Over-The-Counter (OTC) Veterinary Drugs Market Outlook

The over-the-counter (OTC) veterinary drugs market is expected to expand its roots at a steady CAGR of 7.9% during the forecast period. The market is likely to hold a revenue of US$ 8.8 billion in 2023 while it is anticipated to cross a value of US$ 19.01 billion by 2033.

The research report on the over-the-counter (OTC) veterinary drugs market states that the higher animal adoption, no need for a prescription, and easy availability is flourishing the market growth. Furthermore, these veterinary medicines can be taken if one follows the directions printed on the drug packaging. The extended list of drugs used on animals and humans along with the allergy medicine for dogs over the counter is garnering the market growth. Alongside this, the higher safety provided by the prescribed drugs has a high price and the cost of a prescription.

The increasing number of cases of pet issues like ticks, pain, viral, and flea fever are being diagnosed and treated with these over-the-counter veterinary drugs. Governments across the globe are pushing the level of support they provide to pet care due to the expansion of the pet industry. For example, the Animal Welfare Board of India has deployed different schemes for the benefit of animal owners in the nation.

Over-the-counter (OTC) veterinary drugs market analysis explains that the availability of these OTC veterinary drugs on e-commerce websites is garnering market growth. The rising awareness around antibiotic resistance has pushed the demand for OTC veterinary drugs. The joint efforts of the government and the organizations are building shelters for stray animals. The pentation of medical services in veterinary spaces along with the advent of antibacterial injection and expanding research and development facilities.

Attributes Details
Over-The-Counter (OTC) Veterinary Drugs Market CAGR (2023 to 2033) 7.9%
Over-The-Counter (OTC) Veterinary Drugs Market Size (2023) US$ 8.8 billion
Over-The-Counter (OTC) Veterinary Drugs Market Size (2033) US$ 19.01 billion

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How is the Future Outlook (2023 to 2033) for the Over-The-Counter (OTC) Veterinary Drugs Market in Comparison to the Historical Pattern (2018 to 2022)?

Short-term Growth (2023 to 2026): The increased number of pet adoption, pet humanization, and animal shelter homes is expected to flourish the market growth. The easy availability and expanding veterinary medicines are also expected to fuel the demand for over-the-counter (OTC) veterinary drugs. With these wide ranges of applications, the market is expected to hold US$ 8.8 billion in 2023 while it is anticipated to reach US$ 11.05 billion by 2026.

Mid-term Growth (2026 to 2029): The rising population of aware and animal-friendly people is building pet spaces and making other people aware of pet health. Extending research and development programs are weaponizing the OTC veterinary drugs with anti-fungal, and anti-bacterial properties. This takes a market value from US$ 11.05 billion in 2026 to a value of US$ 13.88 billion in 2029.

Long-term Growth (2029 to 2033): Veterinarians’ preference for wellness, rising awareness of antibiotic resistance, and high demand for pet supplements are some of the key drivers that are expected to fuel the market growth in the period. Thus, the market is anticipated to thrive at a steady CAGR of 7.9% between 2023 and 2033.

What Growth Drivers Flourish in the Market?

The surging sales of over-the-counter (OTC) veterinary drugs are fueled by the availability of OTC animal drugs on e-commerce platforms, affordable rates, and prescription-free drugs. Furthermore, the ease in regulations and the advent of anti-biotic drugs are flourishing the demand for over-the-counter (OTC) veterinary drugs. The rise in personal disposable income along with the enhanced lifestyle has garnered market growth. The clean-label and easily manufactured drugs are spreading in the market for better reach. Government veterinary clinics also consume a big chunk of the OTC veterinary market. The pet parents are looking for medicines that improve the feeding capacity of their pets. The availability of customized medications from compounding pharmacies is another factor propelling the demand in the market. Innovational ideas like flavored soft chews are getting popular in the market space.

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What are the Major Restraints in the Over-The-Counter (OTC) Veterinary Drugs Market?

Some of the major restraints for over-the-counter (OTC) veterinary drugs are restrictive government policies and longer approval status. Furthermore, the specialized spaces for animals that deliver prescribed drugs for animals are also limiting the market growth.

Country-wise Insights

Region/Country Revenue Share % (2022)
United States 32.2%
Germany 7.9%
Japan 4.7%
North America 35%
Europe 32%

Why is the United States Considered an Over-The-Counter (OTC) Veterinary Drugs Market Leader?

Rising Pet Adoption, Increased Pet Adoption, and Availability of Pet Insurance to Drive OTC Veterinary Drugs Market

The United States over-the-counter (OTC) Veterinary Drugs market leads in terms of market share in the North American region. The North American region held a market share of 35% in 2022. Though, the United States market held a market share of 25.6% in the global market. The flourishing pet care industry along with a rising number of online pharmacy platforms is garnering the demand for OTC veterinary drugs. The increasing number of pet insurance companies along with their aggressive marketing efforts are projected to raise product awareness. These products are fueling pet owners to adopt OTC veterinary drugs.

How does Germany perform in the Market?

The Advanced Drug Processing, Enhanced Marketing, and Clean-label Packaging are Garnering the Regional Growth

The German market held a market share of 7.9% in 2022 while the European Union held a market share of 32%. The increased rate of pet adoption and pet humanization are flourishing pushing businesses to expand the market element. For example, the Deutsche Hundewesen (VDH) canine association tapped a 20% hike in the sale of pet dogs in 2020. The increased consultation of these OTC veterinary drugs is also adding value to the market growth.

The presence of major OTC veterinary drug producers in the region is also garnering market growth. These producers involve Merck Animal Health, Boehringer Ingelheim, and Virbac S.A. This delivers a higher availability of products in the Country, thereby recording such a higher share in the European Market.

How does India perform in the Over-The-Counter (OTC) Veterinary Drugs Market?

The Indian over-the-counter (OTC) veterinary drugs market thrives at a CAGR of 8.30% between 2023 and 2033. The rapid growth is attributed to the rising number of dual-income households, increased urban settings, and higher pet humanization. The growth is also attributed to the increased number of veterinary drug producers.

Rising pet parents’ awareness of the benefits of companion animals is fuelling the demand for over-the-counter (OTC) veterinary drugs in India. The managing director of Mars Petcare India states that the brand’s business grew 2X from 2019 to 2021, primarily due to the increasing trend of pet adoptions during the pandemic.

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Category-Wise Landscape

Category By Dosage Form
Leading Segment Oral
Market Share (2022) 76.40%
Category By Sales Channel
Leading Segment Online Pharmacies
Market Share (2022) 40%

Lower Pain, Moderate Effectiveness, and Higher Affordability is flourishing the Segment’s Growth

Based on dosage form, oral form leads as it held a major market share of 76.40% in 2022. The growth of this segment is due to higher consumption of consumables. The lower pain proposition along with the effective results are making the segment thrive. Furthermore, the topical drug type is the second most used drug type for animals.

Easy Shipping, Higher Availability, and Better Product Showcasing fuel the Segment’s Success

Based on the sales channel, the online pharmacies segment lead as it held a market share of 40% in 2022. The growth is attributed to higher discounts, smooth shipping, and higher availability of OTC veterinary drugs. Rising demand for home delivery of all OTC drugs among pet owners has given rise to online pharmacies in the global market.

Competition Scenario

The key players in the market focus on getting a higher number of FDA approvals along with extending their research and development activities. Apart from the regulatory approvals, the tie-ups and collaborations also play an important part in the development.

How can Over-The-Counter (OTC) Veterinary Drugs Vendors Providers Scale their Businesses in the Market?

Market players in the market are working on three major strategies.

  • Vendors try to add nutritional elements to these veterinary drugs that enhance the medicinal effectiveness
  • Market vendors also add different types of dosage types, expanding the supply chain.
  • New product launches with a smaller number of side effects and one OTC medicine covering different pain and tics are also becoming a part of the strategy.

Market Developments

  • In April 2022, Vetoquinol launched Felpreva®, an innovative 3-monthly feline spot-on parasiticide. It’s likely to help a different set of animals.
  • In February 2021, Dechra Pharmaceuticals signed a licensing agreement with Akston Biosciences for AKS-425c, a once-a-week insulin therapy for Cats.
  • Elanco Animal Health announced the launch of the First Oral Flea and Tick Product for Cats, Credelio® CAT (lotilaner)
  • In July 2020, Merck Animal Health announced the FDA approval of their BRAVECTO® 1-MONTH monthly chews for dogs and puppies above 8 weeks of age

Key Players

  • Zoetis
  • Boehringer Ingelheim
  • Virbac S.A.
  • Hester Biosciences Ltd.
  • Merck Animal Health
  • Elanco Animal Health
  • Ceva Santé Animale
  • Vetoquinol S.A.
  • Phibro Animal Health Corporation
  • Dechra Pharmaceuticals PLC
  • Kyoritsu Seiyaku Corporation
  • AlphaVet Animal Health Ltd.
  • AdvaCare Pharma
  • Alphafacts Health Solution
  • Bimeda Animal Health Inc.

Key Segments Covered

By Drug Class:

  • NSAIDs
  • Antihistamines
  • Decongestants & Bronchodilators
  • Antibacterial
  • H2 Receptor Antagonists
  • Nutrients & Supplements
  • Glucocorticoids
  • Lubricant eye drops & artificial tears
  • Anti-parasitic
  • Antidiarrheal agents
  • Others

By Product Form:

  • Oral
  • Injectable
  • Topical
  • Others

By Sales Channel:

  • Veterinary Hospitals
  • Veterinary Clinics
  • Retail Pharmacies
  • Hypermarkets & Supermarkets
  • Online Pharmacies
  • Veterinary Shops

Key Regions Covered:

  • North America
    • UNITED STATES
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Japan
  • APEJ
    • China
    • India
    • Malaysia
    • Singapore
    • Australia
    • Rest of Asia Pacific Excluding Japan (APEJ)
  • MEA
    • GCC Countries
    • Israel
    • South Africa
    • The Middle East and Africa (MEA)

Frequently Asked Questions

What is the CAGR for Over-The-Counter Veterinary Drugs Market growth?

Through 2033, the market to develop at a CAGR of 7.9%.

How big will the market be in 2033?

By 2033, the market to have expanded to US$ 19.01 billion.

What is the market’s current valuation?

In 2023, the market to reach a worth of US$ 8.8 billion.

How does India perform in the market?

The Indian market can expand at an 8.30% CAGR between 2023 and 2033.

What are the market's significant restraints?

The chief constraints are stringent government laws and a longer approval process.

What is the market share of the United States?

The United States market contributed to 25.6% of the market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Drug Class

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Drug Class, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Drug Class, 2023 to 2033

        5.3.1. NSAIDs

        5.3.2. Antihistamines

        5.3.3. Decongestants & Bronchodilators

        5.3.4. Antibacterial

        5.3.5. H2 Receptor Antagonists

        5.3.6. Nutrients & Supplements

        5.3.7. Glucocorticoids

        5.3.8. Lubricant eye drops & artificial tears

        5.3.9. Anti-parasitic

        5.3.10. Antidiarrheal agents

        5.3.11. Others

    5.4. Y-o-Y Growth Trend Analysis By Drug Class, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Drug Class, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2023 to 2033

        6.3.1. Oral

        6.3.2. Injectable

        6.3.3. Topical

        6.3.4. Others

    6.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        7.3.1. Veterinary Hospitals

        7.3.2. Veterinary Clinics

        7.3.3. Retail Pharmacies

        7.3.4. Hypermarkets & Supermarkets

        7.3.5. Online Pharmacies

        7.3.6. Veterinary Shops

    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. Asia Pacific

        8.3.5. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. The USA

            9.2.1.2. Canada

        9.2.2. By Drug Class

        9.2.3. By Product

        9.2.4. By Sales Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Drug Class

        9.3.3. By Product

        9.3.4. By Sales Channel

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Drug Class

        10.2.3. By Product

        10.2.4. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Drug Class

        10.3.3. By Product

        10.3.4. By Sales Channel

    10.4. Key Takeaways

11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. United Kingdom

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Drug Class

        11.2.3. By Product

        11.2.4. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Drug Class

        11.3.3. By Product

        11.3.4. By Sales Channel

    11.4. Key Takeaways

12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

            12.2.1.4. Singapore

            12.2.1.5. Thailand

            12.2.1.6. Indonesia

            12.2.1.7. Australia

            12.2.1.8. New Zealand

            12.2.1.9. Rest of Asia Pacific

        12.2.2. By Drug Class

        12.2.3. By Product

        12.2.4. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Drug Class

        12.3.3. By Product

        12.3.4. By Sales Channel

    12.4. Key Takeaways

13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. GCC Countries

            13.2.1.2. South Africa

            13.2.1.3. Israel

            13.2.1.4. Rest of MEA

        13.2.2. By Drug Class

        13.2.3. By Product

        13.2.4. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Drug Class

        13.3.3. By Product

        13.3.4. By Sales Channel

    13.4. Key Takeaways

14. Key Countries Market Analysis

    14.1. USA

        14.1.1. Pricing Analysis

        14.1.2. Market Share Analysis, 2022

            14.1.2.1. By Drug Class

            14.1.2.2. By Product

            14.1.2.3. By Sales Channel

    14.2. Canada

        14.2.1. Pricing Analysis

        14.2.2. Market Share Analysis, 2022

            14.2.2.1. By Drug Class

            14.2.2.2. By Product

            14.2.2.3. By Sales Channel

    14.3. Brazil

        14.3.1. Pricing Analysis

        14.3.2. Market Share Analysis, 2022

            14.3.2.1. By Drug Class

            14.3.2.2. By Product

            14.3.2.3. By Sales Channel

    14.4. Mexico

        14.4.1. Pricing Analysis

        14.4.2. Market Share Analysis, 2022

            14.4.2.1. By Drug Class

            14.4.2.2. By Product

            14.4.2.3. By Sales Channel

    14.5. Germany

        14.5.1. Pricing Analysis

        14.5.2. Market Share Analysis, 2022

            14.5.2.1. By Drug Class

            14.5.2.2. By Product

            14.5.2.3. By Sales Channel

    14.6. United Kingdom

        14.6.1. Pricing Analysis

        14.6.2. Market Share Analysis, 2022

            14.6.2.1. By Drug Class

            14.6.2.2. By Product

            14.6.2.3. By Sales Channel

    14.7. France

        14.7.1. Pricing Analysis

        14.7.2. Market Share Analysis, 2022

            14.7.2.1. By Drug Class

            14.7.2.2. By Product

            14.7.2.3. By Sales Channel

    14.8. Spain

        14.8.1. Pricing Analysis

        14.8.2. Market Share Analysis, 2022

            14.8.2.1. By Drug Class

            14.8.2.2. By Product

            14.8.2.3. By Sales Channel

    14.9. Italy

        14.9.1. Pricing Analysis

        14.9.2. Market Share Analysis, 2022

            14.9.2.1. By Drug Class

            14.9.2.2. By Product

            14.9.2.3. By Sales Channel

    14.10. China

        14.10.1. Pricing Analysis

        14.10.2. Market Share Analysis, 2022

            14.10.2.1. By Drug Class

            14.10.2.2. By Product

            14.10.2.3. By Sales Channel

    14.11. Japan

        14.11.1. Pricing Analysis

        14.11.2. Market Share Analysis, 2022

            14.11.2.1. By Drug Class

            14.11.2.2. By Product

            14.11.2.3. By Sales Channel

    14.12. South Korea

        14.12.1. Pricing Analysis

        14.12.2. Market Share Analysis, 2022

            14.12.2.1. By Drug Class

            14.12.2.2. By Product

            14.12.2.3. By Sales Channel

    14.13. Singapore

        14.13.1. Pricing Analysis

        14.13.2. Market Share Analysis, 2022

            14.13.2.1. By Drug Class

            14.13.2.2. By Product

            14.13.2.3. By Sales Channel

    14.14. Thailand

        14.14.1. Pricing Analysis

        14.14.2. Market Share Analysis, 2022

            14.14.2.1. By Drug Class

            14.14.2.2. By Product

            14.14.2.3. By Sales Channel

    14.15. Indonesia

        14.15.1. Pricing Analysis

        14.15.2. Market Share Analysis, 2022

            14.15.2.1. By Drug Class

            14.15.2.2. By Product

            14.15.2.3. By Sales Channel

    14.16. Australia

        14.16.1. Pricing Analysis

        14.16.2. Market Share Analysis, 2022

            14.16.2.1. By Drug Class

            14.16.2.2. By Product

            14.16.2.3. By Sales Channel

    14.17. New Zealand

        14.17.1. Pricing Analysis

        14.17.2. Market Share Analysis, 2022

            14.17.2.1. By Drug Class

            14.17.2.2. By Product

            14.17.2.3. By Sales Channel

    14.18. GCC Countries

        14.18.1. Pricing Analysis

        14.18.2. Market Share Analysis, 2022

            14.18.2.1. By Drug Class

            14.18.2.2. By Product

            14.18.2.3. By Sales Channel

    14.19. South Africa

        14.19.1. Pricing Analysis

        14.19.2. Market Share Analysis, 2022

            14.19.2.1. By Drug Class

            14.19.2.2. By Product

            14.19.2.3. By Sales Channel

    14.20. Israel

        14.20.1. Pricing Analysis

        14.20.2. Market Share Analysis, 2022

            14.20.2.1. By Drug Class

            14.20.2.2. By Product

            14.20.2.3. By Sales Channel

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Drug Class

        15.3.3. By Product

        15.3.4. By Sales Channel

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. Zoetis

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

                16.1.1.5.2. Product Strategy

                16.1.1.5.3. Channel Strategy

        16.1.2. Boehringer Ingelheim

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

                16.1.2.5.2. Product Strategy

                16.1.2.5.3. Channel Strategy

        16.1.3. Virbac S.A.

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

                16.1.3.5.2. Product Strategy

                16.1.3.5.3. Channel Strategy

        16.1.4. Hester Biosciences Ltd.

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

                16.1.4.5.2. Product Strategy

                16.1.4.5.3. Channel Strategy

        16.1.5. Merck Animal Health

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

                16.1.5.5.2. Product Strategy

                16.1.5.5.3. Channel Strategy

        16.1.6. Elanco Animal Health

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

                16.1.6.5.2. Product Strategy

                16.1.6.5.3. Channel Strategy

        16.1.7. Ceva Santé Animale

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

                16.1.7.5.2. Product Strategy

                16.1.7.5.3. Channel Strategy

        16.1.8. Vetoquinol S.A.

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

                16.1.8.5.2. Product Strategy

                16.1.8.5.3. Channel Strategy

        16.1.9. Phibro Animal Health Corporation

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

                16.1.9.5.2. Product Strategy

                16.1.9.5.3. Channel Strategy

        16.1.10. Dechra Pharmaceuticals PLC

            16.1.10.1. Overview

            16.1.10.2. Product Portfolio

            16.1.10.3. Profitability by Market Segments

            16.1.10.4. Sales Footprint

            16.1.10.5. Strategy Overview

                16.1.10.5.1. Marketing Strategy

                16.1.10.5.2. Product Strategy

                16.1.10.5.3. Channel Strategy

        16.1.11. Kyoritsu Seiyaku Corporation

            16.1.11.1. Overview

            16.1.11.2. Product Portfolio

            16.1.11.3. Profitability by Market Segments

            16.1.11.4. Sales Footprint

            16.1.11.5. Strategy Overview

                16.1.11.5.1. Marketing Strategy

                16.1.11.5.2. Product Strategy

                16.1.11.5.3. Channel Strategy

        16.1.12. AlphaVet Animal Health Ltd.

            16.1.12.1. Overview

            16.1.12.2. Product Portfolio

            16.1.12.3. Profitability by Market Segments

            16.1.12.4. Sales Footprint

            16.1.12.5. Strategy Overview

                16.1.12.5.1. Marketing Strategy

                16.1.12.5.2. Product Strategy

                16.1.12.5.3. Channel Strategy

        16.1.13. AdvaCare Pharma

            16.1.13.1. Overview

            16.1.13.2. Product Portfolio

            16.1.13.3. Profitability by Market Segments

            16.1.13.4. Sales Footprint

            16.1.13.5. Strategy Overview

                16.1.13.5.1. Marketing Strategy

                16.1.13.5.2. Product Strategy

                16.1.13.5.3. Channel Strategy

        16.1.14. Alphafacts Health Solution

            16.1.14.1. Overview

            16.1.14.2. Product Portfolio

            16.1.14.3. Profitability by Market Segments

            16.1.14.4. Sales Footprint

            16.1.14.5. Strategy Overview

                16.1.14.5.1. Marketing Strategy

                16.1.14.5.2. Product Strategy

                16.1.14.5.3. Channel Strategy

        16.1.15. Bimeda Animal Health Inc.

            16.1.15.1. Overview

            16.1.15.2. Product Portfolio

            16.1.15.3. Profitability by Market Segments

            16.1.15.4. Sales Footprint

            16.1.15.5. Strategy Overview

                16.1.15.5.1. Marketing Strategy

                16.1.15.5.2. Product Strategy

                16.1.15.5.3. Channel Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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