Global Ovulation Test Kit Market Outlook (2022 to 2032)

The global ovulation test kit market garnered US$ 180 Million in 2021 and is likely to exhibit a Y-o-Y increase of 8.6% to be valued at US$ 195 Million in 2022. Rapidly increasing sustaining pregnancy is likely to act as the prominent driver in the Ovulation Test Kit market, the market is likely to expand to US$ 450 Million by 2032.

Growing emphasis on women’s healthcare and soaring investment in research and development by key players to reduce the cost of the kit is expected to amplify the adoption rate in several countries

Attributes Details
Global Ovulation Test Kit Market CAGR (2022 to 2032) 8.7%
Global Ovulation Test Kit Market (2032) US$ 450 Million
Global Ovulation Test Kit Market Attraction Recently, the fertility test industry has been expanding at a healthy rate, backed by the rising awareness regarding fertility testing, swelling maternal age of women in established and developing regions, swiftly increasing infertility population across the globe, and awareness among the adult population.

Ovulation is the biological process of the release of eggs from the ovary. Every month before ovulation, the female body produces luteinizing hormones in a large amount, and that usually takes place in the middle of the menstrual cycle.

The ovulation test detects a rise in luteinizing hormone, basically luteinizing hormone present in the urine but it increases before ovulation. Luteinizing hormone proceeds the ovulation process because it sends the message to the ovaries for the release of eggs.

Ovulation kits kit help to predict ovulation time and peak fertility. An ovulation test kit is freely available in the market and may be used at any time but some professionals suggest testing in the morning, although it's not required.

Ovulation test kit provides comfort the home testing, especially urine ovulation test kit that uses test strip which detects the Luteinizing hormone along with another hormone-like estrogen. According to the Centers for Disease Control, most women have trouble staining a pregnancy due to health issues, age, or other factors. Ovulation test based on LH levels in urine, electrolyte levels in saliva, or User's basal body temperature.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

What are the factors propelling the Global Ovulation Test Kit Market?

Increasing sustaining a pregnancy due to health issues, age, or other factors worldwide is expected to contribute significantly to concern market growth. These Kits are easy to use and require minimum effort to set up and provide a nearly accurate result, all these features will increase the demand for ovulation test kits in the forecast period.

Besides, swelling purchasing power and mounting consumer awareness about women’s health are the two aspects likely to drive the growth of the digital ovulation test kits market across the globe. Several governments are focusing on improving women’s health through various awareness and healthcare programs.

What are the Factors Hampering the Global Ovulation Test Kit Market?

These kits are easily available in any local medical store and even supermarkets. However, the Ovulation test cannot confirm ovulation it only detects the Luteinizing hormone that precedes ovulation. The ovulation test does not work properly if the User has any fertile drugs.

The ovulation test does not work who are above 40 age or who are nearing menopause already. Low awareness regarding the use of Ovulation test kits and the benefits of using devices hinder the growth of Ovulation tests, especially in underdeveloped economies.

Sabyasachi Ghosh
Sabyasachi Ghosh

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Why is North America Emerging as an Opportunistic Ovulation Test Kit Market?

The global Ovulation Test Kit market is expected to be dominated by North America due to higher adoption and a number of customers using the Ovulation Test Kit and also awareness regarding planned pregnancy.

Besides, the market growth is attributed to the growing prevalence of fertility disorders and the adoption of digital ovulation test kits. Also, the developments in digital ovulation test kits are anticipated to boost market demand.

Manufacturers are currently emphasizing designing new offerings that can offer superior results at a cheaper rate, while also providing simple and dependable outputs. Prominent creators are collaborating and partnering within the industry to expand their product portfolios across the region. For instance, in 2021, Sugentech, a major digital ovulation test kits manufacturer entered into a strategic partnership with CGETC, Inc., a consumer fulfillment and marketing company located in the USA

According to Future Market Insights (FMI), the North American ovulation test kits market is estimated to grow at a CAGR of 8.6% during the forecast period (2022 to 2032)

Some of the digital devices present in the market have innovative features such as connectivity to Bluetooth or smart countdown. Clearblue, First Response, and E.P.T. are some of the most popular digital ovulation test kit brands available in the aforementioned market.

Why is the Asia Pacific Contributing to the Growth of the Ovulation Test Kit Market?

Asia-Pacific is expected to be the fastest-growing the concerned market due to the rapidly growing number of women suffering from lifestyle disorders. Ovulation Test Kit and rising funding/investments for the development of fertility and ovulation monitors are likely to bolster demand in several countries. Increasing first-time pregnancy demographics and declining fertility rates, along with growing levels of disposable income and growing developments in ovulation testing are some of the key aspects driving the growth of the digital ovulation test kit market in the region.

For instance, according to World Bank’s report, India had a fertility rate of 3.311 in 2000 which declined to 2.326 in 2020. However, the cost of the expensive kit may impact revenue generation in the Asia Pacific region. The Asia-Pacific ovulation test kits market is expected to expand at a CAGR of 8% during the forecast period (2022 to 2032).

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Who are the Key Players in the Global Ovulation Test Kit Market?

Examples of some of the market participants in the global Ovulation Test Kit market identified are Swiss Precision Diagnostics GmbH, Church & Dwight Co. Inc., Prestige Consumer Healthcare, Inc., Hilin Life Products., Fairhaven Health LLC, Geratherm Medical AG, Piramal Enterprises Ltd, NecLife and others.

  • In Aug 2021, Crown Laboratories, a leading, fully integrated, global skincare company, and a Hildred Capital Management LLC portfolio company, and L Catterton, the largest global consumer-focused private equity firm, announced the acquisition of StriVectin. The transaction is expected to close by mid-September 2021 and is subject to regulatory approvals and other customary closing conditions.
  • In June 2021, bioMérieux announced the distribution of specific diagnostics’ REVEAL Rapid AST system in Europe which strengthen the rapid testing kits segment of the market in the European region.
  • In April 2021, actress Jordana Brewster collaborated with Clearblue® to create awareness regarding the difficulty in conceiving and fertility of women through the Real Talk with Conceiving Hood Campaign.

Report Scope

Report Attribute Details
Growth Rate CAGR of 8.7% from 2022 to 2032
Market Value in 2022 US$ 195 Million
Market Value in 2032 US$ 450 Million
Base Year for Estimation 2021
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Million, Volume in Kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Product Type
  • End-use
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa
  • Israel
Key Companies Profiled
  • Swiss Precision Diagnostics GmbH
  • Church & Dwight Co. Inc.
  • Prestige Consumer Healthcare Inc.
  • Hilin Life Products.
  • Fairhaven Health LLC
  • Geratherm Medical AG
  • Piramal Enterprises Ltd
  • NecLife
Customization Available Upon Request

Key Segments Covered in the Ovulation Test Kit Industry Survey

By Product Type:

  • Urine-Based Ovulation Test Kit
    • Test Strip Method
    • Mid-Stream Method
  • Saliva-Based Ovulation Test Kit
  • Salivary Ferning Ovulation Test Kits

By End User:

  • Hospitals
  • Clinics
  • Diagnostic Centers
  • Fertility Centers
  • Home care settings
  • Other End Uses

By Region:

  • North America
  • Europe
  • Asia-Pacific
  • Middle East & Africa
  • Latin America

Frequently Asked Questions

What is the projected CAGR of the global Ovulation Test Kit market until 2032?

The global Ovulation Test Kit market is estimated to grow at a CAGR of 8.7% from 2022 to 2032

What is the estimated market value of the North American market?

The North American market is expected to garner US$ 200 Million while expanding at an 8.6% CAGR from 2022 to 2032

Table of Content
1. Executive Summary | Ovulation Test Kit Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and Their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyers
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2021
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2022 to 2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2017 to 2021
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2022 to 2032
        5.3.1. Urine-Based Test Ovulation Test Kit
            5.3.1.1. Test Strip Method
            5.3.1.2. Mid-Stream Method
        5.3.2. Saliva-Based Test Ovulation Test Kit
        5.3.3. Salivary Ferning Kit
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2021
    5.5. Absolute $ Opportunity Analysis By Product Type, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End User
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End User, 2017 to 2021
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End User, 2022 to 2032
        6.3.1. Hospitals
        6.3.2. Clinics
        6.3.3. Diagnostic Centers
        6.3.4. Fertility Centers
        6.3.5. Home Care
        6.3.6. Others
    6.4. Y-o-Y Growth Trend Analysis By End User, 2017 to 2021
    6.5. Absolute $ Opportunity Analysis By End User, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2021
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2022 to 2032
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Europe
        7.3.4. Asia Pacific
        7.3.5. Middle East and Africa
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        8.2.1. By Country
            8.2.1.1. USA
            8.2.1.2. Canada
        8.2.2. By Product Type
        8.2.3. By End User
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Product Type
        8.3.3. By End User
    8.4. Key Takeaways
9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Product Type
        9.2.3. By End User
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product Type
        9.3.3. By End User
    9.4. Key Takeaways
10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. United Kingdom
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Europe
        10.2.2. By Product Type
        10.2.3. By End User
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By End User
    10.4. Key Takeaways
11. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        11.2.1. By Country
            11.2.1.1. China
            11.2.1.2. Japan
            11.2.1.3. South Korea
            11.2.1.4. Malaysia
            11.2.1.5. Singapore
            11.2.1.6. Australia
            11.2.1.7. New Zealand
            11.2.1.8. Rest of Asia Pacific
        11.2.2. By Product Type
        11.2.3. By End User
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By End User
    11.4. Key Takeaways
12. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        12.2.1. By Country
            12.2.1.1. GCC Countries
            12.2.1.2. South Africa
            12.2.1.3. Israel
            12.2.1.4. Rest of Middle East and Africa
        12.2.2. By Product Type
        12.2.3. By End User
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By End User
    12.4. Key Takeaways
13. Key Countries Market Analysis
    13.1. USA
        13.1.1. Pricing Analysis
        13.1.2. Market Share Analysis, 2021
            13.1.2.1. By Product Type
            13.1.2.2. By End User
    13.2. Canada
        13.2.1. Pricing Analysis
        13.2.2. Market Share Analysis, 2021
            13.2.2.1. By Product Type
            13.2.2.2. By End User
    13.3. Brazil
        13.3.1. Pricing Analysis
        13.3.2. Market Share Analysis, 2021
            13.3.2.1. By Product Type
            13.3.2.2. By End User
    13.4. Mexico
        13.4.1. Pricing Analysis
        13.4.2. Market Share Analysis, 2021
            13.4.2.1. By Product Type
            13.4.2.2. By End User
    13.5. Germany
        13.5.1. Pricing Analysis
        13.5.2. Market Share Analysis, 2021
            13.5.2.1. By Product Type
            13.5.2.2. By End User
    13.6. United Kingdom
        13.6.1. Pricing Analysis
        13.6.2. Market Share Analysis, 2021
            13.6.2.1. By Product Type
            13.6.2.2. By End User
    13.7. France
        13.7.1. Pricing Analysis
        13.7.2. Market Share Analysis, 2021
            13.7.2.1. By Product Type
            13.7.2.2. By End User
    13.8. Spain
        13.8.1. Pricing Analysis
        13.8.2. Market Share Analysis, 2021
            13.8.2.1. By Product Type
            13.8.2.2. By End User
    13.9. Italy
        13.9.1. Pricing Analysis
        13.9.2. Market Share Analysis, 2021
            13.9.2.1. By Product Type
            13.9.2.2. By End User
    13.10. China
        13.10.1. Pricing Analysis
        13.10.2. Market Share Analysis, 2021
            13.10.2.1. By Product Type
            13.10.2.2. By End User
    13.11. Japan
        13.11.1. Pricing Analysis
        13.11.2. Market Share Analysis, 2021
            13.11.2.1. By Product Type
            13.11.2.2. By End User
    13.12. South Korea
        13.12.1. Pricing Analysis
        13.12.2. Market Share Analysis, 2021
            13.12.2.1. By Product Type
            13.12.2.2. By End User
    13.13. Malaysia
        13.13.1. Pricing Analysis
        13.13.2. Market Share Analysis, 2021
            13.13.2.1. By Product Type
            13.13.2.2. By End User
    13.14. Singapore
        13.14.1. Pricing Analysis
        13.14.2. Market Share Analysis, 2021
            13.14.2.1. By Product Type
            13.14.2.2. By End User
    13.15. Australia
        13.15.1. Pricing Analysis
        13.15.2. Market Share Analysis, 2021
            13.15.2.1. By Product Type
            13.15.2.2. By End User
    13.16. New Zealand
        13.16.1. Pricing Analysis
        13.16.2. Market Share Analysis, 2021
            13.16.2.1. By Product Type
            13.16.2.2. By End User
    13.17. GCC Countries
        13.17.1. Pricing Analysis
        13.17.2. Market Share Analysis, 2021
            13.17.2.1. By Product Type
            13.17.2.2. By End User
    13.18. South Africa
        13.18.1. Pricing Analysis
        13.18.2. Market Share Analysis, 2021
            13.18.2.1. By Product Type
            13.18.2.2. By End User
    13.19. Israel
        13.19.1. Pricing Analysis
        13.19.2. Market Share Analysis, 2021
            13.19.2.1. By Product Type
            13.19.2.2. By End User
14. Market Structure Analysis
    14.1. Competition Dashboard
    14.2. Competition Benchmarking
    14.3. Market Share Analysis of Top Players
        14.3.1. By Regional
        14.3.2. By Product Type
        14.3.3. By End User
15. Competition Analysis
    15.1. Competition Deep Dive
        15.1.1. Swiss Precision Diagnostics GmbH
            15.1.1.1. Overview
            15.1.1.2. Product Portfolio
            15.1.1.3. Profitability by Market Segments
            15.1.1.4. Sales Footprint
            15.1.1.5. Strategy Overview
                15.1.1.5.1. Marketing Strategy
                15.1.1.5.2. Product Strategy
                15.1.1.5.3. Channel Strategy
        15.1.2. Church & Dwight Co. Inc.
            15.1.2.1. Overview
            15.1.2.2. Product Portfolio
            15.1.2.3. Profitability by Market Segments
            15.1.2.4. Sales Footprint
            15.1.2.5. Strategy Overview
                15.1.2.5.1. Marketing Strategy
                15.1.2.5.2. Product Strategy
                15.1.2.5.3. Channel Strategy
        15.1.3. Prestige Consumer Healthcare, Inc.
            15.1.3.1. Overview
            15.1.3.2. Product Portfolio
            15.1.3.3. Profitability by Market Segments
            15.1.3.4. Sales Footprint
            15.1.3.5. Strategy Overview
                15.1.3.5.1. Marketing Strategy
                15.1.3.5.2. Product Strategy
                15.1.3.5.3. Channel Strategy
        15.1.4. Hilin Life Products
            15.1.4.1. Overview
            15.1.4.2. Product Portfolio
            15.1.4.3. Profitability by Market Segments
            15.1.4.4. Sales Footprint
            15.1.4.5. Strategy Overview
                15.1.4.5.1. Marketing Strategy
                15.1.4.5.2. Product Strategy
                15.1.4.5.3. Channel Strategy
        15.1.5. Fairhaven Health LLC
            15.1.5.1. Overview
            15.1.5.2. Product Portfolio
            15.1.5.3. Profitability by Market Segments
            15.1.5.4. Sales Footprint
            15.1.5.5. Strategy Overview
                15.1.5.5.1. Marketing Strategy
                15.1.5.5.2. Product Strategy
                15.1.5.5.3. Channel Strategy
        15.1.6. Geratherm Medical AG
            15.1.6.1. Overview
            15.1.6.2. Product Portfolio
            15.1.6.3. Profitability by Market Segments
            15.1.6.4. Sales Footprint
            15.1.6.5. Strategy Overview
                15.1.6.5.1. Marketing Strategy
                15.1.6.5.2. Product Strategy
                15.1.6.5.3. Channel Strategy
        15.1.7. Piramal Enterprises Ltd
            15.1.7.1. Overview
            15.1.7.2. Product Portfolio
            15.1.7.3. Profitability by Market Segments
            15.1.7.4. Sales Footprint
            15.1.7.5. Strategy Overview
                15.1.7.5.1. Marketing Strategy
                15.1.7.5.2. Product Strategy
                15.1.7.5.3. Channel Strategy
        15.1.8. NecLife
            15.1.8.1. Overview
            15.1.8.2. Product Portfolio
            15.1.8.3. Profitability by Market Segments
            15.1.8.4. Sales Footprint
            15.1.8.5. Strategy Overview
                15.1.8.5.1. Marketing Strategy
                15.1.8.5.2. Product Strategy
                15.1.8.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
Recommendations

Healthcare

Fertility and Pregnancy Rapid Test Kit Market

October 2023

REP-GB-607

183 pages

Healthcare

Ovulation Microscope Market

June 2023

REP-GB-8598

250 pages

Healthcare

United States Digital Ovulation Test Kits Market

June 2023

REP-GB-13241

306 pages

Explore Healthcare Insights

View Reports
Future Market Insights

Ovulation Test Kit Market

Schedule a Call