The global paleo food market is estimated at USD 11.2 billion in 2023. The market is expected to rise to USD 19.4 billion by 2033, registering a CAGR of 5.6% between 2023 and 2033.
The primary factors supporting the market growth are:
The worldwide food business is expanding significantly due to the rising consumption of healthful foods. People are shifting to organically accessible foods as they grasp the necessity of having a balanced diet. As a result, leading retail channels that assure customer availability have evolved.
Because of the growth of conventional Brick & Mortar (B&M) stores from hypermarkets, department stores, and supermarkets, food makers have been able to increase their presence in important markets. For example, the United States has 38,000 stores, giving the food industry a fruitful ground throughout the area. E-commerce portal sales have recently surged as well. As per this report, demand for paleo food is expected to surge at over 5.6% CAGR until 2033.
| Data Points | Key Statistics |
|---|---|
| Expected Market Value in 2023 | USD 11.2 billion |
| Projected Market Value by 2033 | USD 19.4 billion |
| Growth Rate (2023 to 2033) | 5.6% CAGR |
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| Market Statistics | Details |
|---|---|
| H1,2021 (A) | 5.7% |
| H1,2022 Projected (P) | 5.8% |
| H1,2022 Outlook (O) | 6.4% |
| BPS Change: H1,2022 (O) - H1,2022 (P) | (+) 58 ↑ |
| BPS Change: H1,2022 (O) - H1,2021 (A) | (+) 63.8 ↑ |
New food product launches that are designed to appeal to people following the paleo diet, led to market growth in the historical period. The introduction of paleo food, which is made from all-natural ingredients and is designed to help people stick to the Paleo diet without having to cook everything from scratch.
Paleo food comes in a variety of flavors, including chicken, beef, and pork, and can be served either hot or cold. It is also gluten-free and dairy-free, making it perfect for people with dietary restrictions.
The creators of paleo food say that the product is not only healthy but also delicious. They believe that it will be a big hit with people who are looking for an easy way to follow the Paleo diet.
In a new study, Future Market Insights found that the paleo diet is growing in popularity, with one in five American adults now saying they follow the trend. According to FMI, this makes paleo a significant popular diet after veganism and vegetarianism.
In the historical period, the paleo food market generated a revenue of USD 6.57 billion in 2017. The market exhibited a CAGR of 9.3% from 2017 to 2022, reaching a market valuation of USD 10.25 billion in 2022.
In the preceding years, the marketplace was swayed by the colossal interest shown by people in the paleo diet. The surge in investigations regarding the benefits claimed by paleo diet practitioners also had a huge impact on the overall market growth.
Even though the market is still perceived to grow, it is not supposed to reach the crescendo it reached in the forgoing years. This is because people are gradually waking up to the health risks associated with following the paleo diet regimen over the long term. The cutback on legumes, dairy, and whole grains, proposed by the paleo diet, is a serious concern as it can lead to a deficiency of vitamin D and B, and calcium. Additionally, a one-size-fits-all approach can also prove to be problematic for individuals.
In the upcoming years, various initiatives undertaken by key players to develop innovative paleo-friendly food products are projected to yield market growth. Further, increasing interest in modern fad diets to gain quick results is projected to pave the way for market growth. As per Future Market Insights estimates, the paleo food market is projected to register a CAGR of 5.6% from 2023 to 2033.
| Attribute | Valuation |
|---|---|
| 2025 | USD 12.49 billion |
| 2028 | USD 14.71 billion |
| 2032 | USD 18.29 billion |
Short Term (2023 to 2026): Growing shift towards online sales platforms in the wake of high e-commerce penetration is projected to boost the market growth.
Medium Term (2026 to 2029): A surge in paleo products, including snacking options, baking premixes, etc., to cater to customers who crave tasty and quality paleo-friendly food items, is anticipated to propel market growth.
Long Term (2029 to 2033): Restaurants and recipe-makers are harnessing the growing intrigue in the paleo diet. The development of new paleo-friendly recipes in the food industry to capture additional customers is estimated to facilitate market growth over the forecast period.
Apart from this, several other factors are catalyzing market development over the forthcoming years. One of them is the rising preference of consumers towards natural nutrient-based ingredients and growing cognizance about health and fitness. Additionally, the trend towards gyms is also projected to increase the demand for foods that are a rich source of essential nutrients and proteins.
The market is estimated to reach USD 19.4 billion by 2033 from the estimated market value of USD 11.2 billion in 2023.
| Historical CAGR (2017 to 2022) | 9.3% |
|---|---|
| Forecast CAGR (2023 to 2033) | 5.6% |
Principal Consultant
The paleo diet is seen as a healthy way to eat, and it's also seen easy to follow than some other diets. It avoids processed foods and focuses on eating whole, natural foods instead. This focus on real food is something that resonates with many people, and it's one of the reasons why the paleo diet has been so successful. Another reason for its success is that there are now many brands that cater to paleo eaters.
The paleo diet, or caveman diet, has been around for years, but it has recently become a trend. The diet is based on the idea that humans should eat the same foods as their Paleolithic ancestors. This means that people on the Paleo diet avoid processed foods and eat primarily meat, vegetables, fruits, and nuts. Proponents of the Paleo diet say that it can help with weight loss, improve heart health, and reduce the risk of diseases such as cancer.
As a result of lifestyle changes, growing preferences for healthy food intake, and changing exercise trends, North America has earned a large market share.
Obesity and accompanying health concerns have grown in industrialized countries of developed regions, such as North America, in recent years. Due to this, the increasingly obese population is incorporating measured nutrition in paleo cuisine, thereby enhancing their mental and physical health.
The region's food consumption trends are heavily impacted by the existence of supermarkets, hypermarkets, and specialized businesses.
Because of the rising usage of smartphones as well as the availability of a wide selection of items, online retailing is predicted to rise throughout the projection period.
As people recognize the importance of eating a healthy diet, they are switching to naturally available foods.
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Entomophagy is significantly emerging as a promising area. Significant people from North America consume insects, and several cricket-flavored protein bars quickly fill the shelves of supermarkets across the continent. This trend has long been prevalent in important Asia countries such as Thailand, China, South Korea, and parts
| Country | The United States |
|---|---|
| CAGR (2023 to 2033) | 5.4% |
| Market Size (2033) | USD 6.9 billion |
| Country | The United Kingdom |
|---|---|
| CAGR (2023 to 2033) | 4.7% |
| Market Size (2033) | USD 816.4 million |
| Country | China |
|---|---|
| CAGR (2023 to 2033) | 5.1% |
| Market Size (2033) | USD 1.4 billion |
| Country | Japan |
|---|---|
| CAGR (2023 to 2033) | 4.2% |
| Market Size (2033) | USD 1.1 billion |
| Country | South Korea |
|---|---|
| CAGR (2023 to 2033) | 3.9% |
| Market Size (2033) | USD 700 million |
| Attributes | Details |
|---|---|
| Market Size (2033) | USD 6.9 billion |
| Market Absolute Dollar Growth (USD million/billion) | USD 2.8 billion |
The United States has the potential to become the most profitable paleo food market in the upcoming forecast period. Multiple collaborations between existing manufacturers and the entry of various start-ups are propelling market expansion in the country. In addition, the growing popularity of the paleo diet has led to several macro-level acquisitions. For example, in April 2020, Grub Market acquired Boston Organics.
The rising instances of obesity and related health problems have increased in recent years. Therefore, the surge in the obese population also acts as a crucial driving factor for the paleo food market. This is because the consumption of quantified nutrition in paleo food helps in mental and physical health enhancement and maintenance. The food consumption patterns across the region are prominently influenced by the large presence of supermarkets, hypermarkets, and specialty stores.
| Historical CAGR (2017 to 2022) | 8.9% |
|---|---|
| Forecast CAGR (2023 to 2033) | 5.4% |
| Attributes | Details |
|---|---|
| Market Size (2033) | USD 816.4 million |
| Market Absolute Dollar Growth (USD million/billion) | USD 302.8 million |
The United Kingdom paleo food market is trailing at 4.7% CAGR over the forecast period. By the end of 2033, the market is projected to attain USD 816.4 million. The market is anticipated to forge its way as a result of considerable public attention garnered by Paleolithic nutrition. The reason behind its popularity is the putative health benefits associated with the consumption of the paleo diet. Additionally, it is claimed to improve risk factors for chronic diseases. The increasing receptivity to new nourishing diets, along with the mushrooming population suffering from chronic problems, is catalyzing the market growth.
| Historical CAGR (2017 to 2022) | 8% |
|---|---|
| Forecast CAGR (2023 to 2033) | 4.7% |
| Attributes | Details |
|---|---|
| Market Size (2033) | USD 1.4 billion |
| Market Absolute Dollar Growth (USD million/billion) | USD 542.1 million |
The China paleo food market is assessed to reach USD 1.4 billion by 2033. In the entire forecast period, the country is projected to assume a CAGR of 5.1%. The paleo diet supporters in the country are rising due to various recent studies suggesting a dramatic reduction in the risk of a wide spectrum of diseases. Additionally, recipe-makers from China are identifying new opportunities in the market, by experimenting with paleo food, to attract customers with sophisticated dietary requirements. As a result, the development of new Paleo Chinese food recipes is yielding market growth.
The market is also flourishing on account of high-profile endorsements from celebrities, significantly contributing to the current popularity enjoyed by paleo food in China. Researchers in China are conducting studies to further investigate and substantiate the benefits derived from it. As a result, the market is projected to exhibit an upward trend in the years to come.
| Historical CAGR (2017 to 2022) | 8.5% |
|---|---|
| Forecast CAGR (2023 to 2033) | 5.1% |
| Attributes | Details |
|---|---|
| Market Size (2033) | USD 1.1 billion |
| Market Absolute Dollar Growth (USD million/billion) | USD 383 million |
The paleo food industry in Japan is projected to attain USD 1.1 billion by 2033. The market is perceived to expand at a CAGR of 4.2% from 2023 to 2033. People in Japan, up till the “Westernization” period, had been consuming a paleo-like diet. However, in recent decades, modern Japanese meal has come to include more carbohydrates and fats than were previously ingested by people from Japan. Currently, the surge in the popularity of this diet in Japan, owing to its purported health benefits, is shaping the market growth.
benefits claimed by the believers of paleo food include extreme weight loss, improved digestion, and enhanced cognition. Additionally, a higher intake of nutrients and vegetables may help mitigate certain health conditions, which is expected to drive the demand for paleo food.
| Historical CAGR (2017 to 2022) | 7.5% |
|---|---|
| Forecast CAGR (2023 to 2033) | 4.2% |
| Attributes | Details |
|---|---|
| Market Size (2033) | USD 700 million |
| Market Absolute Dollar Growth (USD million/billion) | USD 223.4 million |
The South Korea paleo food market is expected to generate a revenue of USD 700 million by 2033. Meanwhile, the country is projected to demonstrate a CAGR of 3.9%. The sale of paleo food is rising on the back of easily accessible organic products in Korea. The remarkably health-and-aesthetics-conscious populace of Korea is giving rise to a preference for paleo food. This unique diet emphasizes consuming fruits and vegetables, high in minerals, vitamins, and fiber.
The South Korea market is further attracting more supporters. This can be credited to the latest studies in the field of anthropology to assist health-conscious people to gain a better understanding of the Paleolithic diet. Additionally, the promotion of healthy diets as a cost-effective strategy to prevent cardiovascular diseases is also leading to market development.
| Historical CAGR (2017 to 2022) | 7.1% |
|---|---|
| Forecast CAGR (2023 to 2033) | 3.9% |
| Taxonomy | Product Type |
|---|---|
| Top Segment | Vegetables |
| Forecast CAGR | 5.2% |
| Taxonomy | End Use |
|---|---|
| Top Segment | Cereals |
| Forecast CAGR | 5% |
Based on end use, the cereals segment is likely to be a mainstay of sales. This is mainly due to the growing global demand for high-fiber and high-protein diets. In addition, the introduction of exotic and innovative flavors is stimulating the segment.
Due to an increase in innovative and exotic flavors available on the market, the cereal segment has a large market share. In addition, the increasing consumption of grains as a rich source of fiber and protein is driving the market growth.
Paleo greens are anticipated to stay the favored meal alternatives as a result of growing fitness consciousness among consumers. Increased preference for natural nutrient-based ingredients and increased awareness of the health benefits of vegetables are also boosting the demand for vegetables. Regenerative agriculture is similarly fueling the segment’s enlargement over the forecast period.
Players along with Danone North America and Stonyfield have pooled economic assets to increase a study framework to investigate the effect of regenerative agriculture. Also, in March 2019, General Mills introduced the initiation of studies, training, and schooling in this field.
Supermarkets and hypermarkets have gained significant market share due to the expansion of infrastructure and the progress of urbanization. Furthermore, high consumer tastes are driving market growth as supermarkets offer a wide variety of products under one roof. The online retailer segment is expected to grow during the forecast period due to the increased use of smartphones, and the availability of a wide variety of products.
Companies operating in the paleo food market are adopting various strategies, such as product launches, mergers & acquisitions, partnerships, collaboration, and investments in research and development to gain market share.
| Attribute | Details |
|---|---|
| Paleo Foods Market Size Value in 2023 | USD 11.2 billion |
| Paleo Foods Market Forecast Value in 2033 | USD 19.4 billion |
| Global Growth Rate (2023 to 2033) | 5.6% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2017 to 2022 |
| Market Analysis | USD million/ billion for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania and Middle East & Africa |
| Key Countries Covered | The United States, Canada, Mexico, Brazil, Germany, Italy, France, The United Kingdom, Spain, Russia, Belgium, the Netherlands, Luxembourg, China, Japan, South Korea, India, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, Australia & New Zealand, Gulf Cooperation Council, Northern Africa, and South Africa |
| Key Market Segments Covered | Product Type, End Use, and Region |
| Key Companies Profiled | Caveman Foods; Black Road Food Company; Black Bear GmbH; Blue Mountain Organic Distribution; EPIC; Paleo Food Prodotti Per La; The Paleo Foods; Pacific Food of Oregon; Paleo Pure; Steve’s Paleo Goods; Primal PACS; Paleo Baking Company |
| Pricing | Available upon Request |
By 2033, the market is projected to expand at a 5.6% CAGR.
The 2023 market value is USD 11.2 billion.
From 2017 to 2021, the market expanded at a 9.3% CAGR.
The United Kingdom is anticipated to expand at a 4.7% CAGR by 2033.
Vegetables are expected to be highly preferred.
1. Executive Summary | Paleo Food Market 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Meat 5.2. Fish and Seafood 5.3. Eggs 5.4. Vegetables 5.5. Fruits 5.6. Nuts and Seeds 5.7. Fats and Oils 5.8. Salt and Spices 5.9. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-Use 6.1. Cereals 6.2. Bakery Products 6.3. Snacks 6.4. Sports Nutrition & Beverage 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Europe 7.4. East Asia 7.5. South Asia 7.6. Oceania 7.7. Middle East and Africa 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Caveman Foods 17.2. Black Road Food Company 17.3. Black Bear GmbH 17.4. Blue Mountain Organic Distribution 17.5. EPIC 17.6. Prodotti Per La 17.7. The Paleo Foods 17.8. Pacific Food of Oregon 17.9. Paleo Pure 17.10. Steve’s Paleo Goods 17.11. Primal PACS 17.12. Paleo Baking Company 18. Assumptions & Acronyms Used 19. Research Methodology
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