[306 Pages Report] The out of band authentication trade is estimated at US$ 1.0 Billion in 2021. The market is expected to reach US$ 1.2 Billion in 2022. According to the analysis, the global out of band authentication market is anticipated to secure US$ 4.3 Billion in 2032, while flourishing at a 13.2% CAGR from 2022 to 2032.
Increasing adoption of advanced authentication technology in major industries like banking, retail, and healthcare helps in easy operations of automated out of band authentication resulting in the growth of the market through the forecasting period
| Attributes | Details |
|---|---|
| Out of band authentication Market CAGR (2022 to 2032) | 13.2% |
| Out of band authentication Market (2032) | US$ 4.3 Billion |
| Out of band authentication Market Attraction | Increasing digitalization and advancement in technology and increasing cyber-attacks boosted the use of authentication services by government and enterprises is likely to drive the market in the forecast period. |
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Growing security and data privacy concerns to propel the growth of the market
Out of band authentication enable data security and data privacy, which is expected to be the most significant factor driving the market during the forecast period. Data privacy is the main concern in industries, such as financial services, payment cards, baking, insurance, and healthcare sectors. All these companies follow the data privacy and security requirement set by regulatory authorities. This results in increased demand for band authentication.
Also, the presence of stringent rules and regulations related to data privacy contributed to the growth of the out-of-band authentication market in the coming years. Also, developments in artificial intelligence (AI), the Internet of Things (IoT), and big data technologies are projected to boost the application of data privacy solutions among organizations.
Growing online transaction and compliance requirements boost the growth of the out-of-band authentication market
A growing number of online transactions and compliance requirements are one of the major driving factors of the out-of-band authentication market. The frequency of cyber-attack is high in online transactions thus to minimize the cyber-attack many organizations are adopting authentication methods such as phone-based authentication, software OTP tokens, hardware one-time passwords (OTP) tokens, and others to make secure online transactions. Moreover, hackers always target lucrative sectors, which have a huge online customer base.
For instance, in April 2019, Worldpay, Inc., a global payment technology provider, announced the launch of ‘FraudSight’, which is a new solution designed to prevent fraud and optimize approval rates, potentially boosting revenue across all channels. According to Worldpay, Inc., FraudSight can make transaction validity decisions for merchants of all sizes.
The increasing use of laptops, tablets, smartphones, and smart gadgets has increased the usability of various internet-based solutions and services across the world. For instance, as of April 2022, there were five billion internet users worldwide, which is 63% of the global population. Increasing use of cloud-based technology such as Artificial intelligence, big data, and blockchain in many enterprises impelled the growth of the market.
The growing trend of bring your own device (BYOD) in many industries allows their employees to utilize the benefits of greater flexibility, collaboration, and work-life balance for improving productivity due to this, there is a sudden hike in the number of businesses implementing enterprise mobility solutions that enable and encourage employees to work at anytime, anywhere, from a wide range of devices. This trend has raised security-related issues which are expected to drive the growth of the band authentication market.
With a major emphasis on the precision of out-of-band authentication, governments are augmenting capabilities by incorporating advanced systems such as information technology, cloud computing, AI, and cyber security among others. Innovative progression in authentication services to provide high security in financial institutions and different industries is a key factor driving market growth.
Adopting software solution that generates one-time passcodes (OTPs) and is sent using via email or SMS text message is expected to drive the out-of-band authentication market Also rising adoption of out-of-band authentication by small and medium-sized businesses is expected to provide numerous opportunities for out-of-band authentication market globally during the forecast period. Attributed to these promising trends, it is no surprise that demand for Out of band authentication systems is projected to rise significantly in forthcoming years.
Principal Consultant
High risks involved in out-of-band authentication with SMS and the high product association cost hampered the global out-of-band authentication market growth. The lack of out-of-band authentication AI experts is anticipated to act as a significant restraint to the market in the forecast period. Out-of-band authentication AI is at a nascent stage and is complex in nature.
Therefore, organizations demand expertise in managing out-of-band authentication solutions powered by AI. The technology offers various benefits, however, lack of awareness, inadequate funding, and poor investments are likely to hamper the market growth in the forecast period. Also, uncertain regulations are also projected to hinder the industry growth.
As per the analysis, by component, the solution segment is likely to expand at a CAGR of 12.4% during the forecast period. The solution segment is expected to flourish owing to the increasing demand for out-of-band authentication-based platforms across various spheres of enterprises to assure safe transaction models in their business units. On the other hand, the services segment is projected to witness significant demand in the coming time. The growth can be attributed to the growing demand for out-of-band authentication services like professional services and managed services is expected to boost the segment growth.
By organization size, the SME segment is projected to record a 12.4% CAGR in the forecast period. The segment is projected to garner a larger market share in the coming time. The growth of the segment can be attributed to the growing incidences of cyber-attacks on enterprises. SMEs serve many customers all over the world. On the other hand, the large enterprise segment is expected to record significant growth due to the growing investments in out-of-band authentication platforms by governments.
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North America to Emerge as a Significant Player in the Market
According to the analysis, the global market is estimated to be dominated by North America. The USA is anticipated to garner the largest market share in the forecast period. It is estimated at US$ 1.5 Billion, recording a CAGR of 13.1% during the forecast period. Also, the government in the USA is focused on deploying band authentication-based solutions in various spheres.
Increasing adoption of the use of information systems to support its basic and essential business functions in the region boost the growth of the market. North America accounts for the highest share during the forecast period due to the presence of many out-of-band authentication vendors. For instance, the Government of Canada uses an out-of-band token, a combination of a physical device (e.g., mobile phone, landline telephone), and a secret that is transmitted to the device by a verifier each time authentication is required.
How will Europe present Growth Opportunities for the Market?
Europe is likely to garner considerable market share with the UK contributing US$ 179.2 Million, expanding at 12.3% CAGR. Sectors such as ITC, automotive, media, and entertainment, among others, are some of the most significant consumers. Also, rapid digitalization is expected to positively benefit the market in the region in the coming time. In addition, growing partnerships among players are expected to augment the market in the UK.
How will Growth Prospects pan out across the Asia Pacific?
Asia Pacific is projected to be the most lucrative market in the assessment period. The region is witnessing rapid adoption of advanced technologies, which acts as a salient factor boosting the market in APAC.
Emerging nations such as China, Japan, and South Korea are recognized to be the most remunerative markets. As per the analysis, China, Japan, and South Korea are projected at US$ 300.1 Million, US$ 242.0 Million, and US$ 151.0 Million respectively.
Also, the three countries are expected to flourish at a healthy CAGR with China expanding at 12.5%, Japan at 11.5%, and South Korea at 10.6% in the forecast period. The development of the region can be attributed to the increasing investments by governments.
Country-wise Forecast CAGRs for the Out of Band Authentication Market.
| Countries | Estimated CAGR |
|---|---|
| USA | 13.1% |
| UK | 12.3% |
| China | 12.5% |
| Japan | 11.5% |
| South Korea | 10.6% |
Key players in the global out-of-band authentication market include Gemalto, CA Technologies, Symantec, Ping Identity, and RSA Security among others. Market players are leveraging strategic collaborative initiatives to increase their market share and increase their profitability.
Recent developments among key players are:
The out of band authentication market is estimated at USD 1.0 Billion in 2021.
The global out of band authentication market is expected to value USD 4.3 Billion, recording a CAGR of 13.2% during the forecast period.
Growing adoption of advance authentication technology in major industries is projected to offer significant opportunities in the coming time.
Gemalto, CA Technologies, Symantec, Ping Identity, RSA Security among others are some of the established players in out of band authentication market.
High cost associated with implementation of out of band authentication services is anticipated to act as a significant restrain to the market in the forecast period.
The USA market is estimated to expand at a 13.1% growth rate during the forecast period.
1. Executive Summary | Out of Band Authentication Market
1.1. Global Market Outlook
1.2. Summary of Statistics
1.3. Key Market Characteristics & Attributes
1.4. FMI Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Risks and Trends Assessment
3.1. Risk Assessment
3.1.1. COVID-19 Crisis and Impact on Demand
3.1.2. COVID-19 Impact Benchmark with Previous Crisis
3.1.3. Impact on Market Value (US$ Million)
3.1.4. Assessment by Key Countries
3.1.5. Assessment by Key Market Segments
3.1.6. Action Points and Recommendation for Suppliers
3.2. Key Trends Impacting the Market
3.3. Formulation and Product Development Trends
4. Market Background
4.1. Market, by Key Countries
4.2. Market Opportunity Assessment (US$ Million)
4.2.1. Total Available Market
4.2.2. Serviceable Addressable Market
4.2.3. Serviceable Obtainable Market
4.3. Market Scenario Forecast
4.3.1. Demand in Optimistic Scenario
4.3.2. Demand in Likely Scenario
4.3.3. Demand in Conservative Scenario
4.4. Investment Feasibility Analysis
4.4.1. Investment in Established Markets
4.4.1.1. In Short Term
4.4.1.2. In Long Term
4.4.2. Investment in Emerging Markets
4.4.2.1. In Short Term
4.4.2.2. In Long Term
4.5. Forecast Factors - Relevance & Impact
4.5.1. Top Companies Historical Growth
4.5.2. Growth in Automation, By Country
4.5.3. Adoption Rate, By Country
4.6. Market Dynamics
4.6.1. Market Driving Factors and Impact Assessment
4.6.2. Prominent Market Challenges and Impact Assessment
4.6.3. Market Opportunities
4.6.4. Prominent Trends in the Global Market & Their Impact Assessment
5. Key Success Factors
5.1. Manufacturers’ Focus on Low Penetration High Growth Markets
5.2. Banking on with Segments High Incremental Opportunity
5.3. Peer Benchmarking
6. Global Market Demand Analysis 2015 to 2021 and Forecast, 2022 to 2032
6.1. Historical Market Analysis, 2015 to 2021
6.2. Current and Future Market Projections, 2022 to 2032
6.3. Y-o-Y Growth Trend Analysis
7. Global Market Value Analysis 2015 to 2021 and Forecast, 2022 to 2032
7.1. Historical Market Value (US$ Million) Analysis, 2015 to 2021
7.2. Current and Future Market Value (US$ Million) Projections, 2022 to 2032
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Component
8.1. Introduction / Key Findings
8.2. Historical Market Value (US$ Million) and Analysis By Component, 2015 to 2021
8.3. Current and Future Market Value (US$ Million) and Analysis and Forecast By Component, 2022 to 2032
8.3.1. Solutions
8.3.1.1. Hardware Solutions
8.3.1.2. Software Solutions
8.3.2. Services
8.3.2.1. Professional Services
8.3.2.2. Managed Services
8.4. Market Attractiveness Analysis By Component
9. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Organization Size
9.1. Introduction / Key Findings
9.2. Historical Market Value (US$ Million) and Analysis By Organization Size, 2015 to 2021
9.3. Current and Future Market Value (US$ Million) and Analysis and Forecast By Organization Size, 2022 to 2032
9.3.1. SMEs
9.3.2. Large Enterprises
9.4. Market Attractiveness Analysis By Organization Size
10. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Authentication Channels
10.1. Introduction / Key Findings
10.2. Historical Market Value (US$ Million) and AnalysisBy Authentication Channels, 2015 to 2021
10.3. Current and Future Market Value (US$ Million) and Analysis and ForecastBy Authentication Channels, 2022 to 2032
10.3.1. SMS
10.3.2. Email
10.3.3. Push Notification
10.3.4. Voice
10.3.5. Token-Based
10.3.6. Others (Facial recognition, palm recognition, and IRIS-based authentication)
10.4. Market Attractiveness AnalysisBy Authentication Channels
11. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Deployment Type
11.1. Introduction / Key Findings
11.2. Historical Market Value (US$ Million) and Analysis By Deployment Type, 2015 to 2021
11.3. Current and Future Market Value (US$ Million) and Analysis and Forecast By Deployment Type, 2022 to 2032
11.3.1. Cloud
11.3.2. On-premises
11.4. Market Attractiveness Analysis By Deployment Type
12. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Vertical
12.1. Introduction / Key Findings
12.2. Historical Market Value (US$ Million) and Analysis By Vertical, 2015 to 2021
12.3. Current and Future Market Value (US$ Million) and Analysis and Forecast By Vertical, 2022 to 2032
12.3.1. Banking, Financial Services, and Insurance
12.3.2. Government and Defense
12.3.3. Retail
12.3.4. Healthcare
12.3.5. IT and Telecom
12.3.6. Energy and Utilities
12.3.7. Others (Manufacturing, Travel and Hospitality, Education, and Media and Entertainment)
12.4. Market Attractiveness Analysis By Vertical
13. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Region
13.1. Introduction
13.2. Historical Market Value (US$ Million) and Analysis By Region, 2015 to 2021
13.3. Current Market Size (US$ Million) & Analysis and Forecast By Region, 2022 to 2032
13.3.1. North America
13.3.2. Latin America
13.3.3. Europe
13.3.4. Asia Pacific
13.3.5. Middle East and Africa (MEA)
13.4. Market Attractiveness Analysis By Region
14. North America Market Analysis 2015 to 2021 and Forecast 2022 to 2032
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021
14.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
14.4.1. By Country
14.4.1.1. United States of America
14.4.1.2. Canada
14.4.1.3. Rest of North America
14.4.2. By Authentication Channels
14.4.3. By Component
14.4.4. By Organization Size
14.4.5. By Deployment Type
14.4.6. By Vertical
14.5. Market Attractiveness Analysis
14.5.1. By Country
14.5.2. By Authentication Channels
14.5.3. By Component
14.5.4. By Organization Size
14.5.5. By Deployment Type
14.5.6. By Vertical
15. Latin America Market Analysis 2015 to 2021 and Forecast 2022 to 2032
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021
15.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
15.4.1. By Country
15.4.1.1. Brazil
15.4.1.2. Mexico
15.4.1.3. Rest of Latin America
15.4.2. By Authentication Channels
15.4.3. By Component
15.4.4. By Organization Size
15.4.5. By Deployment Type
15.4.6. By Vertical
15.5. Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Authentication Channels
15.5.3. By Component
15.5.4. By Organization Size
15.5.5. By Deployment Type
15.5.6. By Vertical
16. Europe Market Analysis 2015 to 2021 and Forecast 2022 to 2032
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021
16.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
16.4.1. By Country
16.4.1.1. Germany
16.4.1.2. France
16.4.1.3. United Kingdom
16.4.1.4. Italy
16.4.1.5. Russia
16.4.1.6. Rest of Europe
16.4.2. By Authentication Channels
16.4.3. By Component
16.4.4. By Organization Size
16.4.5. By Deployment Type
16.4.6. By Vertical
16.5. Market Attractiveness Analysis
16.5.1. By Country
16.5.2. By Authentication Channels
16.5.3. By Component
16.5.4. By Organization Size
16.5.5. By Deployment Type
16.5.6. By Vertical
17. Asia Pacific Market Analysis 2015 to 2021 and Forecast 2022 to 2032
17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021
17.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
17.4.1. By Country
17.4.1.1. China
17.4.1.2. Japan
17.4.1.3. South Korea
17.4.1.4. Rest of Asia Pacific
17.4.2. By Authentication Channels
17.4.3. By Component
17.4.4. By Organization Size
17.4.5. By Deployment Type
17.4.6. By Vertical
17.5. Market Attractiveness Analysis
17.5.1. By Country
17.5.2. By Authentication Channels
17.5.3. By Component
17.5.4. By Organization Size
17.5.5. By Deployment Type
17.5.6. By Vertical
18. Middle East and Africa Market Analysis 2015 to 2021 and Forecast 2022 to 2032
18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021
18.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
18.4.1. By Country
18.4.1.1. GCC Countries
18.4.1.2. South Africa
18.4.1.3. Turkey
18.4.1.4. Rest of Middle East and Africa
18.4.2. By Authentication Channels
18.4.3. By Component
18.4.4. By Organization Size
18.4.5. By Deployment Type
18.4.6. By Vertical
18.5. Market Attractiveness Analysis
18.5.1. By Country
18.5.2. By Authentication Channels
18.5.3. By Component
18.5.4. By Organization Size
18.5.5. By Deployment Type
18.5.6. By Vertical
19. Key Countries Market Analysis 2015 to 2021 and Forecast 2022 to 2032
19.1. Introduction
19.1.1. Market Value Proportion Analysis, By Key Countries
19.1.2. Global Vs. Country Growth Comparison
19.2. US Market Analysis
19.2.1. Value Proportion Analysis by Market Taxonomy
19.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.2.2.1. By Authentication Channels
19.2.2.2. By Component
19.2.2.3. By Organization Size
19.2.2.4. By Deployment Type
19.2.2.5. By Vertical
19.3. Canada Market Analysis
19.3.1. Value Proportion Analysis by Market Taxonomy
19.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.3.2.1. By Authentication Channels
19.3.2.2. By Component
19.3.2.3. By Organization Size
19.3.2.4. By Deployment Type
19.3.2.5. By Vertical
19.4. Mexico Market Analysis
19.4.1. Value Proportion Analysis by Market Taxonomy
19.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.4.2.1. By Authentication Channels
19.4.2.2. By Component
19.4.2.3. By Organization Size
19.4.2.4. By Deployment Type
19.4.2.5. By Vertical
19.5. Brazil Market Analysis
19.5.1. Value Proportion Analysis by Market Taxonomy
19.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.5.2.1. By Authentication Channels
19.5.2.2. By Component
19.5.2.3. By Organization Size
19.5.2.4. By Deployment Type
19.5.2.5. By Vertical
19.6. Germany Market Analysis
19.6.1. Value Proportion Analysis by Market Taxonomy
19.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.6.2.1. By Authentication Channels
19.6.2.2. By Component
19.6.2.3. By Organization Size
19.6.2.4. By Deployment Type
19.6.2.5. By Vertical
19.7. France Market Analysis
19.7.1. Value Proportion Analysis by Market Taxonomy
19.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.7.2.1. By Authentication Channels
19.7.2.2. By Component
19.7.2.3. By Organization Size
19.7.2.4. By Deployment Type
19.7.2.5. By Vertical
19.8. Italy Market Analysis
19.8.1. Value Proportion Analysis by Market Taxonomy
19.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.8.2.1. By Authentication Channels
19.8.2.2. By Component
19.8.2.3. By Organization Size
19.8.2.4. By Deployment Type
19.8.2.5. By Vertical
19.9. Russia Market Analysis
19.9.1. Value Proportion Analysis by Market Taxonomy
19.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.9.2.1. By Authentication Channels
19.9.2.2. By Component
19.9.2.3. By Organization Size
19.9.2.4. By Deployment Type
19.9.2.5. By Vertical
19.10. UK Market Analysis
19.10.1. Value Proportion Analysis by Market Taxonomy
19.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.10.2.1. By Authentication Channels
19.10.2.2. By Component
19.10.2.3. By Organization Size
19.10.2.4. By Deployment Type
19.10.2.5. By Vertical
19.11. China Market Analysis
19.11.1. Value Proportion Analysis by Market Taxonomy
19.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.11.2.1. By Authentication Channels
19.11.2.2. By Component
19.11.2.3. By Organization Size
19.11.2.4. By Deployment Type
19.11.2.5. By Vertical
19.12. Japan Market Analysis
19.12.1. Value Proportion Analysis by Market Taxonomy
19.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.12.2.1. By Authentication Channels
19.12.2.2. By Component
19.12.2.3. By Organization Size
19.12.2.4. By Deployment Type
19.12.2.5. By Vertical
19.13. South Korea Market Analysis
19.13.1. Value Proportion Analysis by Market Taxonomy
19.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.13.2.1. By Authentication Channels
19.13.2.2. By Component
19.13.2.3. By Organization Size
19.13.2.4. By Deployment Type
19.13.2.5. By Vertical
19.14. GCC Countries Market Analysis
19.14.1. Value Proportion Analysis by Market Taxonomy
19.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.14.2.1. By Authentication Channels
19.14.2.2. By Component
19.14.2.3. By Organization Size
19.14.2.4. By Deployment Type
19.14.2.5. By Vertical
19.15. South Africa Market Analysis
19.15.1. Value Proportion Analysis by Market Taxonomy
19.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.15.2.1. By Authentication Channels
19.15.2.2. By Component
19.15.2.3. By Organization Size
19.15.2.4. By Deployment Type
19.15.2.5. By Vertical
19.16. Turkey Market Analysis
19.16.1. Value Proportion Analysis by Market Taxonomy
19.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
19.16.2.1. By Authentication Channels
19.16.2.2. By Component
19.16.2.3. By Organization Size
19.16.2.4. By Deployment Type
19.16.2.5. By Vertical
19.16.3. Competition Landscape and Player Concentration in the Country
20. Market Structure Analysis
20.1. Market Analysis by Tier of Companies
20.2. Market Concentration
20.3. Market Share Analysis of Top Players
20.4. Market Presence Analysis
20.4.1. By Regional Footprint of Players
20.4.2. Product Footprint by Players
21. Competition Analysis
21.1. Competition Dashboard
21.2. Competition Benchmarking
21.3. Competition Deep Dive
21.3.1. Gemalto
21.3.1.1. Overview
21.3.1.2. Product Portfolio
21.3.1.3. Sales Footprint
21.3.1.4. Strategy Overview
21.3.2. CA Technologies
21.3.3. Symantec
21.3.4. Ping Identity
21.3.5. RSA Security
21.3.6. Entrust Datacard
21.3.7. EZMCOM
21.3.8. Duo Security
21.3.9. StrikeForce Technologies
21.3.10. Nok Nok Labs
22. Assumptions and Acronyms Used
23. Research Methodology
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Out of Band Authentication Market
