The oral care market size is estimated to be valued at USD 49,671.2 million in 2023 and is expected to reach USD 80,658.3 million by 2033. The adoption of oral care is likely to advance at a CAGR of 5% during the forecast period ranging from 2023 to 2033.
Key Factors Shaping the Demand Outlook of the Oral Care Industry
Challenges Faced by Companies in the Oral Care Market
Opportunities in the Oral Care Industry
Oral Care Industry Trends
Virtual dental care is an emerging driver in the oral care market that utilizes technology such as AI and telemedicine to offer remote dental consultations, diagnoses, and treatment recommendations, increasing access and convenience for patients.
Increasing Demand for Smart Oral Care Devices Increases the Demand for Oral Care
Smart oral care devices are an innovative driver in the oral care market that incorporates technology such as sensors and Bluetooth connectivity into toothbrushes and other oral care products. These devices can track brushing habits and provide personalized feedback to users, as well as connect to mobile apps and other smart home devices for a seamless oral care experience.
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 49671.2 million |
| Projected Market Size (2033) | USD 80658.3 million |
| CAGR through 2023 to 2033 | 5% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
From 2018 to 2022, the global oral care industry witnessed a CAGR of 4%. Owing to the increasing awareness of oral hygiene, rising disposable income, and technological advancements. The market is projected to continue to grow in the coming years, with a focus on personalized and natural products.
| Period | Market Size (in USD million) |
|---|---|
| 2018 | USD 40,538.6 million |
| 2022 | USD 47,343.9 million |
| 2023 | USD 49,671.2 million |
| 2033 | USD 80,658.3 million |
The global oral care industry is expected to continue a growth trajectory, with a CAGR of 5%. The oral care industry is poised for continued growth in the coming years, driven by a number of factors. Among the prominent trend is the increasing focus on personalized oral care solutions. Companies are developing products and services tailored to the specific needs and preferences of individual consumers, such as smart toothbrushes that provide personalized feedback on brushing habits and toothpaste formulations that address specific dental concerns.
A growing trend is the growing demand for natural and eco-friendly products. Consumers are increasingly concerned about the environmental impact of their purchasing decisions and are seeking out products that are sustainably sourced and produced. As a result, companies are developing more natural and plant-based ingredients and packaging that is biodegradable or recyclable.
Technological innovations are also driving growth in the oral care industry, with the development of smart devices and telemedicine solutions that offer greater convenience and access to oral care services. For example, virtual dental care is an emerging driver in the industry that allows patients to consult with dentists remotely, making dental care more accessible and convenient.
The aging population is also contributing to growth in the oral care industry, as older adults are more likely to experience dental issues and require specialized products and services. Overall, the future of the oral care industry looks bright, with continued innovation and a focus on meeting the evolving needs of consumers.
Principal Consultant
As per FMI’s analysis, the United States currently holds the leading share, accounting for 21.9% of the global market in 2022. Looking ahead, the United States oral care market presents several exciting opportunities and trends.
A prominent trend is the growing popularity of smart oral care devices that integrate technology and data analysis to deliver personalized oral care experiences. An emerging trend is the use of CBD-infused oral care products, which offer potential benefits for oral health such as anti-inflammatory and pain-relieving properties.
There is a rising demand for natural and eco-friendly oral care products that use plant-based ingredients and sustainable packaging. Overall, these innovative opportunities and trends in the United States oral care market offer exciting potential for consumers and businesses alike.
Germany emerged as a significant player in the oral care industry, with a market share of 8.2% in 2022. The Germany oral care industry is ripe with exciting opportunities and trends that are transforming the market. Among the trend that is gaining traction is the use of probiotics in oral care products to support the natural balance of oral microbiota.
Eco-friendly oral care products that are biodegradable, cruelty-free, and made with natural ingredients are becoming increasingly popular in Germany. An emerging opportunity is the use of 3D printing technology to produce customized oral care devices such as dental aligners and dentures. With these innovative trends and opportunities, the German oral care industry is poised for significant growth and transformation in the years to come.
China’s oral care industry is expected to grow at a CAGR of 6.3% from 2023 to 2033. China's oral care industry is full of amazing opportunities and trends. An emerging trend is the rise of oral care products that cater to traditional Chinese medicine practices, incorporating ingredients such as mint, honeysuckle, and other natural herbs.
A prominent opportunity in the Chinese oral care market is the growing adoption of electric toothbrushes, with many consumers seeking a more thorough and efficient cleaning experience. There is a surge in demand for children's oral care products, with parents prioritizing their children's oral health and encouraging good hygiene habits from an early age. With these exciting trends and opportunities, the future of the Chinese oral care industry is set to be dynamic and promising.
By product type, toothpaste dominated the oral care industry with a market share of 67.8% in 2022. Toothpaste is a widely used product for maintaining oral hygiene, with a huge demand in the market.
It comes in various formulations, flavors, and benefits, which cater to different needs and preferences of consumers. The continuous innovation and marketing of toothpaste make it a lucrative product type in the oral care market, generating high revenue for companies.
The convenience stores segment dominated the oral care market, capturing a market share of 32.5% by 2022. Convenience stores are a lucrative sales channel for the oral care market because they cater to consumers who seek convenient, on-the-go purchases.
As oral care products are daily necessities, having them readily available in convenience stores increases their accessibility, making it more likely for consumers to purchase them. Convenience stores often offer competitive pricing and promotions, which drive sales and increase brand awareness for oral care products.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
The oral care market is highly competitive, with a wide range of players vying for market share. Prominent companies such as Colgate-Palmolive, Procter & Gamble, and Johnson & Johnson dominate the industry, with established brand recognition, large marketing budgets, and extensive distribution networks. These companies have the resources and expertise to invest heavily in research and development, bringing innovative products to market that address evolving consumer needs and preferences.
Other than these industry giants, there are also numerous smaller, niche players in the market that focus on specific product categories or target consumer segments.
| Company Name | Key Focus Areas |
|---|---|
| Colgate-Palmolive Company | Oral Care, Sustainability, Global Presence |
| Dabur | Ayurveda, Local Market, Innovation |
| Company Name | Key Offerings |
|---|---|
| Colgate-Palmolive Company | Toothpaste, Toothbrushes, Mouthwashes, and Dental Floss Products. |
| Dabur | Toothpaste, Toothbrushes, and Mouthwashes |
Strategies for Oral Care Manufacturers to Expand in the Market
Recent Developments in the Oral Care Industry:
| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 49,671.2 million |
| Market Value in 2033 | USD 80,658.3 million |
| Growth Rate | CAGR of 5% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD million and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | Product Type, Age Group, Price Range, Sales Channel, Region |
| Regions Covered | North America; Latin America; Europe; Asia Pacific; Middle East and Africa |
| Key Countries Profiled | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, China, Japan, South Korea, Singapore, Thailand, Indonesia, Australia, New Zealand, GCC Countries, South Africa, Israel |
| Key Companies Profiled | Colgate-Palmolive Company; Procter & Gamble Co.; Unilever Group; Koninklijke Philips N.V.; Johnson & Johnson Limited; GlaxoSmithKline PLC; Amway; Dabur; Splat Global UK Ltd.; Kewalraj & Co. |
| Customization & Pricing | Available Upon Request |
The market has the potential to be estimated at USD 49,671.2 million in 2023.
With 21.9% of the global market, the United States holds a substantial share.
The market to steadily expand at a 5.0% CAGR through 2033.
By 2033, the global market is expected to be worth USD 80,658.3 million.
Germany may capture an 8.2% market share until 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Toothbrush 5.1.1. Manual 5.1.2. Electric 5.2. Toothpaste 5.2.1. Pastes 5.2.2. Gels 5.2.3. Powders 5.2.4. Polishes 5.3. Mouthwash 5.3.1. Medicated 5.3.2. Non-Medicated 5.4. Dental Floss 5.4.1. Waxed 5.4.2. Unwaxed 5.4.3. Thread 5.4.4. Dental Tape 5.5. Denture Care 5.5.1. Cleanser 5.5.2. Adhesive 5.5.3. Paste 5.6. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group 6.1. Kids 6.2. Adults 6.3. Geriatric 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range 7.1. High (USD 100 - 250) 7.2. Medium (USD 20 - 100) 7.3. Low (Below USD 20) 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 8.1. Hypermarkets/Supermarkets 8.2. Specialty Stores 8.3. Drug Stores & Pharmacies 8.4. Convenience Stores 8.5. Online Retailers 8.6. Others 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. Asia Pacific 9.5. MEA 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Colgate-Palmolive Company 17.2. Procter & Gamble Co. 17.3. Unilever Group 17.4. Koninklijke Philips N.V. 17.5. Johnson & Johnson Limited 17.6. GlaxoSmithKline PLC 17.7. Amway 17.8. Dabur 17.9. Splat Global UK Ltd. 17.10. Kewalraj & Co. 18. Assumptions & Acronyms Used 19. Research Methodology
Explore Consumer Product Insights
View Reports
Oral Care Market
