Paper and Paperboard Packaging Market Outlook from 2024 to 2034

The paper and paperboard packaging market is anticipated at US$ 223.9 billion by 2024. The market valuation is estimated to be US$ 351 billion by 2034, registering a sluggish CAGR of 4.6%.

The market is experiencing notable growth, fueled by increasing demand for sustainable and eco-friendly packaging solutions. With applications spanning diverse industries such as food and beverage, pharmaceuticals, and retail, paper and paperboard packaging offers versatility and recyclability.

The emphasis on reducing environmental impact and stringent regulations favoring sustainable practices further drive market expansion. The rising consumer preference for biodegradable packaging also contributes to the industry's momentum.

Key players in the market focus on technological innovations and product development to enhance performance and meet evolving market demands. Despite digitalization trends, the enduring appeal of paper and paperboard packaging and its eco-friendly attributes position the market for sustained growth.

Attributes Key Insights
Market Estimated Size in 2024 US$ 223.9 billion
Projected Market Size in 2034 US$ 351 billion
Value-based CAGR from 2024 to 2034 4.6%

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Key Market Trends and Highlights

  • The market is witnessing a prominent trend towards sustainability, with a growing demand for eco-friendly and biodegradable packaging solutions.
  • The market exhibits versatility, catering to diverse industries such as food and beverage, pharmaceuticals, and retail, showcasing the adaptability of paper and paperboard packaging.
  • The emphasis on recyclability and environmental friendliness is a key highlight, aligning with consumer preferences and regulatory measures promoting sustainable practices.
  • Rising consumer awareness and preference for biodegradable packaging contribute to the increasing adoption of paper and paperboard solutions.

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projections

The scope for global paper and paperboard packaging market insights expanded at a 5.8% CAGR between 2019 and 2023. The market is anticipated to develop at a CAGR of 4.6% over the forecast period from 2024 to 2034.

Historical CAGR from 2019 to 2023 5.8%
Forecasted CAGR from 2024 to 2034 4.6%

Between 2019 and 2023, the global market demonstrated significant expansion, marked by a CAGR of 5.8%. This growth was attributed to increased demand for sustainable packaging solutions across various industries. During this period, the market's robust performance reflected a heightened focus on eco-friendly materials and recyclable packaging.

The forecast for the subsequent period from 2024 to 2034 indicates a slightly moderated growth trajectory, with an anticipated CAGR of 4.6%. This adjustment reflects factors such as evolving market dynamics, changing consumer preferences, and potential challenges in the global economic landscape.

The market expansion from 2019 to 2023 was driven by a surge in awareness regarding environmental sustainability, prompting a shift towards paper and paperboard packaging. In the forecast period, while the demand for sustainable solutions remains strong, the projected CAGR of 4.6% suggests a more measured pace of growth.

Factors such as market maturity, regulatory influences, and evolving industry trends likely contribute to this adjusted growth rate, emphasizing the need for industry players to navigate a landscape influenced by continuity and change.

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Ismail Sutaria

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Paper and Paperboard Packaging Market Opportunities

Attributes Details
Opportunities
  • The market presents opportunities for companies to invest in research and development, fostering innovation in paper and paperboard packaging solutions to meet evolving consumer preferences and industry requirements.
  • With an increasing emphasis on recyclability, manufacturers have an opportunity to develop and promote packaging solutions that align with sustainability goals and address environmental concerns.
  • Tailoring paper and paperboard packaging to meet the specific needs of various sectors, such as specialized packaging for food products or pharmaceuticals, provides opportunities for market expansion.
  • Opportunities arise for companies to align with global regulations, favoring sustainable practices, ensuring compliance, and gaining a competitive edge in the evolving regulatory landscape.

Country-wise Insights

The table highlights the CAGRs of five key countries, with the United States, Japan, China, the United Kingdom, and South Korea leading the forefront. South Korea stands out as a dynamic market, poised for substantial growth, with an impressive 6.6% CAGR expected by 2034. Renowned for its dedication to innovation, the country plays a pivotal role across diverse industries, showcasing a thriving economic landscape in continuous evolution.

The noteworthy CAGR emphasizes South Korea's proactive approach to adopting and spearheading advancements, positioning itself as a significant contributor to the global sustainable materials industry.

Countries Forecast CAGRs from 2024 to 2034
The United States 4.9%
Japan 5.1%
China 5.3%
The United Kingdom 5%
South Korea 6.6%

Extensive Usage of Paper and Paperboard Packaging Boosts the United States Market

The diverse consumer-oriented market drives the extensive use of paper and paperboard packaging in the United States.

Packaging is widely employed in food and beverage, retail, and e-commerce, leveraging its eco-friendly nature and versatility. The emphasis on sustainable practices and recyclability aligns with consumer preferences, contributing to the continued market utilization.

Reliability and Adaptability of Paper and Paperboard Packaging Fuels the Market in Japan

In Japan, the preference for paper and paperboard packaging is rooted in its reliability and adaptability. Packaging is extensively used in the meticulous manufacturing processes, particularly in the pharmaceutical and electronics industries. The commitment to precision and quality aligns with paper and paperboard packaging characteristics, making it a staple for various applications.

Boom In Online Industry Drives the China Market

The widespread adoption of paper and paperboard packaging in China is fueled by rapid industrialization and an expanding consumer market. Due to the booming online retail industry, packaging is extensively utilized in the food and beverage sector and e-commerce packaging.

The versatility, cost-effectiveness, and recyclability of paper and paperboard packaging contribute to its prominence in China.

Eco-friendly and Recyclable Materials Raise the United Kingdom Market

In the United Kingdom, paper and paperboard packaging is ingrained due to the commitment to sustainability. Widely employed in the retail and food industries, the packaging aligns with the focus on reducing environmental impact.

The demand for eco-friendly and recyclable materials drive the market prevalence in various packaging applications.

Cutting-Edge Technology and Sustainable Solutions Inhibits Growth in South Korea

The robust adoption of paper and paperboard packaging indicates its dynamic economic landscape and commitment to innovation. The packaging is extensively used across diverse industries, including electronics, cosmetics, and retail.

The emphasis on cutting-edge technology and sustainable solutions aligns with the characteristics of paper and paperboard packaging, driving its substantial usage in the market.

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Category-wise Insights

The table below provides an overview of the paper and paperboard packaging landscape on the basis of type and grade. Corrugated boxes are projected to lead the type of market at a 4.5% CAGR by 2034 while folding boxboards in the grade category are likely to expand at a CAGR of 4.4% by 2034.

The widespread adoption of corrugated boxes is driven by their inherent strength and durability. The driver for the growth of folding boxboards lies in their versatility and printability. Folding boxboards offer a high-quality surface that allows for intricate printing and branding, making them ideal for packaging applications where visual appeal is crucial.

Category CAGR by 2034
Corrugated Boxes 4.5%
Folding Boxboard 4.4%

Corrugated Boxes Hold a Dominant Position in the Market

Corrugated boxes are anticipated to lead in the type category, demonstrating a projected CAGR of 4.5% by 2034. This leadership can be attributed to the widespread use of corrugated boxes across various industries, driven by their durability and suitability for shipping and transportation.

Folding Boxboards Emerge as a Significant Segment in the Market

In the grade category, folding boxboards are poised for significant growth, with an estimated CAGR of 4.4% by 2034. This projection highlights the increasing demand for high-quality packaging solutions, especially in industries like cosmetics and food, where folding boxboards find extensive use due to their strength and printability.

The anticipated growth in corrugated boxes and folding boxboards underscores their crucial roles in the evolving landscape of paper and paperboard packaging.

Competitive landscape

The competitive landscape of the paper and paperboard packaging industry is characterized by the presence of key players engaged in intense market competition. Major companies within this landscape strategically position themselves to address the growing demand for sustainable packaging solutions.

These industry participants focus on product innovation, ensuring a diverse range of packaging solutions to meet the needs of various sectors such as food and beverage, pharmaceuticals, and e-commerce.

Strategic collaborations and partnerships are common within the competitive dynamics, enabling companies to leverage shared resources and enhance their market presence. Mergers and acquisitions contribute to the consolidation of market players, allowing for increased efficiency and a broader product portfolio.

Key Market Developments

  • In December 2022, WestRock Company acquired Grupo Gondi's remaining interest for USD 970 million plus debt assumption. This strategic acquisition encompasses four paper mills, nine corrugated packaging facilities, and six high graphic facilities across Mexico.
  • In September 2022, Mondi concluded the merger of its Mondi Tire Kutsan and Mondi Olmuksan companies, resulting in the creation of a new entity named Mondi Turkey Oluklu Mukavva within Mondi's corrugated packaging business area.

Report Scope

Attributes Details
Estimated Market Size in 2024 US$ 223.9 billion
Projected Market Valuation in 2034 US$ 351 billion
CAGR Share from 2024 to 2034 4.6%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis Value in US$ billion
Key Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • Middle East and Africa
Key Market Segments Covered
  • By Type
  • By Grade
  • By Region
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Argentina
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Poland
  • Russia
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • GCC Countries
  • South Africa
  • Israel
Key Companies Profiled
  • Amcor Ltd.
  • ITC Ltd.
  • Cascades Inc.
  • RockTenn Company
  • Clearwater Paper Corporation
  • Packaging Corporation of America
  • DS Smith Plc.
  • Mondi Group
  • Metsa Group
  • Nippon Paper Industries Co., Ltd
  • Georgia-Pacific LLC

Key Segments of Paper and Paperboard Packaging Industry Survey

By Type:

  • Corrugated Boxes
  • Boxboard
  • Paper Bag

By Grade:

  • Folding Boxboard
  • Solid Bleached Sulfate
  • White Line Chipboard
  • Coated Unbleached Kraft Board
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • Middle East and Africa

Frequently Asked Questions

What is the expected value of the paper and paperboard packaging market in 2024?

By 2024, the paper and paperboard packaging landscape is estimated to be valued at US$ 223.9 billion.

What is the projected forecast CAGR for the paper and paperboard packaging market from 2024 to 2034?

The paper and paperboard packaging market is projected to flourish at a CAGR of 4.6% from 2024 to 2034.

At what value the paper and paperboard packaging market is expected to conclude in 2034?

By 2034, the paper and paperboard packaging market will generate US$ 351 billion in value terms.

Based on type, which segment dominates the paper and paperboard packaging market?

The corrugated boxes segment is anticipated to expand at 4.5% CAGR by 2034.

Which country dominates the paper and paperboard packaging market?

With a CAGR of 6.6%, South Korea is expected to dominate the paper and paperboard packaging market.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2019 to 2023
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2024 to 2034
        5.3.1. Corrugated Boxes
        5.3.2. Boxboard
        5.3.3. Paper Bag
    5.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023
    5.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Grade
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Grade, 2019 to 2023
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Grade, 2024 to 2034
        6.3.1. Folding Boxboard
        6.3.2. Solid Bleached Sulfate
        6.3.3. White Line Chipboard
        6.3.4. Coated Unbleached Kraft Board
        6.3.5. Others
    6.4. Y-o-Y Growth Trend Analysis By Grade, 2019 to 2023
    6.5. Absolute $ Opportunity Analysis By Grade, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Western Europe
        7.3.4. Eastern Europe
        7.3.5. South Asia and Pacific
        7.3.6. East Asia
        7.3.7. Middle East and Africa
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        8.2.1. By Country
            8.2.1.1. USA
            8.2.1.2. Canada
        8.2.2. By Type
        8.2.3. By Grade
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Type
        8.3.3. By Grade
    8.4. Key Takeaways
9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Type
        9.2.3. By Grade
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Type
        9.3.3. By Grade
    9.4. Key Takeaways
10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. UK
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Western Europe
        10.2.2. By Type
        10.2.3. By Grade
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Type
        10.3.3. By Grade
    10.4. Key Takeaways
11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        11.2.1. By Country
            11.2.1.1. Poland
            11.2.1.2. Russia
            11.2.1.3. Czech Republic
            11.2.1.4. Romania
            11.2.1.5. Rest of Eastern Europe
        11.2.2. By Type
        11.2.3. By Grade
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Type
        11.3.3. By Grade
    11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Bangladesh
            12.2.1.3. Australia
            12.2.1.4. New Zealand
            12.2.1.5. Rest of South Asia and Pacific
        12.2.2. By Type
        12.2.3. By Grade
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Type
        12.3.3. By Grade
    12.4. Key Takeaways
13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Type
        13.2.3. By Grade
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Type
        13.3.3. By Grade
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Type
        14.2.3. By Grade
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Type
        14.3.3. By Grade
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2023
            15.1.2.1. By Type
            15.1.2.2. By Grade
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2023
            15.2.2.1. By Type
            15.2.2.2. By Grade
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2023
            15.3.2.1. By Type
            15.3.2.2. By Grade
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2023
            15.4.2.1. By Type
            15.4.2.2. By Grade
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2023
            15.5.2.1. By Type
            15.5.2.2. By Grade
    15.6. UK
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2023
            15.6.2.1. By Type
            15.6.2.2. By Grade
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2023
            15.7.2.1. By Type
            15.7.2.2. By Grade
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2023
            15.8.2.1. By Type
            15.8.2.2. By Grade
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2023
            15.9.2.1. By Type
            15.9.2.2. By Grade
    15.10. Poland
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2023
            15.10.2.1. By Type
            15.10.2.2. By Grade
    15.11. Russia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2023
            15.11.2.1. By Type
            15.11.2.2. By Grade
    15.12. Czech Republic
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2023
            15.12.2.1. By Type
            15.12.2.2. By Grade
    15.13. Romania
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2023
            15.13.2.1. By Type
            15.13.2.2. By Grade
    15.14. India
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2023
            15.14.2.1. By Type
            15.14.2.2. By Grade
    15.15. Bangladesh
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2023
            15.15.2.1. By Type
            15.15.2.2. By Grade
    15.16. Australia
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2023
            15.16.2.1. By Type
            15.16.2.2. By Grade
    15.17. New Zealand
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2023
            15.17.2.1. By Type
            15.17.2.2. By Grade
    15.18. China
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2023
            15.18.2.1. By Type
            15.18.2.2. By Grade
    15.19. Japan
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2023
            15.19.2.1. By Type
            15.19.2.2. By Grade
    15.20. South Korea
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2023
            15.20.2.1. By Type
            15.20.2.2. By Grade
    15.21. GCC Countries
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2023
            15.21.2.1. By Type
            15.21.2.2. By Grade
    15.22. South Africa
        15.22.1. Pricing Analysis
        15.22.2. Market Share Analysis, 2023
            15.22.2.1. By Type
            15.22.2.2. By Grade
    15.23. Israel
        15.23.1. Pricing Analysis
        15.23.2. Market Share Analysis, 2023
            15.23.2.1. By Type
            15.23.2.2. By Grade
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Type
        16.3.3. By Grade
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Amcor Ltd.
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. ITC Ltd.
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Cascades Inc.
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. RockTenn Company
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. Clearwater Paper Corporation
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Packaging Corporation of America
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. DS Smith Plc.
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. Mondi Group
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. Metsa Group
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
        17.1.10. Nippon Paper Industries Co., Ltd
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
                17.1.10.5.3. Channel Strategy
        17.1.11. Georgia-Pacific LLC
            17.1.11.1. Overview
            17.1.11.2. Product Portfolio
            17.1.11.3. Profitability by Market Segments
            17.1.11.4. Sales Footprint
            17.1.11.5. Strategy Overview
                17.1.11.5.1. Marketing Strategy
                17.1.11.5.2. Product Strategy
                17.1.11.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodolog
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