Passion Flower Extract Market Snapshot (2022 to 2032)

Global passion flower extract demand is anticipated to be valued at US$ 3.5 Billion in 2022, forecast to grow at a CAGR of 3.6% to be valued at US$ 5.0 Billion from 2022 to 2032. Growth is attributed to increasing demand for organic-based products.

Report Attribute Details
Estimated Base Year Value (2021) US$ 2.4 Billion
Expected Market Value (2022) US$ 3.5 Billion
Anticipated Forecast Value (2032) US$ 5.0 Billion
Projected Growth Rate (2022 to 2032) 3.6% CAGR

Passionflower (also known as passiflora incarnate) is a herbal supplement, which is used in treating anxiety, insomnia, seizures, and hysteria. A perennial climbing vine native to southeastern North America, the passion flower is now grown throughout Europe.

The herbal supplement is composed of the flowers, leaves, and stems of the plant. When used in complementary medicine, passion flower is available as infusions, teas, liquid extracts, and tinctures.

Rising consumer awareness regarding the hazardous effects associated with chemical compounds in medicines, nutraceutical products, food, and beverages is anticipated to bode well for the growth of the market.

Other major factors such as the high prevalence of the disorder coupled with rising demand for products with natural anti-anxiety agents are expected to augment the market growth in the near future.

On the contrary, factors including the high cost of Passion Flower Extracts are expected to hinder the market growth during the forecast period.

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Which are Some Prominent Drivers Spearheading Passion Flower Extract Market Growth?

The Passion Flower Extract is expected to gain popularity, attributed to being a source of antioxidant compounds, such as vitexin, isovitexin, kaempferol, quercetin, rutin, apigenin, and luteolin glycosides. The quercetin present in the product has bioactive effects on the nervous system that helps with its relaxation. These aforementioned properties of the Passion Flower Extract are expected to accelerate market growth during the forecast period.

The utility of Passion Flower Extract as a functional ingredient for manufacturing various products in the food & beverage, personal care, and pharma sectors is one of the major factors that is expected to fuel market growth in the near future.

Rising consumer awareness regarding the hazardous effects associated with chemical compounds in medicines, nutraceutical products, food, and beverages is anticipated to augment the growth of the Passion Flower Extract market over the analysis period. According to the USA - based National Center for Complementary and Integrative Health (NCCIH), passion flower extract is safe to use as an ingredient in sleeping pills.

The high prevalence of the disorder coupled with the rising demand for products with natural anti-anxiety agents are some other factors that are expected to fuel the market growth during the forecast period.

The massive adoption of plant-based extracts for various therapeutic applications is another factor that propels for growth of the passion flower market in the forthcoming years. Further, the growing number of in vivo studies on utilizing the anxiogenic and anticonvulsant effects is expanding the arena for personal care, functional food, and nutraceutical businesses, which in turn boosts the market growth.

What are the Challenges Faced by the Passion Flower Extract Industry?

The high cost of Passion Flower Extracts is one of the major factors that is expected to hinder market growth during the forecast period. In addition, the lack of awareness regarding the usage of passion flower extract is another factor that hampers the market growth.

The side effects caused as a result of using passion flower extracts are another factor impeding the growth of the passion flower extract market over the analysis period. The side effects include confusion, dizziness, nausea, vomiting, liver toxicity, and drowsiness, among others.

Nandini Roy Choudhury
Nandini Roy Choudhury

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Why is Europe Emerging as an Opportunistic Passion Flower Extract Market?

The Passion Flower Extract market in Europe is expected to hold the largest share of US$ 1.6 Billion. Considering the revenue generation, the regional market is expected to reach a CAGR of 3.0% during the forecast period.

European counties like the United Kingdom, Spain, and Germany have witnessed a spike in cases of insomnia over the last few years. Consequently, European pharmaceutical manufacturers are contemplating increasing their spending on manufacturing passion flower-infused products. This factor is anticipated to propel market growth in the forthcoming years.

The increasing insomnia cases in Europe has led to an increase in expenditure for the manufacturing of products, that contain passion-flower extracts. In the coming years, this trend is expected to improve growth in the regional market.

European pharmaceutical companies are focusing more on developing floral extracts to cure diseases like insomnia in the region, which in turn is expected to propel the market growth in the region.

How is North America Contributing to Growth of the Passion Flower Extract Market?

The Passion Flower Extract market in North America is expected to reach a CAGR of 2% with a market value of US$ 1.3 Billion.

North America is anticipated to hold a significant share of the passion flower extract market during the forecast period. The high prevalence of cases of insomnia in the region is projected to propel the product demand in countries like Canada and the USA.

TerraVita, Bio Nutrition, and ActiveHerb are some of the most popular brands functioning in North America, that are focusing on increasing the production of floral extracts in the region, which in turn will augment the growth of the Passion Flower Extracts market during the forecast period.

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Market Competition

Some of the key participants present in the global Passion Flower Extract market include Naturalin Bio-Resources Co. Ltd., Alchem International Pvt. Ltd., Herb Pharm, Indena S.p.A., Avena Botanicals, Martin Bauer Holding GmbH & Co. KG, Givaudan, and Diana Food, among others.

Attributed to the presence of such a high number of participants, the market is highly competitive. While global players such as Naturalin Bio-Resources Co. Ltd., Alchem International Pvt. Ltd., and Herb Pharm account for a considerable market size, several regional-level players are also operating across key growth regions, particularly in Europe.

Report Scope

Report Attribute Details
Growth Rate CAGR of 3.6% from 2022 to 2032
Market Value in 2022 US$ 3.5 Billion
Market Value in 2032 US$ 5 Billion
Base Year for Estimation 2021
Historical Data 2017 to 2021
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Million, Volume in Kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Nature
  • Form
  • End-Use
  • Distribution Channel
  • Region
Regional Scope
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa
Country Scope
  • USA
  • Canada
  • Mexico
  • Brazil
  • United Kingdom
  • Germany
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa
  • Israel
Key Companies Profiled
  • Naturalin Bio-Resources Co. Ltd.
  • Alchem International Pvt. Ltd.
  • Herb Pharm
  • Indena S.p.A
  • Avena Botanicals
  • Martin Bauer Holding GmbH & Co. KG
  • Monterey Bay Spice Company
  • Saw Palmetto Harvesting Company
  • Vitacost
  • The Good Scents Company
Report Customization & Pricing Available upon Request

Key Segments Profiled in the Passion Flower Extract Industry Survey

By Nature:

  • Organic Passion Flower Extract
  • Conventional Passion Flower Extract

By Form:

  • Liquid
  • Dry

By End Use:

  • Food and Beverages
  • Pharmacological Uses
  • Pharmaceutical Uses
  • Nutraceutical Use
  • Dietary Supplements
  • Cosmetic and Personal Care

By Distribution Channel:

  • Direct Sales
  • Indirect Sales
    • Wholesale
    • Online Retailer
    • Supermarket
    • Specialty Stores

By Region:

  • North America
  • Latin America
  • Europe Passion
  • Asia Pacific Passion
  • Middle East & Africa

Frequently Asked Questions

What is the anticipated growth of the passion flower extract market until 2032?

FMI projects the global passion flower extract market to expand at a 3.6% value CAGR by 2032

Which region is forecast to be the most lucrative for Passion Flower Extract market growth?

Europe is expected to be the most opportunistic Passion Flower Extract market, expanding at 3.0% CAGR

Which are some prominent Passion Flower Extract manufacturers?

Naturalin Bio-Resources Co. Ltd., Alchem International Pvt. Ltd., Herb Pharm, and Indena S.p.A., are some prominent Passion Flower Extract manufacturers

Table of Content

1. Executive Summary | Passion Flower Extract Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and Their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyers

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2017 to 2021

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2022 to 2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Nature

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Nature, 2017 to 2021

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Nature, 2022 to 2032

        5.3.1. Organic

        5.3.2. Conventional

    5.4. Y-o-Y Growth Trend Analysis By Nature, 2017 to 2021

    5.5. Absolute $ Opportunity Analysis By Nature, 2022 to 2032

6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Form

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Form, 2017 to 2021

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Form, 2022 to 2032

        6.3.1. Liquid

        6.3.2. Dry

    6.4. Y-o-Y Growth Trend Analysis By Form, 2017 to 2021

    6.5. Absolute $ Opportunity Analysis By Form, 2022 to 2032

7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End Use

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End Use, 2017 to 2021

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End Use, 2022 to 2032

        7.3.1. Food and Beverages

        7.3.2. Pharmacological

        7.3.3. Pharmaceutical

        7.3.4. Nutraceutical

        7.3.5. Dietary Supplements

        7.3.6. Cosmetic and Personal Care

    7.4. Y-o-Y Growth Trend Analysis By End Use, 2017 to 2021

    7.5. Absolute $ Opportunity Analysis By End Use, 2022 to 2032

8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution Channel

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Distribution Channel, 2017 to 2021

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2022 to 2032

        8.3.1. Direct Sales

        8.3.2. Indirect Sales

            8.3.2.1. Wholesale

            8.3.2.2. Online Retailer

            8.3.2.3. Supermarket

            8.3.2.4. Specialty Stores

    8.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2017 to 2021

    8.5. Absolute $ Opportunity Analysis By Distribution Channel, 2022 to 2032

9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2017 to 2021

    9.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2022 to 2032

        9.3.1. North America

        9.3.2. Latin America

        9.3.3. Europe

        9.3.4. Asia Pacific

        9.3.5. Middle East and Africa

    9.4. Market Attractiveness Analysis By Region

10. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        10.2.1. By Country

            10.2.1.1. USA

            10.2.1.2. Canada

        10.2.2. By Nature

        10.2.3. By Form

        10.2.4. By End Use

        10.2.5. By Distribution Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Nature

        10.3.3. By Form

        10.3.4. By End Use

        10.3.5. By Distribution Channel

    10.4. Key Takeaways

11. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        11.2.1. By Country

            11.2.1.1. Brazil

            11.2.1.2. Mexico

            11.2.1.3. Rest of Latin America

        11.2.2. By Nature

        11.2.3. By Form

        11.2.4. By End Use

        11.2.5. By Distribution Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Nature

        11.3.3. By Form

        11.3.4. By End Use

        11.3.5. By Distribution Channel

    11.4. Key Takeaways

12. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        12.2.1. By Country

            12.2.1.1. Germany

            12.2.1.2. United Kingdom

            12.2.1.3. France

            12.2.1.4. Spain

            12.2.1.5. Italy

            12.2.1.6. Rest of Europe

        12.2.2. By Nature

        12.2.3. By Form

        12.2.4. By End Use

        12.2.5. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Nature

        12.3.3. By Form

        12.3.4. By End Use

        12.3.5. By Distribution Channel

    12.4. Key Takeaways

13. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

            13.2.1.4. Malaysia

            13.2.1.5. Singapore

            13.2.1.6. Australia

            13.2.1.7. New Zealand

            13.2.1.8. Rest of Asia Pacific

        13.2.2. By Nature

        13.2.3. By Form

        13.2.4. By End Use

        13.2.5. By Distribution Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Nature

        13.3.3. By Form

        13.3.4. By End Use

        13.3.5. By Distribution Channel

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of Middle East and Africa

        14.2.2. By Nature

        14.2.3. By Form

        14.2.4. By End Use

        14.2.5. By Distribution Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Nature

        14.3.3. By Form

        14.3.4. By End Use

        14.3.5. By Distribution Channel

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2021

            15.1.2.1. By Nature

            15.1.2.2. By Form

            15.1.2.3. By End Use

            15.1.2.4. By Distribution Channel

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2021

            15.2.2.1. By Nature

            15.2.2.2. By Form

            15.2.2.3. By End Use

            15.2.2.4. By Distribution Channel

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2021

            15.3.2.1. By Nature

            15.3.2.2. By Form

            15.3.2.3. By End Use

            15.3.2.4. By Distribution Channel

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2021

            15.4.2.1. By Nature

            15.4.2.2. By Form

            15.4.2.3. By End Use

            15.4.2.4. By Distribution Channel

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2021

            15.5.2.1. By Nature

            15.5.2.2. By Form

            15.5.2.3. By End Use

            15.5.2.4. By Distribution Channel

    15.6. United Kingdom

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2021

            15.6.2.1. By Nature

            15.6.2.2. By Form

            15.6.2.3. By End Use

            15.6.2.4. By Distribution Channel

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2021

            15.7.2.1. By Nature

            15.7.2.2. By Form

            15.7.2.3. By End Use

            15.7.2.4. By Distribution Channel

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2021

            15.8.2.1. By Nature

            15.8.2.2. By Form

            15.8.2.3. By End Use

            15.8.2.4. By Distribution Channel

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2021

            15.9.2.1. By Nature

            15.9.2.2. By Form

            15.9.2.3. By End Use

            15.9.2.4. By Distribution Channel

    15.10. China

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2021

            15.10.2.1. By Nature

            15.10.2.2. By Form

            15.10.2.3. By End Use

            15.10.2.4. By Distribution Channel

    15.11. Japan

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2021

            15.11.2.1. By Nature

            15.11.2.2. By Form

            15.11.2.3. By End Use

            15.11.2.4. By Distribution Channel

    15.12. South Korea

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2021

            15.12.2.1. By Nature

            15.12.2.2. By Form

            15.12.2.3. By End Use

            15.12.2.4. By Distribution Channel

    15.13. Malaysia

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2021

            15.13.2.1. By Nature

            15.13.2.2. By Form

            15.13.2.3. By End Use

            15.13.2.4. By Distribution Channel

    15.14. Singapore

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2021

            15.14.2.1. By Nature

            15.14.2.2. By Form

            15.14.2.3. By End Use

            15.14.2.4. By Distribution Channel

    15.15. Australia

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2021

            15.15.2.1. By Nature

            15.15.2.2. By Form

            15.15.2.3. By End Use

            15.15.2.4. By Distribution Channel

    15.16. New Zealand

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2021

            15.16.2.1. By Nature

            15.16.2.2. By Form

            15.16.2.3. By End Use

            15.16.2.4. By Distribution Channel

    15.17. GCC Countries

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2021

            15.17.2.1. By Nature

            15.17.2.2. By Form

            15.17.2.3. By End Use

            15.17.2.4. By Distribution Channel

    15.18. South Africa

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2021

            15.18.2.1. By Nature

            15.18.2.2. By Form

            15.18.2.3. By End Use

            15.18.2.4. By Distribution Channel

    15.19. Israel

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2021

            15.19.2.1. By Nature

            15.19.2.2. By Form

            15.19.2.3. By End Use

            15.19.2.4. By Distribution Channel

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Nature

        16.3.3. By Form

        16.3.4. By End Use

        16.3.5. By Distribution Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Naturalin Bio-Resources Co. Ltd.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Alchem International Pvt. Ltd.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Herb Pharm

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Indena S.p.A.

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Avena Botanicals

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Martin Bauer Holding GmbH & Co. KG

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Monterey Bay Spice Company

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Saw Palmetto Harvesting Company

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Vitacost

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. The Good Scents Company

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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