The packaged milkshakes market size was estimated at USD 1.8 billion in 2023, and is anticipated to register a CAGR of 6.6% during the projected period. By 2033, there is anticipated to be a USD 3.3 billion global market.
The market is primarily driven by an increase in the number of customers who are concerned about their health and their busy schedules. A packaged milkshake contains proteins, vitamins, and other trace elements and can be consumed on the go; therefore, demand for packaged milkshakes is anticipated to soar during the projection period.
| Attributes | Details |
|---|---|
| Packaged Milkshakes Market CAGR (2023 to 2033) | 6.3% |
| Packaged Milkshakes Market Size (2023) | USD 1.8 billion |
| Packaged Milkshakes Market Size (2033) | USD 3.3 billion |
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Between 2017 and 2022, sales of packaged milkshakes increased at a CAGR of 6.9%. The time saw the arrival of new packaged milkshake market players, as well as product innovations.
Due to their fast-paced and hectic lifestyles, consumers are turning to quick and nutritious food options. As a result of this environment, packaged milkshakes that deliver nutrient-rich beverages while encouraging active lifestyles have gained popularity.
These beverages can be substituted for the meal to cut down on dining time. Packaged milkshakes are favored by around 22% of customers in the United States to reduce meal consumption.
One of the main factors influencing the packaged milkshakes market is the rising demand for packaged milkshakes as a result of the rising popularity of probiotic drinks, which are packed with beneficial elements.
The market has changed significantly as a result of the rising number of health-conscious consumers. Milkshakes with a lot of useful ingredients are said to be beneficial for the skin, boost energy, strengthen the immune system, and promote general well-being.
Advertisements and brand personification, in addition to raising consumers' awareness of their health, are significant drivers of market expansion. The development of interactive commercials using well-known athletes by manufacturers is driving the packaged milkshakes market expansion by demonstrating the health benefits of packaged milkshakes.
Young customers are favoring these milkshakes frequently, since they are convenient and can be had while engaging in any activity. The demand for a packaged milkshake is anticipated to rise as a result of the expanding working population and travel trend.
Price changes for raw materials crop up.
The packaged milkshakes market is anticipated to experience difficulties as a result of frequent price fluctuations in raw materials. The manufacturers face a challenge in maintaining profit margins, because the price of raw materials varies from place to region.
For instance, milk farmers in the United States are struggling to survive as a result of a shifting milk market. This might result in less milk being produced, which may raise the price.
Local vendors in nations like India have the power to quickly slow the industry's expansion, because the market is made up of consumer groups who prefer to get milkshakes from local vendors because they can customize them rather than buy pre-made ones.
| Attributes | Details |
|---|---|
| Chocolate Segment Share | 39.2% |
The packaged milkshake market is further segmented into chocolate, vanilla, strawberry, and other flavors. Chocolate is one of the most popular flavors in a packaged milkshake, accounting for 39.2% of total sales throughout the projection period. Chocolate is made from cocoa seeds and is considered a natural product. The sweet scent of the milkshake is also a crucial aspect of the flavor's popularity among consumers.
According to a study published in the Journal of Alzheimer's Disease, chocolate reduces the risk of cognitive deterioration in the elderly.
Chocolate is preferred by health-conscious consumers due to its heart-healthy benefits. Along with chocolate, vanilla is a taste that is very well-liked by customers and is expected to increase significantly over the next years. The vanilla flavor is thought to be entirely composed of milk, making it healthy. As a result, packaged milkshakes with a vanilla flavor are in high demand.
| Attributes | Details |
|---|---|
| Paper Segment Share | 37.2% |
Paper dominated the packaged milkshakes market in terms of packaging material, accounting for 37.2% of global revenue during the forecast period. Increased use of tetra packs as a result of increased customer desire for such packaging is driving the category and is likely to boost growth throughout the forecast period.
Consumers favor glass-packaged milkshakes because they are easy to handle and can thus be consumed at any time, even while doing other activities. Manufacturers favor such packaging due to the lower cost of packing connected with it as compared to other packaging types, such as metal.
Glass is anticipated to have significant expansion in the projected period, in place of paper as a packaging medium for packaged milkshakes. Due to its notable benefits, such as healthiness, non-toxicity, and expediency, mixed with transparency, glass is becoming more and more popular. This gives packaged milkshakes a natural appearance.
Since glass doesn't react with food, it keeps milkshakes healthy and safe for a longer period. The substance can be recycled, is inert, and may be used again. The aforementioned elements are thus driving the market and are anticipated to increase demand for products packaged in glass in the upcoming years.
| Attributes | Details |
|---|---|
| CAGR 2023 to 2033 | 12.9% |
| Market Size 2023 | USD 16.68 billion |
| Market Size 2033 | USD 56.12 billion |
The India packaged milkshakes market is expected to reach USD 16.68 billion by 2023, increasing at a CAGR of 12.9% during the projected period. The Indian market is expected to reach USD 56.12 billion by 2033.
The significant expansion in the food and beverage industry, with packaging innovations such as tetra packs, is expected to fuel the Indian market. The rising private-label options, together with worldwide milkshake brands establishing franchise stores in developed cities throughout India for optimal product distribution, are expected to boost the Indian market during the projection period. The growing use of tetra packs for milkshake packaging is propelling the Indian market forward.
| Attributes | Details |
|---|---|
| CAGR 2023 to 2033 | 7.2% |
The Middle East and Africa have been identified as robust-growing regions, with a strong CAGR of 7.2% predicted over the forecast period. The region’s hot and humid climate, combined with flavor innovation by producers, is a key driver driving packaged milkshakes market expansion in the region.
The rising corporate sector in countries such as Dubai, as well as the trend of being fit and attractive, are likely to increase demand for packaged milkshakes, impelling market expansion in the area.
| Attributes | Details |
|---|---|
| Japanese Market Share | 32.0% |
Asia Pacific leads the packaged milkshakes market with a 32.0% share and is expected to rise significantly soon. Japan is the leading market in the Asia Pacific and is predicted to develop significantly during the forecast period.
The region's packaged milkshake market is predicted to be driven by a vast selection of flavors, as well as leading chains such as McDonald's.
The packaged milkshakes market in the United States is expected to develop significantly between 2023 and 2033. Individuals in the country are spending more money on their health, which could be a big development factor. Rising disposable income may increase economic prospects even further.
Obesity is a significant issue in the United Kingdom. Packaged milkshakes are used as a meal replacement to assist people in losing weight by decreasing calorie consumption. Furthermore, the packaged milkshakes market is expected to grow at a favorable rate during the forecast period as a result of rising disease prevalence and, as a result, an improvement in the area's health and happiness.
monQo
MonQo, which opened in December 2017, serves bottled milkshakes and fusion cuisine with flavors from the Mediterranean and Europe. The business has developed four-unit franchisees in Kerala and six master franchises in six different states in less than two years.
To compete with Keventers and Drunken Monkey, Kochi-based monQo ups the ante in the milkshake business.
Interestingly, a WhatsApp ad that went viral brought in monQo's first users. Since then, sales have increased by 20 percent every three months.
The business was initially bootstrapped, then in 2018, two HNIs invested USD 100,000 in it as the first tranche of an angel round.
FreshMenu
Rashmi Daga established FreshMenu in 2014, with its main office in Bangalore, Karnataka. They have a ‘belief in good.’ They don't only mean nice food when they say something is good. They also refer to the goodness that comes from eating well.
A good day, a good burp, a good day with pleasant memories.
They observe it in action at Freshmenu. They are obsessively obsessed with "food" and approach it uniquely, curating a new menu every day with the help of their in-house celebrity chefs.
According to its regulatory filings with the Registrar of Companies (RoC), FreshMenu has received from Florintree 100 equity and 14,85,642 series C non-convertible preference shares for a total of USD 0.5 billion at an issue price of 336.95 per share.
Drunken Monkey
Samrat Reddy established Drunken Monkey in 2016, and its main office is located in Hyderabad, Telangana. The monkey believes that nature has a lot to give, and works to create distinctive and delectable smoothie blends that are both functional and enjoyable.
Every drink leaves you feeling light, content, and ‘naturally high,’ and the only trick is to accept life, embrace nature, and ‘remain naturally high'.
Drunken Monkey, a network of smoothie shops, ended the fiscal year with more than 100 locations spread across 50 cities. The company noted for its juices, smoothie bowls, and blended natural-fruit smoothies had a turnover of USD 600 million in 2021.
Due to the presence of local merchants in the unpacked milkshakes and unstructured market, the market has medium to low entry barriers. Packaging designs and flavor innovation drive the packaged milkshakes market even further.
Manufacturers are using research and development techniques to better understand the purchase habits of their target consumer groups. Some of the important concepts for gaining an advantage over competitors include promotional campaigns, sponsorships, and commercials.
Tagline
| Date | - |
|---|---|
| Company | Amul |
| Details | During a cricket match, Amul came up with the tagline "Cheers To The Leaders, Keep Your Body Moving", demonstrating that the drink is nutritious and keeps your body stimulated. |
Launch
| Date | July 2020 |
|---|---|
| Company | Mother Dairy |
| Details | Mother Dairy introduced the brand ROCKET in July 2020, joining the innovative sector of Ice Cream - Chocolates, with two inspirational flavors: French Vanilla and Belgian Chocolate. Mother Dairy has also created a brand mascot named Neila, who is associated with the firm's home color Blue! Mother Dairy has always prioritized innovation and customer service, and the release of ROCKET Ice Cream - Chocolate is no exception. |
| Date | March 2020 |
|---|---|
| Company | CavinKare |
| Details | CavinKare launched sanitizing products beginning at Re 1 in March 2020. The firm's choice falls well within the government's recently determined pricing norm, and it has been implemented across all new SKUs, such as 10 ML, 50 ML, 90 ML, 400 ML, 800 ML, and a 5-liter pack. Hand sanitizers have been introduced by the company under its personal care brands, Chik and Nyle, as well as its professional brand, Raaga. |
A valuation of USD 1.8 billion is attributed to the Packaged Milkshake Market in 2023.
The global Packaged Milkshake Market size is anticipated to surpass USD 3.3 billion by 2033.
The Packaged Milkshake Market is projected to accelerate at a CAGR of 6.3% between 2023 and 2033.
The United States provides a lucrative Packaged Milkshake Market with an 81% market share, propelled by rising government initiatives for quality patient care.
The paper section of the packaging material category showed a market share of 37.2% from 2023 to 2033.
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Packaged Milkshake Market
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