Passion Flower Extract Market Snapshot (2022 to 2032)

Global passion flower extract demand is anticipated to be valued at US$ 3.5 Billion in 2022, forecast to grow at a CAGR of 3.6% to be valued at US$ 5.0 Billion from 2022 to 2032. Growth is attributed to increasing demand for organic-based products.

Report Attribute Details
Estimated Base Year Value (2021) US$ 2.4 Billion
Expected Market Value (2022) US$ 3.5 Billion
Anticipated Forecast Value (2032) US$ 5.0 Billion
Projected Growth Rate (2022 to 2032) 3.6% CAGR

Passionflower (also known as passiflora incarnate) is a herbal supplement, which is used in treating anxiety, insomnia, seizures, and hysteria. A perennial climbing vine native to southeastern North America, the passion flower is now grown throughout Europe.

The herbal supplement is composed of the flowers, leaves, and stems of the plant. When used in complementary medicine, passion flower is available as infusions, teas, liquid extracts, and tinctures.

Rising consumer awareness regarding the hazardous effects associated with chemical compounds in medicines, nutraceutical products, food, and beverages is anticipated to bode well for the growth of the market.

Other major factors such as the high prevalence of the disorder coupled with rising demand for products with natural anti-anxiety agents are expected to augment the market growth in the near future.

On the contrary, factors including the high cost of Passion Flower Extracts are expected to hinder the market growth during the forecast period.

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Which are Some Prominent Drivers Spearheading Passion Flower Extract Market Growth?

The Passion Flower Extract is expected to gain popularity, attributed to being a source of antioxidant compounds, such as vitexin, isovitexin, kaempferol, quercetin, rutin, apigenin, and luteolin glycosides. The quercetin present in the product has bioactive effects on the nervous system that helps with its relaxation. These aforementioned properties of the Passion Flower Extract are expected to accelerate market growth during the forecast period.

The utility of Passion Flower Extract as a functional ingredient for manufacturing various products in the food & beverage, personal care, and pharma sectors is one of the major factors that is expected to fuel market growth in the near future.

Rising consumer awareness regarding the hazardous effects associated with chemical compounds in medicines, nutraceutical products, food, and beverages is anticipated to augment the growth of the Passion Flower Extract market over the analysis period. According to the USA - based National Center for Complementary and Integrative Health (NCCIH), passion flower extract is safe to use as an ingredient in sleeping pills.

The high prevalence of the disorder coupled with the rising demand for products with natural anti-anxiety agents are some other factors that are expected to fuel the market growth during the forecast period.

The massive adoption of plant-based extracts for various therapeutic applications is another factor that propels for growth of the passion flower market in the forthcoming years. Further, the growing number of in vivo studies on utilizing the anxiogenic and anticonvulsant effects is expanding the arena for personal care, functional food, and nutraceutical businesses, which in turn boosts the market growth.

What are the Challenges Faced by the Passion Flower Extract Industry?

The high cost of Passion Flower Extracts is one of the major factors that is expected to hinder market growth during the forecast period. In addition, the lack of awareness regarding the usage of passion flower extract is another factor that hampers the market growth.

The side effects caused as a result of using passion flower extracts are another factor impeding the growth of the passion flower extract market over the analysis period. The side effects include confusion, dizziness, nausea, vomiting, liver toxicity, and drowsiness, among others.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Why is Europe Emerging as an Opportunistic Passion Flower Extract Market?

The Passion Flower Extract market in Europe is expected to hold the largest share of US$ 1.6 Billion. Considering the revenue generation, the regional market is expected to reach a CAGR of 3.0% during the forecast period.

European counties like the United Kingdom, Spain, and Germany have witnessed a spike in cases of insomnia over the last few years. Consequently, European pharmaceutical manufacturers are contemplating increasing their spending on manufacturing passion flower-infused products. This factor is anticipated to propel market growth in the forthcoming years.

The increasing insomnia cases in Europe has led to an increase in expenditure for the manufacturing of products, that contain passion-flower extracts. In the coming years, this trend is expected to improve growth in the regional market.

European pharmaceutical companies are focusing more on developing floral extracts to cure diseases like insomnia in the region, which in turn is expected to propel the market growth in the region.

How is North America Contributing to Growth of the Passion Flower Extract Market?

The Passion Flower Extract market in North America is expected to reach a CAGR of 2% with a market value of US$ 1.3 Billion.

North America is anticipated to hold a significant share of the passion flower extract market during the forecast period. The high prevalence of cases of insomnia in the region is projected to propel the product demand in countries like Canada and the USA.

TerraVita, Bio Nutrition, and ActiveHerb are some of the most popular brands functioning in North America, that are focusing on increasing the production of floral extracts in the region, which in turn will augment the growth of the Passion Flower Extracts market during the forecast period.

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Market Competition

Some of the key participants present in the global Passion Flower Extract market include Naturalin Bio-Resources Co. Ltd., Alchem International Pvt. Ltd., Herb Pharm, Indena S.p.A., Avena Botanicals, Martin Bauer Holding GmbH & Co. KG, Givaudan, and Diana Food, among others.

Attributed to the presence of such a high number of participants, the market is highly competitive. While global players such as Naturalin Bio-Resources Co. Ltd., Alchem International Pvt. Ltd., and Herb Pharm account for a considerable market size, several regional-level players are also operating across key growth regions, particularly in Europe.

Report Scope

Report Attribute Details
Growth Rate CAGR of 3.6% from 2022 to 2032
Market Value in 2022 US$ 3.5 Billion
Market Value in 2032 US$ 5 Billion
Base Year for Estimation 2021
Historical Data 2017 to 2021
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Million, Volume in Kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Nature
  • Form
  • End-Use
  • Distribution Channel
  • Region
Regional Scope
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa
Country Scope
  • USA
  • Canada
  • Mexico
  • Brazil
  • United Kingdom
  • Germany
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa
  • Israel
Key Companies Profiled
  • Naturalin Bio-Resources Co. Ltd.
  • Alchem International Pvt. Ltd.
  • Herb Pharm
  • Indena S.p.A
  • Avena Botanicals
  • Martin Bauer Holding GmbH & Co. KG
  • Monterey Bay Spice Company
  • Saw Palmetto Harvesting Company
  • Vitacost
  • The Good Scents Company
Report Customization & Pricing Available upon Request

Key Segments Profiled in the Passion Flower Extract Industry Survey

By Nature:

  • Organic Passion Flower Extract
  • Conventional Passion Flower Extract

By Form:

  • Liquid
  • Dry

By End Use:

  • Food and Beverages
  • Pharmacological Uses
  • Pharmaceutical Uses
  • Nutraceutical Use
  • Dietary Supplements
  • Cosmetic and Personal Care

By Distribution Channel:

  • Direct Sales
  • Indirect Sales
    • Wholesale
    • Online Retailer
    • Supermarket
    • Specialty Stores

By Region:

  • North America
  • Latin America
  • Europe Passion
  • Asia Pacific Passion
  • Middle East & Africa

Frequently Asked Questions

What is the anticipated growth of the passion flower extract market until 2032?

FMI projects the global passion flower extract market to expand at a 3.6% value CAGR by 2032

Which region is forecast to be the most lucrative for Passion Flower Extract market growth?

Europe is expected to be the most opportunistic Passion Flower Extract market, expanding at 3.0% CAGR

Which are some prominent Passion Flower Extract manufacturers?

Naturalin Bio-Resources Co. Ltd., Alchem International Pvt. Ltd., Herb Pharm, and Indena S.p.A., are some prominent Passion Flower Extract manufacturers

Table of Content
1. Executive Summary | Passion Flower Extract Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and Their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyers
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2017 to 2021
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2022 to 2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Nature
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Nature, 2017 to 2021
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Nature, 2022 to 2032
        5.3.1. Organic
        5.3.2. Conventional
    5.4. Y-o-Y Growth Trend Analysis By Nature, 2017 to 2021
    5.5. Absolute $ Opportunity Analysis By Nature, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Form
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Form, 2017 to 2021
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Form, 2022 to 2032
        6.3.1. Liquid
        6.3.2. Dry
    6.4. Y-o-Y Growth Trend Analysis By Form, 2017 to 2021
    6.5. Absolute $ Opportunity Analysis By Form, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End Use
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End Use, 2017 to 2021
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End Use, 2022 to 2032
        7.3.1. Food and Beverages
        7.3.2. Pharmacological
        7.3.3. Pharmaceutical
        7.3.4. Nutraceutical
        7.3.5. Dietary Supplements
        7.3.6. Cosmetic and Personal Care
    7.4. Y-o-Y Growth Trend Analysis By End Use, 2017 to 2021
    7.5. Absolute $ Opportunity Analysis By End Use, 2022 to 2032
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution Channel
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Distribution Channel, 2017 to 2021
    8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2022 to 2032
        8.3.1. Direct Sales
        8.3.2. Indirect Sales
            8.3.2.1. Wholesale
            8.3.2.2. Online Retailer
            8.3.2.3. Supermarket
            8.3.2.4. Specialty Stores
    8.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2017 to 2021
    8.5. Absolute $ Opportunity Analysis By Distribution Channel, 2022 to 2032
9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
    9.1. Introduction
    9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2017 to 2021
    9.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2022 to 2032
        9.3.1. North America
        9.3.2. Latin America
        9.3.3. Europe
        9.3.4. Asia Pacific
        9.3.5. Middle East and Africa
    9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
    10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
        10.2.1. By Country
            10.2.1.1. USA
            10.2.1.2. Canada
        10.2.2. By Nature
        10.2.3. By Form
        10.2.4. By End Use
        10.2.5. By Distribution Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Nature
        10.3.3. By Form
        10.3.4. By End Use
        10.3.5. By Distribution Channel
    10.4. Key Takeaways
11. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
    11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
        11.2.1. By Country
            11.2.1.1. Brazil
            11.2.1.2. Mexico
            11.2.1.3. Rest of Latin America
        11.2.2. By Nature
        11.2.3. By Form
        11.2.4. By End Use
        11.2.5. By Distribution Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Nature
        11.3.3. By Form
        11.3.4. By End Use
        11.3.5. By Distribution Channel
    11.4. Key Takeaways
12. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
        12.2.1. By Country
            12.2.1.1. Germany
            12.2.1.2. United Kingdom
            12.2.1.3. France
            12.2.1.4. Spain
            12.2.1.5. Italy
            12.2.1.6. Rest of Europe
        12.2.2. By Nature
        12.2.3. By Form
        12.2.4. By End Use
        12.2.5. By Distribution Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Nature
        12.3.3. By Form
        12.3.4. By End Use
        12.3.5. By Distribution Channel
    12.4. Key Takeaways
13. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
            13.2.1.4. Malaysia
            13.2.1.5. Singapore
            13.2.1.6. Australia
            13.2.1.7. New Zealand
            13.2.1.8. Rest of Asia Pacific
        13.2.2. By Nature
        13.2.3. By Form
        13.2.4. By End Use
        13.2.5. By Distribution Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Nature
        13.3.3. By Form
        13.3.4. By End Use
        13.3.5. By Distribution Channel
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of Middle East and Africa
        14.2.2. By Nature
        14.2.3. By Form
        14.2.4. By End Use
        14.2.5. By Distribution Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Nature
        14.3.3. By Form
        14.3.4. By End Use
        14.3.5. By Distribution Channel
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2021
            15.1.2.1. By Nature
            15.1.2.2. By Form
            15.1.2.3. By End Use
            15.1.2.4. By Distribution Channel
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2021
            15.2.2.1. By Nature
            15.2.2.2. By Form
            15.2.2.3. By End Use
            15.2.2.4. By Distribution Channel
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2021
            15.3.2.1. By Nature
            15.3.2.2. By Form
            15.3.2.3. By End Use
            15.3.2.4. By Distribution Channel
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2021
            15.4.2.1. By Nature
            15.4.2.2. By Form
            15.4.2.3. By End Use
            15.4.2.4. By Distribution Channel
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2021
            15.5.2.1. By Nature
            15.5.2.2. By Form
            15.5.2.3. By End Use
            15.5.2.4. By Distribution Channel
    15.6. United Kingdom
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2021
            15.6.2.1. By Nature
            15.6.2.2. By Form
            15.6.2.3. By End Use
            15.6.2.4. By Distribution Channel
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2021
            15.7.2.1. By Nature
            15.7.2.2. By Form
            15.7.2.3. By End Use
            15.7.2.4. By Distribution Channel
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2021
            15.8.2.1. By Nature
            15.8.2.2. By Form
            15.8.2.3. By End Use
            15.8.2.4. By Distribution Channel
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2021
            15.9.2.1. By Nature
            15.9.2.2. By Form
            15.9.2.3. By End Use
            15.9.2.4. By Distribution Channel
    15.10. China
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2021
            15.10.2.1. By Nature
            15.10.2.2. By Form
            15.10.2.3. By End Use
            15.10.2.4. By Distribution Channel
    15.11. Japan
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2021
            15.11.2.1. By Nature
            15.11.2.2. By Form
            15.11.2.3. By End Use
            15.11.2.4. By Distribution Channel
    15.12. South Korea
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2021
            15.12.2.1. By Nature
            15.12.2.2. By Form
            15.12.2.3. By End Use
            15.12.2.4. By Distribution Channel
    15.13. Malaysia
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2021
            15.13.2.1. By Nature
            15.13.2.2. By Form
            15.13.2.3. By End Use
            15.13.2.4. By Distribution Channel
    15.14. Singapore
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2021
            15.14.2.1. By Nature
            15.14.2.2. By Form
            15.14.2.3. By End Use
            15.14.2.4. By Distribution Channel
    15.15. Australia
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2021
            15.15.2.1. By Nature
            15.15.2.2. By Form
            15.15.2.3. By End Use
            15.15.2.4. By Distribution Channel
    15.16. New Zealand
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2021
            15.16.2.1. By Nature
            15.16.2.2. By Form
            15.16.2.3. By End Use
            15.16.2.4. By Distribution Channel
    15.17. GCC Countries
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2021
            15.17.2.1. By Nature
            15.17.2.2. By Form
            15.17.2.3. By End Use
            15.17.2.4. By Distribution Channel
    15.18. South Africa
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2021
            15.18.2.1. By Nature
            15.18.2.2. By Form
            15.18.2.3. By End Use
            15.18.2.4. By Distribution Channel
    15.19. Israel
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2021
            15.19.2.1. By Nature
            15.19.2.2. By Form
            15.19.2.3. By End Use
            15.19.2.4. By Distribution Channel
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Nature
        16.3.3. By Form
        16.3.4. By End Use
        16.3.5. By Distribution Channel
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Naturalin Bio-Resources Co. Ltd.
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. Alchem International Pvt. Ltd.
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Herb Pharm
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. Indena S.p.A.
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. Avena Botanicals
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Martin Bauer Holding GmbH & Co. KG
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. Monterey Bay Spice Company
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. Saw Palmetto Harvesting Company
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. Vitacost
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
        17.1.10. The Good Scents Company
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
                17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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