The Global Organic Stevia market size reached USD 830.7 million in 2019. Worldwide demand for Organic Stevia is expected to reach USD 973.9 million in 2024. Over the projection period (2024 to 2034), global Organic Stevia sales are predicted to rise at 3.6% CAGR and reach to an industry size of USD 1,387.1 million by 2034-end.
The world’s organic stevia market is dynamic and changing, mirroring consumers’ preference for healthier, more natural products. As an artificial sweetener made from stevia rebaudiana plant leaves that has zero calories, organic stevia has created a space for itself within the sweetening industry. It serves diverse groups of people such as those with dietary restrictions or diabetics who need to monitor their sugar intake and health-conscious individuals looking for sugar substitutes made from natural ingredients.
This environment thrives on innovation with continuous efforts being made in cultivation techniques and processing methods to enhance taste while cutting down costs at the same time. Additionally, because of the trend towards sustainability in everything including food production systems themselves; organic farming practices are gaining popularity not only among farmers but also among consumers thereby fueling even more growth within this sector.
Furthermore, Stevia's incorporation into various food items around them will continue augmenting its demand since many people still want different flavours mixed together when eating anything solid or liquid.
| Attributes | Description |
|---|---|
| Estimated Global Organic Stevia Market Size (2024E) | 973.9 USD Million |
| Projected Global Organic Stevia Value (2034F) | 1,387.1 USD Million |
| Value-based CAGR (2024 to 2034) | 3.6% |
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The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2023) and current year (2024) for the Global Organic Stevia industry. This analysis reveals crucial shifts in industry performance and indicates revenue realization patterns, thus providing stakeholders with a better vision of the ecosystem growth trajectory over the year. The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December.
| Particular | Value CAGR |
|---|---|
| H1 | 3.4% (2023 to 2033) |
| H2 | 4.0% (2023 to 2033) |
| H1 | 3.9% (2024 to 2034) |
| H2 | 4.3% (2024 to 2034) |
The above table presents the expected CAGR for the Global Organic Stevia market over a semi-annual period spanning from 2024 to 2034. In the first half (H1) of the year 2023, the business is predicted to surge at a CAGR of 3.4%, followed by a slightly higher growth rate of 4.0% in the second half (H2) of the same year. Moving into the year 2024, the CAGR is projected to increase slightly to 3.9% in the first half and remain relatively moderate at 4.3% in the second half.
Towards Sustainable Practices that can Improve Organic Stevia
The call for sustainability is increasingly affecting the global landscape of organic stevia. Consumers are now making choices based on what they believe about environmental responsibility.
In comparison to traditional sugar crops which require more land and water resources, Organic Stevia’s production methods are friendlier to our planet because it does not utilize as much land or water as other crops would do under similar circumstances. The industry has responded by highlighting eco-friendly features during promotional campaigns where such claims align well with peoples’ desire for greener consumer goods overall.
Refining Sweetness which Enhances Customer's Experiences
The flavour profile innovation surrounding this product has completely transformed how we view it today. Manufacturers continuously come up with better ways of refining its taste so that it becomes as sweet as normal sugar without leaving behind any aftertaste whatsoever.
With recent advancements in processing technology, companies can now create extracts that imitate sugars more closely than ever before making them appear smoother and less different from what people would normally expect when taking in something sweet. This development opens doors for wider usage of stevia across various product categories ranging from baking mixes to soft drinks thus making it more appealing not only for those who care about their well-being but also for others seeking refreshing flavours.
Health Consciousness and Stevia Adoption
The current surge in health consciousness is another significant factor that has impacted the organic stevia market greatly. Worldwide, there has been an upsurge in lifestyle diseases such as diabetes and obesity which are largely attributed to high sugar intakes; henceforth, individuals have begun seeking alternatives - natural low-calorie sweeteners. Organic stevia being zero calories with no effect on blood sugar levels fits this bill perfectly thus positioning itself strategically during such times when people want healthier eating options without compromising much on taste satisfaction levels.
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Global Organic Stevia sales increased at a CAGR of 2.9% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that the Organic Stevia market will rise at a forecasted CAGR of 3.6%.
Historical growth patterns show a steady rise in demand over time due to changing lifestyles worldwide and increasing preference towards natural products The global history of the organic stevia industry reveals consistent growth rates fuelled by changing consumer habits tied to healthy living movements.
When first introduced into the ecosystem, organic stevias were mainly used as niche sweeteners because they had all-natural backgrounds coupled with low-calorie content which made them ideal for managing diabetic conditions among other benefits associated with weight management solutions. In addition, its adoption was further encouraged following endorsements from different healthcare bodies plus approvals allowing it to be incorporated across a wide range of food items beverages etcetera).
Thinking ahead, the future looks bright for the Organic Stevia market. With more people becoming aware of the negative effects of sugar and artificial sweeteners, they are likely to turn to natural substitutes such as Stevia. Continuous improvements in cultivation methods and processing technology for Stevia are anticipated to enhance taste as well as cost-effectiveness thereby increasing their appeal among consumers.
Additionally, growing concerns about sustainable agriculture may also contribute positively towards its growth because being plant-based makes organic stevia fit perfectly within eco-friendly and organic farming movements.
The Organic Stevia landscape shows signs of both fragmented and consolidated behaviour. In a fragmented landscape, there tend to be many small players competing against one another with each player holding relatively small value share percentages, thus leading to fierce competition coupled with continuous innovation driven by price wars among these participants. In the Organic Stevia industry, we find various local farmers as well as small-scale producers who operate locally within narrow niche markets targeting specific local demands hence considered part of a fragmented ecosystem.
On the other hand, large MNCs dominate consolidated landscapes where few key players control majority stakes thus exhibiting monopolistic tendencies. Multinational companies like Cargill which is involved in the production of steviol glycosides under the brand name Truvia have significantly enhanced their capabilities not only producing compounds having the same level of sweetness across a wide range of product applications but also reducing calories contained per unit amount used.
These MNCs have worldwide operations supported by massive investments into research development(R&D) coupled with efficient supply chain systems characterized large-scale output volumes matched global distribution networks capable of serving diverse customer bases scattered all over the world.
Conversely, regional enterprises often concentrate efforts towards meeting specific needs found within particular territories therefore limiting themselves either geographically or by focusing on certain types of product categories associated with Organic Stevia.
As compared to multinational firms (MNCs) limited resources might pose a challenge however they can still be considered more flexible and responsive towards local dynamics. Examples of regional players include farms practising organic farming and supplying health food stores through regional distributors who specialize in handling such products.
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The following table shows the estimated growth rates of the top markets. US and Japan are set to exhibit high Organic Stevia consumption, recording CAGRs of 5.2% and 6.6%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| USA | 3.2% |
| Brazil | 3.8% |
| UK | 2.3% |
| China | 4.4% |
| India | 4.9% |
Organic Stevia has always been a strong market in the United States and it is expected to remain so. The demand for Organic Stevia has been boosted by increasing health awareness in the country and the movement towards natural ingredients. It is applied in various sectors such as food and beverage, drugs and dietary supplements.
Health-conscious consumers love its zero-calorie feature plus its versatility, given that it can be used in several things. Also, Organic Stevia is commonly used as an essential ingredient in keto and low-carb diets which have gained popularity hence consolidating more of its value share within the USA. The USA market will rise at a CAGR of 3.2% between 2024-2034 reaching USD 463.3 million or 33.4% in 2034.
Sales of Organic Stevia are also expected to remain strong in the UK. The UK market has seen a shift towards healthier alternatives to sugar driven by public health campaigns and sugar taxes. As such, this positioning fits very well with Organic Stevia because it does not expose one's health to any associated risks from the consumption of Sugar yet maintains a sweet taste.
On the other hand, British customers are becoming increasingly eco-aware preferring lower ecological footprint products like organic stevia. Moreover, local acceptance of simple and natural ingredients formulated into the clean label trend has contributed significantly to increased sales for Stevialife Ltd (stevia). They will witness a world value share of 8.7% by 2034 worth USD 120.7 million due to its estimated growth rate of 2.3% between now up to next ten years.
Health concerns contribute significantly towards the adoption of Organic Stevia in India. To curb their sugar intake many Indian consumers are turning to healthier options as diabetes and obesity are on the rise among them. Among these choices being made include selecting organic stevia since it's derived from nature itself and has zero glycemic index.
Middle-class growing health literacy and increased disposable income are major factors driving change in lifestyle, including better eating habits. Furthermore, it was also established that Organic Stevia can be used in the formulation of traditional Indian Beverages and sweets without altering their taste. The country's environment will move forward from 2024 to 2034 at a CAGR of 4.9% to reach USD 135.9 million by 2034.
| Segment | Beverages (Application) |
|---|---|
| Value Share (2024) | 35.6% |
Organic Stevia is an ideal natural sweetener that finds great use in beverages while keeping up with the global wellness and nutrition trend for guilt-free added sugars. Energy drinks, sports drinks, teas or flavored waters are some of the types of beverages this ingredient is applied. Its wide application in these products has resulted from its ability to withstand different temperatures as well as pH levels thereby making it suitable for various beverage manufacturing processes.
Therefore such adaptability makes organic stevia preferable among different groups whose tastes and preferences differ greatly hence cementing its position in the industry of beverages. These reasons have led to the Beverages application gaining a projected value share of 35.6% in 2034 with a value of USD 493.8 million owing to a forecast CAGR of 4.1%.
| Segment | Powder (Extract Type) |
|---|---|
| Value Share (2024) | 42.9% |
The powdered form of Organic Stevia is very popular because it makes measurement easier and the blending process consistent, which are important for maintaining quality products. This type of Stevia is especially useful for dry mix applications, baking and large-scale food processes where accuracy is a major factor. Its fine texture ensures uniform distribution of the product during its application hence there is no risk of uneven sweetening.
Moreover, this high concentration means that minimal quantities are required making it efficient and cost-effective for both producers and consumers alike. Powdered Organic Stevia is projected to grow with a forecast CAGR of 3.4% from 2024 to 2034, which will help it reach a value of USD 595.1 million or a value share of 42.9% in 2034.
Rising consumer awareness towards health benefits related to natural sweeteners shall stimulate organic stevia market growth globally. Companies are investing significantly in R&D activities to improve the taste and quality profile of their products concerning stevia, positioning themselves for this trend by developing innovative research and development initiatives aimed at enhancing the quality and taste profile of stevia-based products.
Thus, key players have resorted to mergers and acquisitions as a way of consolidating their places in various markets by expanding their portfolios while also increasing geographical coverage areas. The latter will entail sharing know-how amongst themselves leading to improvements in cultivation methods as well as extraction techniques.
These businesses see R&D spending as a core strategy given the need to develop unique strains with greater sweetness and fewer lingering tastes among other characterizations for self-styled stevias. However, they also want "greener" farms that can be certified organically yet offer solutions that appeal widely so every person who wants them gets what he/she does not only need but desires at prices that are affordable enough too!
Moreover, such sourcing arrangements are essential for guaranteeing a consistent supply of high-quality organic leaves from local farmers. By doing this, firms can ensure their raw material inputs can be rewarded by creating a positive image with the eco-conscious consumers interested in sustainable agriculture who are the important target group.
As per Extract Type, the industry is categorized into Liquid, Powder and Leaf.
As per Sales Channel, the industry is categorized into Online and Offline.
As per Application, the industry is categorized into Dairy Product, Bakery, Packaged Foods, Tabletop Sweeteners, Beverages, Dietary Supplement, Confectionary and Others.
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
The global Organic Stevia market is estimated at a value of USD 973.9 million in 2024.
Sales of Organic Stevia increased at 4.4% CAGR between 2019 and 2023.
Cargill Incorporated, SWEETLEAF Pure, PureCircle Ltd, Easy Use, Sunwin Stevia International Inc. and NOW FOODS are some of the leading players in this market.
The USA is projected to hold a revenue share of 29.4% over the forecast period.
Japan holds a 4.9% share of the global landscape for Organic Stevia.
1. Executive Summary
2. Industry Introduction, Including Taxonomy and Market Definition
3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections
5. Pricing Analysis
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034
6.1. Extract Type
6.2. Sales Channel
6.3. Application
6.4. Region
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Extract Type
7.1. Liquid
7.2. Powder
7.3. Leaf
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel
8.1. Online
8.2. Offline
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Application
9.1. Dairy Product
9.2. Bakery
9.3. Packaged Foods
9.4. Tabletop Sweeteners
9.5. Beverages
9.6. Dietary Supplement
9.7. Confectionary
9.8. Others
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region
10.1. North America
10.2. Latin America
10.3. Western Europe
10.4. Eastern Europe
10.5. East Asia
10.6. South Asia and Pacific
10.7. Middle East and Africa
11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
13. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
14. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
15. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
16. South Asia & Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
17. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
18. Sales Forecast 2024 to 2034 by Category A, Category B, and Category C for 30 Countries
19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
20. Company Profile
20.1. Cargill Incorporated
20.2. SWEETLEAF Pure
20.3. PureCircle Ltd.
20.4. Easy Use
20.5. Sunwin Stevia International Inc.
20.6. NOW FOODS
20.7. KAL
20.8. Evolva Holding SA
20.9. Nature Restore
20.10. Tate and Lyle Plc.
20.11. Ingredion Incorporated
20.12. Koninklijke DSM NV
20.13. Green leaf
20.14. GLG Life Tech Corp
20.15. In the Raw
20.16. Others
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Organic Stevia Market
