1. Overview
15.1.4.2. Product Portfolio
15.1.4.3. Profitability by Market Segments
15.1.4.4. Sales Footprint
15.1.4.5. Strategy Overview
15.1.4.5.1. Marketing Strategy
15.1.4.5.2. Product Strategy
15.1.4.5.3. Channel Strategy
15.1.5. Formosa Plastics Corporation
15.1.5.1. Overview
15.1.5.2. Product Portfolio
15.1.5.3. Profitability by Market Segments
15.1.5.4. Sales Footprint
15.1.5.5. Strategy Overview
15.1.5.5.1. Marketing Strategy
15.1.5.5.2. Product Strategy
15.1.5.5.3. Channel Strategy
15.1.6. The Dow Chemical Company
15.1.6.1. Overview
15.1.6.2. Product Portfolio
15.1.6.3. Profitability by Market Segments
15.1.6.4. Sales Footprint
15.1.6.5. Strategy Overview
15.1.6.5.1. Marketing Strategy
15.1.6.5.2. Product Strategy
15.1.6.5.3. Channel Strategy
15.1.7. Saudi Arabia Basic Industries Corporation
15.1.7.1. Overview
15.1.7.2. Product Portfolio
15.1.7.3. Profitability by Market Segments
15.1.7.4. Sales Footprint
15.1.7.5. Strategy Overview
15.1.7.5.1. Marketing Strategy
15.1.7.5.2. Product Strategy
15.1.7.5.3. Channel Strategy
15.1.8. Ineos Group Limited
15.1.8.1. Overview
15.1.8.2. Product Portfolio
15.1.8.3. Profitability by Market Segments
15.1.8.4. Sales Footprint
15.1.8.5. Strategy Overview
15.1.8.5.1. Marketing Strategy
15.1.8.5.2. Product Strategy
15.1.8.5.3. Channel Strategy
15.1.9. Chevron Phillips Chemical Co. LLC
15.1.9.1. Overview
15.1.9.2. Product Portfolio
15.1.9.3. Profitability by Market Segments
15.1.9.4. Sales Footprint
15.1.9.5. Strategy Overview
15.1.9.5.1. Marketing Strategy
15.1.9.5.2. Product Strategy
15.1.9.5.3. Channel Strategy
15.1.10. Saudi International Petrochemical Company – Sipchem
15.1.10.1. Overview
15.1.10.2. Product Portfolio
15.1.10.3. Profitability by Market Segments
15.1.10.4. Sales Footprint
15.1.10.5. Strategy Overview
15.1.10.5.1. Marketing Strategy
15.1.10.5.2. Product Strategy
15.1.10.5.3. Channel Strategy
15.1.11. LANXESS Corporation
15.1.11.1. Overview
15.1.11.2. Product Portfolio
15.1.11.3. Profitability by Market Segments
15.1.11.4. Sales Footprint
15.1.11.5. Strategy Overview
15.1.11.5.1. Marketing Strategy
15.1.11.5.2. Product Strategy
15.1.11.5.3. Channel Strategy
15.1.12. Braskem S.A.
15.1.12.1. Overview
15.1.12.2. Product Portfolio
15.1.12.3. Profitability by Market Segments
15.1.12.4. Sales Footprint
15.1.12.5. Strategy Overview
15.1.12.5.1. Marketing Strategy
15.1.12.5.2. Product Strategy
15.1.12.5.3. Channel Strategy
15.1.13. Borouge
15.1.13.1. Overview
15.1.13.2. Product Portfolio
15.1.13.3. Profitability by Market Segments
15.1.13.4. Sales Footprint
15.1.13.5. Strategy Overview
15.1.13.5.1. Marketing Strategy
15.1.13.5.2. Product Strategy
15.1.13.5.3. Channel Strategy
15.1.14. Versalis S.p.A.
15.1.14.1. Overview
15.1.14.2. Product Portfolio
15.1.14.3. Profitability by Market Segments
15.1.14.4. Sales Footprint
15.1.14.5. Strategy Overview
15.1.14.5.1. Marketing Strategy
15.1.14.5.2. Product Strategy
15.1.14.5.3. Channel Strategy
15.1.15. NOVA Chemicals Corporation
15.1.15.1. Overview
15.1.15.2. Product Portfolio
15.1.15.3. Profitability by Market Segments
15.1.15.4. Sales Footprint
15.1.15.5. Strategy Overview
15.1.15.5.1. Marketing Strategy
15.1.15.5.2. Product Strategy
15.1.15.5.3. Channel Strategy
15.1.16. BASF SE
15.1.16.1. Overview
15.1.16.2. Product Portfolio
15.1.16.3. Profitability by Market Segments
15.1.16.4. Sales Footprint
15.1.16.5. Strategy Overview
15.1.16.5.1. Marketing Strategy
15.1.16.5.2. Product Strategy
15.1.16.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
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