Paprika Color Market Snapshot (2023 to 2033)

According to Future Market Insights (FMI), sales of the Paprika Color Market are likely to increase consistently to surpass USD 86 million in 2023. Demand for paprika color is expected to expand at an 11% CAGR, with a valuation of USD 251.2 million over the assessment period.

Paprika color application is poised to surge in the food industry, especially in meat products, salad dressings, confectionery, vegetable oils, soups, seasoning, sauces, bakery products, canned foods, and snacks.

The rising demand for natural food colors is positively impacting sales of paprika color worldwide. Paprika color is either conventional or organic in terms of nature. As per the report, conventional paprika dominated the global market in 2022 with a market share of 76%.

Attributes Details
Paprika Color Market CAGR (2023 to 2033) 11%
Paprika Color Market Size (2023) USD 86 million
Paprika Color Market Size (2033) USD 251.2 million

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Key Points Covered in Paprika Color Market Survey

  • Market estimates and forecast 2023 to 2033
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • Recommendation on Key Winning Strategies

Paprika Color Market Demand Outlook for 2018 to 2022 in Comparison to Sales Registered in 2023 to 2033

The demand for natural food color is at an all-time high. This trend has been at the epicenter of the expansion of the paprika color market. Steered by rapid expansion, an increasing number of food producers are joining the natural bandwagon. Consequently, research initiatives in the paprika color market are expected to gain momentum.

Particular 2021
H1 Track 11%
H2 Track 10%
Particular 2022 Projected (P)
H1 Track 11%
H2 Track 11%
Particular 2022 Outlook (O)
H1 Track 11%
H2 Track 10%
Particular BPS Change (2021 to 2022 O)
H1 Track 10.4%
H2 Track 10%
Particular BPS Change (2021 O to 2022 P)
H1 Track 10%
H2 Track 9%

Some of the leading producers are looking to implement cutting-edge technologies to improve process efficiency. Moreover, organizations have started using microencapsulation for color delivery systems and final product formulation. These developments have enabled working on a slew of product launches for a wide range of foods and juices.

Spurred by this, the paprika color market is expected to register growth at 12.3% CAGR between 2022 and 2031, in comparison to the 2.6% reported in 2018 to 2022. The market was initially expanding at a valuation of USD 74.1 million in 2018 and reached USD 82.3 million in 2022.

Among the most unusual applications for oleoresin paprika is in poultry feed to give yolks of chicken eggs a darker yellow appearance than is natural for them.

As consumers become more health-conscious, consumption of healthy and natural food products containing fewer or no artificial additives, colors, or preservatives increases. This is likely to guarantee growth in the paprika color market.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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What Supports Paprika Color Application in Food Processing?

Carotenoids such as capsorubin and capsanthin are the primary components liable for paprika's red color. The consistency of paprika oleoresin is heavily influenced by light and the liquid used for extraction.

Paprika color is used to color cooked and baked sausages, cheese sauces, gravies, condiments, salad dressings, baked goods, snacks, icings, and cereals. Some Capsicum annuum L. has emerged as a key source of paprika color since it contains capsaicinoids.

Paprika Color is widely used in the food sector as a natural coloring agent for foods including flavorful cuisine, processed meats, cheese food coatings, popcorn, oil, and cheeses.

Color concentration is achieved at a use level of approximately 100 mg/kg (ppm) of coloring matter, depending on the nature of the food (humidity, amount of fat, texture, background color).

Increasing the use of paprika as a coloring agent in food processing units is likely to positively impact the market.

What is the Scope for Paprika Color Application in the Personal Care and Hair Care Industry?

Paprika color contains beta-carotene, iron, and nutrients, which minimize age spots and wrinkles. It enhances the skin tone by restricting the creation of melanin, which causes skin darkening.

The beta-carotene in paprika color is transformed by the human body into vitamin A. Vitamin A is essential for maintaining skin health. It prevents the formation of wrinkles, dullness, saggy skin, age spots, and freckles, and the appearance of wrinkles, blackheads, and blemishes.

Paprika also has antibacterial properties, which is expected to increase its application in skin care products.

Paprika extract is a rich source of vitamin B6 and iron, which aids in the prevention of loss of hair. The vitamin B6 in paprika also aids in improving the melanin pigment, which is fully accountable for hair and skin color. For these properties, paprika's use in hair care is expected to grow, spurring growth in the market.

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Country-wise Insights

What is Supporting Sales of Paprika Color in the United States?

Over the course of the assessment period, North America is anticipated to emerge as one of the leading markets. According to the FMI market analysis, the United States market dominated the market with a share of 32% in 2022, and is expected to have an 8.1% CAGR through 2033.

The report also predicts the United States to account for 85.6% of the sales in North America over the forecast period.

The United States market is expected to present lucrative scope for expansion, as an increasing number of food producers focus on improving their online visibility.

The overall increase in processed food sales via online and retail channels is likely to create opportunities for paprika color sales in the United States.

What is Driving the Demand for Paprika Color in Japan?

Attributes Details
Japan Market Valuation 2021 USD 5.1 million
Japan Market Share 2022 1.2%
Japan Market CAGR (2023 to 2033) 5.4%

Customer perception of a healthy lifestyle and nutritious foods is growing in Japan, leading to a preference for high-quality, natural, and organic products. Furthermore, consumers are interested in the quality of the ingredients used in food items, and they desire healthy, nutritious, flavorful, and innovative foods.

Because of the growing number of health-conscious customers in Japan, producers are willing to pay a premium for high-quality, sustainable natural food components, as their use allows them to reach a bigger client base, which is positively affecting paprika export market sales.

What are the Growth Prospects of the Paprika Color Market in Germany?

According to Caobisco, in Europe, the intake of confectionery is increasing and went from 8,222,999 thousand tons in 2015 to 8,324,241 thousand tons in 2016.

The trend is also visible in Germany. Coupled with this, the rising focus on health and wellness among consumers is increasing the utilization of natural colors, including paprika color, by bakery and confectionery manufacturers. Germany held a market size of 12.4% in 2022.

The increasing consumption of bakery and confectionery products enabled growth at a CAGR of 3.4% in Germany, enabling the market to surpass USD 9.8 million by 2033.

How Paprika Color Sales Fare in India?

According to the FMI study, the India market is assessed to expand at 6.9% CAGR over the projection period. Sales in India are likely to account for USD 4.9 million in 2021 and is anticipated to cross USD 10.91 million in 2033.

India is one of the leading producers of natural food colors. Besides this, the gradual expansion of the bakery and confectionery industry is likely to drive sales in India.

Category-wise Insights

Why is Demand for Conventional Paprika Color High?

The conventional paprika segment is leading the market. It accounted for 80.6% of sales in 2021 and held a share of 76% in 2022.

Functional properties of conventional paprika color, coupled with their high nutritional value, are likely to increase their usage in various end-use industries, such as food, beverages, meat and meat alternative products and pet foods are likely to boost the market.

What is Driving Paprika Color Sales in Meat, Poultry, Fish, & Eggs Segments?

Based on application, the meat, poultry, fish, & eggs segment significantly expanded in the market with a share of 23.8% in 2021. Sales of paprika color reached USD 7.19 million in the year 2021. Rising application in this segment is attributed to the presence of colorful carotenoids and potent antioxidants in paprika color.

Consequently, it is often used as a key ingredient to enhance the oxidative stability of lipids and proteins in meat and poultry-related products. Also, the beverage segment had a dominant market share of 32% in 2022.

Competitive Landscape

How Key Players in the Paprika Color Industry Benefit from the New Launches

The natural food colors market, including paprika color, is witnessing cutthroat competition on account of the presence of a large number of international and native producers.

Numerous brands are launched in the market in order to attain a speedy return on investments. Some of the leading market players are expanding their footprint in China and India through strategic collaborations and acquisitions.

Recent Developments

  • Botanic Healthcare received NSF/ANSI 173, Section 8 accreditation from the National Sanitation Foundation (NSF) in February 2023. The certification is likely to result in new business collaborations and connections. Moreover, it attracts a lot of interest from significant clients everywhere.
  • With their most recent announcement in 2021-the introduction of a new range of paprika oleoresins derived from premium Indian paprika-Kancor Ingredients Ltd. created a stir in the paprika industry. Kancor is poised to revolutionize the market because of its knowledge and reputation in the sector.
  • In 2018, DDW The Color House added a hazy paprika EmulsiTech liquid color emulsion to its collection of liquid color emulsions intended exclusively for orange beverages. The non-GM, palm-free, water-dispersible coloring gives soft drinks a hazy orange tint. DDWs clouded paprika is suitable for use in boosted waters, juice drinks, iced teas, and novelty sparkling drinks.

Key Players

  • Chr. Hansen Holding A/S
  • Synthite Industries Ltd.
  • Plant Lipids
  • Blue Lily Organics
  • Natural Solution
  • ColorMaker Inc.
  • Bioconcolors
  • Ingredientes Naturales Seleccionados
  • Kalsec Natural Ingredients
  • Kancor Ingredients Limited
  • Ungerer & Company Unilever Food Solution
  • Naturex.
  • Adani Pharmachem Private Limited
  • Givaudan
  • Ozone Naturals
  • Universal Oleoresins
  • DDW color
  • Others

Key Segments

By Nature:

  • Organic
  • Conventional

By Application:

  • Beverage
    • Milk Drinks & Milk Alternatives
    • Alcoholic Beverages
    • Carbonates (Carbonated Soft Drinks)
    • Sports Drinks
    • Coffee & Cocoa
    • Tea
    • Energy Drink
    • Juice Based Drinks
    • Flavored water
    • Enhanced Water
    • Sparkling Waters
  • Bakery, Snacks, & Cereal
    • Breakfast Cereal
    • Bread
    • Cakes & Pastries
    • Cookies
    • Biscuits & Cones
    • Frosting / Icing
    • Crackers & Savoury Snacks
  • Candy / Confectionery
    • Panned Candy
    • Chocolate & Compound Coating
    • Gummies
    • Chewing Gum
    • Jellies & Licorice
    • Sprinkles & Sugar
    • Hard Candies / Boiled Sweets
  • Dairy
    • Cheese
    • Ice Cream
    • Milk Drinks & Milk Alternatives
    • Pudding / Custard
    • Dips & Spreads
    • Yogurt
  • Fruit Preparations / Fillings
  • Meat, Poultry, Fish, & Eggs
    • Casings
    • Egg & Egg Substitute
    • Fish / Seafood
    • Jerky
    • Meat Substitute
    • Processed Meat & Poultry
  • Potatoes, Pasta, & Rice
    • Pasta
    • Potato Chips / Crisps
    • Processed Potatoes
    • Rice
  • Sauces, Soups, & Dressings
    • Asian Sauces
    • Barbecue & Steak Sauce
    • Condiments
    • Gravy / Dry Sauce Mix
    • Marinade
    • Oils & Dressings
  • Seasonings
    • Batter
    • Breading and Coating
    • Bouillon / Soup Base / Stock
    • Liquid Smoke
    • Spice Blends / Dry Seasonings
  • Pet Food
    • Extruded / Dry Pet Food
    • Snacks / Treats
    • Wet Food

By Region:

  • North America
  • Latin America
  • EMEAI
  • Asia Pacific

Frequently Asked Questions

What is the Paprika Color Market value in 2023? 

The paprika color market is valued at USD 86.0 million in 2023. 

What is the CAGR from 2023 to 2033? 

The market’s CAGR from 2023 to 2033 will be 11.0%. 

Who are the key Paprika Color Market players? 

Chr. Hansen Holding A/S, and Synthite Industries Ltd. are key market players. 

How is the historical performance of the market? 

From 2018 to 2022, the market registered a CAGR of 2.6%. 

What will the market size be in 2033? 

The market will reach USD 251.2 million by 2033. 

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
		5.1. Organic
		5.2. Conventional
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
		6.1. Beverage
			6.1.1. Milk Drinks & Milk Alternatives
			6.1.2. Alcoholic Beverages
			6.1.3. Carbonates (Carbonated Soft Drinks)
			6.1.4. Sports Drinks
			6.1.5. Coffee & Cocoa
			6.1.6. Tea
			6.1.7. Energy Drink
			6.1.8. Juice Based Drinks
			6.1.9. Flavored Water
			6.1.10. Others
		6.2. Bakery, Snacks, & Cereal
			6.2.1. Breakfast Cereal
			6.2.2. Bread
			6.2.3. Cakes & Pastries
			6.2.4. Cookies
			6.2.5. Biscuits & Cones
			6.2.6. Frosting / Icing
			6.2.7. Crackers & Savory Snacks
		6.3. Candy / Confectionery
			6.3.1. Panned Candy
			6.3.2. Chocolate & Compound Coating
			6.3.3. Gummies
			6.3.4. Chewing Gum
			6.3.5. Others
		6.4. Dairy
			6.4.1. Cheese
			6.4.2. Ice Cream
			6.4.3. Milk Drinks & Milk Alternatives
			6.4.4. Pudding / Custard
			6.4.5. Others
		6.5. Fruit Preparations / Fillings
		6.6. Meat, Poultry, Fish, & Eggs
			6.6.1. Casings
			6.6.2. Egg & Egg Substitute
			6.6.3. Fish / Seafood
			6.6.4. Jerky
			6.6.5. Others
		6.7. Potatoes
		6.8. Pasta
		6.9. Rice
		6.10. Sauces
		6.11. Seasonings
		6.12. Others
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		7.1. North America
		7.2. Latin America
		7.3. Europe
		7.4. Asia Pacific
		7.5. MEA
	8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. Key Countries Market Analysis
	14. Market Structure Analysis
	15. Competition Analysis
		15.1. Chr. Hansen Holding A/S
		15.2. Synthite Industries Ltd.
		15.3. Plant Lipids
		15.4. Ungerer & Company Unilever Food Solution
		15.5. Blue Lily Organics
		15.6. Natural Solution
		15.7. ColorMaker Inc.
		15.8. Bioconcolors
		15.9. Ingredients Naturales Seleccionados
		15.10. Kalsec Natural Ingredients
		15.11. Kancor Ingredients Limited
		15.12. Naturex
		15.13. Adani Pharmachem Private Limited
		15.14. Givaudan
		15.15. Ozone Naturals
		15.16. Universal Oleoresins
		15.17. DDW color
	16. Assumptions & Acronyms Used
	17. Research Methodology
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