The global paper bubble wrap market size was valued at around USD 629.3 million in 2022 and it is expected to reach USD 661.4 million in 2023. With growing usage across industries like manufacturing, e-commerce, and logistics, the overall demand for paper bubble wrap is projected to grow at a CAGR of 5.1% between 2023 and 2033, topping a valuation of USD 1,087.4 million by 2033.
The total paper bubble wrap market is estimated to hold 18% of the global packaging market worth USD 33 billion, in 2023. The unbleached kraft paper bubble wrap market revenue totaled USD 600 million in 2022, according to FMI analysis. The demand for unbleached kraft paper bubble wrap is expected to accelerate with the top 5 providers holding 5-10% share of the global market in 2023.
| Attribute | Details |
|---|---|
| Paper Bubble Wrap Market Size (2023E) | USD 661.4 million |
| Projected Market Size (2033F) | USD 1,087.4 million |
| Value-based CAGR (2023 to 2033) | 5.1% |
| Top 3 Countries’ Market Share | 34% |
Paper bubble wrap is a type of package used by manufacturers to cover and protect breakable or fragile objects during shipping and transportation. It is made of kraft paper-like material and consists of regularly spaced honeycomb patterns or bubbles.
It is an excellent eco-friendly product that replaces traditional plastic bubble wrap. It is a lightweight material that shows excellent compatibility with other materials. It also has an excellent strength-to-weight ratio.
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The global paper bubble wrap sales are projected to grow at 5.1% CAGR between 2023 and 2033, in comparison to the 3.7% CAGR registered from 2018 to 2022. The rising usage of paper bubble wrap as an ideal alternative to plastic bubble wrap due to its eco-friendly nature is a key factor driving growth in the global market.
The wrap is generally made up of paper and forms a thin film perforated with various patterns mainly used to protect the product in transit. A more economical packaging material, honeycomb-style packaging products are an ideal choice as they are made from recyclable and biodegradable paper
The rapid expansion of end-use industries like manufacturing, e-commerce, logistics & transportation, etc. coupled with the implementation of stringent regulations on plastic usage is expected to boost paper bubble wrap sales during the forecast period.
Furthermore, producers are developing acceptable materials and paper that are both ecologically friendly and long-lasting, resulting in a lower carbon footprint and a lower negative impact on the environment. This is anticipated to support the paper bubble wrap demand over the next decade.
Extensive Usage in Logistics & Transportation Industry Boosting Paper Bubble Wrap Sales
The paper bubble wrap demand is underpinned by the strong growth of the logistics industry. As transportation and logistics products need to be more secure to prevent damage, hence, these wraps are increasingly being used in transportation and logistics packaging.
In addition, the growing demand for paper bubble wrap for palletizing in the logistics industry is expected to further accelerate the industry's growth. The increasing use of unbleached paper bubble wrap is also contributing toward generating significant revenues in the global paper bubble wrap market.
Further, it is a new development used as an alternative to plastic packaging solutions across the packaging industry. It has enabled manufacturers to protect their fragile products while complying with government regulations. Hence, leading manufacturers are continuously doing research and development on the product to make it a multi-tasking product for the packaging.
Booming E-Commerce Industry to Bolster Paper Bubble Wrap Sales in India
| Country | India |
|---|---|
| Forecast CAGR % (2023 to 2033) | 6.6% |
India's e-commerce market is expected to grow by 21.5% in 2023 to a total of USD 74.8 billion, according to key findings from the India Brand Equity Foundation. In India, 100% FDI is allowed for B2B e-commerce.
100% FDI under the automatic route is allowed in the e-commerce marketplace model. Recent rises in digital literacy have led to an influx of investment in e-commerce companies, opening markets for new players to lay the groundwork, creating innovative patterns, and disrupting old ways of working.
According to the data published in the report, the e-commerce market in India is expected to reach USD 111 billion by 2024 and USD 200 billion by 2026. Furthermore, the country’s e-commerce market is expected to reach USD 350 billion by the end of 2030 and grow at a CAGR of approximately 50-55%.
Due to this fast-growing e-commerce market in India, the paper bubble wrap market is expected to seize the opportunity to gain about 8% to 10% of the world market share during the forecast period.
Growth in Logistic Business to Push Paper Bubble Wrap Demand in Japan
| Country | Japan |
|---|---|
| Market Share % (2022) | 6.7% |
As per FMI’s analysis, the paper bubble wrap market in Japan expanded at a growth rate of 3.7% during the historical period and is expected to grow at a remarkable growth rate of about 4% over the next 10 years.
The rapid expansion of the e-logistics sector, growing focus on using eco-friendly packaging products, and booming import/export business are some of the key factors driving sales in Japan.
According to the main survey results of the Japan International Freight Forwarders Association, Japan's total exports to developed countries such as China and the United States surged by 32% from 2021 to 2022 while the total imports grew by 35% -38% in the same year.
In recent years, Japan's logistics sector grew at a considerable pace and the trend is likely to follow during the forecast period owing to the growing demand for delicate products, this in turn, is projected to propel the growth in the market.
Based on the aforementioned factors, Japan is anticipated to create an absolute $ opportunity of USD 22 million during the forecast period.
Unbleached Kraft Paper to Remain the Most Preferred Choice for Making Paper Bubble Wrap
| Segment | Unbleached |
|---|---|
| Market Share % (2022) | 63.1% |
Paper Bubble wrap made of unbleached kraft paper is expected to hold the largest share of more than 63.1% of the total sales over the next decade. This is because of the dominance and superiority that unbleached kraft paper offers.
One of the main factors contributing to the rising usage of unbleached kraft paper is its top-notch performance, lack of toxic chemicals, 100% biodegradability, and easy cleaning. The segment is likely to create an incremental growth opportunity of around USD 237 million in the next 10 years.
Furthermore, FMI predicts the unbleached kraft paper segment to grow at a CAGR of 4.5% during the forecast period.
The majority of Paper Bubble Wrap Sales Remain Concentrated in Logistics Sector
| Segment | E-commerce |
|---|---|
| Market Share % (2022) | 36.6% |
Manufacturing, logistics, and a variety of other manufacturing industries are just a few of the industries that use paper bubble wrap across the globe. However, as per FMI, Further, the e-commerce segment is projected to hold the largest market share of 36.6% during the assessment period.
This can be attributed to the rapid expansion of logistics sector and the increasing usage of paper bubble wrap for protecting delicate items during logistics processes.
The e-commerce segment is likely to create an incremental growth opportunity of approximately USD 208 million by 2033. The latest packaging trends in the e-commerce sector are minimalist packaging, customized packaging, and eco-friendly packaging, which are estimated to expand the paper bubble wrap commodity market.
Since there are so many local and regional competitors, the worldwide paper bubble wrap market is extremely fragmented and competitive in nature. Key paper bubble wrap manufacturers use a variety of marketing techniques, including mergers & acquisitions, expansions, collaborations, and partnerships.
Leading organizations also use new product creation as a strategic way to expand their market presence among customers. Some of the recent developments in the market are as follows -
DS Smith Plc, Sealed Air Corporation, and Protega Global Ltd. to Attract the Most Attention
Over the years, rising environmental concerns and the implementation of stringent regulations have created lucrative opportunities for eco-friendly packaging manufacturers. In order to capitalize and take maximum benefits of these opportunities, players like DS Smith Plc, Sealed Air Corporation, and Protega Global Ltd. are using various tactics including launching paper bubble wrap products and offering customized eco-friendly packaging solutions.
Since the establishment of DS Smith Plc in 1940, the company has emerged as a global leader in packaging solutions, especially eco-friendly ones. It is continuously striving to develop eco-friendly packaging materials to meet end-user demand as well as to comply with government regulations.
For instance, in 2021, DS Smith explores seaweed as an ideal alternative packaging material to conventional wood and paper material. The company has been constantly working for the last few years with a number of biotech companies to investigate how seaweed and other alternative fibers could be used as raw material in products such as paper wraps, cartons, and cardboard trays.
In a recent survey commissioned by DS Smith 41% of consumers want packaging made from alternative renewable sources. This is prompting the company to shift its focus toward packaging products like paper bubble wrap.
Similarly, Sealed Air Corporation is taking the packaging industry by storm. The company is putting various efforts to advance sustainable packaging. For instance, in 2022, Sealed Air announced the launch of BUBBLE WRAP brand paper bubble mailer, a fiber-based padded mailer that can be recycled in curbside bins.
The BUBBLE Brand paper bubble mailer offers various advantages including better durability, smaller and lighter features, and curbside recyclability.
Sealed Air Corporation recorded net sales of USD 1.4 billion as per the company’s financial results for Q1 2022.
Another company that is attracting a lot of attention in the paper bubble wrap industry is Protega Global Ltd. The company has been operating as a family business since 1985 selling packaging materials with an emphasis on supplying eco-friendly packaging.
The company (Protega Global Ltd) recently launched Hexcel Wrap, an eco-friendly packaging solution to meet end-user demand. Furthermore, in 2022 Protega announced 1.3 million investments in a new facility in the United Kingdom.
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 661.4 million |
| Projected Market Size (2033) | USD 1,087.4 million |
| Anticipated Growth Rate (2023 to 2033) | 5.1% CAGR |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD million/ billion, Volume in Units and CAGR from 2023 to 2033 |
| Segment Covered | Kraft Paper Type, Thickness, End Use, Region |
| Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; Middle East and Africa (MEA) |
| Key Countries Profiled | The United States, Canada, Brazil, Mexico, Germany, Italy, France, The United Kingdom, Spain, Russia, China, Japan, India, GCC Countries, Australia |
| Key Companies Profiled | DS Smith Plc; Protega Global Ltd; Kingfisher Packaging Ltd; HexcelPack, LLC; Sealed Air Corporation; Packhelp; Packopaper; Rajapack Ltd; Swiftpak; Verite Eco packaging; A&A Naturals; Ameson Packaging; The Bamboo Company; HUIZHOU BETA PACKTECH CO.,LTD; Million parcel; Hexsa; Guangzhou Pai King Packing Products Co.,Ltd; Intertape Polymer Group; Ajit Industries Pvt. Ltd.; SAFE CORRUGATED CONTAINERS PVT LTD |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
The paper bubble wrap market is expected to be valued at USD 661.4 million in 2023.
DS Smith Plc, Protega Global Ltd, and Kingfisher Packaging Ltd are the leading industry players.
The paper bubble wrap industry is set to surge at a CAGR of 5.1% from 2023 to 2033.
The unbleached segment is likely to lead the market during until 2033.
Logistics industry drive demand for secure transportation and packaging.
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