The organic personal care market size was USD 22,040.4 million in 2023. The demand for organic personal care products is anticipated to rise at a 9.50% CAGR over the forecast period. The total valuation of this market is predicted to increase from USD 22,487.9 million in 2024 to USD 55,562.5 million in 2034.
| Attributes | Key Insights |
|---|---|
| Organic Personal Care Market Size (2023) | USD 22,040.4 million |
| Estimated Market Value (2024) | USD 22,487.9 million |
| Projected Market Revenue (2034) | USD 55,562.5 million |
| Value-based CAGR (2024 to 2034) | 9.50% |
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The global organic personal care market is very likely to experience exponential growth in the coming future. This rapid surge in demand is attributed to the following reasons.
All these factors are expected to collectively contribute to the remarkable trajectory of the organic personal care market. The global revenue of this market is set to reach USD 55,562.5 million by 2034.
In the last few years, there has been an increasing demand for organic personal care products in the general population all over the world. The consumers who commonly choose organic personal care products are:
| Attributes | Key Statistics |
|---|---|
| Organic Personal Care Market Value (2019) | USD 15,819.1 million |
| Historical Market Value (2023) | USD 22,040.4 million |
| HCAGR (2019 to 2023) | 8.60 % |
The organic personal care market is heavily reliant on changing consumer preferences and increasing awareness of health, wellness, and environmental sustainability. It also depends on the global financial conditions and the supply chain scenario in the international marketplace. Over the past few years, the market has seen a series of ups and downs.
Before the pandemic, the market was in its nascent phase, as several people were unaware of the benefits of organic personal care products. With the shutdown of the outside world, people started spending more time in their homes. This had a tremendous impact on sales of personal care products in the market. The supply chains, which were disrupted in the initial stages of the pandemic, have become stable again, benefitting the market.
Post-pandemic, there is a rising demand for organic products among the general population. With improving economic conditions, many people are likely to spend more on personal care products. In recent years, the market has attained stability due to consistent demand for organic alternatives.
There are several factors restraining the growth of the organic personal care market:
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| Attributes | Details |
|---|---|
| Top Product Type | Skin Care |
| Market Share in 2024 | 48.70% |
There has been a global shift toward healthier lifestyles and a focus on overall well-being in the past few years. This has led consumers to scrutinize the ingredients in the products they use. The demand for organic skin care products has been surging significantly as they are formulated with natural and plant-based ingredients, often considered healthy for the skin. This rise in demand is also attributed to the increasing concerns about environmental sustainability among the general population.
Based on the product type, the global organic personal care market is segmented into skin, hair, oral, etc. Among these, the skin care category is the dominant force, significantly influencing the industry landscape. It holds a significant volume share of 48.70% in 2024.
| Attributes | Details |
|---|---|
| Top Sales Channels | Hypermarkets/Supermarkets |
| Market Share | 39.70% |
On the basis of sales channels, hypermarkets/supermarkets contribute significantly to market growth, with a whopping revenue share of 39.70%. This reliability is also because consumers feel more confident about the authenticity of organic products when purchasing them in-store.
Despite the booming eCommerce sector, a significant chunk of the organic personal care market population still opts for local supermarkets or hypermarkets to buy their favorite products. Hypermarkets provide consumers with the opportunity to interact with products physically. Shoppers can touch, smell, and even sample organic personal care items before purchasing. Supermarkets have also gained a lot of significance in distributing these products due to the widespread penetration of supermarket chains in every nook and corner of the countries they are present in.
This section provides an analysis of the organic personal care market by countries, including China, India, Australia, the United States, and Germany. The table presents the CAGR for each country, indicating the expected growth of the organic personal care market in that country through 2034.
| Countries | CAGR (2024 to 2034) |
|---|---|
| China | 11.70% |
| India | 10.40% |
| Australia | 9.80% |
| United States | 8.60% |
| Germany | 7.70% |
China is one of the leading countries in the Asian organic personal care market. The CAGR for the market in China is anticipated to be 11.70% over the forecast period.
The prevalence of eCommerce platforms, such as Alibaba and JD.com, has substantially enhanced the availability of organic personal care products in China. Online platforms have created a win-win situation for consumers as well as the manufacturers of personal care products. Besides this, the expanding middle-class population in China with more disposable income, is also one of the major drivers for this remarkable growth.
Following China, India is another Asian country with a bright future in this market. The CAGR for the market in India is estimated to be at 10.40% through 2034.
India has been going through a phase of digitalization in the last few years. With access to the internet and social media websites, the young Indian population is readily adopting the worldwide trends in the personal care industry. The influence of social media celebrities also contributes significantly to India's organic personal care market. Key players in the market are collaborating with beauty influencers with millions of followers to promote their products actively.
Australians are known for their emphasis on sustainability and ethical practices. The Australian market is expected to register a remarkable CAGR of 9.80% over the forecast period.
The Australian organic personal care market has seen the emergence of indie and local brands. These brands compete with global giants and focus on niche markets to cater to specific consumer preferences. These domestic companies often use native Australian botanicals and indigenous ingredients in personal care products. Consumers are drawn to products with natural, recognizable ingredients, which, in the long term, helps expand the market in Australia.
The organic personal care market in the United States is anticipated to grow at a CAGR of 8.60% from 2024 to 2034.
The consumer base in the United States is increasingly conscious of the ingredients in personal care products and the potential health and environmental impacts. Consumers are drawn to products with simple, recognizable elements. Apart from this, many influencers and celebrities in the United States promote organic personal care products, contributing to their popularity.
In the European region, Germany is one of the leading countries when it comes to the organic personal care market. The anticipated CAGR for the market in Germany is 7.70% through 2034.
Germany is riddled with the challenge of the aging population in the last few years. This puts a lot of emphasis on effective skin and hair care solutions in the German personal care landscape. Consumers often seek natural, clean-labeled products to eliminate the chances of harsh reactions or allergies. This emphasis on natural and organic personal care products is driving the market's growth in the German general population.
Post-pandemic, there has been a tremendous influx of well-established brands and companies in the organic personal care market. These brands, in the traditional cosmetics industry, already have a strong foothold all over the world. This makes them assert their dominance in the market. To keep up with the changing preferences, these brands have to always be on their toes. Small brands and start-ups also have a significant contribution to the market. Despite their limited financial resources and restrictive reach, these brands bring a sense of innovative spirit to the market.
Recent Developments
The global organic personal care market was valued at USD 22,040.4 million in 2023.
The market is estimated to be valued at USD 22,487.9 million in 2024.
The demand for organic personal care products is anticipated to rise at 9.50% CAGR.
The market is expected to reach USD 55,562.5 million by 2034.
Hypermarkets/Supermarkets are the most preferred distribution channel in the market.
| Market Size, 2023 | USD 5,605.4 million |
|---|---|
| Market Size, 2033 | USD 9,484.4 million |
| Value CAGR (2023 to 2033) | 5.2% |
| Estimated Market Size (2023E) | USD 6.08 Billon |
|---|---|
| Projected Market Valuation (2033F) | USD 8.71 Billion |
| Value-based CAGR (2023 to 2033) | ~5% |
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