Packaged Bread Market Trends – Shelf-Stable Bakery Innovations 2023 to 2033

Packaged Bread Market Outlook (2023 to 2033)

Newly released data from Future Market Insights (FMI) shows that the packaged bread market size is expected to stand at USD 2,535 million in 2023. Over the forecast period, the market is anticipated to register a CAGR of 5%, to reach USD 4,180.8 million by 2033.

Consumers are focusing on health and wellness factors increasingly across all food and beverage categories, including packaged bread. Besides this, they are drawn to products, whose label includes details about nutritional ingredients present such as plant proteins and whole grains. The demand for nutrient-rich packaged bread with whole ingredients is anticipated to increase. Enabling the market to account for 4/5th of sales of the global whole bread market.

Attribute	Details
Packaged Bread Market Size Value in 2018	USD 2,228.3 million
Packaged Bread Market Size Value in 2022	USD 2,437.90 million
Packaged Bread Market Size Value in 2023	USD 2,535 million
Packaged Bread Market Forecast Value by 2033	USD 4,180.8 million
Packaged Bread Market Growth Rate (2023 to 2033)	5% CAGR
Packaged Bread Market Historical CAGR (2018 to 2022)	2.3% CAGR
Collective Value Share: Top 3 Countries (2023A)	More than 55.7%

Key Factors Leading to Market Growth:

• A surge in demand for a range of bread, including whole-meal bread containing bran, oats, seeds, and ethnic bread.
• Baked products like bread enjoy the status of a household staple. Therefore, they are bought by all people, irrespective of their income.
• These bread are densely consumed by time-poor consumers.
• Fancy bread like tortillas, pitas, wraps, rolls, and buns, among others are usually relished by the upper end of the middle-income class and high-income group.
• Growing demand for healthier varieties of bread, like whole wheat bread, among people of all age groups. Bread enriched with fiber, and packed with essential nutrients, promotes satiety levels and overall digestive health.
• Sprouting up bakeries across the globe that offer high-quality bread for diverse purposes.
• Improvements by manufacturers in the product offering by delivering soft and affordable bread having mass appeal.
• Increasing interest in clean-label, fortified, and organic bread among health-attentive consumers.
• Innovations by bread makers or artisans to offer healthy versions of bread, that include ingredients like beetroot, carrots, or spinach.

Don’t Miss Out on the RecentTrends:

• Concepts such as ‘active packaging’ and ‘intelligent packaging’ are gaining a considerable following. Packaging made of functional materials purposefully engages with bread to extend or monitor its shelf life.
• Inclusion of functional ingredients in bread to fortify the nutritional aspects of bread. Nowadays, consumers are craving functional bread to meet their micronutrient requirements.
• Soaring demand for natural ingredients like antioxidants, natural preservatives, and enzymes in packaged bread.
• Consumers appear to be giving weightage to high protein, weight management, sugar control, and cholesterol reduction. Therefore, manufacturers are making adjustments in their facilities to accommodate the shifting demand.

Tap onto the Emerging Investment Areas in the Market:

• The advent of nano-packaging has opened up great growth-fostering prospects. Packaged bread makers can optimize nanomaterials to elevate the nutritional aspects and integrity of diverse bread. The material is also instrumental in increasing shelf life and safeguarding the packaged product. Graphene, for instance, holds great potential to be used as a nanomaterial in the food industry.
• Consumers across the globe are looking for fortified bread. Manufacturers can milk on developing economies that are armed with robust population size, high health consciousness, and inflating purchasing power.

2018 to 2022 Packaged Bread Market Outlook Compared to 2023 to 2033 Forecast

Demand for packaged bread recorded at 2.3% CAGR between 2018 and 2022. The artisan-inspired trend in the industry has been a baking boom over the past few years, affecting packaged bread production positively. As more consumers are looking for low-carb and high-protein nutritional food products. The industry is embracing low-carb and keto diet-filled innovative packaged bread.

Consequently, the sales of packaged bread have picked up and are expected to record a CAGR worth 5% from 2023 to 2033. The global packaged bread market is on a rapid rise and is estimated to reach USD 4,180.8 million by 2033.

Within the market, sales of organic packaged bread, and sandwich bread are expected to remain considerably high. FMI also predicts the demand in the bakery industry to multiply throughout the forecast period.

Country-wise Insights

What is Driving Packaged Bread Demand in the United States?

Increasing Use of Premium and Gluten-free Packaged Breads is Boosting Sales in the United States

Region	The United States
Market Share % 2022	21.2%

Region	The United States
Market Size (USD million) by 2023	USD 537.42 million

Region	The United States
Market Size (USD million) by End of Forecast Period (2033)	USD 886.32 million

The high rise in obesity cases and other health issues in the United States is compelling consumers to focus on a vegan lifestyle with nutritional components as a factor in purchasing decisions. Consumers are willing to compromise with the shorter shelf life of the product and are looking for healthy and premium packaged bread, which is gluten-free. As a result, manufacturers like Smart Baking Company started producing gluten-free bread in 2019.

Increasing consumption of smaller loaves and half loaves kind of packaged bread with added grains like quinoa in states such as Virginia, Florida, and Kentucky are expected to push product sales in the country dramatically.

How is the United Kingdom Packaged Bread Market Faring?

Plant, In-store, and Craft Bakeries are Propelling Packaged Bread Demand in the United Kingdom

Country	The United Kingdom
CAGR % (2023 to 2033)	7.3%

The Federation of Bakers segmented the baking industry in the United Kingdom into three principal sectors. Namely plant bakeries, in-store bakeries, and craft bakeries, in which packaged bread is the dominant product category.

Plant-baking companies are responsible for almost 80% of packaged bread sold in the United Kingdom. While in-store bakeries (within supermarkets) and craft bakeries (high street retail bakers) manufacture around 17% and 3% of the product respectively.

The growing interest in importing wrapped and fresh sliced bread from Greater Britain among retailers is encouraging United Kingdom-based plant bakers. To export frozen and part-baked packaged bread throughout the Europe and worldwide food service industry.

What is the Key Factor Driving Packaged Bread Sales in India?

Composite Barrier Films Ensuring Longer Shelf Life of Packaged Bread in India

Country	India
CAGR % (2023 to 2033)	12.6%

Indian manufacturers used to pack bread traditionally in wax paper before. Due to the high moisture content of packaged bread, the need for packaging materials that can prevent the mold growth of the product without making it hard or dry or fading aromas as desired. Technical innovations in the country have led 80% of packaged bread brands to pack products in plastic films which are made of polypropylene or polyethylene and can provide high-barrier composites.

Category-wise Insights

Organic Packaged Bread is Taking Up the Industry by Storm

Segment	Organic
Market Share (2022)	14.6%

Segment	Organic
Market Size (2023)	USD 370.11 million

Segment	Organic
Market Size (2033)	USD 610.39 million

High occurrences of diseases related to changes in lifestyles and eating habits. Diabetes, obesity, cardiac issues, and blood pressure are gradually shifting the consumer food preference from inorganic products to organic packaged bread.

Awareness about a healthy diet has made a strong impact on packaged bread consumption worldwide. This includes ingredients grown without any pesticides or chemical fertilizers. Keeping the demand in mind, Bimbo Bakeries USA launched a new organic bread range in June 2018 in the United States.

Which Packaged Bread Type is Top-selling?

Packaged Sandwich Sales Picking Up Worldwide

Segment	Packaged Sandwich
Market Share (2022)	32.4%

Segment	Packaged Sandwich
Market Size (2023)	USD 821.34 million

Segment	Packaged Sandwich
Market Size (2033)	USD 1,354.57 million

Packaged bread is considered a staple food item in many countries, and stands out in the market easily if delivered with important benefits like indulgence and nutrition. Nutritional bread has encouraged packaged bread manufacturers to come up with bread that offers both enjoyment and nutrition in the same loaf.

Which is the Chief Application in Packaged Bread Market?

Bakery Industry is Giving Impetus to Packaged Bread Production

Increasing demand for broader bread varieties from the bakery industry, such as baguettes, loaves, burger buns, rolls, sandwich bread, and ciabatta, is giving a high boost to packaged bread production. Furthermore, increased use of the product in B2B industries, such as QSRs, HORECA, and cafes, along with household usage, is driving the market growth. Also demand for high-fiber and low-carb multigrain bread and fortified bread is rising. Each passing day gives a further boost to the industry growth of packaged bread.

What is the Approach of Packaged Bread Makers to Scale Their Business?

Key packaged bread manufacturers are looking for organic as well as inorganic growth strategies while going for vital developments in the retail markets. Packaged bread brands are focusing on organic growth strategies. Such as product approvals through patents, and product launches while paving the way for business expansion.

For Instance:

• In 2019, Flowers Foods, Inc. successfully launched its packaged bread under the name of ‘Nature’s Own Perfectly Crafted Brioche Style’ bread. In 2020, the company expanded the concept to hot dog buns, hamburgers, and butter rolls. The products consist of features like subtle sweet flavor and brioche-style texture. The brand is now focusing on different products based on rye flavor with flour-dusted crust.
• In October 2020, Bimbo Bakeries USA announced partnering with Land O’Lakes, Inc. To launch new butter-flavored and baked bread with its in-line brands Brownberry, Arnold, and Oroweat. The products are marketed under the category of ‘Country Style Butter Bread’ without artificial preservatives, flavors, and colors, and with simple ingredients like sea salt and whole milk.

Key Players Operating in the Market

• Associated British Foods Plc
• DuPont™ Danisco
• Fuji Baking Co. Ltd
• Angel Bakeries
• Allied Bakeries (Kingsmill)
• Agrofert Holding AS
• Britannia Industries Ltd
• Almarai Company
• Harrys (Barilla G. e R. Fratelli S.p.A)
• Bimbo Bakeries USA
• Others

Scope Of Packaged Bread Market Report

Attribute	Details
Market Size Value in 2023	USD 2,535 million
Market Forecast Value in 2033	USD 4,180.8 million
Global Growth Rate (2023 to 2033)	5% CAGR
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	MT for Volume and USD million for Value
Key Regions Covered	North America; Latin America; Europe; East Asia; South Asia; Oceania; and Middle East and Africa (MEA)
Key Countries Covered	The United States, Canada, Brazil, Mexico, Argentina, Chile, Peru, Germany, France, Italy, Spain, the United Kingdom, the Netherlands, Belgium, Nordic, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, North Africa, and others
Key Market Segments Covered	Nature, Product Type, Application, and Regions
Key Companies Profiled	Associated British Foods Plc; DuPont™ Danisco; Fuji Baking Co. Ltd; Angel Bakeries; Allied Bakeries (Kingsmill); Agrofert Holding AS; Britannia Industries Ltd; Almarai Company; Harrys (Barilla G. e R. Fratelli S.p.A); Bimbo Bakeries USA; Others
Pricing	Available upon Request

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
• 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
  • 5.1. Organic
  • 5.2. Conventional
• 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
  • 6.1. Sandwich Bread
  • 6.2. Rolls & Buns
  • 6.3. Tortillas, Pitas & Wraps
  • 6.4. Frozen Bread
  • 6.5. Crisp Breads
  • 6.6. Dough & Crusts
  • 6.7. Others
• 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
  • 7.1. Bakery Products
  • 7.2. Confectionery Items
  • 7.3. Frozen Desserts
  • 7.4. Others
• 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
  • 8.1. North America
  • 8.2. Latin America
  • 8.3. Europe
  • 8.4. Asia Pacific
  • 8.5. MEA
• 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 14. Key Countries Market Analysis
• 15. Market Structure Analysis
• 16. Competition Analysis
  • 16.1. Associated British Foods Plc
  • 16.2. DuPont™ Danisco
  • 16.3. Fuji Baking Co. Ltd
  • 16.4. Angel Bakeries
  • 16.5. Allied Bakeries (Kingsmill)
  • 16.6. Agrofert Holding AS
  • 16.7. Britannia Industries Ltd
  • 16.8. Almarai Company
  • 16.9. Harrys (Barilla G. e R. Fratelli S.p.A)
  • 16.10. Bimbo Bakeries USA
• 17. Assumptions & Acronyms Used
• 18. Research Methodology